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Question # 1: How Does Marketing Cars Differ From Marketing Services For Those Same Vehicles? Answer

The document provides answers to four questions about marketing cars versus services, comparing auto sales and service departments, parallels between auto dealerships and healthcare, and advice for the business's future strategy. The key differences highlighted are that marketing cars involves tangible products that can be test driven, while services are intangible. Sales departments focus on persuading customers to buy, while service departments handle repairs and customer concerns. Both auto dealerships and healthcare need customer-oriented strategies to satisfy customers. Advice for future strategy includes appointing a new manager, hiring additional managers, renovating service departments, improving staff training and service delivery.

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598 views2 pages

Question # 1: How Does Marketing Cars Differ From Marketing Services For Those Same Vehicles? Answer

The document provides answers to four questions about marketing cars versus services, comparing auto sales and service departments, parallels between auto dealerships and healthcare, and advice for the business's future strategy. The key differences highlighted are that marketing cars involves tangible products that can be test driven, while services are intangible. Sales departments focus on persuading customers to buy, while service departments handle repairs and customer concerns. Both auto dealerships and healthcare need customer-oriented strategies to satisfy customers. Advice for future strategy includes appointing a new manager, hiring additional managers, renovating service departments, improving staff training and service delivery.

Uploaded by

umar sohail
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Question # 1: How does marketing cars differ from marketing services for

those same vehicles?

Answer:

Marketing cars is different from the way of marketing supports. Marketing cars are those which
are selling a tangible product, where the customer can do research online about car specifications
and after that he/she can go to the car showroom and test the drive. When the customer satisfied
with the test drive and all other specs, the price will play an important role in this deal with an
additional point is the smart selling of sale person.

In service, money, time and effort are exchange for labor or skills, but the ownership of the
goods is not in the picture. It is important that a customer likes that company or any important
factor of company for better relationships in future. On the other hand, service is intangible
making it hard for the customers to visualize what will actually happen if they avail the service.

Question # 2: Compare and contrast the sales department and the service
department at Auto World.

Answer:
SALES DEPARTMENT
The Sales Department in Auto world is responsible for entertaining the customer and
persuading them to buy. They are also responsible for informing the customer about the
car that the customers are interested too. They are also responsible for giving alternatives
to the customer who weren’t able to buy brand new cars wherein they offer the pre-
owned ones. But usually they were persuaded to buy brand new ones
 Attractive Showroom
SERVICE DEPARTMENT
The Service Department is responsible for the repair and maintenance of the cars. They
are also responsible for holding or entertaining the concerns and problems of the
customers.
 Poor waiting area
 Services procedures are customer oriented
 good attitude of service department

Question # 3: From a consumer perspective, what useful parallels do you see


between running a car sales and service dealership and managing health care
services?

Answer:

Both the sales and service department should make the customers satisfied with their products.
No matter what type of business or industry you are in, it’s very essential and important that you
give the best service to your customer. Automobile sales and service dealership and running
health care services have many similarities, having a customer oriented strategy that would
benefit all of the stakeholders

Question # 4: What advice would you give to Carol on future strategy for the
business?

Answer:

She can appoint Larry Winters as a new manager. He has strong managerial capabilities. Or she
could also hire both financial and service manager to handle the financial records and service
department. In this way not all the responsibility for the company is on her shoulder.

Renovate the service department. Train the service staff. Make a customer oriented service
department. Make use of the technology for client records and service writing. Improve the
service delivery system. Advertising and marketing tools and promotions should be efficiently
use.

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