Summary Chapter 4 – Individual and Market Demand

The Effects of Changes in Price

The Price-Consumption Curve

- The price-consumption curve (PPC) for a good X is the set of optimal bundles traced on an
indifference map as the price of X varies, holding income and the price of Y constant

The Individual Consumer’s Demand Curve

- The consumer’s demand curve is similar to the market demand curve as it shows the quantities a
consumer will buy at various prices
- All information necessary for the individual demand curve is contained in the price-consumption
curve

The Effects of Changes in Income

The Income-Consumption Curve

- The PPC and the individual demand schedule are two different ways of summarizing how a
consumer’s purchase decisions respond to variation in prices
- The Income analog to the PPC is the income-consumption curve (ICC)
- The income-consumption curve (ICC) for a good X s the set of optimal bundles traced on an
indifference map as income varies, holding the prices of X and Y constant

The Engel Curve

- The Engel curve is a curve that plots the relationship between the quantity of X consumed and
income
- The Engel curve is the analog to the individual demand curve in the income domain
- On the vertical axis of the Engel curve, income is measured
- The ICC and Engel curve contain essentially the same information, with the advantage of the Engel
curve as it gives a glance of how quantity demanded varies with income

Normal and Inferior Goods

- A normal good is one whose quantity demanded rises as income rises
- An inferior good is one whose quantity demanded falls as income rises
- An inferior good is one with many strongly preferred, but more costly substitutes
 The Income and Substitution Effects of a Price Change
- The substitution effect is that component of the total effect of a price change that results from the
associated change in the relative attractiveness of other goods
- The effect of a price increase on consumers is a decrease in their relative purchasing power
- For normal goods, a loss in purchasing power causes consumers to consume less; for inferior goods,
the effect is the opposite
- the income effect is the component of the total effect of a price change that results from the
associated change in real purchasing power
- The total effect of a price change is the sum of the substitution and income effect
- For consumers whose indifference curves have the conventional convex shape, the substitution
effect of a price increase will always reduce consumption of the good whose price increased

Giffen Goods
- A Giffen good is one for which the quantity demanded rises as its price rises
- A Giffen good must be one whose income effect offsets the substitution effect, meaning that it is so
strongly inferior that the income effect is actually larger than the substitution effect
- Giffen goods have to occupy a large amount of the consumers’ budget

Consumer Responsiveness to Changes in Price

- Consumers tend to respond to price changes differently according to the relative budget changes
for them
- A product accounting for only 0.00025 of a person’s budget constraint will not be affected if it’s
price doubled
- In general, the larger the substitution and income effect on a product, the larger the effect of a
change in the price of a product

Market Demand: Aggregating Individual Demand Curves

- The procedure of announcing a price and adding the individual quantities demanded at that price is
called horizontal summation
- It is important to remember that when adding individual demands, quantities are added, not prices
- It tends to be easier to aggregate individual demand curves algebraically rather than graphically
- If all n agents in a market are identical, then going from individual to market demand is very easy:
 Price Elasticity of Demand
- Price elasticity of demand is the percentage change in the quantity of a good demanded that
results from a 1% change in its price:

- The PED is always negative, as demand is a downward sloping curve (-∞ to 0)

- The demand is said to be:
1. Elastic when PED < -1
2. Inelastic when PED > -1
3. Unitary elastic when PED = 1
4. Perfectly elastic when PED = -∞
5. Perfectly inelastic when PED = 0

A Geometric Interpretation of Price Elasticity

- Another way to see the equation above, is to rewrite it to:

- This formula can be interpreted as a product of the ratio of price to quantity and the reciprocal of
the slope of the demand curve:

- When the demand curve is linear, the slope of the curve is constant throughout, which means that
the reciprocal of the slope is also constant
- Price elasticity is inversely related to the straight-line demand curve, meaning that the steeper the
demand curve, the less elastic the PED (due to reciprocal)

The Unit-Free Property of Elasticity

- All other things equal, the quantity demanded of a good with a steeper demand curve will be less
responsive to changes in price than one with a less steep demand curve
- When weighing costs and benefits, always compare absolute monetary amounts, not proportions.
But when describing how quantity demanded responds to changes in price, it’s generally best to
speak in terms of proportions

Elasticity and Total Expenditure

The total expenditure R, at any quantity-price pair (Q,P) is given by the product:

- If the change in price is small, we can say how total expenditure will move if we know the initial
price elasticity of demand
- The general rule for small price reductions is:
A price reduction will increase total revenue if and only if the absolute value of the price elasticity of
demand is greater than 1.
- The general rule for a small price increase is:
An increase in price will increase total revenue if and only if the absolute value of the price elasticity is
less than 1

Determinants of Price Elasticity of Demand

- The factors influencing the price elasticity of demand are:
- Substitution possibilities
- The absolute value of price elasticity will rise with the availability of attractive substitutes
- Budget Share
- The smaller the share of total expenditure accounted for by a good, the less elastic demand
will be
- Direction of income effect
- A normal good will have a higher price elasticity than an inferior good, other things being
equal, because the income effect reinforces the substitution effect for a normal good but
offsets it for an inferior good
- Time
- Time has an important effect on responses to changes in price as many goods and services
can change elasticities over time

The Dependence of Market demand on Income

- A given level of average income in a market will sometimes give rise to different market demands
depending on how income is distributed
- The dependence of market demands on the distribution of income is important when the
government considers policies to redistribute income
- Engel curves at the market level are schedules that relate the quantity demanded to the average
income level in the market
- If a good exhibits a stable Engel curve, we may then define its income elasticity of demand, a
formal measure of the responsiveness of purchase decisions to variations in the average market
income.
- The formula for income elasticity of demand (YED) is:

- Goods like food, for which the income elasticity of less than 1 are called necessities (0 < ɳ < 0).
Luxuries are those goods for which ɳ > 1
- The income elasticity curve can be easier interpreted as:
- Comparing the Engel curves of normal goods and luxuries can hardly be distinguished by their
slopes, but how they compare with the slopes of corresponding rays
- If the slope of the Engel curve is negative, ɳ < 0, the good is an inferior one

Application: Forecasting Economic Trends

- The knowledge about income elasticity differences enables us to predict how consumption patterns
in the future will differ from the ones we see today

Cross-Price Elasticities of Demand

- The quantity of a good purchased in the market depends on its price, consumer income, And the
price of related goods
- Cross-price elasticity of demand is the percentage change in quantity of one good demanded that
results from a 1% change in the price of the other good
- For two goods, X, Z, the cross-price elasticity of demand is defined as:

- Unlike the elasticity of demand with respect to a good’s own price, which is never greater than zero,
the cross-price elasticity may be either positive or negative
- X and Z are complements if and substitutes if