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    doremon sinchan
    The document contains a survey that collects consumer information and attitudes. It asks respondents for their demographic details and shopping behaviors. It also asks them to rate their agreement with statements about various clothing brands on attributes like enjoyment, quality, and loyalty. The survey aims to understand consumers and gather feedback on several major clothing brands in India.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    General Information

    Uploaded by

    doremon sinchan
    36 views10 pages
    The document contains a survey that collects consumer information and attitudes. It asks respondents for their demographic details and shopping behaviors. It also asks them to rate their agreement with statements about various clothing brands on attributes like enjoyment, quality, and loyalty. The survey aims to understand consumers and gather feedback on several major clothing brands in India.

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    QUESTIONARE.docx

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    The document contains a survey that collects consumer information and attitudes. It asks respondents for their demographic details and shopping behaviors. It also asks them to rate their agreement with statements about various clothing brands on attributes like enjoyment, quality, and loyalty. The survey aims to understand consumers and gather feedback on several major clothing brands in India.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    36 views10 pages

    General Information

    Uploaded by

    doremon sinchan
    The document contains a survey that collects consumer information and attitudes. It asks respondents for their demographic details and shopping behaviors. It also asks them to rate their agreement with statements about various clothing brands on attributes like enjoyment, quality, and loyalty. The survey aims to understand consumers and gather feedback on several major clothing brands in India.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 10

    GENERAL INFORMATION

    The following questions will be used for description purpose only

    1) What is your gender?


    o Male
    o Female

    2) Which age group do you belong to?


    o 18 – 29
    o 30 – 39
    o 40 – 49
    o 50 and over

    3) Kindly indicate your marital status.


    o Married
    o Unmarried
    o Separated/Divorced
    o Refuse to Answer

    4) Kindly indicate your employment status.


    o Employed
    0 Looking for work
    o Student
    o Retired
    o Homemaker
    o Business
    o Refuse to answer

    CONSUMER INFORMATION

    5) Which region in India do you identify yourself with?


    o North India
    o North-East India
    o East India
    o West India
    o South India
    6) Which brand/brands are you aware in this particular study?
    o LEVI’S
    o PEPE JEANS
    o WRANGLER
    o PETER ENGLAND
    o Allen Solly
    0 Raymond

    7) What’s your frequency of shopping in a certain year?


    o 1 – 2 times
    o 3 – 4 times
    o 5 – 6 times
    o 7 – 8 times
    o 9 – 10 times
    o more than 10 times

    8) Where do you shop for apparel products?

    o Branded outlets(ALLEN SOLLY, RAYMOND,PETER ENGLAND ETC…. )


    o Departmental stores (Ex. – Shoppers Stop, Pantaloons, and Spencers etc.)
    o General merchandise store (store in a market)
    o Super-market
    o Online store (Ex. – Flipkart, Jabong, Myntra etc.)

    9) How much would you usually spend per season (6 months) on clothing
    purchases?

    o Rs. 1000 – Rs. 3000


    o Rs. 3001 – Rs. 5000
    o Rs. 5001 – Rs. 7000
    o Rs. 7001 – Rs. 9000
    o Rs. 9001 – Rs. 11000
    o Over Rs. 11000

    10) When shopping for clothes, do you?


    o always return to the same shops
    o decide to go in due to the window display/advertisements
    o Try new shops
    o Search beforehand for information and then visit the right store for me
    o Go to shops where there are special offers
    o Other

    CONSUMER ATTITUDE

    11) I prefer Global products over Indian products

    o Strongly disagree,
    o Disagree,
    o Disagree somewhat,
    o Undecided,
    o Agree somewhat,
    o Agree,
    o Strongly agree

    12) Global products are of higher quality than Indian products


    o Strongly disagree,
    o Disagree,
    o Disagree somewhat,
    o Undecided,
    o Agree somewhat,
    o Agree,
    o Strongly agree

    13) Given a choice, I would love to buy global-made rather than Indian products.
    o Strongly disagree,
    o Disagree,
    o Disagree somewhat,
    o Undecided,
    o Agree somewhat,
    o Agree,
    o Strongly agree

    Kindly answer the questions which follow after every brand logo

    1 = Strongly disagree, 2 = Disagree, 3 = Disagree somewhat, 4 =


    Undecided, 5 = Agree somewhat, 6 = Agree, 7 = Strongly agree
    NO QUESTION 1 2 3 4 5 6 7
    1 This is the one I enjoy

    2 Make me feel good

    3 Give me pleasure

    4 Make me want to use it

    5 Feel comfortable using it

    6 Be reliable
    7 Be durable

    8 Be high quality

    9 I can recognize this brand among


    competing brands

    10 I am aware of this brand

    11 I can quickly recall the symbol or


    logo of this brand

    12 Have good reputation

    13 Be prestigious brand

    14 I am loyal to this brand

    15 This brand is my first choice


    among competing brands

    16 I intend to buy this brand


    frequently

    17 I plan to buy this brand more


    often

    2)

    1 = Strongly disagree, 2 = Disagree, 3 = Disagree somewhat, 4 =


    Undecided, 5 = Agree somewhat, 6 = Agree, 7 = Strongly agree
    NO QUESTION 1 2 3 4 5 6 7
    1 This is the one I enjoy

    2 Make me feel good

    3 Give me pleasure
    4 Make me want to use it

    5 Feel comfortable using it

    6 Be reliable

    7 Be durable

    8 Be high quality

    9 I can recognize this brand among


    competing brands

    10 I am aware of this brand

    11 I can quickly recall the symbol or


    logo of this brand

    12 Have good reputation

    13 Be prestigious brand

    14 I am loyal to this brand

    15 This brand is my first choice


    among competing brands

    16 I intend to buy this brand


    frequently

    17 I plan to buy this brand more


    often

    3)
    1 = Strongly disagree, 2 = Disagree, 3 = Disagree somewhat, 4 =
    Undecided, 5 = Agree somewhat, 6 = Agree, 7 = Strongly agree
    NO QUESTION 1 2 3 4 5 6 7
    1 This is the one I enjoy

    2 Make me feel good

    3 Give me pleasure

    4 Make me want to use it

    5 Feel comfortable using it

    6 Be reliable

    7 Be durable

    8 Be high quality

    9 I can recognize this brand among


    competing brands

    10 I am aware of this brand

    11 I can quickly recall the symbol or


    logo of this brand

    12 Have good reputation

    13 Be prestigious brand

    14 I am loyal to this brand

    15 This brand is my first choice


    among competing brands

    16 I intend to buy this brand


    frequently
    17 I plan to buy this brand more
    often

    4)

    1 = Strongly disagree, 2 = Disagree, 3 = Disagree somewhat, 4 =


    Undecided, 5 = Agree somewhat, 6 = Agree, 7 = Strongly agree
    NO QUESTION 1 2 3 4 5 6 7
    1 This is the one I enjoy

    2 Make me feel good

    3 Give me pleasure

    4 Make me want to use it

    5 Feel comfortable using it

    6 Be reliable

    7 Be durable

    8 Be high quality

    9 I can recognize this brand among


    competing brands

    10 I am aware of this brand

    11 I can quickly recall the symbol or


    logo of this brand

    12 Have good reputation

    13 Be prestigious brand

    14 I am loyal to this brand

    15 This brand is my first choice


    among competing brands

    16 I intend to buy this brand


    frequently

    17 I plan to buy this brand more


    often

    5)

    1 = Strongly disagree, 2 = Disagree, 3 = Disagree somewhat, 4 =


    Undecided, 5 = Agree somewhat, 6 = Agree, 7 = Strongly agree
    NO QUESTION 1 2 3 4 5 6 7
    1 This is the one I enjoy

    2 Make me feel good

    3 Give me pleasure

    4 Make me want to use it

    5 Feel comfortable using it

    6 Be reliable

    7 Be durable

    8 Be high quality

    9 I can recognize this brand among


    competing brands

    10 I am aware of this brand

    11 I can quickly recall the symbol or


    logo of this brand

    12 Have good reputation

    13 Be prestigious brand
    14 I am loyal to this brand

    15 This brand is my first choice


    among competing brands

    16 I intend to buy this brand


    frequently

    17 I plan to buy this brand more


    often

    6)

    1 = Strongly disagree, 2 = Disagree, 3 = Disagree somewhat, 4 =


    Undecided, 5 = Agree somewhat, 6 = Agree, 7 = Strongly agree
    NO QUESTION 1 2 3 4 5 6 7
    1 This is the one I enjoy

    2 Make me feel good

    3 Give me pleasure

    4 Make me want to use it

    5 Feel comfortable using it

    6 Be reliable

    7 Be durable

    8 Be high quality

    9 I can recognize this brand among


    competing brands

    10 I am aware of this brand

    11 I can quickly recall the symbol or


    logo of this brand

    12 Have good reputation

    13 Be prestigious brand

    14 I am loyal to this brand

    15 This brand is my first choice


    among competing brands

    16 I intend to buy this brand


    frequently

    17 I plan to buy this brand more


    often

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