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Chap 3 PDF

This document provides an overview of retailing and wholesaling. It defines retailing as the buying and selling of goods and services to consumers, and wholesaling as redistributing products from suppliers to other organizations, not directly to consumers. The key functions of retailers include buying, storage, selling, grading/packing, risk-bearing, transportation, financing, and sales promotion. Types of retailers are defined based on level of service, product line, store size, and pricing structure. Wholesalers perform functions like assembling, warehousing, transportation, financing, risk-bearing, and provide services to retailers.

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Maruko Chan
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79 views23 pages

Chap 3 PDF

This document provides an overview of retailing and wholesaling. It defines retailing as the buying and selling of goods and services to consumers, and wholesaling as redistributing products from suppliers to other organizations, not directly to consumers. The key functions of retailers include buying, storage, selling, grading/packing, risk-bearing, transportation, financing, and sales promotion. Types of retailers are defined based on level of service, product line, store size, and pricing structure. Wholesalers perform functions like assembling, warehousing, transportation, financing, risk-bearing, and provide services to retailers.

Uploaded by

Maruko Chan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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RETAILING AND

WHOLESALING
PRESENTED BY:
SAI KUMAR 2B4-01
BHAVESH PATEL 2B4-03
KUMARI ARCHANA 2B4-13
HARISH.M 2B4-15
RAKESH PAGADALA 2B4-25
RETAILING
What is retailing?
 Retailing can be defined as the buying and selling of goods
and services. It can also be defined as the timely delivery of
goods and services demanded by consumers at prices that are
competitive and affordable.

 The term 'retail' is derived from the French word retailer which
means 'to cut a piece off or to break bulk'. In simple terms, it
implies a first-hand transaction with the
customer.
Functions of retailer
1. Buying
2. Storage
3. Selling
4. Grading and packing
5. Risk-bearing
6. Transportation
7. Financing
8. Sales promotion
9. Information
The Advantages of Retail Marketing
 
 Personal Interaction
 Real-Time Control
 Serious Customers
 Creates economic utility
 Yields benefit for consumers, manufactures
and wholesalers
The Disadvantages of Retail
Marketing
 Increased cost  
 Loss of focus
Types of retailers
Amount Of Service
• Self Service

• Limited Service

• Full service Retail


Product Line, Depth, Breadth
• Specialty store

• Department store

• Supermarket

• Convenience store

• Service retailers
Superstores
• Supercenters

• Category killer

• Hypermarkets
Organization

• Chain stores

• Franchise organizations

• Merchandising conglomerates
Relative prices

• Discount stores Off-price retailers-

• Independent off-price retailers-

• Factory outlets-

• Warehouse club-
WHOLESALING
What is wholesaling?
 Wholesaling is a distribution channel function
where one organization buys products from
supplying firms with the primary intention of
redistributing to other organizations (but, in
general, not to the final consumer).
Functions of wholesaling
 Assembling
 Warehousing or storage
 Dispersion
 Transportation
 Financing
 Risk-bearing
 Grading and packing
 Pricing
Advantages of wholesaling
 Selling and promoting
 Buying assortment building
 Warehousing
 Transportation
 Financing
 Risk-bearing
 Market information
 Management services and advice
Disadvantages of wholesaling
 Limited quantity
 Higher production levels
 Production consistency
 Pricing
Types of wholesalers
Wholesalers v/s Retailers
 Volume of transaction
 Purchase and sale
 Specialization
 Scope
 Knowledge of salesmanship
 Nature of selling
 Importance of place
Wholesaler Marketing Decisions

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