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Email Analytics

This document discusses email analytics and verification features. It provides information on features that can verify details about an email such as gender, delivery status, trust score, domain and hosting details. It also separates emails into categories like abuse, catch-all, do not mail and others. It discusses blacklisting monitoring and tracking as well as bounce rate analysis to improve delivery rates. The document also discusses EmailAge which verifies email addresses and assesses risk by evaluating metadata points and delivers a risk score. It is applying for a trial and demo to learn more.

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Vanshika Arora
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93 views4 pages

Email Analytics

This document discusses email analytics and verification features. It provides information on features that can verify details about an email such as gender, delivery status, trust score, domain and hosting details. It also separates emails into categories like abuse, catch-all, do not mail and others. It discusses blacklisting monitoring and tracking as well as bounce rate analysis to improve delivery rates. The document also discusses EmailAge which verifies email addresses and assesses risk by evaluating metadata points and delivers a risk score. It is applying for a trial and demo to learn more.

Uploaded by

Vanshika Arora
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Email Analytics

1. Email Verification Features


- Gender
- Result: Status of the email address. Possible values “OK”, “Bad”, “Unverifiable”
- Reason: Why email address is bad or unverifiable
- Trust Score: Internal measure of how much you should trust an email address
- Domain
- Domain Age
- Hosting Provider: Who is hosting this email
- ISP: Internet Service Provider
- Company: Google LLC
- Connection Type: Corporate

https://tools.verifyemailaddress.io/

2. Separation of Low Quality Email Addresses and High Values Email Addresses
- Abuse: Abuse account owners marking our emails as trap, Our blacklisting is
possible
- Catch-All
- Do Not Mail
- Invalid
- SpamTrap
- Original
- Unknown
- Valid

3. Blacklist Monitoring and Tracking

https://www.zerobounce.net/members/apiinformation/

4. Bounce Rate Analysis: To achieve better delivery rates; Hard vs Soft Bounces

https://help.campaignmonitor.com/bounced-emails-report
https://www.softwaretestinghelp.com/email-verification-validation-services/

Notes

APIs are available to integrate it with apps for real time service
EmailAge- LexisNexis
1. Email Address isa unique global identifier that unlocks digital engagement and
transactions in every industry because it is:
● Used in virtually 100% of all online transactions
● Rich with transaction history and behavior
● Difficult to change because it links to all of a person’s online accounts

91% of users have the same email address for more than 3 years, and 51% have the same
email address for more than 10 years.1

2. There are more than 4 billion email users worldwide.2 Unique email addresses are
connected to many attributes including IP addresses and domain names. Emailage
brings together traditional data, digital data and dynamic fraud signals to obtain a 360-
degree view of the customer behind the transaction.

The network consists of:

● 5.9 billion digital identifiers


● 30 million confirmed fraud events shared in 2019
● 82,200 average fraud events shared daily
● Transactions processed in 150+ countries
● Analyzed risk for 36.5 billion customer events in 2019

3. It assesses risks by evaluating email address metadata points such as domain details,
email details, risk indicators and, when available, other personally identifiable
information (PII). Emailage then delivers succinct decisioning data and an email risk
score that helps stop fraud without negative impact to genuine customers.
Work in Progress

1. Have applied for 8days Free trial Training


2. Have also requested for demo

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