Eco 560
Eco 560
Other than that, in monopolistic competition it is relatively easy for new firms to enter
into the monopolistically competitive industries. The existence of new firms in the industry is
made possible by producing substitutes of the existing products or creating new brands.
While, in oligopoly the barriers to entry are difficult or significant obstacles. However, the
barriers of new firms in the industry are not as restrictive as monopoly. The barriers of the
entry are due to economies of scale, copyright and others.
Lastly, monopolistic competition is less control over the price. Due to the fairly small
size of every firm, they cannot determine the prices of goods and services. Each firm will
follow an independent price-output policy. For example, there is a situation where the
consumers prefer a specific product and willing to pay more to satisfy their needs. However,
oligopoly is mutual interdependence and control over the price. They have some control over
the price because there are few firms in oligopolistic industries. They also must consider
their rival’s decisions in terms of price, output, advertising and others. This happen when
oligopolistic firm’s profit is not entirely based on their sale strategies or price but depends on
their competitor’s decision. Example, when McDonald’s decide their marketing strategies, it
will consider how KFC might react.