KOLEJ PROFESIONAL MARA BERANANG

ASSIGNMENT 1 (Phase 1) - 20%

ASSIGNMENT 1 (Phase 2) - 20%

COURSE : INTERNET AND ELECTRONIC COMMERCE

COURSE CODE : ITE2513
SESSION : 3/2020
PROGRAM : DBS
SEMESTER :3&5

DATE OUT : 18/11/2020

DATE IN
ASSIGNMENT 1 (Phase 2) : 11/12/2020 – WEEK 5 (20 marks/20%)
ASSIGNMENT 1 (Phase 2) : 18/12/2020 – WEEK 6 (35 marks/20%)

CLO 3: Propose online retailing and service & E-commerce marketing and advertising
(A3, PLO7)
ASSIGNMENT 1 (Phase 1)
Software skills : Banner and video editing software
Business skills : Create banner and rich media ad

CREATE ONLINE ADVERTISING

Online advertising is any type of marketing message that shows up with the help of the Internet.
That means it could appear in a web browser, search engine, on social media, on mobile
devices, and even in email. Merchant use display advertising to advertise their product on
website. It’s represent a wide range of different formats and contains items such as text,
images, flash, video, and audio. The main purpose of display advertising is to deliver general
advertisements and brand messages to site visitors.

You as one of the marketing exercutive in your company , you are required to create an online
banner ad and rich media/video ad to promote your company e-commerce site. You can use
any banner and video editing software to produce the banner and video ads. For examples:

Banner/Image : https://www.canva.com, Paint, Adobe Photoshop, Adobe Illustrator,

Editor Microsoft Publisher, http://www.timelinecoverbanner.com/ , etc.

Video Editor : Windows Movie Maker, Viva Video, PowToon, Adobe Premier, Light
works, Adobe After Effects, Sony Vegas Movie Studio, etc.

Task
1. Create Banner Ad
 Banner ad – display a promotional message in a rectangular box at the top or bottom
(Refer Example below)
2. Create Rich Media Ad
 Rich media ad – ad employing animation, sound, and interactivity
 Format:
 You must follow the following criteria:
o Duration of your online rich media ad / video ad is 15 seconds to 30
seconds.
o At the end of your video ad, you must include where/how to view your
product information online and your contact information.

3. Submission
 Hand in softcopy of your banner and video ad.
 You will also be evaluated based on your creativity to produce the banner and video
ad.
 Assignment 1 (Phase 1) Rubric
Mark Marks
Task
1 2 3 4 5 Obtained
1. Create A Banner Advertisement
1.1 Clear and  Able to produce Able to produce clear Able to produce clear
readable text : clear and readable and readable text in and readable text in
- font type text in font by font using appropriate : font using appropriate:
- size choosing any  type and size  type
- fore colour appropriate type or or  size
size or colour  type and colour  colour
or
 size and colour

1.2 Appropriate  Able to use Able to use appropriate

banner size and appropriate banner  banner size
background size or background  background colour
colour colour
 Mark Marks
Task
1 2 3 4 5 Obtained
1.3 Appropriate use  Able to use  Able to use
of image, appropriate picture appropriate picture
picture and logo to show the actual to show the actual
in the banner business product business product
or  Appropriate
 Appropriate placement of the
placement of the image, picture or
image, picture or logo inside the
logo inside the banner
banner

1.4 Provide contact  Provide at least 1  Provide at least 2  Provide at least 3

available inside ways to contact ways to contact ways to contact
the banner for seller for further seller for further seller for further
further action explanation explanation explanation
 Mark Marks
Task
1 2 3 4 5 Obtained
2. Create Rich Media Advertisement
2.1 Organize  Able to produce a  Able to produce an
arrangement of video appropriate plot of
plot in the video video that show
the marketing of
the product
 Able to produce a
video with given
time duration (not
more then 3
minutes)
2.2 Video  Video does not  Video contain the  Video able to
atrractiveness able to attract product attract customer
customer to buy information. to buy the
the product product.

2.3 Organize  Able to produce a  Able to produce a  Able to produce a

content of the message clear and concise clear and concise
video  Able to state the message / correct message /
where the product grammar usage correct grammar
can be viewed at usage
 Mark Marks
Task
1 2 3 4 5 Obtained
the end of the  Able to state the  Able to state the
video where the product where the
can be viewed at product can be
the end of the viewed at the end
video of the video
 Free of
sex/ethnic/race/re
ligious biases
2.4 Creativity and  Able to show  Able to show
originality originality of idea creativity of idea
from the created from the created
rich media rich media
advertisement. advertisement.
 Able to show
originality of idea
from the created
rich media
advertisement.
Total Marks Earned /20
Total Percentage (20%) /20%
ASSIGNMENT 1 (Phase 2)
Software skills : Using free website builder
Business skills : Create a free website for online business

CREATE A SIMPLE E-COMMERCE WEBSITE

After creating a banner and video in phase 1, you are required to create an E-Commerce
Website. The site should content at least four pages, including a home page, product page,
ordering page and content page. The product that you choose should be matched with the
product that you have specified in Phase 1. You can use a banner and video that you have
creating in Phase 1. Extra credit will be given for additional complexity and creativity.

Go to the free Website Builder such as https://www.wix.com, https://www.weebly.com,

http://www.simplesite.com, https://www.blogger.com/ or another provider of your choosing that
allows you to create a simple e-tailer Web site for a free trial period.

You need to produce the following task:

1. Create a Business Online Website
 Home page
 Product page
 Ordering page
 Content page – About us; Vision & Mission; Product offering; How to order? or How to
buy?; Term & Condition; Payment method; Mode of delivery/ Shipping; Privacy Policy;
Contact us; etc.

2. Produce a report that content

 Front Cover
 Report Contents – Introduction; Vision; Mission; Product strategy; Pricing strategy;
Promotion strategy; Market analysis; Conclusion, Appendix ( Website evidance, Print
screen – web design, etc)

3. Presentation
 Able to present the e-commerce idea (e-tailer concept/web site) in the best possible
technique and easy to be understood by using suitable presentation tools. Well
prepared, convincing, persuasive.
4. Submission
 Hand in the URL link and report to assessor via Google classroom or MsTeams
classroom .
 Assignment 1 (Phase 2)
Mark Marks
Task
1 2 3 4 5 Obtained
1. Create A Simple E-Commerce Website
1.1 Create a E- Able to create working Able to create working Able to create Able to create
Commerce website that contains website that contains working website that working website
Website atleast 1 page: atleast 2 pages: contains atleast 3 that contains all
 Homepage  Homepage pages: page:
 Product page  Product page  Homepage  Homepage
 Ordering page  Ordering page  Product page  Product page
 Content Page  Content Page  Ordering page  Ordering page
 Content Page  Content Page

1.2 Appropriate Able to provide Able to provide Able to provide Able to provide
content of E- appropriate content appropriate content for at appropriate content appropriate content
Commerce for at least 1 page: least 2 page: for at least 3 page: for all page:
Website  Homepage  Homepage  Homepage  Homepage
 Product page  Product page  Product page  Product page
 Ordering page  Ordering page  Ordering page  Ordering page
 Content Page  Content Page  Content Page  Content Page
 Mark Marks
Task
1 2 3 4 5 Obtained
1.3 Appropriate use  Able to use  Able to use
of image, picture, appropriate appropriate picture
logo or video in picture to show to show the actual
the E-Commerce the actual business product
business product  Appropriate
or placement of the
 Appropriate image, picture, logo
placement of the and video inside the
image, picture, E-Commerce
logo or video Website
inside the E-
Commerce
1.4 Clear and  Able to produce Able to produce clear Able to produce
readable text : clear and readable and readable text in font clear and readable
- font type text in font by using appropriate : text in font using
- size choosing  type and size appropriate:
- fore colour appropriate type or or  type
size or colour  type and colour  size
or  colour
 size and colour
 Mark Marks
Task
1 2 3 4 5 Obtained
2. Report
2.1 Report content  Produce at least 2  Produce at least 4  Produce at least  Produce a
content of report content of report 6 content of report that
 Introduction  Introduction report content
 Vision &  Vision & Mission  Introduction  Introduction
Mission  Product strategy  Vision &  Vision &
 Product  Pricing strategy Mission Mission
strategy  Promotion  Product  Product
 Pricing strategy strategy strategy
strategy  Market analysis  Pricing  Pricing
 Promotion  Conclusion strategy strategy
strategy  Appendix  Promotion  Promotion
 Market strategy strategy
analysis  Market  Market
 Conclusion analysis analysis
 Appendix  Conclusion  Conclusion
 Appendix  Appendix
 Mark Marks
Task
1 2 3 4 5 Obtained
2.2 Product strategy  Able to produce at  Able to produce at  Able to produce  Able to produce
least one (1) least two (2) at least three (3) complete and
reasonable reasonable analysis reasonable reasonable
analysis for for product strategy analysis for analysis for
product strategy product strategy product strategy

2.3 Product pricing  Able to discuss at  Able to discuss  Able to produce

and promotion least one (1) appropriate complete and
strategy appropriate discussion on appropriate
discussion on  pricing and discussion on
 pricing  promotion  pricing and
 promotion strategy based on  promotion
strategy based on product strategy strategy based
product strategy on product
strategy
 Mark Marks
Task
1 2 3 4 5 Obtained
2.4 Marketing  Able to produce at  Able to produce at  Able to produce
Analysis least one (1) least two (2) complete at least three (3)
complete and and reasonable complete and
reasonable discussion on reasonable
discussion on marketing analysis discussion on
marketing analysis marketing
analysis with
appropriate
evidence

3. Presentation
3.1 Clear voice and  Mumbles,  Unable to hear voice  Able to use clear  Able to uses a
pronunciation incorrectly and incorrectly voice and clear voice and
pronounces terms, pronounces terms pronounces most correct, precise
and speaks too and audience words correctly pronunciation of
quietly so members have so all audience terms so that all
audience cannot difficulty hearing members can audience
hear the presentation. hear members can
presentation presentation. hear
presentation
 Mark Marks
Task
1 2 3 4 5 Obtained
3.2 Content and  Does not have  Audiences questions  Ease with  Demonstrates
presentation grasp of been answered in expected full knowledge
tools information and unclear way answers to all (more than
cannot answer  Appropriate use of questions, but required) by
questions. presentation tools fails to elaborate. answering all
 Appropriate use of (eg: power point )  Appropriate use class questions
presentation tools of presentation with
(eg: power point) tools (eg: power explanations
point) and flow of and elaboration
presentation  Appropriate use
of presentation
tools (eg: power
point ) and flow
of presentation
Total Marks Earned /35
Total Percentage (20%) /20%