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    Pricing Strategy-Positioning

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    Anurag Sharma
    Reddit can be a powerful marketing tool when used strategically for a tech-savvy audience, but obvious marketing tactics are frowned upon. The key is to create networks and build communities organically. This document outlines a market entry strategy for a new service-based business, including pricing strategies like initial penetration pricing followed by minimal price increases. Advertising will utilize social media, contests, and events. Sales and operations will track metrics to plan future activities, and the business will expand its customer base, manage relationships, and progress its positioning over time.

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    Pricing Strategy-Positioning

    Uploaded by

    Anurag Sharma
    25 views3 pages
    Reddit can be a powerful marketing tool when used strategically for a tech-savvy audience, but obvious marketing tactics are frowned upon. The key is to create networks and build communities organically. This document outlines a market entry strategy for a new service-based business, including pricing strategies like initial penetration pricing followed by minimal price increases. Advertising will utilize social media, contests, and events. Sales and operations will track metrics to plan future activities, and the business will expand its customer base, manage relationships, and progress its positioning over time.

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    Marketing

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    Reddit can be a powerful marketing tool when used strategically for a tech-savvy audience, but obvious marketing tactics are frowned upon. The key is to create networks and build communities organically. This document outlines a market entry strategy for a new service-based business, including pricing strategies like initial penetration pricing followed by minimal price increases. Advertising will utilize social media, contests, and events. Sales and operations will track metrics to plan future activities, and the business will expand its customer base, manage relationships, and progress its positioning over time.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    25 views3 pages

    Pricing Strategy-Positioning

    Uploaded by

    Anurag Sharma
    Reddit can be a powerful marketing tool when used strategically for a tech-savvy audience, but obvious marketing tactics are frowned upon. The key is to create networks and build communities organically. This document outlines a market entry strategy for a new service-based business, including pricing strategies like initial penetration pricing followed by minimal price increases. Advertising will utilize social media, contests, and events. Sales and operations will track metrics to plan future activities, and the business will expand its customer base, manage relationships, and progress its positioning over time.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    Reddit, a bare-bones social network self-titled as the “front page of the internet,” can be a powerful tool

    when used strategically. Reddit is composed of a very tech-savvy audience that bristles at any obvious
    marketing tactics. : Creating a network and creating a community.

    A market entry strategy is the planned method of delivering goods or services to a new
    target market and distributing them there. When importing or exporting services, it refers to
    establishing and managing contracts in a foreign country. As our business model refers to a
    service based industry, we will be launching our website with the help of various social
    media. We will do tie-ups with Facebook, twitter and other networking sites.
    a. Pricing Strategy- Positioning

    Pricing is one of the four elements of the marketing mix, along with product, place and
    promotion. Pricing strategy is important for companies who wish to achieve success by
    finding the price point where they can maximize sales and profits.
    Penetration pricing will be our strategy. Initially, we will be offering demo to our customers
    so that we can disrupt the market share. Later on, we will be increasing our charges which
    will be minimal to run the website and application costs.
    b. Advertising & Promotion Strategy

    We will be using different ways to promote our website.

     Contests
     Social Media
     Mail Order Marketing
     Customer Appreciation Events

    c. Sales Operation Planning

    Sales and operations planning is an integrated business management process through which


    the executive/leadership team continually achieves focus, alignment and synchronization
    among all functions of the organization.
    In our business, we have to keep all records of number of views, monthly demand of our
    products & services. According to all these factors, we will plan our future operations.
    d. Post-entry Market Growth and Sustenance Strategy

    As we all know, market is ever-changing. We should ready with our further plans and
    strategies. We have to be ready with bandwidth needed for future perspective. We will be
    adding new projects, timely updates and upskilling programs as well according to the
    demand of market. IT professionals working with us will have feasibility to work with ease .
    Thus will have to keep a team which is aware of the technical issues and can have
    communication with between the companies and the free lancers .

    Positioning Progression Strategy


    As this business is a three way communication between individuals and IT firms, we will be
    continuing on same business domain which can be latter segregated into segments each
    focusing on free lancers and providing add on supports to the companies.

    Customer Base expansion, and Customer Management & Relationship Strategy


    There will be different strategies to expand our customer base. For example, Reddit it can
    help to create network and create a community of all the free lancers and people having the
    same interest . This can he used along with other social platforms like LinkedIn as it can be a
    great place to promote your content, share ideas, and build your brand.

    e. Sales and Marketing Plan

    Steps to building a sales and marketing plan


    Step 1: Business objectives
    To provide a comfortable work environment with ease and all feasibility, though WFH
    something that benefits employees as well as freelancers
     
    Step 2: Target market
    It comprises all the IT employees, free lancers involved with IT solutions and activities.

    Step 3: Definition of solution


    We will be providing all solutions to new individuals willing to work from home , also
    projects for free lancers (those who are in search of projects matching their expertise) 

    Step 4: Strategic position


    A proper synchronization with the IT professionals and the companies will help us pioneer
    in our field. We will be improving quality of the projects and enhancing our WFH
    environment so that no one can compete us.
     
    Step 5: Identify marketing objectives and alignment with sales objectives
    Based on the business objectives, we will be doing customer segmentation as per
    qualification, age and knowledge. We will model the number of new clients (firms) and
    individual also we will have to monitor our customer retention rate required to achieve the
    revenue objectives.
     
    Step 6: marketing strategy
    Broad strategic framework will be outlined, including identification of key marketing
    channels, the objective behind their use, and integration between channels.
    Channels will include:
     online
     email
     direct mail
     events
     social media
     advertising
     
    Step 7: marketing plan and campaign development
    A marketing plan will be developed, to align with sales activities and overall business
    objectives. A pipeline model will be used to determine the objectives for each step of the
    individual campaigns, with specific goals for both sales and marketing.

    The individual campaigns will be integrated into a twelve-month marketing plan, including
    suggested timeframes and the responsibilities of marketing and sales teams.

    f. Sales and Marketing Manpower Plan

    We don’t have sales and marketing manpower plan. As our business is fully online based we
    will be focusing on online media for our advertisement and promotion activities. Also we
    would prefer individuals who can run promotional activates ,events to promote our firm

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