Personal Care

Claims &
Capabilities

Innovation you can build onTM

Where We Operate

Capabilities
Claims &
Head Office
Manufacturing Site
Sales Office
Europe
Americas
Asia
Rest of World
Innovation you can build onTM
Untapping Global Consumer Unmet Needs

Capabilities
Claims &
Innovation you can build onTM
 What We Do

Croda Sederma & IRB Crodarom

Capabilities
Claims &
▪ Lanolin and derivatives ▪ Rheology modifiers ▪ Actives ▪ Extracts
▪ Waxes ▪ Conditioning polymers ▪ Natural ▪ Plant
▪ Protein and cellulose ▪ Styling polymers ▪ Peptides ▪ Herbal
derivatives ▪Effect Pigments ▪ Plant Stem Cell ▪ Mineral
▪ Surfactants ▪ Natural
▪ Inorganic UV filters ▪ Organic
▪ Emollient esters
▪ Emulsifiers
▪ High purityyou
Innovation natural oils on
can build range
TM
Innovation is at our heart
▪ Commercially produced the first quaternised
protein, revolutionising hair conditioning
▪ Inventors of palmitoyl peptides for anti-aging
skin care
▪ Revolutionised hair colour industry with
phosphate esters for quick and effective hair

Capabilities
colour development

Claims &
▪ First to synthesise ceramides for personal care
applications
▪ Inventors of the first cationic sunscreens for
hair care
▪ First to commercialise and offer shea butter for
cosmetics
Innovation you can build onTM
Not just innovative products

Capabilities
Claims &
Innovation you can build onTM
 Innovation is at our heart

▪ Not just innovative products…

…innovative ways to prove their claims

▪ Unique test methods only at Croda

Capabilities
Claims &
Unique
Test
Method

▪ Adapt test equipment to

use in different way

Innovation you can build onTM

Personal Care

Skin Care Sun Care Hair Care

Capabilities
Claims &
Colour
Formulation
Cosmetics
Innovation you can build onTM
Personal Care
Skin Care
Claims &
Capabilities

Innovation you can build onTM

Skin Care
▪ Croda is able to support a wide range of skin
care claims and tests on global skin types
▪ Key equipment includes

▪ Moisturisation (Comeometer, AquaFlux)

▪ Counter-irritancy (Laser doppler)

Capabilities
▪ Elasticity (Dermal torque meter)

Claims &
▪ Barrier integrity/repair (D-Squame sampling)
▪ Superficial skin dryness (SquameScan)
▪ Skin imaging (VISIA)
▪ Surface roughness tester (Surftest)
▪ Sensory panel

Innovation you can build onTM

Skin Care
We also offer:
▪ Humidity & temperature controlled
testing facilities
▪ An internal ethics committee
▪ A global panel of volunteers with a

Capabilities
Claims &
wide range of skin types and ages
for in-vivo testing

Innovation you can build onTM

Moisturisation
▪ Global number 1 unmet skin care need
▪ A key contributor to anti-ageing
▪ Can be assessed with:
▪ AquaFlux
▪ Fast, automated data capture
▪ Considers the status of the whole skin

Capabilities
▪ TEWL is related to skin physiology state.

Claims &
Innovation you can build onTM
Counter-Irritation
▪ Certain products due to their nature will irritate
the skin
▪ Parameters influencing irritation include:
▪ Molecular weight
▪ How surface active the ingredient is
▪ Duration of skin contact
▪ Counter-irritation measured using
▪ Laser Doppler

Capabilities
Claims &
Innovation you can build onTM
 Skin Imaging
▪ High quality, standardised images of
volunteers taken using specialist VISIA
equipment

Panellist 7, age 40-45

Capabilities
Claims &
Before After

Panellist 7, age 40-45

Before After

Innovation you can build on TM

Sensory Testing
▪ Sensory Panel
▪ Carry out sensory profiling using technical
sensory language
▪ Internal panels in different regions
▪ Trained by Sensory Spectrum
▪ Weekly sessions to maintain competence

Capabilities
Claims &
▪ Assess attributes of pick up, rubout and after feel

Innovation you can build onTM

Personal Care
Sun Care
Claims and
Capabilities

Innovation you can build onTM

Sun Care
▪ Croda offers expertise in formulating with organic
and inorganic filters, including our extensive metal
oxide range.

▪ A regional screening service can be provided to

our customers to give an indication of
performance:

Capabilities
Claims &
▪ In-vitro SPF
▪ In-vitro UVAPF
▪ In-vitro Critical Wavelength

▪ Croda has an extensive library of guide

formulations to meet regional regulatory
requirements.
Innovation you can build onTM
SPF
▪ SPF testing capabilities in all regions
for local support
▪ Labsphere UV-1000S or Optometrics
SPF-290 analyser
▪ Provides data on SPF and UVA/PF

Capabilities
▪ Supports promotion of metal oxide

Claims &
range:
▪ Solaveil SpeXtra
▪ Solaveil Clarus
▪ Solaveil Sensation
▪ Spectraveil
▪ Tioveil

Innovation you can build onTM

Personal Care
Hair Care
Claims &
Capabilities

Innovation you can build onTM

Hair Care
▪ Croda is able to support a wide range of
consumer-appealing claims
▪ Hair strength (Flexabrasion)
▪ Wet and dry combing (Diastron)
▪ Hair shine (SAMBA)
▪ Colour protection & enhancement (Spectrocolorimeter)

Capabilities
▪ Hair softness (Dynamic Mechanical Analyzer/Texture

Claims &
Analyzer)
▪ Product deposition/substantivity (Fluorescent
Labelling/Radiolabelling)
▪ Anti-frizz and Volume (Image Analysis)
▪ Style retention (Image Analysis)
▪ Hair imaging (Scanning Electron Microscopy)
▪ Elemental analysis (Energy Dispersive X-ray Analysis)
▪ Surface imaging (Atomic Force Microscope)
Innovation you can build onTM
 Unique
Test
Method

Hair Dynamics Test

▪ New test method developed to measure the dynamic
properties of hair, i.e. to quantify hair movement
▪ Uses high definition videos and image analysis
software
▪ Swing height of hair tresses used as a measure for
hair dynamics

Capabilities
Claims &
Innovation you can build onTM
Bleach Damaged European Hair

Capabilities
Claims &
Innovation you can build onTM
Hair Softness Test (Crodazosoft DBQ)
▪ Hair softness can be measured sensorially or instrumentally

▪ Dynamic Mechanical Analyser (DMA)

▪ Mechanically deforms a bundle of hair and characterises the

response of the material to that force

Reduction in Bending Modulus (%)

18

Capabilities
15.6

Claims &
16
14
12
10
8
5.4
6
4
2
0
CRODAZOSOFT DBQ Behentrimonium Chloride

Innovation you can build onTM

 Unique
Test
Method

Hair Strength (Keravis)

Croda pioneered and continues to utilise the Flexabrasion
method of hair strength assessment

▪ Highly relevant to the way hairs fracture during everyday

grooming practices
▪ Draws a fibre repeatedly over an edge inducing bending,
tensile and frictional stresses
▪ The number of cycles required for the hair to break allows

Capabilities
assessment of cosmetic actives in terms of hair strength

Claims &
benefits
200
% Change in Hair Strength

175

150

100
60
50

-50 -24

Bleached Hair Bleached Hair & Bleached Hair &

Control Conditioner Conditioner with
0.25% active Keravis

Innovation you can build onTM

 Unique
Heat Protection Test
Method

(MiruStyle X-HP)
▪ Hair needs protection from the high temperatures of styling
aids to prevent blistering and cracking

▪ New method pioneered via collaboration between Croda

and the University of Manchester (UK)

▪ 3D images constructed from multiple 2D SEM images

▪ Average scale height measurements obtained from analysis

of 3D images

Capabilities
Claims &
▪ Much faster method than AFM

Basic Spritz 0.5% MiruStyle X-HP in

Innovation you can build on
TM
basic spritz
Sensory Testing
▪ Trained panels and salon facilities
around the world
▪ Weekly testing ensures evaluators stay
highly trained

Capabilities
Claims &
Innovation you can build onTM
Personal Care
Colour Cosmetics
Claims and
Capabilities

Innovation you can build onTM

Colour Cosmetics
▪ Croda can assist the colour cosmetic formulator in
selecting ingredients to meet challenging marketing
briefs, by testing against the fundamental, sensory &
functional attributes of lipsticks, glosses, foundations
& mascaras. These include:

▪ Firmness

Capabilities
▪ Pay-off

Claims &
▪ Gloss
▪ Durability

▪ In addition to claims support for colour cosmetics, a

novel test method is available for assessing the
cleansing ability of formulations to remove beauty
and cosmetic formulations from skin.

Innovation you can build onTM

Personal Care
Formulation
Capabilities

Innovation you can build onTM

Formulating
▪ Croda’s extensive experience in the science of
skin & hair care has resulted in a number of
pioneering ingredients that enhance the efficacy
and feel of an end formulation.

Our global formulation team has extensive

knowledge in the following product areas:

Capabilities
Claims &
▪ Emulsifiers
▪ Emollients
▪ Actives/Extracts
▪ Rheology Modifiers
▪ Surfactants

Innovation you can build onTM

Formulating
Our team can provide inspiration and support in
the below areas:

▪ Development of novel formulation concepts to

meet market trends
▪ Development of regionally specific formulations
to meet local customer needs

Capabilities
Claims &
▪ Characterisation capabilities including stability,
compatibility, rheology, particle sizing,
microscopy and foaming
▪ Reverse engineering expertise
▪ Provision of ‘Formulating with’ guidelines to
ensure ease-of-use

Innovation you can build onTM

Novel formulations
▪ Formulation development focussed on
meeting current market trends:
▪ Novel textures
▪ Novel formats
▪ Asian inspired formulations
▪ Oil trends
▪ Regionally targeted formulations

Capabilities
Claims &
Innovation you can build onTM
Here to help …
▪ How can we support your next product
innovation?

Capabilities
Claims &
▪ Is there a product claim or capability
that we have that would help you with
your product development?

Innovation you can build onTM

Here to help …
Product
Claims

Customer
Efficacy Formulation
Studies Work Support

Capabilities
Request

Claims &
Sensory
Testing

Innovation you can build onTM

Here to help …
Educational training workshops and
roadshows carried out annually for our
customers

5000+ guide formulations across all

Capabilities
areas of cosmetics science

Claims &
Emulsifier and Emollient guides
available online to help you choose the
ideal product for your formulation

Innovation you can build onTM

Here to help …
Technical experts available to answer
enquiries you may have regarding out
products through your sales
representative

As well as your regular sales contact

you can also request customer visits

Capabilities
Claims &
from our Technical and Marketing team
representatives

Innovation you can build onTM

 Personal Care

Croda Europe
Non-warranty
The information in this publication is believed to be accurate and is given in good faith, but no representation or warranty as to its completeness or accuracy is made. Suggestions for uses or applications are only opinions. Users are responsible
for determining the suitability o these products for their own particular purpose. No representation or warranty, expressed or implied, is made with respect to information or products including, without limitation, warranties of merchantability,
fitness for a particular purpose, non-infringement of any third party patent or other intellectual property rights including , without limitation, copyright, trademark and designs. Any trademarks identified herein, unless otherwise noted, are
trademarks of the Croda group of companies.
02/19PCEMP2334v1EN ©2019 Croda International Plc

Innovation you can build onTM