MUHAMMAD IBRAHIM RANA BBHM F18 322

BBA 4A PROJECT 1 ADV BCS SUBMITTED TO

MAAM RAANA

Business Plan Template for a Startup Business

on solar business

Business Plan

April 20 2020
Company name: solar tech
Street address 1: 22 AA first floor bahria town lahore
Street address 2:
City, state, ZIP: Lahore Punjab
Business phone: 0324 2533925
Website URL: www.solartech.com
Email address: [email protected]
Confidentiality Agreement

The undersigned reader acknowledges that any information provided by

Solar tech in this business plan, other than information that is in the public domain, is
confidential in nature, and that any disclosure or use of same by the reader may cause serious
harm or damage to solar tech. Therefore, the undersigned agrees not to disclose it without
express written permission from solar tech

Upon request, the undersigned reader will immediately return this document to solar tech.

Muhammad Ibrahim Rana

Signature

Ibrahim
Name (typed or printed)

17 April 2020

Date
2
This is a business plan. It does not imply an offering of securities.

Table of Contents
Confidentiality Agreement 3
I. Instructions: Executive Summary 5
Executive Summary 6
II. Instructions: Company Description 7
Company Description Worksheet 8
III. Instructions: Products & Services 9
Product & Service Description Worksheet 10
IV. Instructions: Marketing Plan 11
SWOT Analysis Worksheet 12
Competitor Data Collection Plan 14
Competitive Analysis Worksheet 15
Marketing Expenses Strategy Chart 17
Pricing Strategy Worksheet 19
Distribution Channel Assessment Worksheet 21
V. Instructions: Operational Plan23
VI. Instructions: Management & Organization 25
Management Worksheet 26
Organization Chart 27
VII. Instructions: Startup Expenses & Capitalization 28
VIII. Instructions: Financial Plan 29
IX. Instructions: Appendices 31
X. Instructions: Refining the Plan 32
Now That You’re (Almost) Finished . . . 34

Executive Summary
(Write after you’ve completed the rest of the business plan.)

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Company Description Worksheet

Business Name Solar tech

To be complete renewable energy company that can assist household and

business industry users to reduce there energy usage and improve
Company Mission
environment through advance energy systems
Statement

Company Committed to do more with less awareness with ethics standards honesty and
Philosophy/ respect
Values

We want to build a solar panel installation maintenance and repair company

Company Vision that can compete with other leading brands in the solar panel installation
maintenance and repair services industry

Goals &
Milestones 1. use sun to produce electricity

2. creating awareness

3. to take energy production into new way

Banks, Insurance Companies and other related Financial Institutions

The Government (Public works department)

Schools (High Schools, Colleges and Universities)

Hotels

Target Market House holds

Those areas which are rich in sunlight but still no electricity supply for example
Thar Pakistan

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 Industry/ 1. wind power electricity producers
Competitors
2. fossil fuel energy producers

3. ups

Our business is a family business in which our partners are also our relative

Legal Structure/
Ownership

Product & Service Description Worksheet

Business Solar tech
Name

Product/ Our product is to provide and install solar panels at houses industries for saving
Service Idea electricity costs and to produce renewable environment friendly electricity

Save cost
Special Environment friendly production of electricity
Benefits
Govt incentive to install these

Free of cost due to use of natural resource sunlight

Unique Storage of electricity for load shedding
Features
No pollution

Limitations on imports tariffs

Limits and Expensive as requires large capital start up
Liabilities
High insurance costs

Right now delivery available all across Lahore

Production
and Delivery

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 Manufactures in china

Suppliers Govt transporters for business transport

Intellectual Our property is our office which is our own we don’t have to pay rent on it and we
Property are middle man we purchase solar panels and sell it with making our profit margin
Special
Permits
Solar energy is source of electric production for house office industry from the
sunlight which is natural resource free of cost it is a renewable production of
electricity
Product/
Service Sale and distribution of solar panel and accessories
Description
Other related solar panel installation, maintenance and repair services

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SWOT Analysis Worksheet
Strengths Weaknesses Opportunities Threats

Product/ Service Saves electricity Expensive to Business New companies

Offering bills install expanding entering market
Backup power Tax on import Govt incentives Difficult to find
skilled labor for
installation

Brand/ Marketing Create High cost of Create awareness Other firms high
awareness marketing promotion budget
People will move
Less attention toward it

Staff/HR Skilled staff Staff can be Positive trend Training required

dishonest toward this
Good labor can Competition
business
be beneficial Lack of
Narrow growth
experience for this Utilization of skill
work in different way

Finance Use full Large startup Government If no contract then

capital required provides subsidy loss will be faced
investment
Less awareness Low interest rate Political instability
chances of early
can be loss early loans available
payback High Import duty
years

Operations/ Skilled staff Dishonesty of High engineers in Unskilled worker

Management workers market can be loss
Ideas can be
shared by Competition in Expansion in this
workers market sector

Market High growth rate Competition in Government Large companies

market incentives coming in market
Increasing Import tax
awareness increasing

Can any of your strengths help with improving your weaknesses or combating your threats?
If so, please describe how below.
Solar energy is renewable energy which produces electricity through sunlight which is free of cost so
it saves electricity bills cost and also finish load shedding

Based on the information above, what are your immediate goals/next steps?
Our goals is to create awareness to decrease burden on people of high electricity bills and also to
produce electricity from natural resource which is environment friendly

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Based on the information above, what are your long-term goals/next steps?
Our long term goals is become number one solar panel provider in Pakistan and also to export it to
other countries for stabling our economy through high exports

Competitor Data Collection Plan

Price Tesla 150 watt mono solar panel RS Inverex 150 watt mono panel RS
6500 6000
Tesla 160 watt poly panel RS 7000 Inverex 170 watt poly panel RS 6300
Tesla 285 watt mono panel RS 15000 Inverex 270 Watt poly panel RS
13000

Benefits/Features Tesla is reputed usa company Inverex well reputed Pak company
Dependable electricity Warranty of 25 years
Well predicted cost Best cost in Pakistan
Crystalline technology Use of crystalline technology

Size/profitability Tesla is one of the market leader in Inverex is largest company of solar in
solar with over 33 percent market Pakistan with also foreign partners
share with profit of nearly $ 2 billion market share of around 48 percent
from solar around the world with $ 1.5 million profit in Pakistan

Market strategy Increase awareness among green Increase awareness in Pakistan due
electricity adopters to rich sunlight here
Leveraging Tesla existing customer Attracting other company customers
Promoting or increasing Tesla’s Increasing promotional activities
customer service and warranty
Targeting industries banks schools
Promoting house builders towards house to save electricity shortage in
solar roofs Pakistan

Competitive Analysis Worksheet

For each factor listed in the first column, assess whether you think it’s a strength or a weakness (S or W)
for your business and for your competitors. Then rank how important each factor is to your target
customer on a scale of 1 to 5 (1 = very important; 5 = not very important). Use this information to explain
your competitive advantages and disadvantages.
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 Competitor Competitor Importance to
FACTOR Me Competitor B
A C Customer
Solar Solar panels Solar panels Cost saving
panels batteries battery product
Products electronic
items
10000 to 10000 to 10000 to 60000 Attractable
Price 50000 100000
Good High Very high
Quality High
Beginning Good
Selection Well reputed Well reputed
point
Solar Installation of Highly required
Installation and
Service panel with all kind of
repairing
installation electronics
High high High Most needed
Reliability
High Very high High High
Stability
Very much
Expertise Well well well
required
Not well High brand
Company High brand
known due loyalty in Acceptable
Reputation loyalty
to start Pakistan
All across
Location Lahore Worldwide Convenient
Pakistan

Appearance Good Very good Very good Well known

Sales Method High Very high High Approachable

Attractable Very easy Reasonable Required

Credit Policies
At low At medium
Advertising At high scale Required
scale scale

Image Good Very good Very good Good

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Marketing Expenses Strategy Chart

Target Market 1 Target Market 2 Target Market 3

Commit my advertising Mail advertisement will

to educating people be used for informing
Joining governments
households through TV companies about our
campaigns to attend
One-Time social media news business paid
government business
Expenses paper expense will be promotions online
forum telling them about
of RS 30000 expense RS 20000
our product RS 60000

Communicating with
our audience through
social media channels Print media pamphlet
Putting petitions to
can be ordered on
Monthly or Fb fees on monthly RS government sectors make
monthly bases visiting
Annual Expenses 10000 contacts within
cards brochures can be
governments offices
Instagram RS 5000 distributed RS 30000

Twitter RS 6000

Skilled labor will be

Labor costs for house Governments tenders are
required high costs will
holds will not be that mostly at large scale high
be incurred multi story
Labor Costs higher due to less labor force required to
buildings roof tops
installation as compare complete that projects
panel and labor costs
to big industry roofs labors costs will be high
will be high

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Pricing Strategy Worksheet

Business Name Solar tech

Which of the following pricing strategies will you employ? Circle one.

Value Based Other:

Cost Plus (this one)
Based on your competitive
The costs of making/obtaining advantage and brand
your product or providing your (perceived value)
service, plus enough to make a
profit

Provide an explanation of your pricing model selection.

Price is an important part of 4ps in marketing mix which includes product price place promotion
We will set our price strategy according to our plan of entering in market and increasing our share in
market
Penetration pricing : Setting low price at start to enter in market where there are already competitors
in market. Penetration pricing attracts consumers it will create brand loyalty get consumers near to your
product and will increase there willingness to spend more on your product
Our policy of warranty of our panels and batteries at low rate due to our collaboration with exide battery
will encourage consumers to spend on our product. Sometimes penetration price costs loss to owner at
start will be beneficial in future

Distribution Channel Assessment Worksheet

Distribution Channel 1 Distribution Channel 2 Distribution Channel 3
Direct selling

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 Very easy to enter because
no barrier there free to go
Ease of
anywhere
Entry

Direct selling to customers

gate to gate
Geographic
Proximity

There is no main costs in

direct selling of your
Costs product mostly cost of fuel

There will be no effect on

competitors as we are
Competitors’
selling our product on own
Positions
through direct marketing

High and well experienced

Management
Experience

Staff capabilities are well

trained
Staffing
Capabilities

High
Marketing
Needs

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Management Worksheet

Bio/s CEO : Muhammad Ibrahim Rana

QUALIFICATION : bachelors of business admistration master from England
MARKETING MANAGER : Bilal Rana
QUALIFICATION : bachelors of business administration in marketing
FINANCE MANGER : Ali Murtaza
QUALIFICATION : bsc accounting and finance
ELECTRIC MANAGER : Tahir Khan
QUALIFICTION : bachelors in engineering

Gaps in CEO : Master graduate starting his startup business with working experience of
Management or 3 years in well known solar company
Experience
MARKETING MANAGER : Well experienced of over 20 years of experience in
marketing worked in numerous firms
FINANCE MANAGER : Experience in finance and accounting of over 12 years
worked in well known firms and also banks
ELECTRIC MANAGER : Experience in electric installations of over 16 years
worked as technician supervisor in many government projects

Advisors

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Organization Chart

CEO

NCE
FINANCE
MARKETING ELECTRIC TITLE
MANAGER MANAGER
MANAGER

ASST MARKETING
ACCOUNTANT ELECTRICIAN 1
MANAGER

TITLE TITLE ELECTRICIAN 2

TITLE ELECTRICIAN 3

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