Assignement:: Information System For Managers
Assignement:: Information System For Managers
Examples
In common day to day use GPS Route Planning is used to determine the fastest and
the best route between two points by carefully analysing and comparing multiple
possible options .
Many GPS Systems also include traffic avoidance capabilities that monitor traffic
conditions in real time thus allowing drivers to avoid congestion .
Farmers use Crop Planning Tools to determine the best time to plant , fertilize and
reap .
COLGATE
The main toothpaste brand made by Colgate-Palmolive, keeps present all aspects of product
diversity, effectiveness, optimization and customer support and it uses an effective
distribution channel that encompasses all aspects of care and maintenance. Their products are
sold in many venues such as pharmacies, supermarkets, convenience stores and small
wholesalers, thus creating an excellent impact within their distribution channels and
management.
For example: McDonald’s is one of the largest chains of fast-food restaurants with huge
customer base. It uses CRM ‘Power Centre’ supplied by the ‘Astute Solutions’ as a strategy
to:
maintain the relationship with customers by maintain data of all the customers
increase the sales
enhance the customer’s experience
accessibility to all the customers across all its restaurants
problem solving of its customers across all the restaurants through
Enterprise system –
Firms use enterprise systems, also called enterprise resource planning (ERP) systems, for
integration of business processes in manufacturing and production, finance and accounting,
sales and marketing, and human resources into a single software system. Information that was
previously divided into many different systems is now stored in a single comprehensive data
repository.
For example, when a customer places an order, the order data flows automatically to other
parts of the company that are affected by them. This order transaction triggers the warehouse
to pick the ordered products and schedule shipment of the product. The warehouse informs
the factory to replenish whatever has been depleted (inventory). The accounting department
is then informed to send the customer an invoice. Customer service representatives track the
progress of the order through every step to inform customers about the status of their orders.
This helps managers to use firm-wide information to make more precise and timely decisions
about daily operations and longer-term planning. E.g.
Domino’s had a strategic directive to uniquely identify customers, households and their pizza
buying patterns. Duplicate customer information across multiple systems – different ordering
systems for online, app and phone; CRM; and Point of Sale (POS) system.