CHAPTER SUB TOPIC NAME PAGE NO.

NO. TOPIC
CH 1. INTRODUCTION
1.1 Introduction
1.2 History
1.3 Types Of Bank
1.4 Functions
CH 2. REVIEW OF LITERATURE

CH 3. RESEARCH METHODOLOGY
3.1 Methodology
3.2 Objective Of Study
CH 4. SERVICES PROVIDED BY ICICI & HDFC
4.1 Introduction On Icici & Hdfc Bank
4.2 Icici Bank History
4.3 Accounts And Deposits
4.4 Loans
4.5 Cards
4.6 Investements
4.7 Insurance
4.8 Demat Account
4.9 Wealth Management
4.10 Hdfc Bank History
4.11 Accounts And Deposits
4.12 Loans
4.13 Cards
4.14 Investments
4.15 Insurance
4.16 Demat Account
4.17 Wealth Management
CH 5. FINDINGS AND SUGGESTIONS
5.1 Findings
5.2 Conclusion
5.3 Biblography
CHAPTER 1 : INTRODUCTION ON ICICI & HDFC BANK
1.1 INTRODUCTION
A bank is a financial institution that provides banking and other financial
services to their customers. A bank is generally understood as an institution
which provides fundamental banking services such as accepting deposits and
providing loans. There are also nonbanking institutions that provide certain
banking services without meeting the legal definition of a bank. Banks are a
subset of the financial services industry. A banking system also referred as a
system provided by the bank which offers cash management services for
customers, reporting the transactions of their accounts and portfolios, through
out the day. The banking system in India, should not only be hassle free but it
should be able to meet the new challenges posed by the technology and any
other external and internal factors. For the past three decades, India’s banking
system has several outstanding achievements to its credit. The Banks are the
main participants of the financial system in India. The Banking sector offers
several facilities and opportunities to their customers. All the banks safeguards
the money and valuables and provide loans, credit, and payment services, such
as checking accounts, money orders, and cashier’s cheques. The banks also
offer investment and insurance products. As a variety of models for cooperation
and integration among finance industries have emerged, some of the traditional
distinctions between banks, insurance companies, and securities firms have
diminished. In spite of these changes, banks continue to maintain and perform
their primary role—accepting deposits and lending funds from these deposits.

1.2 HISTORY
The first bank in India, called The General Bank of India was established in the
year 1786. The East India Company established The Bank of Bengal/Calcutta
(1809), Bank of Bombay (1840) and Bank of Madras (1843). The next bank
was Bank of Hindustan which was established in 1870. These three individual
units (Bank of Calcutta, Bank of Bombay, and Bank of Madras) were called as
Presidency Banks. Allahabad Bank which was established in 1865, was for the
first time completely run by Indians. Punjab National Bank Ltd. was set up in
1894 with head quarters at Lahore. Between 1906 and 1913, Bank of India,
Central Bank of India, Bank of Baroda, Canara Bank, Indian Bank,and Bank of
Mysore were set up. In 1921, all presidency banks were amalgamated to form
the Imperial Bank of India which was run by European Shareholders. After that
the Reserve Bank of India was established in April 1935. At the time of first
phase the growth of banking sector was very slow. Between 1913 and 1948
there were approximately 1100 small banks in India. To streamline the
functioning and activities of commercial banks, the Government of India came
up with the Banking Companies Act, 1949 which was later changed to Banking
Regulation Act 1949 as per amending Act of 1965 (Act No.23 of 1965).
Reserve Bank of India was vested with extensive powers for the supervision of
banking in India as a Central Banking Authority. After independence,
Government has taken most important steps in regard of Indian Banking Sector
reforms. In 1955, the Imperial Bank of India was nationalized and was given the
name "State Bank of India", to act as the principal agent of RBI and to handle
banking transactions all over the country. It was established under State Bank of
India Act, 1955. Seven banks forming subsidiary of State Bank of India was
nationalized in 1960. On 19th July, 1969, major process of nationalization was
carried out. At the same time 14 major Indian commercial banks of the country
were nationalized. In 1980, another six banks were nationalized, and thus
raising the number of nationalized banks to 20. Seven more banks were
nationalized with deposits over 200 Crores. Till the year 1980 approximately
80% of the banking segment in India was under government’s ownership. On
the suggestions of Narsimhan Committee, the Banking Regulation Act was
amended in 1993 and thus the gates for the new private sector banks were
opened.
1.3 TYPES OF BANKS

Banking is defined as the accepting purpose of lending or investment of

deposits, money from the public, repayable on demand or otherwise and
withdrawable by cheque, draft, order or otherwise — this definition is given in
Indian Banking Regulation Act (1949). From this definition, we can say that a
bank has two main features: (1) the bank accepts deposits of money which are
withdrawable by cheques, (2) the bank uses the deposits for lending. To be
recognised as bank the institution must use the deposits to give loans to the
general public.

If an institution accepts deposits withdraw able by cheques but uses the deposits
for its own purpose, such an institution cannot be regarded as a bank. Post
office, savings banks are not banks, because they accept chequable deposits but
do not sanction loans. In the same way. Lie is not bank because it does not grant
loans in general. LITI, LIC, IDBI etc. are regarded as the non- banking financial
institutions as they do not create money.

Some important types of banks in countries like India are discussed below:

(a) Organized and unorganized banking:

Indian banking system can broadly be classified into two categories:

(i) Organized banking and

(ii) Unorganized banking.

That part of Indian banking system which does not fall under the control of our
central bank (i.e. Reserve Bank of India) is called as un-organised banking. For
example, Indigenous banks. Whereas, organized banking system refers to that
part of the Indian banking system which is under the influence and control of
the Reserve Bank of India. For example. Commercial Banks, Industrial Banks,
Agricultural Banks.

(b) Scheduled and Non-scheduled banks:

Under the Reserve Bank of India Act, 1939, banks were classified as scheduled
banks and non scheduled banks.. The scheduled banks are those which are
entered in the second schedule of RBI Act, 1939. Scheduled banks are those
banks an which have a paid up capital and reserves of aggregate value of not
less than Rs 5 lakhs and which satisfy RBI.

All Commercial Banks, Regional Rural Banks, State Cooperative Banks are
scheduled banks. On the other hand, non-schedule banks are those banks whose
total paid up capital is less than Rs 5 lakh and RBI has no specific control over
these banks. These banks are not included in the second schedule of RBI Act,
1934.

(c) Indigenous Bankers:

From very ancient days indigenous banking as different from the modern
western banking has been organized in the form of family or individual
business. They have been called by various names in different parts of the
country as Shroffs, Sethus, Sahukars, Mahajans, Chettis and so on. They vary in
their size from petty money lenders substantial shroffs.

(d) Central Bank:

In each country there exists central bank which controls a country’s money
supply and monetary policy. It acts as a bank to other banks, and a lender of last
resort. India Reserve Bank of India (RBI) is the Central Bank.

(e) Commercial Bank:

A bank dealing with general public, accepting deposits from making loans to
large numbers of households and firms. Through the process of accepting
deposits and lending, commercial banks create credit in the economy. Some
examples (commercial banks in India are State Bank India (SBI), Punjab
National Bank (PNB) etc.

(f) Development Banks:

Development banks are specialised financial institutions. To promote economic

development, development banks provide medium term and long term loans the
entrepreneurs at relatively low rate o interest rates. Some examples of
development banks in India are Industrial Development Bank of India (IDBI),
Industrial Financial Corporation of India (IFCI), Industrial Credit and
Investment Corporation of India (ICICI) etc.

(g) Co-Operative Banks:

Co-operative banks are organised under the provisions of the Co- operative
societies law of the state. These banks were originally set up in India to provide
credit to the farmers at cheaper rates. However, the co-operative banks function
also in the urban sectors.

(h) Land Mortgage Banks:

The primary objective of these banks is to provide long-term loans to farmers at

low rates in matters related to land, The land mortgage banks are also known as
the Land Development Banks.

(i) Regional Rural Banks:

Regional Rural Banks (RRBs) are established in the rural areas to meet the
needs of the weaker section of the rural population.

(j) National Bank for Agricultural and Rural Development (NABARD):

This bank was established in 1982 in India in view of providing the rural credit
to the farmers. Actually, it is an apex institution which coordinates the
functioning of different financial institutions working in the field of rural credit.
NABARD has been making continuous efforts through its micro-finance
programme or improving the access of the rural poor to formal institutional
credit. The self help group (SHG) – Bank linkage programme was introduced in
1992 as a mechanism to provide financial services to the rural poor people on a
sustainable basis.

(k) Exchange Banks:

These banks are engaged in buying and selling foreign exchange. These banks
help the growth of international trade.

(l) Exim Bank:

It is popularly known as ‘Export Import Bank’. Such banks provide long term
financial assistance to the exporters and importers.

1.4 FUNCTIONS
A. Primary Functions of Banks

The primary functions of a bank are also known as banking functions. They are
the main functions of a bank.

These primary functions of banks are explained below.

1. Accepting Deposits

The bank collects deposits from the public. These deposits can be of different
types, such as :-

a. Saving Deposits
b. Fixed Deposits
c. Current Deposits
d. Recurring Deposits

a. Saving Deposits
This type of deposits encourages saving habit among the public. The rate of
interest is low. At present it is about 4% p.a. Withdrawals of deposits are
allowed subject to certain restrictions. This account is suitable to salary and
wage earners. This account can be opened in single name or in joint names.

b. Fixed Deposits

Lump sum amount is deposited at one time for a specific period. Higher rate of
interest is paid, which varies with the period of deposit. Withdrawals are not
allowed before the expiry of the period. Those who have surplus funds go for
fixed deposit.

c. Current Deposits

This type of account is operated by businessmen. Withdrawals are freely

allowed. No interest is paid. In fact, there are service charges. The account
holders can get the benefit of overdraft facility.

d. Recurring Deposits

This type of account is operated by salaried persons and petty traders. A certain
sum of money is periodically deposited into the bank. Withdrawals are
permitted only after the expiry of certain period. A higher rate of interest is
paid.

2. Granting of Loans and Advances

The bank advances loans to the business community and other members of the
public. The rate charged is higher than what it pays on deposits. The difference
in the interest rates (lending rate and the deposit rate) is its profit.

The types of bank loans and advances are :-

 a. Overdraft
b. Cash Credits
c. Loans
d. Discounting of Bill of Exchange

a. Overdraft

These types of advances are given to current account holders. No separate

account is maintained. All entries are made in the current account. A certain
amount is sanctioned as overdraft which can be withdrawn within a certain
period of time say three months or so. Interest is charged on actual amount
withdrawn. An overdraft facility is granted against a collateral security. It is
sanctioned to businessman and firms.

b. Cash Credits

The client is allowed cash credit upto a specific limit fixed in advance. It can be
given to current account holders as well as to others who do not have an account
with bank. Separate cash credit account is maintained. Interest is charged on the
amount withdrawn in excess of limit. The cash credit is given against the
security of tangible assets and / or guarantees. The advance is given for a longer
period and a larger amount of loan is sanctioned than that of overdraft.

c. Loans

It is normally for short term say a period of one year or medium term say a
period of five years. Now-a-days, banks do lend money for long term.
Repayment of money can be in the form of installments spread over a period of
time or in a lumpsum amount. Interest is charged on the actual amount
sanctioned, whether withdrawn or not. The rate of interest may be slightly lower
than what is charged on overdrafts and cash credits. Loans are normally secured
against tangible assets of the company.

d. Discounting of Bill of Exchange

The bank can advance money by discounting or by purchasing bills of exchange

both domestic and foreign bills. The bank pays the bill amount to the drawer or
the beneficiary of the bill by deducting usual discount charges. On maturity, the
bill is presented to the drawee or acceptor of the bill and the amount is
collected.

B. Secondary Functions of Banks

The bank performs a number of secondary functions, also called as non-banking

functions. These important secondary functions of banks are explained below.

1. Agency Functions

The bank acts as an agent of its customers. The bank performs a number of
agency functions which includes :-

a. Transfer of Funds
b. Collection of Cheques
c. Periodic Payments
d. Portfolio Management
e. Periodic Collections
f. Other Agency Functions

2. General Utility Functions

The bank also performs general utility functions, such as :-

a. Issue of Drafts, Letter of Credits, etc.

 b. Locker Facility
c. Underwriting of Shares
d. Dealing in Foreign Exchange
e. Project Reports
f. Social Welfare Programmes
g. Other Utility Functions

CHAPTER 2 : REVIEW OF LITERATURE

To-day, we cannot think about the success of a banking system without debit
cards and debit cards. It has enlarged the role of banking sector in the economy.
The financial transactions and payment can now be processed quickly and
easily. The banks with the latest technology and techniques are more successful
in the competitive financial market. They have been able to generate more and
more business resulting in their greater profitability.
Various empirical and theoretical studies have been undertaken at the
national and international level to analyze the impact of e-banking and
information and communication technology (ICT) on banking sector,
customers, service quality and payment system. The studies mainly focus upon
e-banking impact on productivity and profitability primarily due to core banking
system, electronic fund transfer, real time gross settlement system and
electronic clearing services. From the customer angle the studies primarily
focus upon; why customers choose e-banking products and increase in their
level of satisfaction due to phone banking, mobile banking, internet banking,
website services, ATMs, etc. These services have not only improved the
satisfaction level of customers, but also helped in reduction of processing time
and transaction time. The productivity of banks in terms of time saving and
attending the customers at the branches has also improved. The review of
following studies throws light upon different aspects of e-banking. To know the
impact of e-banking on various aspects, the research studies undertaken for the
review have been classified into four categories, i.e., studies related to banks,
studies related to customers, studies related to service quality and studies related
to technology.
• In his paper, looked for such avenues where e-banking could play
significant role in e-democracy. The author discussed two case studies on
the implementation of e-banking in digital democracy. One was farmer
service and other was e-seva. While applying e-banking in e-democracy,
 services become more secure, efficient, transparent and fast. It becomes a
win-win situation for all, for banks its low cost, for government its better
service, for business it’s fast and secure, and for citizens its transparent
and efficient. The author evaluated that e-banking could be used for
successful e-banking for online bill payment, online brokerage, online
account management, anywhere banking, etc. The author concluded that
e-banking services provide one stop service and informational unit that
provides great benefits to banks, customers, employers and government.
- Aggarwal (2003),

• In their paper, focused on investigating the important factors of customers’

perceived quality in banks of developing economy like India. The
researchers found that there seems to be a great variation in respect of
services offered by three groups of banks. They used core services such
as human element, systemization of services, tangibility of services and
social responsibility as critical factors. They analyzed that three groups of
banks in India seem to vary significantly in terms of service quality
factors but from the customer perception of service quality, it could be
acceptable only if customers’ need could be satisfied at the right time in a
right manner
-Suresh chander and Rajendran
(2003)

• Highlighted the advantages, risks, innovations and convenience involved in

e-banking. ATM, telephone, internet and cluster banking helped banks to
deliver the products more effectively. The author, in his paper, also
described operational efficiency of e-banking. It included basic e-
banking, simple transactional and advanced transactional e-banking. Each
 site offered a differential kind of services to customers. The author also
commented upon some risks such as loss of secrecy of the customers,
financial stability, fraud prone possibilities, eruption of legal claims, etc.
So, the author suggested that banks should adopt such a strategy in which
risks and innovation in banking products move parallel and
simultaneously.

-Krishnamurthy
(2006)

• Highlighted the e-payment system in India and its performance impact on

Indian banking sector. The author described that competition in banking
industry had forced the banks to rethink the way they operate their
business. So, e-banking has made it possible to find alternate banking
practices. In the paper, the author divided the payment system in India
into three parts, i.e., large value payment system, retail payment system,
and retail electronic system. Each one includes different categories of e-
payment. The study focused that having a huge opportunity of e payment
system in India still 90 per cent of transactions were cash based. So, an
effort should be made to increase the use of e-payment, and RBI should
make efforts to strengthen the legal framework of electronic banking
system.
- Manoharan (2007)

• An attempt to prove that technology had a definitive role in facilitating

transactions in the banking sector; and the impact of technology had
resulted into the introduction of new products and services by various
banks in India. The author discussed various initiatives taken by the
banks to manage transformation and these initiatives had brought
 customers the convenience of anywhere, anytime banking. The author
concluded that technology was a facilitator for advancement in the core
business of banking and not an end in itself.
- ARORA (2003)

• Studied the impact of e-payment system on Indian banking sector. E-

payment was required for handling large volume of business payment and
remittances for hassle free, quicker and faster payment remittances at low
cost, and paperless transactions. The researcher highlighted various steps
taken by RBI for the epayment. It includes RTGS, deferred net settlement
system such as electronic clearing services debit and credit, electronic
fund transfer and NEFT. The researcher studied that these methods had
increased the use of core banking solutions, data warehousing and data
mining. E-payment had reduced the chances of fraud, improved customer
service by cutting the delay in payment obligation.
-Ramani
(2007)

• Explained the concept of e-banking and highlighted all the concerns and
challenges while implementing the same. The authors emphasized that e-
banking was necessary not only for improving the quality of services
rendered to the customers but also for better marketing of products. The
authors evaluated various e-banking modems for banking transactions
like ATM, EFT, ECS, SPNS, PC banking, mobile banking and internet
banking. But they mainly emphasized on virtual banking, smart cards, e-
cheques and internet banking. They analyzed the websites of various
banks for internet banking adoption in which private sector banks were
 providing maximum IB services followed by public sector banks, foreign
banks and old private sector banks. The author suggested some measures
which could contribute towards greater adoption of e-services. The
customers should be taken into confidence that the transactions made by
them are risk free, and there is no scope of any fraud. 61 Further, they
should also be assured that hackers can do no harm to their interests.
Furthermore, the system should be free from legal intricacies.

- Sarangapani and Mamatha (2008)

CHAPTER 3: RESEARCH METHODOLOGY

3.1 METHODOLOGY
The study was conducted by the means of personal interview with respondents
and the information given by them were directly recorded on questionnaire.
For the purpose of analyzing the data it is necessary to collect the vital
information. There are two types of data, this are-
 Primary Data
 Secondary Data

PRIMARY DATA:-
Primary data is fresh data. This data is collected from books, internet and direct
questionnaire. The data is collected from questionnaire. The questionnaire is
filled from customer through direct interviewing them.

SECONDARY DATA:-
Secondary data is collected from magazines, newspaper, etc.
Eg; social networking sites, books, newspaper, etc.

3.2 OBJECTIVE OF STUDY

 To study the market shares in banking sector of ICICI & HDFC.

 To study the customer satisfaction with ICICI & HDFC.

 To analyze the decision making process of the customer.

 To analyze the decision making process of the customer.

 To study the customer perception about ICICI & HDFC

CHAPTER 4. SERVICES PROVIDED BY ICICI AND HDFC BANK

4.1 INTRODUCTION ON ICICI & HDFC BANK

Banking is the backbone of a modern economy. Health of banking industry is
one of the most important pre-conditions for sustained economic progress of
any country. The world of banking has assumed a new dimension at the dawn of
the 21st century with the advent of tech banking, thereby lending the industry a
stamp of universality. In general, banking may be classified as retail and
corporate banking. Retail banking, which is designed to meet the requirements
of individual customers and encourage their savings, includes payment of utility
bills, consumer loans, credit cards, checking account balances, ATMs,
transferring funds between accounts and the like. Corporate banking, on the
other hand, caters to the needs of corporate customers like bills discounting,
opening letters of credit and managing cash.
ICICI Bank Ltd. is an Indian diversified financial services company
headquartered in Mumbai, Maharashtra. It is the second largest bank in India by
assets and third largest by market capitalization. It offers a wide range of
banking products and financial services to corporate and retail customers
through a variety of delivery channels and through its specialized subsidiaries in
the areas of investment banking, life and non-life insurance, venture capital and
asset management. HDFC Bank was incorporated in Aug. 1994 and promoted
by Housing Development Finance Corporation Limited (HDFC) India's premier
housing finance company which also enjoys an impeccable track record in India
as well as in international markets.

4.2 ICICI
ICICI (INDUSTRIAL CREDIT AND INVESTMENT CORPORATION OF
INDIA) Bank Ltd. is an Indian diversified financial services company
headquartered in Mumbai, Maharashtra. It is the second largest bank in India by
assets and third largest by market capitalization. It offers a wide range of
banking products and financial services to corporate and retail customers
through a variety of delivery channels and through its specialized subsidiaries in
the areas of investment banking, life and non-life insurance, venture capital and
asset management. The Bank has a network of 2,575 branches and 8,003 ATM's
in India, and has a presence in 19 countries, including India.

ICICI Bank is one of the Big Four banks of India, along with State Bank of
India, Punjab National Bank and HDFC Bank—its main competitors.
ICICI Bank is India's second-largest bank with total assets of Rs.3,663.74
billion (US$ 76 billion) at September 30, 2009 and profit after tax Rs.19.18
billion (US$ 398.8 million) for the half year ended September 30, 2009.The
Bank has a network of 1,568 branches and about 4,883 ATMs in India and
presence in 18 countries. ICICI Bank offers a wide range of banking products
and financial services to corporate and retail customers through a variety of
delivery channels and through its specialized subsidiaries and affiliates in the
areas of investment banking, life and non-life insurance, venture capital and
asset management. ICICI Bank's equity shares are listed in India on Bombay
Stock Exchange and the National Stock Exchange of India Limited and its
American Depositary Receipts (ADRs) are listed on the New York Stock
Exchange.

HISTORY

ICICI
ICICI Bank was originally promoted in 1994 by ICICI Limited, an Indian
financial institution, and was its wholly-owned subsidiary. ICICI's shareholding
in ICICI Bank was reduced to 46% through a public offering of shares in India
in fiscal 1998, an equity offering in the form of ADRs listed on the NYSE in
fiscal 2000, ICICI Bank's acquisition of Bank of Madura Limited in an all-stock
amalgamation in fiscal 2001, and secondary market sales by ICICI to
institutional investors in fiscal 2001 and fiscal 2002. ICICI was formed in1955
at the initiative of the World Bank, the Government of India and representatives
of Indian industry. The principal objective was to create a development
financial institution for providing medium-term and long-term project financing
to Indian businesses. In the 1990s, ICICI transformed its business from a
development financial institution offering only project finance to a diversified
financial services group offering a wide variety of products and services, both
directly and through a number of subsidiaries and affiliates like ICICI Bank. In
1999, ICICI become the first Indian company and the first bank or financial
institution from non-Japan Asia to be listed on the NYSE.

SERVICES PROVIDED BY ICICI AND HDFC BANK

4.3 ACCOUNTS AND DEPOSITS

(1) SAVING ACCOUNT OF ICICI BANK-
 An ICICI Bank Savings Account offers a valuable banking experience.
 Debit-cum-ATM Card - With ICICI Bank Savings Account you will get a
debit card that you can use to withdraw cash from any ATM. One may
also use your debit card to directly make purchases through a
Visa/MasterCard POS (Point of Sale) machine available at most stores!

 Money Multiplier Facility - Allow us to take care of your idle money by

moving it into high interest savings account earning.

 Internet Banking - Banking could not have been more convenient. Just
log in with your user ID and password and make banking a hassle-free
routine.

 Customer Care - 24-hour Customer Care is always available to answer

any query or take your instructions. For Customer Care numbers,
  Mobile Banking - Transferring funds or getting to know your balance is
as easy as sending an SMS. For details on Mobile Banking, Standing
Instructions - ICICI Bank accepts and supports Standing Instructions.

 Nomination Facility - You may nominate a person as beneficiary to your

account proceeds.

 DD Call and Collect - Don't waste even a minute in a queue to collect a

Demand Draft or Pay Order. On the way to the branch, just call Customer
Care, provide details of the DD to be prepared and collect it ready and
signed at the branch.

(2) SALARY ACCOUNT

ICICI Bank Salary Account is a benefit-rich payroll account for Employers and
Employees. As an organization, you can opt for our Salary Accounts to enable
easy disbursements of salaries and enjoy numerous other benefits too.

With ICICI Bank Salary Accounts your employees will enjoy the convenience
of ---:
 Having the largest network of ATMs at their command.

 Free 24 hour Phone Banking.

 Free Internet Banking.

All one would require to do is to send ICICI Bank an advice (in form of a
cheque/debit instruction, etc) for the total salary amount along with the salary
details of the designated employees in a soft and hard copy format and we will
credit the respective employees' accounts as per your statement of advice.
Besides all of the above, employees will automatically become ICICI Bank
account holders with special benefits and privileges of 8-8 banking, Investment
advisory and much more. ICICI Bank also has a special offering: Defense
Banking Services designed exclusively for the armed forces.

(3) DREAM DEPOSITS IN ICICI BANK-

Icici dream for individual, for families, friends and relatives and for society at
large too. Some of dreams are need based, while some inspirational. The dreams
that are close to us; they mean everything.. they all want to nurture them and if
possible secure them so that we can accomplish them under all odds. So be it
our child’s education, daughter’s marriage, owning a home, driving our car or
planning our retirement, it is imperative that we secure them at all costs. To
secure them, you need to plan your finances prudently, based on your needs and
aspirations at different points in time. A plan that gives you the flexibility in
terms of choices that suit your needs and an assurance of a return that is safe
and secure.

(4) FIXED DEPOSIT IN ICICI BANK-

 Flexibility of tenure - 7 days to 10 years

 Liquidity-
 Premature / Partial withdrawal permitted (subject to applicable charges)
 Loan / Overdraft upto 90% of FD amount
 Option of monthly / quarterly payout available
 Competitive interest rate - for various tenures
 Convenient ways to open a FD
 Internet Banking
 Phone banking
 ICICI Bank Branch

(5) RECURRING DEPOSIT IN ICICI BANK-

  ICICI Bank Recurring Deposits are an ideal way to invest small amounts
of money every month and end up with a large kitty on maturity.
 High recurring billing and recurring payments can be a drain on your
finances and hence large investments may seem a plan away.
 A recurring deposit account with ICICI Bank allows a loan against the
deposit. Our new recurring deposit account also has a special feature -
Non-applicability of Tax Deduction at Source (TDS).
 The minimum balance of deposit is Rs.500 per month and thereafter in
multiples of Rs.100. The tenure ranges from 6 months to a maximum
period of 10 years, recurring deposit of 3 months thereafter.
 The recurring deposit also comes with a nomination facility.

(6) YOUNG STARS ACCOUNT IN ICICI BANK-

Young Stars is a banking service for children, aged up to 18 years, brought to
you by ICICI Bank to help the parents meet the present and future aspirations
that they hold for their child. It offers various savings and investment options to
the parent along with teaching the child to manage his/her personal finance in a
more responsible and independent manner. The parent would put forward the
desired amount to be earned at the end of the tenure. The next time you want to
withdraw cash from your ICICI Bank Young Stars Savings account, just walk
into any bank's ATM and use your ICICI Bank ATM-cum-Debit card for free.
The benefit is available to Young star Savings Account holders on maintenance
of a monthly average balance of more than Rs. 10,000 in the savings account in
a month.

4.4 LOANS
(1) HOME LOAN IN ICICI BANK-
Building your own home is special. As one of the leading home loan providers,
ICICI Bank Home Loans is here to help you lay the foundation for your dream
home. With the experience of sharing the dream of millions of the customers,
they offer most convenient home loan plans to suit your needs.

(2) CAR LOAN IN ICICI BANK-

Car Loans from ICICI Bank are extremely convenient, flexible and quick. With
more than 604 channel partners in over 1000 locations, we reach out to millions
of customers and help them realise their dream of possessing a car.
The minimum loan amount for taking a new car loan is Rs. 1,00,000. The
maximum loan amount will depend upon the price of the car, model variant,
profile of the customer, etc.
Car Loans
Repayment tenure ranges from 1 year to 5 years for new car loans. You may
change the tenure of the loan before the loan is disbursed. The interest rate &
EMI would change accordingly. The repayment due dates for the loan are 1st
and 15thof every month and would depend on the date of disbursement.
Payment due dates cannot be changed. One can make the Payments through
post-dated cheques (PDCs). Repayment option through Direct Debit Mandates
is also available for all ICICI Bank account holders. Option of repaying through
ECS is also available in select cities. Payments through cash or credit cards are
not accepted. one may change the PDC's in case your Bank Account is
changed . However, we would require verification of signatures by new banker.
A nominal fee of Rs.500/- (Swap Charges) would be charged for exchange of
cheques. A full pre-payment of the loan is accepted. Part pre-payment is not
allowed.

(3) PERSONAL LOAN IN ICICI BANK

Key Benefits
 Loan up to Rs. 10 Lakhs
 No security/guarantor required
 Faster processing.
 Minimum documentation
 Attractive rates of interest
 Flexible repayment option of 12-48 months
ICICI Bank may, at its sole discretion, utilise the services of external service
provider/s or agent/s and on such terms as required or necessary, in relation to
its products. Avail of an ICICI Bank Personal Loan if you have an ICICI Bank
salary account and if you meet the following criteria:

Criteria* Salaried
Age 23 yrs. - 58 yrs.
Net Salary Net monthly income - Rs. 20,000 p.m.
Eligibility ICICI bank Salary Account Holder,
Existing ICICI Bank Personal Loan
customer
Years in total job / profession 2 Year

Years in current residence 1 Year

(4) VECHILE LOAN-

COMMERCIAL VECHILE LOAN IN ICICI BANK- ICICI have extended
products like funding of new vehicles, finance on used vehicles, top up on
existing loans, working capital loans & other banking products
ICICI have a range of services on existing loans,as are listed below.
Commercial Vehicle Loans
 Reaches you through more than 180 locations across the country
  Range of products under one umbrella.

 Funding for trucks, buses, tippers, light commercial vehicles and small
commercial vehicles.

 Products including funding for new vehicles, finance on used vehicles

and top up on existing loans.

 Preferred financier status with all leading manufacturers.

 Simple documentation processes.

 Quick turn around time.

 Flexible financing solutions to meet individual requirements.

(5) LOAN AGAINST SECURITY IN ICICI BANK-

You don’t have to sell your securities. All you have to do is pledge your
securities in favour of ICICI Bank. They will then grant you an overdraft
facility up to a value determined on the basis of the securities pledged by you. A
current account will be opened and you can withdraw money as and when you
require. Interest will be charged only on the amount withdrawn and for the time
span utilized.
This facility is available against the following securities

 Demat Shares
 Mutual Funds Units
 Fixed Maturity Plans (FMP)
 Exchange Traded Funds (ETF)
 Insurance Policies
 Savings Bonds
 NSC/KVP (Demat form)
4.5 CARDS
(1) DEBIT CARD
A bank debit card is issued by the bank in the process of opening up of an
account. It can be also called an electronic check as funds withdrawn are drawn
directly from the account. The use of debit card has become popular all over the
world and has taken form of voluminous transactions. Debit cards are also used
for withdrawing money from the ATM. These days the banks have tied up with
banks functioning all across and usually all debit cards can be used at all ATM’s
barring the debit cards issued by nationalized banks.
ICICI BANK – DEBIT CARD
The ICICI bank debit card is available to all account holders of ICICI bank.
ICICI bank debit card comes to the account holder with the welcome package
received by the customer. It is used by the account holders at all ICICI ATM’s
and all other ATM’s which have a tie up with ICICI bank.
Features
1) ICICI bank debit card is used by the customer for the purpose of withdrawal
of money.

2) The customer can check for the balance in the account.

3) The customer can also use it for the purpose of withdrawing a mini
statement.

4) The debit card is very convenient to use these days at merchant

establishments for the purpose of dining, shopping and also for the purpose of
paying petrol bills or at multiplexes.

5) Online shopping is another facility available with the debit cards. Airline
tickets, movie tickets, and bill payments are at the customer convenience as it
can be done from home or from office through the debit card. To ensure that all
payments are safe the customer has to enter the internet banking id and
password for the completion of the transaction.

6) There is a very high acceptance of the ICICI debit card due to very high
customer base. The ICICI debit card is accepted at 3.5 lakh merchant
establishments and 3000 ATM’s all over India.
There are seven kinds of ICICI Bank Debit Card.
a. ICICI Bank Signature Debit Card
b. ICICI Bank Platinum Debit Card
c. ICICI Bank Titanium Debit Card
d. ICICI Bank Woman's Debit Card
e. ICICI Bank Smart Shopper Gold Debit Card
f. ICICI Bank Smart Shopper Silver Debit Card
g. ICICI Bank HPCL Debit Card
In case of loss of card the ICICI bank provides protection from any purchases
made on lost card after the intimation has been given to the bank. The bank
provides a 24 hour helpline number to help customers in case of need.

(2) CREDIT CARDS

ICICI credit cards are rated as a top most credit card providing company among
all over India. The ICICI bank offers a plethora of credit cards complying with
the varied requirements and needs of the diverse segment of audiences in India.
The bank at present encompasses largest international balance-sheet among
other Indian banks with widespread horizons in the foreign market. The bank, at
present holds fully owned branches, representative offices and subsidiaries in
almost 18 countries.
The Bank provides more than 50 ICICI credit card option all over India, which
include:
  Platinum Card: ICICI platinum card offers various top most facilities to
its cardholders, which comprise high cash or credit limit and up to Rs. 1
crore insurance for air accidents, to name a few.
 Titanium Credit Card: This ICICI bank credit card offers international
lifestyle, around 25 percent discount in the major city’s best restaurants
and entrance to the Oberoi lounges transversely various international or
domestic airports.
 Visa Signature Credit card: This ICICI credit card basically caters to
the business class people. The features it offers are around Rs 3 crores
insurance for the air accidents and special facilities related to the travel.

(3) PREPAID CARDS-

Prepaid card is a common terminology used between banks and mobile service
providers. A web definition of prepaid card is a card that will work exactly like
a credit card, except that money must be deposited in it first for it to have any
credit in the account.
ICICI Bank:
ICICI Bank is offering a complete range of prepaid cards providing payment
solutions at fingertips of the customer. ICICI Bank prepaid cards are a safe &
convenient way for associate payments, disbursements, gifting & small ticket
transactions. Prepaid cards are available on a VISA platform thus providing
accessibility to over one lakh merchant establishments & cash withdrawal from
all VISA ATMs in India.

4.6 INVESTMENTS
(1) MUTUAL FUNDS-
ICICI bank provides ICICI mutual funds. The complete name of the mutual
fund is ICICI Prudential mutual fund. There are various kinds of schemes
available with the ICICI mutual funds and there are certain advantages as well.
Advantages:
• The ICICI mutual funds are managed by professional fund managers who
monitor the market very closely
. • The mutual funds of the bank have a diverse portfolio of the stocks and
equities which results in the minimization of the risk.
• The ICICI mutual funds provide consistent investment due to features like
dematerialized account statements, availability of NAV, easy subscription
andredemption processes, performance details through journals etc.
• Provides huge liquidity with open-ended funds. Funds can be redeemed on
demand and is helpful during conditions of falling market.
• The ICICI mutual funds also provide various tax advantages. It provides tax
free dividends and capital investments over a period of one year are also treated
a tax free.
• As there is a huge pool of money, large volumes of securities, stocks and
bonds as well as equities are bought at a time leading to cost reduction.

(2) INITIAL PUBLIC OFFERING APPLICATION THROUGH ASBA-

ICICI- IPO
Invest in IPOs Online
One can invest in IPOs online through www.icicidirect.com with same
convenience of investing in equities - hassle-free and with zero paper work.
Also, get in-depth analyses of new IPOs issues (Initial Public Offerings) which
are about to hit the market. IPO calendar, recent IPO listings, prospectus/offer
documents and live prices will help you keep on top of the IPO markets.

(3) PURE GOLD-

ICICI --Reliability- 24 Carat ICICI Bank Pure Gold is imported from
Switzerland. This Gold carries a 99.99% Assay Certification, signifying highest
level of purity, as per international standards.
Convenience- ICICI Bank Pure Gold is competitively priced based on daily
prices in the international bullion market. Currently, gold is available in 0.5g,
1g, 2.5g, 5g, 8g, 20g and 50g categories, subsequently other denominations will
also be introduced. ICICI Bank Pure Gold is available through select branches
of ICICI Bank and internet banking. It is not available through ICICI Bank
ATM's
Some interesting aspects of ICICI Bank Pure Gold offer:
 It is available in tamper proof packaging that can be customised as per
your requirement.
 It is accompanied by 'ASSAY Certification' indicating the highest level of
purity as per international standards.
 It is available throughout the year.
ICICI Bank Pure Gold can be purchased using the following modes of
payment:
Cash, Credit card, Debit instruction to your account, ICICI Bank cheque, Non-
ICICI Bank cheque, ICICI Bank Net Banking

(4) BODNS

(i) ICICI BANK BONDS-

Bonds of ICICI Bank have been rated "AAA" by CARE and "LAAA" by ICRA
indicating the highest degree of safety for your money.

 All Investment in ICICI Bank Tax Saving Bonds issued upto March 2005
are eligible for tax rebate under Sec 88 to the full extent possible.
 Bonds are listed on BSE, NSE.
(ii) GOVERNMENT OF INDIA BONDS-

 ICICI Bank Tax Saving Bonds Investment.

 Low Risk Bonds.
 Reasonable investment tenure.
 Nomination facility available.
 Cannot be traded in secondary market.
 Interest income taxable.

(5) FOREX SERVICES

ICICI Bank's Foreign Exchange Services will help you organise your foreign
exchange in the most hassle free manner with best foreign exchange rates.
Whether its Foreign Currency, Travellers Cheques or Travel Card, ICICI Bank
Foreign Exchange Services is a one-stop solution to your foreign exchange
requirement. Foreign Exchange Services offers a variety of foreign exchange
products like: ICICI Bank Travel ,CardTravellers Cheques (American Express),
Foreign Currencies.

(6) SENIOR CITIZEN SAVING SCHEME

Senior Citizens Savings Scheme (SCSS) is a Government of India Product. 9%
interest offered to depositors. Since the product is offered by Govt of India, this
product is one of the most Safest Investment Option. Premature closure of
account is possible after one year from the date of opening the account.(Charges
applicable).

Advantages of Opening an SCSS Account with ICICI Bank:

 Large number of Branches.
  Facility of Direct Credit of Interest to ICICI Bank Account.

 In case the investor does not want to avail Direct Credit facility or ECS
facility, 4 Post Dated Cheques will be sent to Investor every year.
 Account Statement containing the details of Deposit Balance &
transactions.
 Phone Banking Facility (for Queries).

(7) HOME FINANCE

Eligible entities as depositors
 Resident Indians
 NRIs
 Association of Persons (AOPs)

 Hindu Undivided Family (HUFs)

 Trusts and Foundations
 Co-operative Societies
 Firms
 Companies

4.7 INSURANCE
(1) LIFE INSURANCE-
ICICI Life Insurance or ICICI Prudential life insurance is a joint venture of
ICICI bank and the prudential plc which is involved in the life insurance
business in India. After LIC this life insurance secures the second position
among the largest insurances in India. It is one of the largest private insurance
companies. ICICI bank is a premier financial powerhouse whereas; prudential
plc is one of the leading international financial service groups with its
headquarters being located at United Kingdom.
The total asset that was held over by the company during 30th April 2008 is
about Rs. 30000 crore. ICICI Life Insurance was the only private life insurance
company that has received the National Insurer Financial Strength rate of AAA
according to Fitch ratings. This evidently proves that ICICI Life insurance has
the ability to meet its target towards the customers at the time of Maturity or
Claims. This has ranged itself with numerous products in order to meet the
various requirements of an Indian Customer during his/her life stage.Thus
depending on the present life stage and the requirements regarding the
insurance, plans under ICICI life insurance can be divided in to the following
four types. They are ……

 Education Insurance plans,

 Wealth creation plans,
 Premium Guarantee plans, and
 Protection plans.

(2) HEALTH INSURANCE-

The ICICI Lombard Group Health Insurance is an insurance cover to a group
with some common qualities. The group may be of the employees or the
companies, members of any association or club or any co operative society.
There are certain employers which provide the medical insurance to their staffs.
The ICICI Lombard Group Health Insurance has certain beneficiary features
such as:
• The premiums paid under groups insurance are less than a standard single
personal insurance policy.
• The discounts offered on this type of group insurance depend on the size of the
group.
• The group insurance is a fast and effective means to extend cover against risks
to a large mass of population.
• These types of groups insurance are tools to cross sell the different products to
different members of the group.
• The products of such insurance can be customized according to the size of the
group.
• The group insurances are flexible and render more benefits.
• Certain additional benefits are also available on loading of extra premium
charges.

(3) TRAVEL INSURANCE-

The ICICI Lombard Individual Overseas Travel Insurance is a comprehensive
travel insurance policy which covers the unexpected medical and non medical
expenses when the insurance holder is travelling abroad. It also covers the
benefits like loss or delay of baggage or cashless hospitalization all over the
world.

The key benefits of ICICI Lombard Individual Overseas Travel Insurance are:
• It includes cashless hospitalization facility all around the world.
• It also makes the customers avail quality health care through their
collaboration with the United Health Care Group.
• No medical checkup is required along with this insurance.
• This insurance policy also covers the medical emigration costs back to India.
• The eligibility of ICICI Lombard Individual Overseas Travel Insurance is
from 1 year to 70 years.
• The policy duration is that it covers short trips of 7 days to 180 days and can
even be extended.
• The maximum policy is US $ 50,000 to US $ 100,000.
• The premium of this policy is payable on per day basis but not in slabs. The
EMIs can be paid without any extra charge on ICICI Bank, HDFC bank,
Citibank credit cards.
• There is a sum of money to be deducted or Policy Excess of US $ 100. This
means for any claim the first $100 are to be submitted by the insured.
• The additional coverage of this insurance policy includes dental treatment,
medical evacuation, repatriation, baggage, interruption, trip cancellation etc.

4) HOME INSURANCE
A home is a place, which provides you the warmth and peace that one looks
forward to at the end of a hard day's work. However, our home can also be
threatened with burglary, damages caused by natural and man-made disasters.
To secure your home of any threat, it offers you Home Insurance Policy, which
will provide security to the structure and/or contents of your home against
unforeseen calamities.
SOME KEY BENEFITS ARE AS FOLLOWS
 Comprehensive cover available, which covers both structure and / or
contents of your home
 Coverage up to 5 years for contents and 10 years for structure
 Cover against Fire and allied perils, Burglary & Theft and Optional cover
for Terrorism and Additional expenses of rent for alternative
accommodation
 Buy Online through ICICI Bank Credit card and pay in installments
without any extra charges.
(5)MOTOR INSURANCE-
(i) ICICI CAR INSURANCE-
A comprehensive Car Insurance policy for your car that keeps it secure against
damage caused by natural and man-made calamities, including acts of terrorism.
Avail of Own Damage, Personal Accident and Liability cover all in one policy.
Car Insurance in India is governed by the India Motor Tariff, so the coverage
for your vehicle would be the same no matter which company you would buy it
from. Moreover, Car Insurance is mandatory and needs to be renewed every
year. So choose the best car insurance company in India.
KEY BENEFITS-
 A digitally signed policy is issued immediately through our online
facility.
 Access to over 2700+ network garages for cashless claims servicing
across India.
 Optional Personal Accident cover of up to Rs.2 Lakhs for co-passengers.

 Doorstep surveyor facility to cover your car with a break-in insurance.

 Avail NCB on renewals if no claim is made during the previous policy
period.
 Towing charges up to Rs.1,500 in case of accidental damage (as per the
policy terms and conditions).
 Transfer all No Claim Bonus (NCB) benefits when shifting your motor
insurance policy to ICICI Lombard GIC Ltd.*
 5% discount for recognised Automobile Associations Membership.
 2.5% discount for ARAI approved anti theft device in your vehicle.
 Avail add-on covers for items such as fog lights, music system and seat
covers.
 Buy Online and pay in installments without any extra charge.
(ii) ICICI TWO WHEELER INSURANCE-
A comprehensive Two Wheeler Insurance policy for your two-wheeler that
keeps it secure against damage caused by natural and man-made calamities,
including acts of terrorism. Avail of Own Damage, Personal Accident and
Liability cover all in one policy.

KEY BENEFITS -
 A digitally signed policy is issued immediately through our online
facility.
 Access to over 2700+ network garages for cashless claims servicing
across India.
 Optional Personal Accident cover for co-passengers

 Avail NCB on renewals if no claim is made during the previous policy

period.
 Transfer all No Claim Bonus (NCB) benefits when shifting your motor
insurance policy to ICICI Lombard.*
 5% discount for recognised Automobile Association's Members

 2.5% discount for ARAI approved anti theft device in your vehicle.
 Avail add-on covers for electrical and non-electrical items.
 Buy Online and pay in installments without any extra charges.

4.8 DEMAT ACCOUNT

ICICI bank provides demat account for its customers those who are willing to
take part in the Indian stock market by investing there. The bank features a wide
range of demat facilities of which the ICICI demat account is the initial part.
Besides this ICICI demat account also facilitates some other features like:
• Transaction statement – Counter party, transaction type, specific date range.
• Bill details.
• ISIN look up – Information on the face value and the status value of the ISIN.
• Settlement calendar- Information regarding pay in and pay out date.
• Status on request.
• Customer ledger.
• E-instructions.
• Mobile alerts.
• TIFD and IDT booklets on request.
• Personal details – Clients name and address holders name, account type and
details.
• No charges for opening DP required.

4.9 WEALTH MANAGEMENT

An ICICI Bank Wealth Management service has helped a large number of
customers to manage their funds more efficiently. If you need some wealth
management help then the professionals of this reputed bank can work with you
to develop the best available wealth management portfolio. The bank further
offers a wide array of wealth management products and solutions that enables
the customers to fulfill their financial requirements. These products and services
are aimed to provide immediate results. Being a unique customer of ICICI Bank
wealth management, one can enjoy a special banking experience and feel a
sense of privilege. ICICI Bank wealth management solutions include fast access
to ATMs, Money Multiplier services, investment planning, portfolio
construction and a range of other privileges. The investment process of the bank
begins with understanding of the customers. The wealth management
professionals of the bank make a thorough study of the financial background of
the customers, risk tolerance, existing investment pattern and investment
objectives to make the best approach. Moreover, they make an extensive risk
profiling exercise that helps them to evaluate the risk appetite and get a better
understanding of their investment objectives.
4.10 HDFC
HDFC Bank was incorporated in Aug. 1994 and promoted by Housing
Development Finance Corporation Limited (HDFC) India's premier housing
finance company which also enjoys an impeccable track record in India as well
as in international markets. HDFC was amongst the first to receive an 'in
principle' approval from the Reserve Bank of India (RBI) to set up a bank in the
private sector, as part of the RBI's liberalization of the Indian Banking Industry.

HDFC Bank concentrates in four areas -corporate banking, treasury

management, custodial services and retail banking. It has entered the banking
consortia of over 50 corporates for providing working capital finance, trade
services, corporate finance and merchant banking. . HDFC bank has become the
first private sector bank to be authorized by the Central Board of Direct Taxes
(CBDT) as well as the RBI to accept direct taxes, commencing April01 2001.
The taxes will be accepted at specified branches of the bank. Also it has
announced a strategic tie-up with a Bangalore-based business solutions software
developer Tally Solutions Pvt (TSPL) for developing and offering products and
services facilitating on-line accounting and banking services to SMEs (Small
and Medium Enterprises).In 2001-02 the bank was listed on the New York
Stock Exchange in the form of ADS. Each ADS represents 3 equity shares.
Consequent to the issue, the paid up capital of the Bank has increased
byRs.37.42 crores.

HISTORY OF HDFC BANK

HDFC Bank was incorporated in 1994 by Housing Development Finance
Corporation Limited (HDFC), India's largest housing finance company. It was
among the first companies to receive an 'in principle' approval from the Reserve
Bank of India (RBI) to set up a bank in the private sector. The Bank started
operations as a scheduled commercial bank in January 1995 under the RBI's
liberalization policies. Times Bank Limited (owned by Bennett, Coleman & Co.
/ Times Group) was merged with HDFC Bank Ltd., in 2000. This was the first
merger of two private banks in India. Shareholders of Times Bank received 1
share of HDFC Bank for every 5.75 shares of Times Bank.
In 2008 HDFC Bank acquired Centurion Bank of Punjab taking its total
branches to more than 1,000. The amalgamated bank emerged with a base of
about Rs. 1,22,000 crore and net advances of about Rs.89,000 crore. The
balance sheet size of the combined entity is more than Rs. 1,63,000 crore.

4.11 ACCOUNTS AND DEPOSITS

(1) SAVING ACCOUNT
FEATURES -
 Wide network of branches and over 7300 ATMs to meet all your banking
needs, no matter where you are located.
 Bank conveniently with facilities like Net Banking and Mobile Banking –
check your account balance, pay utility bills or stop cheque payments all
via SMS.
 Never overspend – shop using your International Debit Card that reflects
the actual balance in your savings account.

 Personalized cheques with your name printed on each cheque leaf for
enhanced security.
 Take advantage of Bill Pay – an instant solution so you can pay all your
frequent utility bill payments. Instruct for payments over the phone or
through the Internet.
 Avail of facilities like Safe Deposit Lockers, Sweep-In and Super Saver
facilities on your account.
  Free cash withdrawals at any other Bank's ATMs
 Free Payable-at-Par cheque book, without any usage charges.
 Free Insta Alerts for all account holders for lifetime of the account.
 Free passbook facility available at home branch for account holders
 Free Email Statement facility.

(2) SALARY ACCOUNT

 Zero Balance Savings Account
 Free payable at par cheque book @ 25 cheque leaves per quarter
 5 Free transactions per month at Non- HDFC Bank ATMs in India
 Free for life International Debit Card for the primary applicant with ATM
cash withdrawal limit of Rs 25,000 per day and POS usage limit of Rs.40,
000 per day.
 Add-on International debit card for secondary holder (Free for the first
year)
 Free Personal Accidental Death Cover of Rs. 1 lakh
 Anywhere Banking across our extensive Branch and ATM network
 Free Quarterly Account Statements
 Free Monthly Account statements by e-mail (Optional)
 Free Passbook facility available at home branch for account holders
 Free DDs /MCs up to Rs. 25,000 per instrument payable at HDFC Bank
branch locations
 Free mobile and e-mail alerts (InstaAlerts Facility)
 Free Utility payment facility (Bill Pay)
 Free Phone banking, Mobile Banking and Net Banking & Electronic
Funds Transfer options

(3) CURRENT ACCOUNT

  Get convenient inter-city banking and free cheque payments anywhere.
 Free Collections of funds through RTGS and NEFT
 Free Payments through NEFT. Nominal charges for RTGS payments
 Transfer funds across cities between HDFC Bank accounts at a nominal
charge of Rs.15 per transactions
 Issue free Demand Drafts (DD) / Pay Order for values above Rs.100,000.
For Demand Drafts up to Rs.50,000 a charge of Rs.40, Demand Drafts
above Rs.50,000 and below Rs.100,000 a charge of Rs.25 will be levied.

 Get a payable-at-par cheque book at a nominal price.

 Register for Insta Alerts and receive updates on your account on
processing of your transaction.
 Enjoy Doorstep Banking for your convenience and security. Cash and
cheque pick-ups and cash deliveries can be arranged from your doorstep,
through a reputed agency.
 Get 24-hour Phone Banking, Net Banking and Mobile Banking to check
your account balance and transaction details, find out the status of your
cheques or stop cheque payments.

(4) FIXED ACCOUNT

Regular Fixed Deposits offer:
 Easy investments with high returns
 Flexibility and security in one offering
 Higher rate of interest on Fixed Deposits for Senior Citizens

(5) RECURRING DEPOSIT

BENEFITS
  An investment as small as Rs 500 (and in multiples of Rs 100 thereafter)
or as large as Rs 14,99,900/- per month
 A minimum tenure of 6 months (and in multiples of 3 months thereafter)
up to a maximum tenure of 10 years.
 For a much smaller investment per month, get interest rates equal to that
of regular Fixed Deposits.
 TDS is not applicable on the Interest earned by Recurring Deposits as per
current income tax rules.

(6) SAFE DEPOSIT LOCKERS

Features
 Wide availability of locker locations and sizes
 Access to safe-deposit lockers at all branches, no matter where your
account is held.
 Lockers are rented for one year, and rent is payable in advance.
Lockers can be hired by individuals, limited companies, associations and trusts.
To use a locker, one should hold a Savings or Current account with HDFC
Bank.

4.12 LOANS
(1) HOME LOAN
HDFC Bank brings HDFC home loans to doorstep. Over 3 decades of exclusive
experience, a dedicated team of experts and a complete package to meet all
housing finance needs, HDFC Home Loans, help you realize your dream.
The HDFC Advantage
 Pioneers of Housing Finance in India with over 33 years of lending
experience

 Widest range of Home Loan Products

  Most experienced and empowered personnel to ensure smooth & easy
processing.
 Counseling and advisory services for acquiring a property
 Loan from any office for purchase of home anywhere in India
 Loan approval even before a property is selected
 Flexible loan repayment options
 Free & safe document storage

(2) CAR LOAN

The vehicle age at the end of Car N Cash Loans tenure should not exceed:
 7 Years for Private Usage and
 6 Years for Commercial Usage
FEATURES
 Borrow up to 100% of the original loan value of the car.
 Valuation of the car is not mandatory.
 Wide range of approved models/variants and manufacturers are
considered.
 We make quick and hassle-free disbursals.

(3)PERSONAL LOAN
Reason for choosing this product-
 Minimal documentation with super fast disbursal
 Flexible repayment in 12-60 months.
 No guarant or surety. A guarantor becomes a co-endorser and assumes
liability in event of default. surety / collateral required

Features and Benefits with your HDFC Bank Personal Loan-

 Choose when you can pay back – anytime between 12 to 60 months.
  You can repay with Easy EMIs at best in class interest rates.
 They don’t ask for any guarant or surety. A guarantor becomes a co-
endorser and assumes liability in event of default. Surety or collateral.
 They approve loans quickly.
 HDFC service will come to your door if you need.

(4) WHELLER LOAN

 Flexi-Repay options, ranging from 12-48 months
 Hassle free and speedy loans - No guarantor surety. A guarantor becomes
a co-endorser and assumes liability in event of default. required
 Get special schemes for Harley Davidson Motorcycles.

FEATURES
 Get flexible repayment options, ranging from 12 to 48 months available
even at the point of purchase.

 Repay through post-dated cheques with easy EMIs.

 Calculate your EMI.
 Get hassle free loans
 No need for a guarantor surety. A guarantor becomes a co-endorser and
assumes liability in event of default.
 Get a speedy loan approval.
 We provide loans for almost all models at attractive interest rates.
 Get free gifts from time to time on approval of your Two Wheeler Loan.
(Watch this space for more details on the free gift promotion).
(5)LOAN AGAINST SECURITY
BENEFITS
 Use your investments to get liquidity, without selling them.
  Get upto 80% loan against the value of your securities. Term loans on
select securities offered too!
 You will have to pay interest only when you actually use the loan.
The securities that you may decide to pledge must be one of the following:
 Equity Shares.
 Mutual Funds (Equity, Debt, FMPs) upto 50% of NAV (Net Asset
Value).
 Gold ETF

 Gold Deposit Certificates (GDC)

 RBI Bonds - 8% Savings Bonds 2003 (Taxable)
 Life Insurance Policies issued by LIC and select Private Insurance
Companies.
 National Savings Certificates (NSC)
 Kisan Vikas Patra (KVP)
 NABARD's Bhavishya Nirman Bonds
 Non Convertible Debentures

4.13 CARDS
(1) DEBIT CARD
There are seven HDFC debit cards afloat in the market right now.
1) Easy shop International Debit card The daily limit on the card is Rs. 15,
000 at ATM’s and 25, 000 at merchant establishments. The bank can be
accessed at Maestro/Visa/Cirrus ATM’s which totals to 8, 00, 000
establishments.

2) Easy shop gold debit card The daily withdrawable balance at any ATM is
Rs. 50, 000 and purchase limit is of Rs. 50, 000. There is a cash back facility
available on the card which is valid all through the year.
3) Easy shop pro gold debit card The daily withdrawable cash balance is Rs.
50, 000 from ATM’s. The shopping limit at merchant establishment is Rs. 50,
000.

4) Easy shop International Debit Card The ATM withdrawable limit is Rs.
50, 000. The shopping limit is Rs.50,000. Easy shop international debit card is
basically a shopping card. For every Rs. 200 spent there is a cash back policy of
Rs. 1 as cash back.
5) Easy shop Woman’s Advantage Debit Card. The ATM withdrawable limit
is Rs. 20, 000. The shopping limit is Rs. 30, 000.

6) Easy shop NRO debit Card The ATM withdrawable limit is Rs. 15, 000.
The shopping limit is Rs. 25, 000.

7) Kisan Gold card It is meant to meet the investment and production needs of
the farming community. The ATM withdrawable limit is Rs. 15, 000. The
shopping limit is Rs. 25, 000.

(2) CREDIT CARD-

 Visa Signature Credit Card-A card for the rarest of the rare A card with
unique and exclusive privileges that complement your refinement and
style. Come experience the world of many contended moments.
 World MasterCard-HDFC Bank presents India's First World
MasterCard Credit Card - A very premium offering for the truly elite, a
card with tailor-made premium privileges that complement a discerning
lifestyle.
 Platinum Plus Credit Card-India's only Platinum Credit Card with
exclusive travel and preferential benefits - a recognition of those who
have "arrived in life". Enjoy a world of exclusive privileges on your
HDFC Bank Platinum Plus Credit Card.
 Platinum Plus Chip Credit Card-India's only Platinum Credit Card
with Chip Technology for enhanced security which makes all your Credit
Card transactions more secure, convenient and rewarding!
 Titanium Card: A card to match your premium lifestyleTitanium Credit
Card is quite simply the most exclusive Credit card you could ask for
with benefits like zero surcharge on fuel, travel offers and accelerated
two-tier rewards programme.

 Gold Credit Card-A card to match your premium lifestyle with features
like special offers on air and train ticketing and rewards redemption
against air miles.
 Woman's Gold Card-the benefits of the best premium card made
specifically for women. Apply for HDFC Bank Woman's Gold credit
card.
 Corporate Platinum Credit Card-It's Not just a card, It's a designation
Experience the exclusivity of HDFC Bank Corporate Platinum Card
which comes with a unique 24x7 Expense management solution called
SMART DATA ONLINE, powered by Mastercard International.
 Corporate Credit Card-It's Not just a card, It's a designation. HDFC
Bank Corporate card comes with a unique 24x7 Expense management
solution called SMART DATA ONLINE, powered by Mastercard
International.
 Business Gold Credit Card- Business with HDFC Bank International
Business Gold card, which is designed to add value to your business,
while keeping in mind the conveniences and lifestyle benefits for
business owners and the self-employed community specifically.

 Purchase Card-The HDFC Bank Purchase Card is a credit card solution

given to corporates by HDFC Bank to facilitate quick payments for
 business expenses for corporates and their employees. It helps the
corporate manage business expenses and makes purchase transactions
smoother by eliminating the hassles of cash and cheque payments.

(3)PREPAID CARD
HDFC Bank is offering different prepaid cards for different uses.
 Forex plus card – For secure and hassle free travelling experience.
 Gift plus card – For the freedom to buy the gift of their choice.
 Food plus Card- For cumbersome meal vouchers.
 Money plus Card – For cash disbursements and administrative hassles.

4.14 INVESTMENTS
(1) MUTUAL FUND
To invest funds in debt markets or in equity from a pool of money of several
people is called Mutual Fund. The HDFC bank offers HDFC Mutual Fund
which is one of the known Indian Mutual Funds. The Debt funds, balanced
funds or Equity funds come under Mutual Funds. There are parameters which
are quantitative based on which the funds are selected. The volatility, risk
adjustment returns, FAMA model, rolling return, qualitative analysis, fund
performance are some of the important parameters based on which the funds are
selected.
Advantages There are many advantages in investing HDFC mutual funds. The
following are some of the advantages,
 Affordability – The HDFC mutual funds are available in smaller units
which make it more affordable.
 Flexibility – The HDFC mutual fund offers systematic withdrawal plans,
dividend reinvestment, systematic investment plans which give more
flexibility.
  Liquidity – The HDFC mutual fund offers open ended schemes in which
you can withdraw the money at any point of time.
 Professional Management – Based on extensive research and experience
the expert fund managers analyze the options in HDFC mutual funds.
 Diversification – The risk factor is low in HDFC mutual funds as the
investment is done across different stocks and industries.
 Low Costs – The custodial fee, brokerage charges are low for HDFC
mutual funds.
 Potential Return – The HDFC mutual fund managers have access to
statistics and information from leading analysts and economists around
the world. Because of this, the investors of HDFC mutual funds gain
potential returns.
 Regulated for Investor Protection – The HDFC mutual fund sector is
regulated to protect the interests of investors.

(2) INVEST IN GOLD

Mudra Pure Gold Bars are competitively priced based on the daily prices in the
international bullion market (a place where all precious metals like gold, silver,
platinum, etc are bought and sold). The price is inclusive of customs duty and
other charges involved in the retailing of gold bars.
 24 Carat, 99.99% pure gold bars
 Assay Certification
 Convenience: 2.5g, 5g, 8g, 10g, 20g ,50g & 100g
 Tamper-proof certicard packs.
 Competitively priced based on the daily gold prices
 Available at over 1700 HDFC Bank branches across 700 cities.
(3)BONDS
FEATURES-
 Minimum investment of Rs.1,000 and no maximum limit on investment
 6 years tenure of the bond from the date of issue
 Choose from Half Yearly Payable interest and Cumulative interest
 8%p.a. rate of interest
 No income tax exemption available
 However, the bonds will be exempt from Wealth-Tax under the Wealth-
Tax Act, 1957.

(4)INVEST IN SILVER-
FEATURES AND BENEFITS-
 24 Carat pure silver bars
 Assay Certification
 Convenient 50g and 100g denominations
 Tamper-proof certicard packs.
 Competitively priced based on the daily silver prices
 Available at over 380 HDFC Bank branches across 51 cities.

HDFC CAPITAL GAIN BONDS-Maximum investment limit of up to Rs. 50

Lakhs in a Financial Year across the two available Bonds. 6% interest per
annum. 100% risk free payment.
 Bond RECL NHAI
Coupon/Interest 6% 6%
rate/Yield
Rating AAA AAA
Post Tax 4.13% 4.13%
Return(30% Tax
Slab)
Tax Status Taxable Taxable
Tax Benefit SEC 54 EC SEC 54 EC
Minimum (Rs.) 10,000 10,000
Maximum (Rs.) 50 Lakhs in a Financial 50 Lakhs in a
Year across RECL & Financial Year
NHAI across RECL &
NHAI
Tenor 3 Years 3 Years
Interest Date 30th June N.A.
Put/Call/Prematur Bullet repayment at the Bullet repayment
e Encashment time of Maturity at the time of
Maturity
Mode Of Interest Annual Annual
Other Features The new Issue is on tap & would close by
March2012

(5)EQUITIES & DERIVATIVES

 Seamless Transactions: With an integrated 4:1 account there is seamless
movement of funds and shares, thereby giving a client ability to take
prompt action
 Multiple trading platforms: Transact with utmost convinience using a
choice of platforms - Internet, Mobile, LITS (Low bandwidth site),
Branches or Call N trade in regional languages.
 Powerful Tools: Based on Web 2.0 and Ajax based technology, the
portal offers the ability to Personalise, Manage, Customise and Share.
 Ingenious tools like Advanced Portfolio Tracker, Watchlists, Stock
Alerts, Calculators, Stock Screeners, Interactive charting, Technical
Analysis etc and much more are a popular draw with our discerning
clients.
 Trusted Research: Insightful research assistance & technical views
facilitates one’s ability to take an informed trading decision. Independent
Retail Research team provides a host of reports that a client could avail of
in his/her course of transactions.
 Safety and Security: HDFC securities offer the highest level of security
with a 128-bit encryption technology.

4.15 INSURANCE
(1) HDFC STANDARD LIFE INSURANCE-
HDFC Standard Life Insurance Company is one among the leading private
insurance companies in India. Wide range of individual as well as group
insurance schemes is offered by this insurance company. This company is a
joint venture of Housing Development Finance Corporation (HDFC)
limited and the Group Company of the standard life in United Kingdom.
HDFC is one of the top housing finance institutions in India. The percentage of
equity held by HDFC stood up to 72.38% as on 31st December 2007.
Since HDFC Standard Life Insurance is a joint venture company, it has a very
good financial expertise that is required for the management of the long term
investments of the policy holder in a safe and efficient manner. There are
various solutions for both individual as well as group that can be customized
easily according to the requirements. A complete flexibility along with the low
charging structure is offered under group solutions of this life insurance
company.
The track record of HDFC Standard Life Insurance is as follows. The gross
premium income according to 31st march 2008 was about Rs.4859 crores and
the premium income of new business was about Rs.2685 crores. Over 9, 59,000
lives were covered under the various insurance plans of this insurance company
by the end of 31st march 2008.
The various plans under the Protection plans of HDFC Standard Life Insurance:
i) HDFC Term Assurance plan,
ii) HDFC Loan cover term assurance plan and
iii) HDFC home loan protection plan.
These helps are actually launched to ensure of the financial independence of the
family in case of any unfortunate death or critical illnes

(2) HEALTH INSURANCE

HDFC ERGO, one of the leading general insurance companies in the private
sector has come up with Health Suraksha Policy. This policy has been designed
to offer optimum insurance coverage for medical treatment. This policy covers
all the pre and post hospitalization costs at a premium that is very affordable.
The main features of the policy are as follows:
a. This policy offers superb health coverage at an affordable fee.
b. Individual and group health insurance policies are also available.
c. This is one such policy that also offers bonus to the insured for every claim
made in a single year.
d. This policy even offers coverage regarding the cost that is incurred during
health check-up.
e. The policy holders are eligible to avail cashless claim service in the country
in more then 4200 medical centers. This shows that the company has made a
strong network of some renowned hospitals so as to help the insured to get
adequate health care.
f. The holders of HDFC ERGO Health Suraksha policy are eligible to income
tax rebate under section 80D of the Indian Income Tax Act.
g. All the claim procedures are easy and the documentation job is also very less
in this policy.

(3) TRAVEL INSURANCE-

The HDFC ERGO Travel Insurance renders the customer and his or her family
with medical, financial and other assistance during any emergency or outward
circumstances while going for an international trip. The ravel insurance is
applicable for all like, business traveler; leisure traveler etc. with this insurance
the traveler is safe as it not only takes care of the traveler but also of the
baggage, passport, medical emergency etc.
The main features of HDFC Travel Insurance are:
 The policy is available for all ages starting from 3 months age to 70 years
age.
 The entry ages for the policy are - Single Trip: 6 months to 70 years,
Annual Multi Trip: 18 years to 70 years , Family Floater: 3 months to 60
years and Single Trip Asia Excluding Japan: 6 months to 70 years.
 In this policy the travel plan provide to cover the travel trips short of 4
days to a longer one.
 To get this policy the applicant will not have to go through any medical
examination.
 The travel assistance even on international travels is assured for 24*7.
 Low cost optimum coverage charges are available in this policy.
 In this policy the option of online purchase is also available.

(4) HOME INSURANCE-

FEATURES-
 Complete Protection: Avail of protection for both your home and its
contents
  Optional cover: Along with extensive coverage, a low cost optional cover
for burglary, including theft and larceny is also offered.
 Premium discounts: One can avail of a premium discount 15% for
security features at your home
 Minimum Documentations: Minimum & uncomplicated documentation
required for this policy.

(5) MOTOR INSURANCE

(i) HDFC COMMERCIAL VECHILE INSURANCE
Protecting and maintaining commercial vehicles is critical to ensure that daily
operations within your business run smoothly. The insurance policy provides
coverage for any accidental losses or legal liabilities involving your commercial
vehicles. Here are some of the features of the policy:
 Large network: Cashless Claim Service over 1600+ authorized network
of garages across India.
 Emergency assistance: This policy also provides services such as towing,
ambulance, claims assistance should your commercial vehicle undergo
any severe accident.
 Types of vehicles covered: HDFC ERGO provides covers to various
classes of commercial vehicles such as goods carrying vehicles - both
private and public carriers, trailers, passenger carrying vehicles,
miscellaneous & special types of vehicles.
 Customer support: Avail of comprehensive customer support through the
HDFC ERGO’s 24x7 toll free helpline number, along with a simple
claims procedure.

(ii) PRIVATE CAR INSURANCE-

Secure your prized vehicles with the HDFC ERGO Private Car Insurance
Package Policy. You can avail a host of discounts and cashless claims. Here are
some of the features of the policy:
 Cashless Claim Service: Cashless Claim Service over 1600+ authorized
network of garages across India.
 Discounts: Benefit from a range of discounts offered on the HDFC
ERGO Private Cars Insurance policy, such as Automobile Association
Discount and discounts based on age and profession.
 Online convenience: Take maximum advantage of buying and renewing
the policy online.

4.16 DEMAT ACCOUNT

The HDFC bank has over eight lakh demat accounts across India. HDFC Demat
offers you convenient and secure services to manage your investments and
securities. The HDFC demat offers you paperless services as the physical
documents may lose or damaged over time. The HDFC Demat account allows
you to make hassle free transactions online. There are different types of HDFC
demat accounts such as Individual demat account, joint demat account and
corporate demat accounts.
Benefits The HDFC Demat has the following benefits,
 Transfer of securities does not have any stamp duty.
 Market lots concept does not exist
 The refunds from Public Issue are automatically credited to your account.
 Your liquidity is enhanced by shorter settlements.
 All the transaction details are communicated through email
 All the holding details can be viewed online at any time
 Change of signature or address can be made through online easily
 Off market transactions and traded securities are settled
4.17 WEALTH MANAGEMENT
The wealth management programme will cater to individual needs taking into
account various factors such as customer's age, financial goals and risk profile.
The investment options offered include equity, mutual funds and debt
instruments such as RBI Relief Bonds and government securities. Said Aditya
Puri, managing director, HDFC Bank: "The extension of this programme to a
wider base of customers fits in perfectly with our objective of providing value
by making exclusive services more accessible."
The basic product under the new offering for customers includes a net-based
product which will track a portfolio for any amount for an annual fee of Rs
10,000. The bank has also launched an SMS-based product, which would not
track any portfolio, but offer customers daily market news related to both equity
and debt.They were also entitled to preferential treatment, with regard to the
bank's various products. This was in the form of better rates for products such as
loan against shares or mutual funds. They were also entitled to better deals on
products of HDFC group companies such as housing loans from HDFC or
equity broking services from HDFC Securities.