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    Study Guide English Search Ads 360 Certification Exam PDF

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    Study Guide English Search Ads 360 Certification Exam PDF

    Uploaded by

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    467 views2 pages

    Study Guide English Search Ads 360 Certification Exam PDF

    Uploaded by

    Garvita

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    Search Ads 360 Certification Exam

    Study Guide & Test Instructions

    Welcome to the Search Ads 360 certification exam study Review: Meet your goals with bid strategies
    guide! The Search Ads 360 certification exam covers Bid strategies can improve performance and save you lots of
    setting up Search campaigns across multiple search time by adjusting bids to account for your unique business
    engines; assigning goals, targeting, and bid strategies; goals. This course will show you how and in which situations
    troubleshooting issues; measuring the impact, and bid strategies work best. Click here to learn more.
    optimizing campaigns for improved performance.

    Review: Gather search insights with Floodlight


    What’s Included In This Study Guide Floodlight tags allow you to track what users do after seeing or
    This study guide is for those who want to prepare for the clicking on your ads. In this course, we’ll show you how to
    Search Ads 360 certification exam. The materials in this study create these tags so your campaign can drive the actions you
    guide provide a foundation for learning however the best want — like making a purchase or visiting a website. Click here
    preparation for the exam is real-world experience using the to learn more.
    product. After preparing, you can take the exam by following
    the instructions at the end of this guide.
    Review: Measure search campaign performance
    Remember, you earn your Certificate of Completion upon
    This course will introduce you to the reporting essentials in
    passing the exam.
    Search Ads 360: performance summaries and executive
    reporting. Use the performance dashboard for at-a-glance
    insights and Executive Reports for custom reports to share
    Review: Build your first search campaign
    with your clients. Click here to learn more.
    Ready to dive in? Let’s walk through the process of setting up
    your first campaign in Search Ads 360. From creating your Dig into the details:
    advertiser to uploading keywords, you can use these steps to Save, download, or schedule a report
    build a powerful search campaign. Click here to learn more. About data exclusion events
    Dig into the details:
    Search Ads 360 overview Review: Optimize with offline conversions
    Manage users, advertisers, and engine accounts With so many touchpoints and journeys that begin online and
    Add or create an advertiser end offline (or vice versa), it can be hard to capture the impact
    Create and manage engine accounts of your marketing. Here, we’ll show you some basic
    integrations with call-tracking services to help you bridge those
    Currencies and time zones
    gaps. Click here to learn more.
    Data freshness and history
    View account history
    Review: Measure success across devices
    Measuring the the full value of a mobile campaign means
    accounting for all the devices a mobile customer might use.
    Search Ads 360 provides you with the reporting tools to
    discover this information, and in this course, we’ll show you
    how to use them. Click here to learn more.

    © 2018 Google LLC. All rights reserved.


    Search Ads 360 Certification Exam — Study Guide & Test Instructions

    Review: Improve your workflow with bulksheets Review: Optimize DoubleClick Search ad content
    When it comes to managing campaigns in bulk, spreadsheets Search Ads 360 provides a variety of ad features to help ad
    are a powerful way to upload all necessary campaign performance, but finding the winning combination can be
    information. This course will show you how to use bulksheets difficult. Optimization is part art, part science, but there are tips
    to create or edit objects more efficiently in Search Ads 360. to efficiently determine the best ad. Click here to learn more.
    Click here to learn more.

    Review: Optimize with holistic insights


    Review: Label your campaigns for success
    Before making changes to optimize a campaign, it’s important
    Labels in Search Ads 360 are a powerful tool for identifying key to review as much data as possible. We’ll review data sources,
    information within your campaigns, so you can remarket to best practices for how data is handled, and how to approach
    users and gain control of reporting. In this course, we’ll show analysis. Click here to learn more.
    you how to use labels to reach your business goals. Click here
    to learn more.
    Dig into the details:
    Create formula columns

    Review: Set search campaign goals


    Not sure how to set up a campaign to meet your goals? In this Review: Implement bid strategy best practices
    course, we’ll show you how to define campaign settings in When setting up your bid strategy, consider using portfolio
    Search Ads 360 to achieve your revenue goals and reach more bidding and weighted goals to dial in campaign performance
    people. Click here to learn more. that improves your key performance indicators. Click here to
    learn more.

    Review: Manage search campaigns efficiently Dig into the details:


    Search Ads 360 offers a variety of tools to create and edit Search Ads 360 advanced targeting bid strategy
    campaigns to suit different needs. This course will show you Edit/override a Search Ads 360 bid strategy
    how to make changes in bulk and automate updates, so you
    Evaluate the health of a Search Ads 360 bid strategy
    can spend less time on individual tasks. Click here to learn
    more.
    Dig into the details: Review: Pick a Search Ads 360 attribution model
    Copy campaigns Search Ads 360’s attribution models let you adjust how
    conversion credit is assigned across channels like social,
    Create and apply URL templates
    search, and display. Review each of the models so you can
    Create and edit URLs and parameters pick the right one to get the insights you need. Click here to
    Generate and manage upgraded inventory campaigns learn more.

    Sync changes from the engine into Search Ads 360 Dig into the details:
    Manage attribution models

    Review: Engage customers with targeted ads Specify an attribution model for a Search Ads 360 bid strategy

    Search advertising doesn’t work if you can’t get your ad in front


    of customers who are interested in your offer. To help you find Take the Search Ads 360 certification exam Exam
    the right folks, Search Ads 360 provides great targeting
    capabilities for your search ads. Click here to learn more. Take the Search Ads 360 certification exam Exam & Access
    Your Certificate of Completion
    Now that you’ve completed the study guide, it’s time to test
    your knowledge. Upon passing the Search Ads 360 certification
    exam Exam, you’ll receive a personalized Certificate of
    Completion.

    © 2018 Google LLC All rights reserved.

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