Hannover Messe 2011: New Marke New Con NEW
Hannover Messe 2011: New Marke New Con NEW
NEW CONTACTS,
NEW CUSTOM
MERS,
NEW NET
T WORKS.
Hannover · Germany
GET NEW TECHNOLOGY FIRST · 4 – 8 April 2011
hannovermesse.com
Technology transforms
challenges into solutions
Technology is shaping tomorrow’s world. Today. A driving force behind future techno-
logical developments, HANNOVER MESSE sends out decisive signals and offers ex-
tensive scope for showcasing your products and services all along the industrial value
chain. By attracting exhibitors and visitors from all over the globe, HANNOVER MESSE
2011 will provide the perfect platform for presenting technical innovations and visions.
In Hannover you will encounter top decision-makers from all over the globe and benefit
from the role of HANNOVER MESSE as an accurate economic barometer. We look for-
ward to welcoming you at the world’s biggest innovations show, in April 2011.
With its line-up of 13 leading international trade shows, HANNOVER MESSE 2011 will be
at full strength and will underline its global importance as a showcase for tomorrow’s
technologies and ideas. No other event presents as many ground-breaking innovations
and integrated solutions. The individual trade shows intermesh in order to deliver a
comprehensive overview. The resultant synergies facilitate an interdisciplinary exchange
of ideas and experience and pave the way to your success as an exhibitor in numerous
industrial sectors.
Wolfgang Pech
Senior Vice President, Deutsche Messe
HANNOVER MESSE 2011 – the whole world of technology under a single umbrella
The motto of HANNOVER MESSE 2010 was “Efficiency – Innovation – Sustainability“. The 4,800
exhibitors from 64 countries projected a new mood of optimism and clearly demonstrated that
investing in technological innovation plays a pivotal role, especially in challenging economic
times.
Building on the success of HANNOVER MESSE 2010, we look forward to welcoming you once
again between 4 and 8 April 2011. The line-up of 13 leading international trade shows will
be more attractive than ever before and will transform HANNOVER MESSE into an accurate
indicator of future business trends. The spotlight will be on all the elements in the industrial
value chain – above all, on industrial automation, energy, industrial component supply,
as well as new mobility solutions.
You, too, can benefit from the positive signals sent out by HANNOVER MESSE 2011. Alongside
“MobiliTec” and “CoilTechnica”, which made a successful debut in 2010, the line-up will
include the following four shows staged at two-year intervals: “MDA” (Leading Trade Fair for
Power transmission and Control), “Wind” (Leading Trade Fair for Wind Generation Technology,
Components and Services), “ComVac” (Leading Trade Fair for Compressed Air and Vacuum
Technology) and “SurfaceTechnology” (Leading Trade Fair for Surface Technology).
→ NEW MARKETS
HANNOVER MESSE attracts visitors and exhibitors from 71 countries. It is the premier tech-
nology event and decision-making platform when it comes to investing in international markets.
Exploit this unique opportunity to develop new fields of business.
→ NEW CONTACTS
HANNOVER MESSE is the world’s biggest communication forum for industry leaders. It represents
an excellent opportunity to maintain existing business relationships and establish new leads.
Get together with senior decision-makers from business, politics and research – and generate
new business for your company.
→ NEW CUSTOMERS
HANNOVER MESSE 2011 will pool technological resources and relevant target audiences.
You will benefit directly from the close proximity to the other leading trade shows taking place
simultaneously at the same venue. This is the ideal basis for recruiting new customers in key
sectors such as manufacturing, mechanical engineering and plant engineering.
→ NEW NETWORKS
HANNOVER MESSE offers you the opportunity to establish new contacts that extend far beyond
your current sales markets. Exhibit at the show and weave a strong international network for
your business.
3 hannovermesse.com
Technology keeps the world moving
Success is measurable
HANNOVER MESSE attracts a unique audience consisting of procurement specialists,
high-calibre R&D personnel, senior managers and investors:
→ around 148,500 visitors
→ from 71 countries
→ with 93.5 % classed as trade visitors
→ approx. 70 % are already planning to return in 2011
Europe
65.6 % EU, 9.3 % Rest of Western Europe, 1.9 % Rest of Eastern Europe
76.8 %
11.9 %
Asia
America 7.2 %
2.8 % 1.3 %
Africa Australia/Oceania
→ The visitor attendance figures allow for the air traffic restrictions during
HANNOVER MESSE 2010.
hannovermesse.com 4
The market for the market leaders
Every year HANNOVER MESSE attracts the global players from key industrial sectors.
Visitors from the following big-name companies attended the show in 2010:
ABB · Abbott · Airbus · ALMIG · Arcelor Mittal · Audi · Bahlsen · BASF · Bayer · Beckhoff · Beiersdorf · BMW · Boehringer Ingelheim ·
Bosch Rexroth · BP · Cisco Systems · Coca-Cola · Continental · Contitech · Daimler · Deutsche Bahn · Deutsche Post · Deutsche Telekom ·
Dow Chemical · Dr. Oetker · DuPont · EADS · E.ON · EnBW · Endress+Hauser · ENERCON · Eurocopter · ExxonMobil · Festo · Ford · Fresenius ·
Gazprom · GDF Suez · General Electric · GlaxoSmithKline · Hansa-Flex · Harting · HAWK · Henkel · Hewlett-Packard · Hitachi · Honda · Hyundai ·
IBM · InBev · Intel · Johnson & Johnson · Kaeser Kompressoren · Kraft Foods · Linde · Lufthansa · MAN · Masterfoods · Merck · Metro · Microsoft ·
Miele · MTU Aero Engines · Nestlé · Nokia · Oracle · Panasonic · Parker Hannifin · Phoenix Contact · Porsche · POSCO · Procter & Gamble ·
Reemtsma · Rheinmetall · Rittal · RWE · Salzgitter · Samsung · Sanofi-Aventis · Schaeffler · Shell · Siemens · Sony · ThyssenKrupp · Toshiba ·
Total · Toyota · Unilever · Vattenfall · Vodafone · Volkswagen · WAGO
Decisive contacts
At HANNOVER MESSE you’ll meet decision-makers from all sectors of industry.
63.8 % of the visitors in 2010 played a decisive role in investment decisions.
20.7 %
FIRM INVESTMENT
INTENTIONS
Media coverage
At HANNOVER MESSE your company’s product innovations will attract the media coverage
that they deserve. In 2010 leading-edge technologies were the focus of media attention.
The programmatic motto “Efficiency – Innovation – Sustainability” evoked a positive echo in
the trade press. 2,181 accredited journalists from 38 countries reported on the world’s most
important technology show in the print media as well as on radio and TV.
Don’t miss this opportunity to generate international publicity.
You can find more facts and figures about HANNOVER MESSE at:
hannovermesse.de/homepage_e
5 hannovermesse.com
Productive synergies
The 13 leading trade fairs that make up HANNOVER MESSE 2011 will present a unique cross-
section of key industrial technologies. The declared goal of HANNOVER MESSE is to create a
platform for the interplay between all relevant sectors and technologies – a goal that has now
been achieved. No other trade show presents all the elements in the industrial value chain
in such a comprehensive and integrated form. The key industrial sectors can display their indi-
vidual strengths and at the same time engage in interdisciplinary knowledge transfer. You, too,
can profit from the flow of high-calibre visitors generated by the 13 interrelated trade shows.
What’s more, the exhibitors at these trade shows are potential customers for your products
and services.
Thanks to its unique professionalism and international scope, HANNOVER MESSE is the
world’s most important industrial technology show – and the perfect presentation platform
for your innovations.
MDA
MobiliTec ComVac
Industrial
Energy Supply
Industriall C ilT
CoilTechnica
Automation
Surface MicroNanoTec
Technology
hannovermesse.com 6
Automation solutions play a key role in boosting Highlights in 2011
Industrial efficiency and productivity – and in securing
success in world markets. Industrial Automa-
• Wireless Automation
• Mobile Robots & Autonomous Systems
Automation tion creates a platform for all the relevant dis- • Application Park
ciplines – from energy-efficient power trans- • Robotation Academy
Leading Trade Fair for mission to ultra-precise measurement and • Electric Drive Systems & Motion Control
Process Automation, Factory control systems. Not surprisingly, it attracts • Identification, Vision & Protection
Automation and System
automation specialists from all over the globe • Innovations to counter product piracy
Solutions for Productions and
Facilities who are intent on building new networks, iden- • Industrial Embedded
tifying key technology trends and preparing the • Vision Application Park
ground for investment projects. Attention will • EnergyEfficiency in Industrial Processes
centre on the display categories Process Auto-
mation and Factory Automation, as well as on Register now and be part of the action in 2011:
key issues such as Product Protection, Wire- hannovermesse.de/industrial_automation_e
less Automation and Industrial Embedded.
All over the globe users are looking for energy- Highlights in 2011
ComVac efficient and sustainable solutions in the area
of compressed air and vacuum technology. And
• EnergyEfficiency
• ComVac Eco Park
Leading Trade Fair for there’s no better place to find the latest and
Compressed Air and Vacuum most innovative solutions than at “ComVac”. Register now and be part of the action in 2011:
Technology In 2011 this leading trade show will present a hannovermesse.de/comvac_e
complete array of pumps and compressors.
“ComVac” also ranks as the most important
international showcase for producers of vacu-
um systems and components. Profitable syn-
ergies exist with the trade shows “Industrial
Automation” and “Energy”.
The special displays, conferences and lecture programs at HANNOVER MESSE are unequalled
worldwide. In the context of selected special events, seminars and workshops high-calibre
speakers and contributors open up fascinating new insights and perspectives for decision-
makers from industry, commerce and politics.
• HERMES AWARD
In 2011 the world’s most valuable technology prize will be awarded for the seventh time.
The HERMES AWARD singles out ground-breaking technical innovations pioneered by
HANNOVER MESSE exhibitors. Submit your application to:
hannovermesse.de/hermesaward_e
• Night of Innovations
At this headline event leading representatives from politics, research and industry get
together with the Research & Technology exhibitors in a relaxed and informal atmosphere.
hannovermesse.de/night_e
• TectoYou
A magnet for school pupils and students, TectoYou is a central source of information
about training opportunities and career paths in engineering and industry.
tectoyou.de
Targeted and effective:
the services at HANNOVER MESSE
Invitation services
We will gladly assist you with cost-effective and broad-based invitation activities designed
to boost attendance at your stand. In combination with complimentary admission tickets
and/or e-tickets (included in the marketing fee), personal invitations will lead to numerous
valuable new contacts.
Press services
With the aid of our press services you can ensure that your company and its product innovations
hit the headlines. We will help you to select the appropriate media channels and arrange the
necessary contacts.
On-site services
In addition to technical services and modern communication solutions, we offer a broad
range of on-site services, up to and including complete turn-key stands. If required, we can
supply qualified temporary staff to augment your team.
n:
t u s fo r fu rt h er informatio
Contac
3060 -100 or
Tel.: + 49 511 3
nteractive.de
info@messe-i bH,
c h e M e s s e Interactive Gm
Deuts
ctive.de
messe-intera
13 hannovermesse.com
Prices, terms and conditions
Registration charge Marketing fee
The registration charge for each main exhibitor A marketing fee of € 30/m² will be charged
is € 310. (up to a maximum of 1,000 m²). A flat marketing
fee of € 305 will be charged for each co-exhibitor.
Stand rental charges This fee covers the following services and
benefits:
→ Early bookings pay dividends:
Reduced rental charges for bookings • Customer recruitment and retention by
received by 15 September 2010: means of complimentary admission tickets
€ 182/m² in the halls (printed and electronic), which can be ordered
€ 69/m² on the open-air site and redeemed in unlimited numbers and
free of charge. These tickets entail compulsory
→ Standard rental charges registration by visitors.
€ 189/m² in the halls and
• Updating of your customer database to include
€ 73/m² on the open-air site
the registration data of your visitors.
Bookings received as from 1 February 2011
will incur a surcharge of 5 % on top of the • Advice and support in connection with invitation
standard rental charge. campaigns targeted at potential visitors.
• Market research data relating to visitors –
→ Stands with two or more open sides
helps you to optimize your promotional
Stands with two or more open sides are subject
activities.
to a surcharge. For stands of up to 120 m²:
• 25 % of the basic charge for stands open • Communication with additional target groups
on 2 sides (corner stand) via an all-year-round presence on the Internet.
• 40 % of the basic charge for stands open This comprises a detailed profile of your com-
on 3 sides (end stand) pany, plus five detailed product descriptions
• 60 % of the basic charge for stands open with up to four product category allocations in
on 4 sides (island stand) each case. If required, our editorial team will
No surcharge is payable for the area in excess create the content of your product descriptions
of 120 m². free of charge. There is no limit on the number
of additional product descriptions. In this
→ Two-storey stands case you will be responsible for creating and
€ 77/m² (for the space on the upper floor of updating the content.
two-storey stands).
.
→ Co-exhibitor charge Register now
sse.de
€ 770 per co-exhibitor, irrespective of the stand area. Go to: obs.me
fair-packages
The easy option. Our all-in fair-packages (“Basic”, “Comfort” and “Premium”) include stand space,
stand construction and other services – e.g. daily stand cleaning, media and marketing services
(including complimentary admission tickets and an all-year-round presence on the Internet).
fair-package “Basic” “Comfort” “Premium”
15 m² row stand 20 m² corner stand 25 m² corner stand
All prices are subject to VAT. Foreign exhibitors can apply to the Federal Tax Office (“Bundeszentralamt für Steuern”) in Schwedt for a refund of Value Added Tax (see registration documents).
hannovermesse.com 14
Join the Markets
HANNOVER MESSE WORLDWIDE
Place your company in tomorrow’s growth hotspots. Our foreign trade fairs are the ideal way to
showcase your products and services at key venues all over the globe.
International Trade Fair for Electrical and Me- International Trade Fair for Energy Efficiency
chanical Power Transmission, Fluid Power, Com- and Decentralized Renewable and Conventional
pressed Air Technology, Machine Parts, Bearings, Energies
Internal Combustion Engines and Gas Turbines www.energy-india.org
www.ptc-asia.com
International Trade Fair for Process and
9 –13 November 2010 · 1– 5 November 2011 Production Automation and Industrial Building
International Trade Fair for Production and Automation
Process Automation, Electrical Systems, www.ia-india.com
Robotics, Industrial Automation IT & Software
and Microsystems Technology International Trade Fair for Motion, Drive and
www.industrial-automation-show.com Automation
www.mda-india.com
International Exhibition for Machine Tools,
Sheet Metal, Pipe & Tube Production,
Mould & Die Construction, Tools International Trade Fair for Surface Technology
www.metalworkingchina.com www.surface-india.com
BEIJING, CHINA
12 –15 May 2010 SÃO PAULO, Brazil
International Trade Fair for Industrial Automation 4 – 7 April 2011
(Production and Process Automation), Electrical
International Trade Fair for Materials Handling
Systems, Robotics, Industrial Automation IT &
and Logistics
Software
www.cemat-southamerica.com
www.fa-pa.com.cn
3 – 6 February 2011
International Trade Fair for Process and
International Trade Fair for Machinery, Welding,
Production Automation and Industrial Building
Surface Treatment, Materials Handling
Automation
www.win-fair.com
www.ia-russia.com
15 hannovermesse.com
Deutsche Messe
Messegelände
30521 Hannover
Germany