Bajaj Pulsar 150cc DTS-i

A REPORT ON “COMPERATIVE ANALYSIS OF BAJAJ PULSAR V/S HERO
HONDA HUNK – ON BASIS OF PRODUCT, PERFORMANNCE AND TECHNICAL

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Bajaj Pulsar 150cc DTS-i:
V/S
SIDVIN SCHOOL OF BUSINESS, BANGALORE 1

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Hero Honda Hunk
Because Muscles Matter
CHAPTER -1
INTRODUCTION

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COMPERATIVE ANALYSIS
Definition
Item by item comparison of two or more comparable (see comparability

analysis) alternatives, processes, products, qualifications, sets of data,
systems, etc. In accounting, for example, changes in a financial
statement's items over several accounting periods may be presented
together to detect the emerging trends in the firm's operations and
results.
Qualitative comparative analysis
Qualitative Comparative Analysis (QCA) is a new analytic technique that

uses Boolean algebra to implement principles of comparison used by

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scholars engaged in the qualitative study of macro social phenomena.
Typically, qualitatively oriented scholars examine only a few cases at a
time, but their analyses are both intensive -- addressing many aspects of
cases -- and integrative -- examining how the different parts of a case fit
together, both contextually and historically. By formalizing the logic of
qualitative analysis, QCA makes it possible to bring the logic and
empirical intensity of qualitative approaches to studies that embrace
more than a handful of cases -- research situations that normally call for
the use of variable-oriented, quantitative methods. Boolean methods of
logical comparison represent each case as a combination of causal and
outcome conditions. These combinations can be compared with each
other and then logically simplified through a bottom-up process of paired
comparison. Computer algorithms developed by electrical engineers in
the 1950s provide techniques for simplifying this type of data. The data
matrix is reformulated as a "truth table" and reduced in a way that
parallels the minimization of switching circuits (see Charles Ragin, The
Comparative Method: Moving Beyond Qualitative and Quantitative
Strategies). These minimization procedures mimic case-oriented
comparative methods but accomplish the most cognitively demanding
task -- making multiple comparisons of configurations -- through
computer algorithms. The goal of the logical minimization is to represent
-- in a shorthand manner -- the information in the truth table regarding
the different combinations of conditions that produce a specific outcome.
Objective
The technique aims to alleviate the small N problem by allowing

inferences to be drawn from the maximum number of comparisons that
can be made across the cases under analysis. The small N problem
arises when the number of units of analysis (e.g. countries) available is
inherently limited. For example: a study where countries are the unit of

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analysis is limited in the fact that are only a limited number of countries
in the world (less than 200), far less than necessary for (probabilistic)
statistical techniques. By maximizing the number of comparisons that
can be made across the cases under investigation, causal inferences are
according to Ragin possible. This technique would also allow the analysis
of multiple causation and interaction effects.
Criticism
As this is a logical (deterministic) and not a statistical (probabilistic)

technique, variables can only have two values, which is problematic as
the researcher has to determine the values of each variable. For example:
GDP per capita has to be divided by the researcher in two categories (eg.
low = 0 and high = 1). But as this variable is essentially a continuous
variable, the division will always be arbitrary. A second, related problem
is the fact that the technique does not allow an assessment of the effect
of the relative strengths of the independent variables (as they can only
have two values).
Comparative Contextual Analysis is a methodology for

comparative research where contextual interrogation precedes any
analysis of similarity and difference. It is a thematic process directed and
designed to explore relationships of agency rather than institutional or
structural frameworks. See structure and agency and theory of
structuration.
Hero Honda is the largest bike manufacturer of India and Bajaj is the
second largest Indian bike manufacturer but there is so much of a
difference between these two bike manufacturers. Hero Honda has been
spend long time in the bike market and it is known for service as well as
reliability and comfort while Bajaj has been an innovator in Indian bike

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market. With the launch of every new bike it comes with something new
and innovative.
On the Indian roads, a 150cc segment bike have now gained popularity
and has now established market leaders in world of biking. It was Bajaj
who launched Pulsar 150cc DTSi (Digital Twin spark ignition) with
tagline of definitely male. The wonderful marketing caption has been
analyzed by bike pundits; it created uproar in 150cc bike segment as a
whole. However, Bajaj Pulsar 150cc DTSi is facing competition with
Hero Honda Hunk. There are some confusion among the new bike
buyers as to what they choose between the these two bikes. The bike
buyers who have to invest about Rs. 60,000/- plus rupees on bike they
can’t go for a marketing tagline. So, there is a brief comparison of these
two bikes in terms of look, performance, reliability, pricing & more which
might helpful for the bike buyers.
BASIS OF COMPARISON
1) COMPARISION OF FEATURES.
2) COMPARISION OF PERFORMANCES
3) COMPARISION OF ADVANTAGES / MERITS
4) COMPARISION OF DISADVANTAGES / DEMERITS

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5) COMPARISION OF TECHNICAL SPECIFICATION.

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CHAPTER 2
INDUSTRY PROFILE
AUTOMOBILE INDUSTRY
The automobile industry in India—the tenth largest in the world with

an annual production of approximately 2 million units—is expected to
become one of the major global automotive industries in the coming

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years. A number of domestic companies produce automobiles in India
and the growing presence of multinational investment, too, has led to an
increase in overall growth. Following the economic reforms of 1991 the
Indian automotive industry has demonstrated sustained growth as a
result of increased competitiveness and relaxed restrictions. The monthly
sales of passenger cars in India exceed 100,000 units
Tata Motors launches its first truck in collaboration with Mercedes-Benz.
History
In 1953, the government of India and the Indian private sector initiated
manufacturing processes to help develop the automobile industry, which
had emerged by the 1940s in a nascent form. Between 1970 to the

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economic liberalization of 1991, the automobile industry continued to
grow at a slow pace due to the many government restrictions. A number
of Indian manufactures appeared betwee 1970-1980.Japanese
manufacturers entered the Indian market ultimately leading to the
establishment of Maruti Udyog. A number of foreign firms initiated joint
ventures with Indian companies.
Challenges faced by Indian Automotive Industry in the

new age
The Indian automotive industry has been facing new challenges due to
the rapid changes taking place during the last decade. This article
discusses those challenges and initiatives taken by the government to
overcome them.
The Indian auto industry is changing rapidly. During the last decade,
many international auto manufacturers, either by themselves or in
partnership with Indian companies, have started manufacturing
activities in India. The ancillary industries have also grown in tandem.
The quality of production in small- and medium-scale industries has
improved to such an extent that they started exporting products to
international manufacturers. The major breakthrough of recent years is
the unveiling of "Nano" by Tata Motors during the auto expo 2007. This
has received worldwide attention and proved that India can not only
design an automobile of international standards but also execute the
project at a much lower cost through innovative choice of components,
materials, engine design etc.
These developments in the auto sector have given new confidence to

everyone related to the auto industry and specifically to the government
which resulted in the announcement of the Auto Policy 2006-2016 by the

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Ministry of Heavy Industries. According to the Auto Policy, the Indian
auto sector is expected to grow to US$ 216 billion by 2016 and add 2.5
million new jobs to the economy. Every year two to three million people
are expected to purchase new vehicles. Several million vehicles and
components are expected to be exported to both developed and
developing nations. To achieve these goals, it is important that the
present GDP growth rate, which is more than 8 per cent, continues to
remain at the same level for the next 8-10 years. The government is also
giving some concessions to the auto industry. To realise the above
growth predictions, it is important to overcome various challenges the
industry is facing currently. Two of the foremost challenges are the
spiralling cost of fuel and the paucity of highly skilled manpower.
Rising oil price
International price of crude oil has crossed US$ 120 per barrel and is
rising at an alarming rate. The forecast of market experts that the crude
oil price will plateau around US$ 100 per barrel has been proved wrong.
The skyrocketting crude oil price rise will affect the economic growth of
most of the nations of the world including India. The prospects of India
and China of becoming economic superpower will be seriously affected.
Also, the rise in oil prices will impact the growth of global automotive
industry. Unless the use of alternative fuels increases, it is very unlikely
that the situation will change for the better. This necessarily means that
more and more investments should be directed towards R&D,
establishing mechanisms to translate R&D results into products and
their efficient manufacturing. This will also require radical redesigning of
engines.

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Human resources
The second major challenge is the creation of highly skilled human

resource required for the auto industry. Auto industry, like many other
industries is facing severe shortage of skilled technical as well as
managerial manpower. This challenge becomes all the more daunting
because faults lie at a more fundamental level of training infrastructure
and the social perception.
Summary
The growth of auto industry in India will be contingent not just on

domestic demand, but also equally on exports. Therefore, the present
projections will become a reality if thrust is given to original research
that will yield breakthrough results. These results help in addressing the
current global concerns such as environment, fuel efficiency, need for
alternate and renewable fuels and materials etc. This can happen only
through a consortium approach where various auto companies and
academic institutions work together as in the case of IT hardware
industry. The consortium approach should be extended to address the
trained human resource shortage as well. The government should act as
a facilitator by bringing about necessary changes in the current laws that
will encourage private participation. Finally, there should be mechanisms
in place that will ensure that there is a balance in the pool of human
resources comprising research scientists, managers, engineers,
designers, technicians, and skilled and semiskilled workers.
MOTORCYCLE INDUSTRY

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A motorcycle (also called a motor bicycle, motorbike, bike, or cycle)
is a single-track, two-wheeled motor vehicle powered by an engine.
Motorcycles vary considerably depending on the task for which they are
designed, such as long distance travel, navigating congested urban
traffic, cruising, sport and racing, or off-road conditions. Being the most
affordable form of motorized transport, in some parts of the world they
are also the most widespread (e.g., Vietnam).
History
Arguably, the first motorcycle was designed and built by the

German inventors Gottlieb Daimler and Wilhelm Maybach in Bad
Cannstatt (since 1905 a city district of Stuttgart) in 1885.
Replica of the Daimler-Maybach Reitwagen

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A 1913 Fabrique National in-line four with shaft drive from Belgium
The first petroleum-powered vehicle was essentially a motorized bicycle,

although the inventors called their invention the Reitwagen ("riding car").
However, if a two-wheeled vehicle with steam propulsion is considered a
motorcycle, then the first one may have been American. One such
machine was demonstrated at fairs and circuses in the eastern U.S. in
1867, built by Sylvester Howard Roper of Roxbury, Massachusetts.
A pre-war Polish Sokół 1000

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In 1894, Hildebrand & Wolfmüller became the first motorcycle available

for purchase.
In the early period of motorcycle history, many producers of bicycles

adapted their designs to accommodate the new internal combustion
engine. As the engines became more powerful and designs outgrew the
bicycle origins, the number of motorcycle producers increased.
An historic 1941 Crocker
Until the First World War, the largest motorcycle manufacturer in the
world was Indian, producing over 20,000 bikes per year. By 1920, this
honour went to Harley-Davidson, with their motorcycles being sold by
dealers in 67 countries. In 1928, DKW took over as the largest
manufacturer.
After the Second World War, the BSA Group became the largest producer
of motorcycles in the world, producing up to 75,000 bikes per year in the
1950s. The German company NSU Motorenwerke AG held the position of
largest manufacturer from 1955 until the 1970s.

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NSU Sportmax streamlined motorcycle, 250 cc class winner of the

1955 Grand Prix season
In the 1950s, streamlining began to play an increasing part in the

development of racing motorcycles and the "dustbin fairing" held out the
possibility of radical changes to motorcycle design. NSU and Moto-Guzzi
were in the vanguard of this development both producing very radical
designs well ahead of their time. NSU produced the most advanced
design, but after the deaths of four NSU riders in the 1954–1956
seasons, they abandoned further development and quit Grand Prix
motorcycle racing. Moto-Guzzi produced competitive race machines, and
by 1957 nearly all the Grand Prix races were being won by streamlined
machines] The following year, 1958, full enclosure fairings were banned
from racing by the FIM in the light of the safety concerns.

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A 2008 Hero Honda Passion
From the 1960s through the 1990s, small two-stroke motorcycles were
popular worldwide, partly as a result of East German Walter Kaaden's
engine work in the 1950s.
Today, the motorcycle industry is mainly dominated by Japanese

companies such as Honda, Kawasaki, Suzuki, and Yamaha dominate the
motorcycle industry, although Harley-Davidson and BMW continue to be
popular and supply considerable markets. Other major manufacturers
include Piaggio group of Italy, KTM, Triumph, Aprilia, Moto-Guzzi, MV
Agusta and Ducati.

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In addition to the large capacity motorcycles, there is an enormous
market in smaller capacity (less than 300 cc) motorcycles, mostly
concentrated in Asian and African countries. The growth in this market
is popularly thought to have started with the 1958 Honda Super Cub,
which went on to become the biggest selling vehicle of all time, 60
millionth unit produced in April 2008. Today, this area is dominated by
mostly Indian companies with Hero Honda emerging as the world's
largest manufacturer of two wheelers. For example, its Splendor model
which has sold more than 8.5 million to date.
Technical aspects
Construction
Motorcycle construction is the engineering, manufacturing, and

assembly of components and systems for a motorcycle which results in
performance, cost and aesthetics desired by the designer. With some
exceptions, construction of modern mass-produced motorcycles has
standardized on a steel or aluminum frame, telescopic forks holding the
front wheel, and disc brakes. Some other body parts, designed for either
aesthetic or performance reasons may be added. A petrol powered engine
typically consisting of between one and four cylinders (and less
commonly, up to eight cylinders) coupled to a manual five- or six-speed
sequential transmission drives the swing arm-mounted rear wheel by a
chain, driveshaft or belt.
Fuel economy
Motorcycle fuel economy benefits from the relatively small mass of the
vehicle. This, of course, relates to how the motorcycle is used. One
person on a small motorcycle travelling a short distance is generally very
economical. However, a large motorcycle generally has bad aerodynamics

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compared with a typical car, poor aerodynamics of exposed passengers
and engines designed for goals other than fuel economy can work to
reduce these benefits. Riding style has a large effect on fuel economy.
Electric motorcycles
Very high fuel economy equivalents can be derived by electric

motorcycles. Electric motorcycles are nearly silent, zero-emission electric
motor-driven vehicles. Operating range and top speed suffer because of
limitations of battery technology. Fuel cells and petroleum-electric
hybrids are also under development to extend the range and improve
performance of the electric motors.
Dynamics
Racing motorcycles leaning in a turn.
Different types of motorcycles have different dynamics and these play a

role in how a motorcycle performs in given conditions. For example, a
shorter wheelbase would generally make a bike lean faster and would be
quicker around corners compared to a longer wheelbase. Longer
wheelbase on the other hand provides more stability in a straight line. [18]
Motorcycle tyres have a large influence over handling.

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Accessories
Various features and accessories may be attached to a motorcycle either

as OEM (factory-fitted) or after-market. Such accessories are selected by
the owner to enhance the vehicle's safety, performance, or comfort, and
may include anything from mobile electronics to sidecars and trailers.
Social aspects
Popularity
Motorbikes are the primary form of transportation in Vietnam.
In many cultures, motorcycles are the primary means of motorised

transport. According to the Taiwanese government, for example, "the
number of automobiles per ten thousand population is around 2,500,
and the number of motorcycles is about 5,000. In places such as
Vietnam, motorcycle use is extremely high due to a lack of public
transport and low income levels that put automobiles out of reach for
many. In Vietnam, motorised traffic consists of mostly motorbikes.

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Safety
Motorcycles have a higher rate of fatal accidents than automobiles.

United States Department of Transportation data for 2005 from the
Fatality Analysis Reporting System show that for passenger cars, 18.62
fatal crashes occur per 100,000 registered vehicles. For motorcycles this
figure is higher at 75.19 per 100,000 registered vehicles – four times
higher than for cars. The same data show that 1.56 fatalities occur per
100 million vehicle miles travelled for passenger cars, whereas for
motorcycles the figure is 43.47 – 28 times higher than for cars.
Furthermore for motorcycles the accident rates have increased
significantly since the end of the 1990s, while the rates have dropped for
passenger cars.
Wearing a motorcycle helmet reduces the chances of death or injury

in a motorcycle crash
Types
There are three major types of motorcycle: street, off-road, and dual
purpose. Within these types, there are many different sub-types of
motorcycles for many different purposes.

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Street bikes include cruisers, sport bikes, scooters and mopeds, and
many other types. Off-road motorcycles include many types designed for
dirt-oriented racing classes such as motocross and are not street legal in
most areas. Dual purpose machines like the dual-sport style are made to
go off-road but include features to make them legal and comfortable on
the street as well.
Each configuration offers either specialised advantage or broad

capability, and each design creates a different riding posture.
Environmental impact
In 2007 and 2008, motorcycles and scooters, due to good fuel efficiency,
attracted interest in the United States from environmentalists and those
affected by increased fuel prices. Piaggio Group Americas supported this
interest with the launch of a "Vespanomics" website and platform, citing
lower per-mile carbon emissions (40 lb/mile less than the average car, a
65% reduction) and better fuel economy.
Other sources, however, point out that while motorcycles may be better
in terms of greenhouse gases, a motorcycle releases 10–20 times more
total pollution per mile than a new car. This pollution comes in large part
from nitrogen oxide, a byproduct of combustion that is a major
component of smog and is largely because of their less efficient catalytic
converters.

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Chapter 3
Company profile

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Company's history
Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj
Trading Corporation Private Limited. It started off by selling imported
two- and three-wheelers in India. In 1959, it obtained license from the
Government of India to manufacture two- and three-wheelers and it went
public in 1960. In 1970, it rolled out its 100,000th vehicle. In 1977, it
managed to produce and sell 100,000 vehicles in a single financial year.
In 1985, it started producing at Waluj in Aurangabad. In 1986, it
managed to produce and sell 500,000 vehicles in a single financial year.
In 1995, it rolled out its ten millionth vehicles and produced and sold 1
million vehicles in a year.
Bajaj Auto limited is one of the largest two wheeler manufacturing
company in India apart from producing two wheelers they also
manufacture three wheelers. The company had started way back in
1945. Initially it used to import the two wheelers from outside, but from
1959 it started manufacturing of two wheelers in the country. By the
year 1970 Bajaj Auto had rolled out their 100,000th vehicle. Bajaj
scooters and motor cycles have become an integral part of the Indian

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milieu and over the years have come to represent the aspirations of
modern India. Bajaj Auto also has a technical tie up with Kawasaki
heavy industries of Japan to produce the latest motorcycles in India
which are of world class quality The Bajaj Kawasaki eliminator has
emerged straight out of the drawing board of Kawasaki heavy industries.
The core brand values of Bajaj Auto limited includes Learning,
Innovation, Perfection, Speed and Transparency.
Bajaj Auto has three manufacturing units in the country at Akurdi,

Waluj and Chakan in Maharashtra, western India, which produced
2,314,787 vehicles in 2007-08. The sales are backed by a network of
after sales service and maintenance work shops all over the country.
Bajaj Auto has products which cater to every segment of the Indian two
wheeler market Bajaj CT 100 Dlx offers a great value for money at the
entry level. Similarly Bajaj Discover 125 offers the consumer a great
performance without making a big hole in the pocket.

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PROFILE:
Founder Jamnalal Bajaj

Year of Establishment 1926
Industry Automotive - Two & Three Wheelers
Business Group The Bajaj Group
BSE – Code: 500490; NSE - Code:
Listings & its codes
BAJAJAUTO
Presence Distribution network covers 50 countries.
Dominant presence in Sri Lanka,
Bangladesh, Columbia, Guatemala, Peru,
Egypt, Iran and Indonesia.
Joint Venture Kawasaki Heavy Industries of Japan
Registered & Head Akurdi
Office Pune - 411035
India
Tel.: +(91)-(20)-27472851
Fax: +(91)-(20)-27473398
Works  Akurdi, Pune 411035
 Bajaj Nagar, Waluj Aurangabad
431136
 Chakan Industrial Area, Chakan, Pune

411501
E-mail [email protected]
Website www.bajajauto.com

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KEY PERSONS:
Board of Directors
Rahul Bajaj Chairman
Madhur Bajaj Vice Chairman & Whole-Time Director
Rajiv Bajaj Managing Director
Sanjiv Bajaj Executive Director
D.S. Mehta Whole-Time Director
Kantikumar R. Podar Director
Shekhar Bajaj Director
D.J. Balaji Rao Director
J.N. Godrej Director
S.H. Khan Director
Mrs. Suman Kirloskar Director
Naresh Chandra Director
Nanoo Pamnani Director
Manish Kejriwal Director
P Murari Director
Niraj Bajaj Director
Committees of the Board

Audit Committee
S.H. Khan Chairman
D.J. Balaji Rao
J.N. Godrej
Naresh Chandra
Nanoo Pamnani
Shareholders’ & Investors’ Grievance committee

D.J. Balaji Rao Chairman
J.N. Godrej
Naresh Chandra

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S. H. Khan
Remuneration committee
D.J. Balaji Rao Chairman
S.H. Khan
Naresh Chandra
Registered under the Indian Companies Act, VII of 1913

REGISTERED OFFICE Akurdi, Pune 411 035
WORKS Akurdi, Pune 411 035
Bajaj Nagar, Waluj Aurangabad 431 136
Chakan Industrial Area, Chakan, Pune 411 501
Awards & Accolades
2005  Bajaj Discover DTS-i was chosen as Bike of the

Year and Indigenous Design of the Year by
Overdrive Awards.
2004  Bajaj Auto was chosen as Bike Maker of the Year
by ICICI Bank Overdrive Awards.
 DTS-i Technology was chosen as Auto Tech of the
Year by ICICI Bank Overdrive Awards.
 Bajaj Pulsar DTS-i became Bike of the Year by
ICICI Bank Overdrive Awards.
 Wind 125 chosen as the Two Wheeler of the Year
by CNBC AUTOCAR Awards.
 Wind 125 chosen as the Bike of the Year by

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Business Standard Motoring.
2003  Bajaj Pulsar 180 DTS-i chosen as Wheels Viewers
Choice Two Wheeler of the Year and Best Two
Wheeler by BBC World Wheels Award.
 Bajaj Pulsar 150 DTS-i chosen as Best Two
Wheeler between Rs. 45,000 to Rs. 55,000 by BBC
World Wheels Award.
 Bajaj Boxer AT KTEC chosen as Best Two Wheeler
under Rs. 30,000 by BBC World Wheels Award.
 Bajaj Pulsar chosen as Motorcycle Total Customer
Satisfaction Study by NFO Automotive.
 Bajaj Pulsar chosen as Bike of the Year by ICICI

Bank OVERDRIVE Awards.
2002  Bajaj Pulsar chosen as Most Exciting Bike of the
Year by OVERDRIVE Awards.
 Bajaj Eliminator chosen as Bike of the Year by

OVERDRIVE Awards.
2001  Bajaj Eliminator chosen as Most Exciting Bike of
the Year by OVERDRIVE Awards.
PRODUCT GALLERY
SUPER 100
The new Super 100 is claimed to have an
ideal combination of economy, performance
and style. Powered by the 100 cc K-Tec

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engine the Super 100 delivers an unbeatable combination of power with
100-kmpl fuel-efficiency in standard test conditions. The full flow design
with attractive contoured tank and panels, aluminum die-cast grab-rail,
optoprism headlamp promises to make the Super 100 the style leader in
the 100 cc category as well.
PULSAR DTSi
The Pulsar twins are claimed to have taken the market by storm since
their launch in Nov'01. The DTSi engine consists of the Digital Twin
Spark ignition, Digital CDI unit, TRICS III, CV Carburetor all state of the
art features that bring the digital biking to a new level. The result is
consistent & responsive engine output for varying load and speed
conditions at different levels of acceleration.
PULSAR 150/180
Targeted at the youth segment, the Bajaj
Pulsar has been designed and styled as a
mean masculine robust machine with

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dazzling looks and technically advanced mechanism that offers great
performance. The symmetries between the muscular fuel tank, side
panels and the rear panels give a very distinctive feel to Pulsar.
Features: Sporty Looks, Supreme Performance, Riding Comfort, Safety
KAWASAKI BAJAJ WIND 125
The Wind 125 comes with a 4-stroke

125cc K-TEC engine offering 10.8 bhp
power. The Constant Velocity (CV)
carburetor brings greater throttles
response and power delivery. It's 5 speed
synchronized transmission augments
smoother engine revving. Its special
feature is the primary kick-start mechanism, which enables starting of
the Wind 125 in any gear. The bike comes with a dual tone and the
125cc has a long stroke hydro-dynamic suspension designed for comfort
even on rough roads.
CALIBER 115 - "HOODIBABAA"
The recently launched man-size Caliber 115 has

the style and performance benchmark in the
Executive segment. Its 4-stroke, K-TEC engine
offers a mileage of 90 kmpl and power of 9.5 bhp,
which the company claims is the highest in its
category. It is also equipped with a unique optimum riding indicator,
which shows optimum speed for maximum mileage. The Throttle
Responsive Ignition Control System (TRICS) ensures the K-TEC engine
gives a good mileage at all times. The Anti Slide Seat of the new Caliber

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115 ensures that the rider remains in his position even if he hits the
brakes suddenly. Hydrodynamic (HDS) Suspension provides comfort
even on rough, bumpy, potholed roads.
BAJAJ UNVEILS NEW BRAND IDENTITY- NEW LOGO
Bajaj Auto unveiled the new corporate identity on the 15th of

January at the Auto Expo 2004, New Delhi. The white and blue reverse
hexagonal symbol with Bajaj Auto in small
lettering, which stood in good stead for Bajaj Auto
for many decades, finally paved way for a
refreshing new look symbol with the Bajaj logotype
in capital letters. The new identity arrives at a time

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when Bajaj Auto has successfully metamorphosed into a major
motorcycle manufacturer with proven credentials in award winning
Pulsar twins and also proved its technological capability with the
introduction the revolutionary Digital Twin Spark Ignition (DTSi)
technology.
The new visual identity of Bajaj Auto emanates from the

confirmation of core values, which Bajaj has identified as its brand
values. The Brand essence for the new Bajaj has been defined as
"Excitement". Excitement engineering will deliver and inspire confidence
in to various stakeholders like Bajaj has traditionally done. Bajaj
promises to live its essence through a set of five Brand Values of
Learning, Innovation, Perfection, Speed and Transparency.
The change in Identity is a part of the ongoing changes happening at

Bajaj. At a time when Bajaj has state of the art manufacturing
infrastructure, has an enviable distribution and service network, has
created a benchmark R&D facility and at a time when the customer has
changed in terms of its exposure to quality and style, the change in
Identity will help invite a paradigm shift in consumer perception of the
company.
The traditional hexagonal symbol has been replaced by an open

abstract form of stylized B, the "flying B" as it has been named
represents style and technology. It also has a strong association with the
heritage of Bajaj since the external form has a hint of hexagon. "Flying B"
form denotes speed and open form denotes the transparency.
Bajaj has adopted a new brand line of "Inspiring Confidence". In

whatever the company does it seeks to inspire confidence in its audience.
Bajaj has traditionally enjoyed tremendous consumer support and plans

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to consolidate and move ahead on this. The Brandline appears below the
Logotype in a script font. This font is to represent learning values at
Bajaj and that Bajaj as a brand moves closer to customer.
The Identity has a fresh new Blue colour. This Blue represents
stability and strength of Bajaj. Blue also represents high technology and
precision engineering. The new Identity presents a futuristic face of the
new global Bajaj. Elephant Design has been working with Bajaj on
creating and implementing the new Bajaj identity. The new brand will
manifest in all consumer and employee interfaces.
ADVERTISING STRATEGY
Bajaj is always known for its outstanding ads over the period of
time. Since its inception, Bajaj has come out with variety of ads and were
always successful in their advertisements. Scooters were well known by
the brand name of Bajaj. Be it any scooter, one used to recognize it by
the brand name Bajaj. This was the identity a decade ago which the
Bajaj has still maintained. Bajaj is always known for its ads without well-
known brand ambassadors which is again a plus point to its cart as it
saves a huge cost in terms of brand ambassadors unlike Hero Honda and
TVS. Prior, Bajaj used to convey the feeling of ‘Indianness’ in its ads.
With a punch line ‘Hamara Bajaj’ Bajaj drove into everybody’s hearts
and the title song of ‘Naye Bharat Ki Naye Tasveer’ added a great value
to its mobikes and scooters.
A couple of years back, Bajaj had introduced an advertisement

which promoted all the different ranges it had, wherein they had shown

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each product they had with a feeling of Indianness. Example: Eliminator
passes-by a rangoli and drives slowly sideways without disturbing it.
People on boxer pass-by a temple and bend their head to give a little
offering. Such ads had revealing Indian culture had a great effect on
Indians and Bajaj was successful in most of its ads.
But recently, Bajaj had changed its brand logo along with its
punch line i.e. ‘Hamara Bajaj’ got converted to ‘Inspiring Confidence’.
The reason for this change as told by the company officials was to keep
pace with the new technologies in the fast moving world. Even though it
had changed its punch line, it didn’t have much effect on its brand
image.
A year back, Bajaj

introduced DTSi
technology upgrading its
always successful
PULSAR 150cc and
180cc. Though Bajaj had
changed its identity it
still dominates for its creativity in ads.
PULSAR 150cc (Definitely Male)
The concept of Definitely Male was well accepted by the people and Bajaj
came out with some astonishing ads. Though the DTSi technology was
new, people accepted it very well. It easily conveyed the message it
wanted to. The following picture strips conveys the advertisement:

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Getting on to his bike, a man gets all set to make a While the biker cruises through the city, some army
move. As he puts his helmet on, a message men are out for their jog. Just before they cross a
appears on the windshield, 'Partially sunny from road, a zebra crossing forms ahead them and
16:37 hrs.' disappears after them, while the biker waits
patiently.
A young lady talks to her beau on the phone, while Riding on, he spots a child playing with a remote
an image of his forms before her. She switches the controlled toy. In the next shot the toy turns out to
phone off and the image disappears, in time for her be a roller coaster, with children inside enjoying the
to catch a glimpse of the bike. ride.
On arriving home, the biker is greeted by a robotic As he takes off his helmet everything turns back to
dog. it's usual self. MVO: "Imagine a world as advanced
as the new Pulsar DTS-i...
DTSi came out to be a good one with proper publicity advertisements and
that too without any highly paid brand ambassadors. After this ad was

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successful Bajaj came out with a second ad wherein a man is shown
performing various stunts on his DTSi Pulsar. Even this one was an
outstanding one.
BAJAJ WIND
Bajaj came out with a good ad for its 125cc WIND with a good convey of he message it
wanted to, with the bike. Its punch line was ‘wind biking’ and Bajaj easily communicated
this to the people with a stunning advertisement wherein:
Shot of a fully clothed man taking his shower. The wet clothes and dripping water hardly bother
him as he enjoys his ride and feels the wind on his
body....
By the time he reaches his destination he's fresh ...but on noticing his wet backside, she turns away
and dry. Walking by he makes heads turn and gets with an amused look. MVO: "Discover wind biking."
admiring looks...
BAJAJ CALIBER 115 - Hoodibabaa

You guessed it right it, tis none other than the new Caliber115. The word
Hoodibabaa became the talk of the town and the whole credit goes to the

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creativity in the advertisement. Bajaj first introduced an ad showing a
kid and his father chasing the picnic bus and reach the picnic spot faster
than the bus wherein the child is always found saying ‘Hoodibabaa’. Very
few know what it means, but it goes without saying that it was well
accepted by the people. Then Bajaj came out with another ad which
neither had a brand ambassador nor any model i.e. it was just a cartoon
animated ad wherein a man riding the caliber115 was shown saving a
child from the clutches of a lion in a zoo. This ad was an outstanding one
with very low cost involved in making it.
New Image
The company, over the last decade has successfully changed its image
from a scooter manufacturer to a two wheeler manufacturer, product
range ranging from Scooterettes to Scooters to Motorcycle. Its real growth
in numbers has come in the last 4 years after successful introduction of
a few models in the motorcycle segment.
The company is headed by Rahul Bajaj who is worth more than US$1.5
billion.

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Company Profile
“Hero”, is the brand name used by the Munjal brothers in the year 1956
with the flagship company Hero Cycles. The two-wheeler manufacturing
business of bicycle components had originally started in the 1940’s and
turned into the world’s largest bicycle manufacturer today. Hero, is a
name synonymous with two-wheelers in India today. The Munjals roll
their own steel, make free wheel bicycle critical components and have
diversified into different ventures like product design. The Hero Group
philosophy is: “To provide excellent transportation to the common man
at easily affordable prices and to provide total satisfaction in all its
spheres of activity”. The Hero group vision is to build long lasting
relationships with everyone (customers, workers, dealers and vendors).
The Hero Group has a passion for setting higher standards and
“Engineering Satisfaction” is the prime motivation, way of life and work
culture of the Group.
In the year 1984, Mr. Brijmohan Lal Munjal, the Chairman and
Managing Director of Hero Honda Motors (HHM), headed an alliance

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between the Munjal family and Honda Motor Company Ltd. (HMC). HHM
Mission Statement is: “We, at Hero Honda, are continuously striving for
synergy between technology, systems, and human resources to provide
products and services that meet the quality, performance, and price
aspirations of our customers. While doing so, we maintain the highest
standards of ethics and societal responsibilities, constantly innovate
products and processes, and develop teams that keep the momentum
going to take the company to excellence in the new millennium”. This
alliance became one of the most successful joint ventures in India, until
the year 1999 when HMC had announced a 100% subsidiary, Honda
Motorcycle & Scooter India (HMSI). This announcement caused the HHM
stock price to decrease by 30 percent that same day. Munjal had to come
up with some new strategic decisions as, HMSI and other foreign new
entry companies were causing increased intensity of rivalry for HHM.
India has the largest number of two wheelers in the world with 41.6
million vehicles. India has a mix of 30 percent automobiles and 70
percent two wheelers in the country. India was the second largest two
wheeler manufacturer in the world starting in the 1950’s with the birth
of Automobile Products of India (API) that manufactured scooters. API
manufactured the Lambrettas but, another company, Bajaj Auto Ltd.
surpassed API and remained through the turn of the century from its
association with Piaggio of Italy (manufacturer of Vespa)..
The motorcycle segment had the same long wait times with three
manufacturers; Royal Enfield, Ideal Jawa, and Escorts. Royal Enfield
made a 350cc Bullet with the only four-stroke engine at that time and
took the higher end of the market but, there was little competition for
their customers. Ideal Jawa and Escorts took the middle and lower end
of the market respectively.

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In the mid-1980s, the Indian government regulations changed and
permitted foreign companies to enter the Indian market through minority
joint ventures. The two-wheeler market changed with four Indo-Japanese
joint ventures: Hero Honda, TVS Suzuki, Bajaj Kawasaki and Kinetic
Honda. The entry of these foreign companies changed the Indian market
dynamics from the supply side to the demand side. With a larger
selection of two-wheelers on the Indian market, consumers started to
gain influence over the products they bought and raised higher customer
expectations. The industry produced more models, styling options,
prices, and different fuel efficiencies. The foreign companies new
technologies helped make the products more reliable and with better
quality. Indian companies had to change to keep up with their global
counterparts.
Hero Honda Motorcycle Ltd.
Type Public company BSE:HEROHONDA M

Founded January 19, 1984 in Gurgaon, Haryana, India
Headquarters Haryana, India
Om Prakash Munjal, Founder
Mr. Brijmohan Lall Munjal, Chairman

Key people Mr. Toshiaki Nakagawa, Joint Managing
Director
Mr. Pawan Munjal, Managing Director

Industry Automotive
Products Motorcycles, Scooters
Revenue U$ 2.8 billion

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Website http://www.herohonda.com/site/home/home.asp
BOARD OF DIRECTORS
No. Name of the Directors Designation

1 Mr. Brijmohan Lall Munjal Chairman & Whole-time Director
2 Mr. Pawan Munjal Managing Director
3 Mr. Toshiaki Nakagawa Jt. Managing Director
4 Mr. Takao Eguchi Whole-time Director
5 Mr. Satyanand Munjal Non-executive Director
6 Mr. Om Prakash Munjal Non-executive Director
7 Mr. Tatsuhiro Oyama Non-executive Director
8 Mr. Masahiro Takedagawa Non-executive Director
9 Mr. Narinder Nath Vohra Non-executive & Independent
Director
10 Mr. Pradeep Dinodia Non-executive & Independent
Director
11 Gen.(Retd.) Ved Prakash Non-executive & Independent
Malik Director
12 Mr. Analjit Singh Non-executive & Independent
Director
13 Dr. Pritam Singh Non-executive & Independent
Director
14 Ms. Shobhana Bhartia Non-executive & Independent
Director
15 Dr. Vijay Laxman Kelkar Non-executive & Independent
Director

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HERO HONDA HEADQUARTERS
Hero Honda Motorcycles Limited is an Indian manufacturer of

motorcycles and scooters. Hero Honda is a joint venture that began in
1984 between the Hero group of India and Honda from Japan. It has
been the world's biggest manufacturer of 2-wheeled motorized vehicles
since 2001, when it produced 1.3 million motorbikes in a single year.
Hero Honda's Splendor is the world's largest selling motorcycle. Its 2
plants are in Dharuhera and Gurgaon, both in Haryana, India. It
specializes in dual use motorcycles that are low powered but very fuel
efficient.
Mission
Hero Honda’s mission is to strive for synergy between technology,

systems and human resources, to produce products and services that
meet the quality, performance and price aspirations of its customers. At
the same time maintain the highest standards of ethics and social
responsibilities
This mission is what drives Hero Honda to new heights in excellence

and helps the organization forge a unique and mutually beneficial
relationship with all its stake holders

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Awards and Accolades

2006 'Lifetime Achievement Award' for Translating Excellence in
Corporate Governance into

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200
Indian Automotive Hall of Pride by Overdrive
5
CNBC TV18 Commendation of Business Leadership displaying
extraordinary Corporate Leadership and Entrepreneurial Spirit
Padma Bhushan by Government of India
Doctor of Letters (Honoris Causa) by Hemwati Nandan
Bahuguna Garhwal University, Srinagar Garhwal
Lifetime Achievement Award by ET Awards for Corporate
Excellence
200 Life Time Achievement Award for Management by All India
4 Management Association
D. Litt. (Honoris Causa) by Banaras Hindu University
Lifetime Achievement Award by Amity Business School
Lifetime Achievement Award by HT Power Jobs
200
Entrepreneur of the Year Award by Business Standard
2
Giants International Award to the Chairman in the field of
Business & Industry
Business Leadership Award by Madras Management Association
200 Entrepreneur of the Year Award by Ernst & Young
1
200 Sir Jehangir Ghandy Medal for Industrial Peace - by XLRI,
0 Jamshedpur
199 Business Leader of the Year by Business Baron
8
199 Distinguished Entrepreneurship Award by PHD Chambers of
7 Commerce & Industry
199 National Award for outstanding contribution to the Development
5 of Indian Small Scale Industry (NSIC Award - Presented by
President of India)
199 Businessman of the Year by Business India Group of
4 Publications
199 Honorary Membership - Indian Institution of Industrial
2 Engineering Award
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Key Highlights
 Hero Honda enjoys a significant brand premium. Its aggressive pricing
strategy to take on the competition has helped it in volume growth.
 Variant launches in each of Splendor and Passion has helped in
stemming the loss in market share in the face of the competition.
Hero Honda now plans to launch two new models in the 100cc
segment in FY05 on a new platform.
 The company has started logging good volume growth after the launch
of Passion Plus and Splendor Plus as well as the CD-Dawn, which has

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also rejuvenated its product range. Volumes should improve further,
due to the base effect and improved rural sentiment on the back of
higher farm incomes.
 Aggressive cost controls and significant economies of scale are
expected to aid Hero Honda in retaining margins.
 Hero Honda will continue to be an attractive dividend yield play as the
company continues to generate significant free cash flows as its
capital requirements are limited

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PRODUCT GALLERY
AMBITION 135 CC
This bike has a contemporary style with a tubular single cradle, diamond
type which adds extra beauty to it. Over and above the bike has good
acceleration and power with a maximum power of 11 BHP / 11.15 PS @
8000 rpm and a maximum speed of 100 KMPH. It has also been added
with adequate fuel efficiency of 55 KMPL. The Trapezoidal 35 / 35 W
headlight gives the ‘woah’ look.
CBZ
 Transient Power Fuel Control (TPFC)

System
 Hydraulic & Dynamic Vibration

Dampers
 Gear Box: Equipped with five gears and a 156cc engine that generates
12.5 bhp powers. Touch the top speed of 100kmph.
 Multi Lever Locking Seat
 Adjustable Rear-Shock Absorbers

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SPLENDOR+
The Splendor+ has been upgraded in both
its looks and performance. New, clear,
bright multi-reflector head light with 12V
35/35W multi-reflector with halogen
lamp, multi-reflector tail light and stylish
graphics. This motorcycle meets the
pollution control standards of this decade. That's the Splendor+-the new
face of trust.
PASSION PLUS
9 New two-tone body colours PLUS Body colour rear view mirrors PLUS
Aluminum die cast rear grip PLUS Heat protector on the muffler PLUS
New dials on the instrument panel PLUS Headlight with halogen lamp
PLUS Multi-reflector winkers. All this and much more to make the biker
and his bike stay married forever.
CD DAWN (Value Nayae Zamane Ki!)

CD Dawn, the true-value 4 stroke, 100cc motorcycle. A motorcycle that
encompasses the legendary Hero Honda
values of fuel-efficiency, economy and
rock-solid dependability
 Tough Track Suspension
 Doubly Strong Tubular Frame

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 Other features - like the legendary mileage, the first-of-its-kind 2-year
warranty in the category
KARIZMA
Superior technology plus advanced features plus captivating looks

equals KARIZMA. The future of the Indian motorcycle market should be
seen through KARIZMA. It is certain to
change the way in which the Indian customer looks at a

premium bike. With a maximum power of 17 PS @ 7000
rpm, KARIZMA is targeted at customers seeking to enjoy
the 'thrill of power on wheels of style'. A product of
combined R&D efforts of Hero Honda-Honda, the
motorcycle guarantees exceptional performance with
unmatchable style and utmost comfort.
HEROHONDA BIKE MODELS

Model: Achiver ES Model: Achiver Kick Model: CBZ Xtreme ES
Start
Model: CBZ Xtreme Kick Model: CD Dawn Model: CD Deluxe
Start
Model: Glamour Electric Model: Glamour FI ES Model: Glamour FI Kick
Start Start
Model: Glamour Kick Model: Hunk ES Model: Hunk Kick Start

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Start
Model: New Karizma Model: Passion Plus Model: Pleasure
Model: Splendor NXG Model: Splendor NXG Model: Splendor Plus

(Alloy) (Spoke)
Model: Super Splendor Model: Ambition Model: CBZ
Model: CBZ* Kick Start Model: CBZ* Electric Model: CD 100 SS

Start
Model: Dawn Model: Karizma Model: Passion
Model: Splendor Model: Street Dlx Model: Super Splendor

KS

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ADVERTISING STRATEGY
Hero Honda is currently the number one company in terms of sales and has been
dominant in the two-wheeler segment since the past decade. Since the inception of hero
Honda, the company has been using television as a major role for its publicity. Though
hero Honda was dominant in sales it lacked the skills of creating a spectacular ad till
now. Though it had a vast range of mobikes, its advertising strategy was not up to the
mark. For its publicity hero Honda has been using many famous celebrities like Saurav
Ganguly, the captain of Indian cricket team, Hritik Roshan and other famous personalities
as their brand ambassadors. Thus, hero Honda has been spending huge amounts on its
publicity.

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Growth
The business growth of Hero Honda has been phenomenal throughout its
early days. The Munjal family started a modest business of bicycle
components. Hero Group expanded so big that by 2002 they had sold 86
million bicycles producing 16000 bicycles a day. Today Hero Honda has
an assembly line of 9 different models of motorcycles available. It holds
the record for most popular bike in the world by sales for Its Splendor
model. Hero Honda Motors Limited was established in joint venture with
Honda Motors of Japan in 1984, to manufacture motorcycles. It is
currently the largest producer of Two Wheelers in the world. It sold 3

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million bikes in the year 2005-2006. Recently it has also entered in
scooter manufacturing, with its model PLEASURE mainly aimed at girls.
The Hero Group has done business differently right from the start and
that is what has helped them to achieve break-through in the competitive
two-wheeler market. The Group's low key, but focused, style of
management has earned the company plaudits amidst investors,
employees, vendors and dealers, as also worldwide recognition.
The growth of the Group through the years has been influenced by a
number of factors:
Just-in-Time
The Hero Group through the Hero Cycles Division was the first to
introduce the concept of just-in-time inventory. The Group boasts of
superb operational efficiencies. Every assembly line worker operates two
machines simultaneously to save time and improve productivity..
Ancillarisation
An integral part of the Group strategy of doing business differently was

providing support to ancillary units. There are over 300 ancillary units
today, whose production is dedicated to Hero's requirements and also a
large number of other vendors, which include some of the better known
companies in the automotive segment. Employee Policy:.
Dealer Network
The relationship of Hero Group with their dealers is unique in its

closeness. The dealers are considered a part of the Hero family. A nation-
wide dealer network comprising of over 5,000 outlets, and have a
formidable distribution system in place. Sales agents from Hero travels to

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all the corners of the country, visiting dealers and send back daily
postcards with information on the stock position that day, turnover,
fresh purchases, anticipated demand and also competitor action in the
region. The manufacturing units have a separate department to handle
dealer complaints and problems and the first response is always given in
24 hours.
Financial Planning
The Hero Group benefits from the Group Chairman's financial acumen
and his grasp on technology, manufacturing and marketing. Group
Company, Hero Cycles Limited has one of the highest labor productivity
rates in the world. In Hero Honda Motors Limited, the focus is on
financial and raw material management and a low employee turnover.
Quality
Quality at Hero is attained not just by modern plants and equipment and
through latest technology, but by enforcing a strict discipline. At the
Group factories, attaining quality standards is an everyday practice - a
strictly pursued discipline. It comes from an amalgamation of the latest
technology with deep-rooted experience derived from nearly four decades
of hard labor. It is an attitude that masters the challenge of growth and
change - change in consumers' perceptions about products and new
aspirations arising from a new generation of buyers..
Diversification
Throughout the years of enormous growth, the Group Chairman, Mr. Lall
has actively looked at diversification. A considerable level of backward
integration in its manufacturing activities has been ample in the Group's
growth and led to the establishment of the Hero Cycles.

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CHAPTER -4
PRODUCT PROFILE

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Bajaj Pulsar 150cc DTS-i
Pulsar has been a major hit in the market; it comes in four

variants: Pulsar 150 DTSi, Pulsar 180 DTSi, Pulsar 200 DTSi & Pulsar
220 DTSi. Bajaj Pulsar DTSi comes with a throttle actuated ignition-
control system that works in conjunction with a chip-controlled digital
capacitor discharge ignition (CDI) system for accurate ignition timing
under all conditions.
The dual spark design accelerates and evens out flame propagation,
which results in more efficient combustion and hence leads to better
performance. Pulsar's 150cc engine delivers a power output of 13.5bhp
at 8000 rpm. It has wonderful pickup with 0-60kmph in 5.66 seconds. It
develops a maximum torque of 12.28 Nm @ 6500 rpm. It looks great with
its mean muscular aerodynamic shape. Apart from the smashing look,
Pulsar has lighter yet stronger alloy wheels, which when coupled with
the longest wheelbase (1330mm) enhance the stability of the bike.
VEHICLE SUMMARY OTHER SPECIFICATIONS

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Name: Pulsar 150 (2008) Weight: 137.00 kg
Type: Commuter Ground Clearance: 155.00 mm
Top Speed: 113kph Fuel Tank: 8.00 ltrs
Wheelbase: 1330.00 mm
Electrical System: NA
ENGINE SPECIFICATIONS Headlamp: NA
Horn: NA
Displacement: 149.01cc
17″ Alloy
4 Stroke, Single Wheel Type:
wheels
Engine: Cylinder, Air
2.75 X 18
Cooled, 2 Plug
Wheel Size: Rear 100/90
Maximum
13.50ps@8500rpm X 18 mm
Power:
Maximum Tubeless:
13.90nm@6500rpm Black, Silver,
Torque: Colors:
Gears: 5 Speed Blue & Red
Clutch: 0
Bore: NA
Stroke: NA
ACTIVE AND PASSIVE SAFETY
No. of
1 Suspension(Front): Telescopic
Cylinders: Triple rate
Cylinder Suspension(Rear):
NA springs
Configuration: Brakes: 240mm Disc
Engine Block Brakes(Rear): 130mm Drum
NA
Material: Stand Alarm:
Chassis Type: NA
Cooling Type: Air Cooling
Carburetor: NA
COMFORT AND CONVENIENCE
Fuel Guage: Digital
DIMENSIONS Self Start:
Tacho Meter: Analogue
Trip Meter: None
Alloys:
Warranty: NA
Speedometer: Digital
Passenger Footrest:
Passenger Backrest:
Step-up Seat:

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Pass-light:
Low Fuel Indicator:
Low Oil Indicator:

Low Battery
Indicator:
High Oil Temp.
Indicator:
Choked Air Filter
Indicator:
More about…..
How does it look?

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The engineers at Bajaj realized the fact that if there is no beauty and only
brawn, it is not going to sell in the Indian market. Claimed to be
designed and developed in Japan, this bike does have a head turning
looks. The most noticeable feature of this bike is the tank. Big tanks give
a big bike feel, and when Pulsar was introduced, it had one of the biggest
tanks in India.
The design of the headlamps has been viewed differently by people. Some
really love it and some say it could have been designed better. The
headlight comes with city lights also called tell tale lights which is a
value addition to its looks. Bullet and Karizma were the only bikes with
city lights before Pulsar was introduced.
The tail part of the bike… hmm, yeah, I could say it is nicely designed
too. Here too there is a difference of opinion. The new razor sharp rear

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light, whether looking good or nor not, definitely adds to the uniqueness
of Bajaj Pulsar.
How does it perform?
Bajaj says “DTS-i gives high power without compromising on mileage.”

and the bike lives upto this statement. Another great advantage of the
Digital Twin Spark ignition is the throttle responsiveness. Definitely the
throttle response is better than the CBZ. It does give a good adrenaline
rush when you twist the throttle.

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When I had a ride on this bike, what I felt was a feeling of insecurity.
Eventhough the bike is heavy, I somehow felt that the bike is not as safe
as the Karizma. I cannot technically explain why it is so, but thats what I
felt. But the pickup is awesome. Karizma picks up in slow and steady
pace and maintains stability at high speeds, but Pulsar jumps off pretty
fast but cannot be as good as the Karizma when at speed more than 80
kmph.
Bajaj has generously provided Pulsar with good disc breaks, but the
brakes are too sensitive that it has to be applied carefully. I have heard
many people applying the front discs too quick and due to the type of
weight distribution that the bike has, the bike topples over.

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It is claimed that the Bajaj Pulsar 150cc gives a mileage of around 55 -

60 kmpl. But it greatly depends on user riding quality, service quality
and frequency of maintenance.
How does it stand out?
Bajaj Pulsar was a great buy sometime ago, but right now considering
the competition there are better bikes around from Honda, TVS and
Yamaha. People are already bored seeing too many Pulsars in the city. It
is time for Bajaj too launch a new 150cc model to its product line.
The digital console was an attraction a while ago, but now many bikes
have introduced them. If you are a Pulsar fan and have admired the bike
for quite a long time, then go ahead and buy it.

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Hero Honda Hunk

Because Muscles Matter

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Hero Honda Motors Ltd. (HHML), India's leading two wheeler

manufacturer, has launched its new offering as Hunk in the 150 cc
segment. This new bike is the fourth launch in the premium segment
after 156 cc CBZ Xtreme, 150 cc Achiever and 225 cc Karizma. Hero
Honda Hunk carries robust looks and muscular styling with big tank
shrouds, 5 spoke black alloy wheels, telescopic fork suspension and new
GRS (Gas Reservoir Suspension) at rear. Hunk is powered with 150cc
engine that generates 14.4Ps at 8500rpm of power and 12.8Nm of
Torque.
Hero Honda has launched the 150 cc Hunk in two variants of kick start
and self start with the price tag of Rs. 55,000 and 57,000 respectively.
The all new Hunk is available in four colours - black, blue, red and
silver.
With the launch of Hunk Hero Honda aims to make its premium position
in this segment. On the launch of Hunk, Pawan Munjal, Managing
Director and CEO, HHML, said "The 'Hunk' is our tribute to the Youth of
India today - confident and ready to take on the world. It personifies the
very fighting spirit and resilience of our youngsters, who are making a
mark for themselves in their chosen fields of vocation. Some of the key
findings of our extensive research amongst the youth have been
incorporated into the 'Hunk' to make it a complete package of world class
technology, unprecedented features and stunning looks. I am sure there
will be many more 'Hunks' on Indian roads soon."

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Hero Honda Motors India

Manufacturer
Ltd
Production October 2007
Class 150 cc
Engine 149.2 cc
Top speed 119 km/h
Power 14.4
Torque 12.8
Transmission 5 speed manual
Suspension gas charged bi shock
front single disk & rear
Brakes
drum
Wheelbase 1340 mm
Fuel capacity 12.2 litres
Oil capacity 1litres
Fuel
55 km/l
consumption
Related cbz xtreme & achiever
Technical Specifications of Hero Honda Hunk
Dimensions & Weight

Length (mm) 2080
Width (mm) 765
Height (mm) 1095
Wheelbase (mm) 1325
Kerb Weight (kgs) 145
Ground Clearance
145
(mm)

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Engine
Model Designation Air Cooled, 4 - Stroke Single Cylinder OHC
Starting Self Start/Kick Start
Displacement (cc) 149.2
Ignition Advanced Microprocessor Ignition System (AMI)
Bore & Stroke 57.3 X 57.8 mm
Suspension
Front Telescopic Hydraulic Shock Absorbers
5 Step Adjustable Gas Reservoir Suspension –
Rear
GRS
Brakes
Type Disc: 240 mm Dias Disc - Non Asbestos Type
Internal Expanding Shoe Type (130 mm), Non
Rear
Asbestos Type.
Tyres
Front 2.75 X 18 42P
Rear 100/90 X 18 - 56P (With Tuff-up Tube)
Fuel Tank 12.4 Litre
Performance
Max. Horsepower
10.6 Kw (14.4 Ps ) @ 8500 rpm
(ps/rpm)

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Features of Hero Honda Hunk:

*Better Fuel Efficiency
* Comfortable Handling
* Great Pick-Up
* 5 Spokes Alloy Wheels
* Killer Looks
Available Colors of Hero Honda Hunk are:

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* FORCE SILVER
* SPORTS RED

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* FIGHTER BLUE
* PANTHER BLACK
MORE ABOUT…..

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Price of Hero Honda Hunk
Hero Honda Hunk is available in two variants of kick start and self start
with the price tag of Rs. 55,000 and 57,000 respectively.
(Please Note: The price range is ex-showroom and based on the close
approximation. Please check the latest prices and variant specifications
with your dealer)
Design and styling
The hunk has been styled to give it a big bike presence by providing fake
air scoops at either sides of the fuel tank. It also features an aggressive
visor and muscular rear cowls.[2]
Comfort and Handling
The Hunk has a stepped seat and rear set foot pegs which gives the rider
a sporty stance without sacrificing rider comfort. The vibrations are well
controlled.[3]. The bike also features gas charged adjustable rear shock
absorbers and a puncture resistant tire.
Performance and fuel economy
The Hunk has the 149 cc engine used in Honda Unicorn and Hero Honda
CBZ Xtreme [4]
with tumble flow technology which the company claims
will reduce emissions and fuel consumption [5]. The bike has a top speed
of 108 km/h and is capable of doing 0-60 km/h in 5.5 seconds [6]. It has
an overall fuel efficiency of 51 kmpl.

SPECIFICATIONS”
Awards
The Hunk has won the following awards

Top Gear Design Awards 2008 - Bike of the Year
NDTV Profit Car India & Bike India Awards - “Viewers’ Choice Award” in
Bike category
Chapter 5
COMPERATIVE ANALYSIS

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BAJAJ PULSAR VS HERO HONDA HUNK & COMPARISION
PULSAR VS HUNK
COMPARISION OF FEATURES:
BAJAJ PULSAR:

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 Pulsar 150 cc comes with digital speedo meter.

 Neutral and turning indicator and with side stand indicator.
 New razor sharp tail light.
 The head light is with a city light gives better look.
 Front disc.
HERO HONDA HUNK :
 Advanced microprocessor ignition system

 5 step adjustable nitrox GRS shoks.
 Tuff tubes for puncher resisitance.
 Anti kick back mechanism.
COMPARISION OF PERFORMANCES:
BAJAJ PULSAR:

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 The new Pulsar 149.01 cc with a 14.09 bhp delivers good power
 Gives good pick up gives more speed.
 It rushes on road when you twist the throttle it feels josh to ride.
 0-60 in 5 sec,maximum speed of 113 kmph.
 It develops a maximum torque 13.90 @ 6500 rpm.
 Very good throttle response.
 Good breaking but sensitive.
 Digital twin spark ignition(DTSi) provides efficient combustion and
better performance under all condition.
 Great performance at lower rpm through advanced ExhausTEC
Technology.
HERO HONDA HUNK :
 The 149.2 cc engine delivers a power of 14.4 bhp @ 8500 rpm.

 And a torque of 12.8 n-m @6500rpm.
 Very good in throttle response.
 Good initial pick up.
 Smoother engine performance but gear shifting slightly hard.
 Very good and comfortable riding.
 Even though very good for penion and for long ride.
 Excellent breaking with both disc and drum.

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 0-60kmph in 5 sec. there is no vibration in the bike even at higher
speed.
 New muscle type body gives head turning looks for HUNK.
COMPARISION OF ADVANTAGES / MERITS:

BAJAJ PULSAR:
 Its looks good.
 Excellent power with 14.09 bhp.
 Smooth engine.
 Excellent breaking.
 Digital speedometer.
 The new city light (wolf eye) gives new stylish looks.
 Digital twin spark ignition Engine (DTSi).
 New razor sharp tail light.
HERO HONDA HUNK:
 Comes with muscle body with sporty look.

 Tuff up tube for puncher resistance.
 Very good breaking
 Comfortable for both rider and penion.
COMPARISION OF DISADVANTAGES / DEMERITS :
BAJAJ PULSAR:
 The bike heavy feels insecurity.
 Uncomfortable handling.
 After 50000 kms pulsar asks for more maintenance.
 Sensitive disc breaking.
HERO HONDA HUNK:
 This bike also lags in mileage compared to other 150cc.

 Gear shifting is slightly hard.
COMPARISION OF TECHNICAL SPECIFICATION:

SPEC BAJAJ PULSAR HERO HONDA HUNK

SPECIFICATIONS”
MFC BAJAJ HERO HONDA
CC 149.01 CC 149.2 CC
TORQUE 13.9 N-M@6500rpm 12.8 N-M@6500rpm
BHP 14.09 @8000rpm 14.4@8500rpm
GEAR 5 SPEED 5 SPEED
STARTER ELECTRIC / KICK ELECTRIC/KICK
WHEEL BASE 1320 MM 1325 MM
TYRE 100×90 (alloy wh) 100 X 90(alloy wheel)
MILEAGE 55-60 50-55 KMPL
PRICE 67000 65000
CHAPTER-6
CONCLUSION

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Automobile industry has a large potential in all the segments like four
wheelers and even in two wheelers in Indian market. For my study I have
taken two highly competitive automobile in India that is Hero Honda
Hunk and Bajaj Pulsar. Both of them have captured the Indian market
with its own unique features, such as looks, efficiency, mileage, technical
specification etc. Both the products have approximately same pricing
strategy. They make different in their features & performance on road.
But all said and done, in the 150cc segment on the marketing front
Pulsar 150 DTSi kicked off Hero Honda Hunk, but in core biking (by
which I mean quality, handling and reliability) Hunk kicked off Pulsar
and there is no debate to this. Still better I would say, ask an owner who

SPECIFICATIONS”
owns a Hunk for 2 years or so, he is still a happy man to have spent very
little on maintenance and the Pulsar 150cc DTSi owner would have
changed clutch plates, shock absorbers and is already looking for an
upgrade of Pulsar (if he is a diehard Pulsar fan) or some other better
model. The spares of Bajaj maybe cheaper than Honda but even Auto
Car India acknowledged that Bajaj as a whole suffers from quality
problems.
In the last I want to conclude stating that there is a passion towards cars
in India. But there is still higher passion towards bike among
youngsters. Both the companies need to work more towards technical
efficiency which suits Indian roads.
BIBLIOGRAPHY
1. Times Of India.
2. Financial Express.
3. Hindustan Times
4. www.herohonda.com
5. www.google.com

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6. www.bajaj.com
7. www.twowheeler.com
8. www.extrememachines.com

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ANNEXURES
BAJAJ PULSAR
IMAGES

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HERO HONDA
IMAGES

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Hero Honda launches 'All Chrome' Karizma

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Image: Brijmohan Lall (L), Chairman of India's top motorcycle maker,

Hero Honda Motors Ltd. and Managing Director Pawan Kant Munjal

SPECIFICATIONS”

SPECIFICATIONS”

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A REPORT ON “COMPERATIVE ANALYSIS OF BAJAJ PULSAR V/S HERO

HONDA HUNK – ON BASIS OF PRODUCT, PERFORMANNCE AND TECHNICAL

Bajaj Pulsar 150cc DTS-i:

SIDVIN SCHOOL OF BUSINESS, BANGALORE 1

Hero Honda Hunk

Because Muscles Matter

SIDVIN SCHOOL OF BUSINESS, BANGALORE 2

Item by item comparison of two or more comparable (see comparability

Qualitative comparative analysis

Qualitative Comparative Analysis (QCA) is a new analytic technique that

SIDVIN SCHOOL OF BUSINESS, BANGALORE 3

The technique aims to alleviate the small N problem by allowing

SIDVIN SCHOOL OF BUSINESS, BANGALORE 4

As this is a logical (deterministic) and not a statistical (probabilistic)

Comparative Contextual Analysis is a methodology for

SIDVIN SCHOOL OF BUSINESS, BANGALORE 5

3) COMPARISION OF ADVANTAGES / MERITS

4) COMPARISION OF DISADVANTAGES / DEMERITS

SIDVIN SCHOOL OF BUSINESS, BANGALORE 6

SIDVIN SCHOOL OF BUSINESS, BANGALORE 7

The automobile industry in India—the tenth largest in the world with

SIDVIN SCHOOL OF BUSINESS, BANGALORE 8

Tata Motors launches its first truck in collaboration with Mercedes-Benz.

SIDVIN SCHOOL OF BUSINESS, BANGALORE 9

Challenges faced by Indian Automotive Industry in the

These developments in the auto sector have given new confidence to

SIDVIN SCHOOL OF BUSINESS, BANGALORE 10

Rising oil price

SIDVIN SCHOOL OF BUSINESS, BANGALORE 11

The second major challenge is the creation of highly skilled human

The growth of auto industry in India will be contingent not just on

SIDVIN SCHOOL OF BUSINESS, BANGALORE 12

Arguably, the first motorcycle was designed and built by the

Replica of the Daimler-Maybach Reitwagen

SIDVIN SCHOOL OF BUSINESS, BANGALORE 13

The first petroleum-powered vehicle was essentially a motorized bicycle,

A pre-war Polish Sokół 1000

SIDVIN SCHOOL OF BUSINESS, BANGALORE 14

In 1894, Hildebrand & Wolfmüller became the first motorcycle available

In the early period of motorcycle history, many producers of bicycles

An historic 1941 Crocker

SIDVIN SCHOOL OF BUSINESS, BANGALORE 15

NSU Sportmax streamlined motorcycle, 250 cc class winner of the

In the 1950s, streamlining began to play an increasing part in the

SIDVIN SCHOOL OF BUSINESS, BANGALORE 16

A 2008 Hero Honda Passion

Today, the motorcycle industry is mainly dominated by Japanese

SIDVIN SCHOOL OF BUSINESS, BANGALORE 17

Motorcycle construction is the engineering, manufacturing, and

SIDVIN SCHOOL OF BUSINESS, BANGALORE 18

Very high fuel economy equivalents can be derived by electric

Racing motorcycles leaning in a turn.

Different types of motorcycles have different dynamics and these play a

SIDVIN SCHOOL OF BUSINESS, BANGALORE 19

Various features and accessories may be attached to a motorcycle either

Motorbikes are the primary form of transportation in Vietnam.

In many cultures, motorcycles are the primary means of motorised

SIDVIN SCHOOL OF BUSINESS, BANGALORE 20

Motorcycles have a higher rate of fatal accidents than automobiles.