INTRODUCTION

1. Background of the company:

Skop Productions Sdn. Bhd. was established on March 13, 1985 by Datuk ACP Md. Yusof

bin Md. Haslam, who was then 31 years old with its headquarters located at Danau Kota, Kuala

Lumpur. The company has only two staff at the start of its establishment. Kota Reman is the

earliest production of Scope that broadcasts on Radio Televisyen Malaysia (RTM) in 1986. The

drama series Datuk Yusof Haslam, A. Galak and Nancy Wong and Majed Saleh tell the daily life

of a group of Malaysian police who deal with criminal cases especially local criminals.

Yusof Haslam’s first movie, Bayangan Maut (Shadow of Death,1991), was well-received

and he went on to make one film a year. Every one of them were money-earners with Sembilu 2

(Grief 2) taking in an unprecedented RM6 million (aboutUS2.5 million) at the box office. He

excelled at action and romance and his use of popular singers and television personalities as

actors was good marketing savvy that paid off. Hehas since retired and his son, Syamsul, has

taken over as director (and actor) and has,unexpectedly, surpassed his father’s record. His first

four films became box-office hits.Yusof Haslam’s Skop Productions is one of the more

successful among the independent producers. (Muthalib, 2012)

Skop Productions has received a lot of achievements throughout 33 years since its

establishment. Overall, this company has produced over 40 films and 30 TV shows. Skop

Productions managed to receive so many awards as it shows a very good achievement and has

left a very big impact in the industry. The founder, Yusof Haslam has a very good record as a

person in the industry that managed to create many achievement as an actor and director.

Followed by his sons, Syamsul Yusof and Syafiq Yusof who now became a director, those two

siblings wish is to change the society’s mindset through their films. One of the film that
successfully changed public’s way of thinking is Munafik film. The film bring messages to their

audience to never be afraid of ghost but to have faith in god. Same goes to their other films, each

films hold different messages that they want to deliver to public.

Nature of business = Film production & Film Distributor

Current revenue = 2018 - 52.1 Million (KL Special forces + Munafik 2)

2017 – 18.15 Million (Abang Long Fadil 2)

2016 – 21.04 Milliom (Mat moto + Munafik)

Major market = Malaysia & Several country in Asia (Indonesia, Vietnam)

Muthalib, H. A. (2012). Malaysian Cinema Then & Now: A Brief History (1927-2011). Retrieved from
https://www.academia.edu/1931354/Malaysian_Cinema_Then_and_Now_A_Brief_History_192
7-2011_
COMPANY’S VISION AND MISSION

Company Vision:

To excel and heightened the reputation of Malaysian films globally and enhancing art
appreciation of Malay films.

The company aims their business towards global market penetration and focus on improvement
of the quality of their product. The vision aims by this company is achievable and realistic for
them to achieve.

Company Mission:

1. To venture into new methods of directing by facilitating the new technology and infrastructure
in modern film making. (Technology & Markets)

2. To create new intellectual masterpieces by cultivating ideas via sensitivity and creativity in
themes, techniques and conceptual local films. (Products or Services & Self concepts)

3. To move the local film scene through various modes that is realistic and original. (Philosophy)

4. To highlight "Our Films Reflect us" through producing quality films that portray social and
moral themes. (Products or Services & Public image)

5. Responsible in creating a healthy generation via portraying messages in art that are
intellectually challenging. (Customer)

6. To continue the survival of film producers towards excellence in film producing as a national
agenda. (Survival Growth Profit)

*Lack = employee
EXTERNAL INDUSTRIAL ANALYSIS:

 General Environment (satu point 2-3 ayat cukup, reference kalau boleh)
Discuss on factors that will have significant impact on your business
- Economic development
- Socio-cultural, demographics trends, lifestyle changes
- Technological development
- Political, legal, government aspects

 Translate the above in terms of what it means for your business by identifying opportunities
and threats that may affect the following:
(satu point 2-3 ayat cukup, reference kalau boleh)
(refer EFE matrix utk opp & threats)

- Market demand and opportunities

- Types and product and services provided
- Intensity of competition
- Suppliers and distributors
- Costs of doing business

 Industry and competitor analysis

Industry: (General about company & competitor)
(satu point 2-3 ayat cukup, reference kalau boleh)
- Market size/growth rate
- Number of players and their market share
- Market aspect & Operation aspect
- Customer profile
- Factors affecting costs
 Problems in the industry (Porter 5 forces model) (Due)

 Competitor Analysis

Competitive profile matrix: (Mirin)

Skop Production Grand Brilliance Metrowealth

Critical Success Weight Rating Score Rating Score Rating Score

Factor

Skilled Workforce 0.13 3 0.39 4 0.52 2 0.26

Customer loyalty 0.09 4 0.36 3 0.27 3 0.27

Brand reputation 0.11 4 0.44 4 0.44 3 0.33

Customer 0.08 4 0.32 3 0.24 2 0.16

satisfaction

Strong online 0.05 2 0.10 4 0.20 2 0.10

presence

Management 0.09 4 0.36 4 0.36 4 0.36

qualification and
experience

Superior advertising 0.10 3 0.30 4 0.40 3 0.30

capabilities

Superior IT 0.06 4 0.24 4 0.24 3 0.18

capabilities

Strong distribution 0.07 4 0.28 3 0.21 3 0.21

network

Revenue per new 0.17 4 0.68 4 0.68 3 0.51

product

Effective corporate 0.05 2 0.10 2 0.10 3 0.15

social responsibility
programs

Total 1.00 - 3.57 - 3.66 - 3.45

Summary and Conclusion: (Haris)

Key External Factor Weight Rating Weighted

score

Opportunities

Box office revenue rise by 2.5% 0.13 4 0.52

TV Penetration remain fairly 6.2% 0.06 2 0.12
Malaysia’s internet advertising grow 12.7% 0.10 3 0.30
Revenue from original content have seen a healthy 5% 0.07 2 0.14

annual growth.
Budget 2019 announced that FIMI will receive RM100mil 0.08 3 0.24

for films produced at Pinewood Studios for better facilities.

76.99%  of Malaysians love Action and Adventure while 0.05 3 0.15

50.6% love sci-fi and 43.01% go for comedy

Key External Factor Weight Rating Weighted

score

Threats

Prices of housing, water and electricity, gas and other fuels 0.08 2 0.16
increased 2%
Inflation is projected to increase between 2.5% 0.04 1 0.04
Malaysia’s total filmed entertainment revenue declined to 0.09 2 0.18
-1.4%
Internet market is growing at 13.4% CAGR 0.07 2 0.14
Internet advertising expenditure increase to 8% 0.07 3 0.21
Filmed market has to follow strict regulatory environment, 0.11 4 0.44
strict censorship with 25% fix on exhibitors.
Hollywood industry now dominates the silver screen and 0.05 2 0.10
mainly composed of the six major Hollywood film
companies such as Warner Bros Pictures and Walt Disney.
Total 1.00 - 2.74

- Explain weight and rating

- Draw conclusion about industry overall prospects and attractiveness
 - Identify key strategic issues that need to be dealt with
- Make conclusion about the current company competition & reason (very strong/middle-
ground/weak)

INTERNAL COMPANY ANALYSIS: (Due)

IFE Matrix:

- Revenue/sales for the past 3 years

- How company growth compare to industry
- Profitability or others performance indicator
- Reasons for rate & rating
Key Internal Factor Weight Rating Weighted
score

Strength

Skop Production locate themselves in market for 0.06 4 0.24

advertisement, corporate videos, audios or visual product
This company capable to access international resources and 0.05 3 0.15
talent
Its accomplishment in producing many record breaking 0.08 4 0.32
Malay movies and dramas and capability of drawing
viewer’s audience reflects its identity.
They have capability in capitalizing demand for their 0.07 3 0.21
program in satellite channels.
This production companies are usually able to remain 0.05 3 0.15
profitable during times of recession
They champion in terms of competing in price due to their 0.08 3 0.24
public image
Technological innovation like online distribution channel 0.12 3 0.36
and multi and mega-plexes are complementing the growth
of this company

Key Internal Factor Weight Rating Weighted

score

Weakness

This company is bearing high operating and marketing cost 0.09 2 0.18

for each film they launch

Employee’s lack of ethics and professionalism become the 0.06 1 0.06

main problem for them

Skop Production till now unable to overcome copyright 0.10 1 0.10

infringement
The company depend only on their sales revenue for their 0.12 2 0.24

profit
The company’s human resource assets are not enough to 0.06 1 0.06

contribute to their profit

Skop Production has to compete with foreign company in 0.04 2 0.08

terms of their producer’s creativity in creating a high

quality film.
This company does not have sufficient branches to manage their 0.02 1 0.02

issues
Total 1.00 - 2.41

Strategy formulation

Objectives strategy recommendation and action plans (Mirin)