Theories and Models in Communication: Module 1: Area 2
Theories and Models in Communication: Module 1: Area 2
Theories and Models in Communication: Module 1: Area 2
Read the theories and models in communication and answer the following questions:
React: “People may HEAR your words, but they feel your attitude.” Maxwell
Models in Communication
The great philosopher Aristotle already created this linear model before 300 BC, placing more
emphasis on public speaking than on interpersonal communication. The simple model is presented in
a diagram and is still widely used in preparing seminars, lectures and speeches to this day.
This Model of Communication can roughly be divided into five elements. The speaker is the most
important element, making this model a speaker-oriented model. It is the speaker’s task to give a speech
to the public. The role of the audience is passive. This makes the Aristotle Model of Communication a
one-way model, from speaker to receiver.
Process:
-the speaker should adjust his messages according to the audience and the occasion
Aristotle Model of Communication effectively describes the three modes of persuasion, namely
logos, pathos, and ethos. These modes of persuasion always influence each other during conversations in
which arguments are shared back and forth, but also in one-way communication, such as during speeches.
The Communication Cycle model is a linear model of communication that provides a schematic
representation of the relation between sender, message, medium/ media and recipient. It was
developed by Claude Elwood Shannon and Warren Weaver.
Process:
- The sender would be the person giving the message, while the encoder (i.e.cellphone, etc) would
be the transmitter which converts the message into signal.
- decoder would be the reception place of the signal which converts signals into message.
Components in the Communication Cycle: sender, message and recipient
Sender. He has an expressive function. Through language and/or body language, he expresses something
and sends it to the recipient.
Message. This is intended for the recipient(s). How the recipient handles it and interprets the message is
called the appellative function. The message itself has to be carried by a medium, also called a channel.
Recipient. In addition to the voice for spoken words, the sender uses gestures, facial expression, posture
and intonation as media. He can also use supporting media, such as a PowerPoint presentation, flip chart,
music or a slide show.
Process:
- Encoding and decoding are not automatic processes both go through the filter of the interpreter.
- The message may success or fail, based on the interpreter’s appreciation of the message. There
are times when the sender and the receiver may apply different meanings to the message. And
this is termed as “semantic noise.”
Monitoring
Transmitting
Sender or Speaker
Receiver or Listener
Message
Channel
Noise
Activity 7:
1. You are to compare the process
2. Compare the following communication styles:
* Public speaking
* Panel discussion
* Interview
* Radio news casting
Determine the communication model the above styles are using. Write your answers
here:
Activity 8: You are to describe the role of the elements in the communication process. Write
your answer in the box.