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Module MIL

The document provides an introduction to media and information literacy, outlining key concepts such as media literacy, information literacy, and technology literacy. It defines communication and describes basic models of communication, including transmission models like Lasswell's and Shannon-Weaver's models as well as reception models like Berlo's SMCR model and Osgood-Schramm model. The core subject aims to help students understand media and information as tools for development and empower them to be critical thinkers and responsible producers of media.

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Visie Cheng
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78 views7 pages

Module MIL

The document provides an introduction to media and information literacy, outlining key concepts such as media literacy, information literacy, and technology literacy. It defines communication and describes basic models of communication, including transmission models like Lasswell's and Shannon-Weaver's models as well as reception models like Berlo's SMCR model and Osgood-Schramm model. The core subject aims to help students understand media and information as tools for development and empower them to be critical thinkers and responsible producers of media.

Uploaded by

Visie Cheng
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Activity 1:

Draw your answer on the space provided and explain your drawing at the back of paper.
Rubrics: Creative-5 points
Conten-10 points
Relevance-5 points
Total – 20 points
What is communication?

How do we communicate?

Why do we communicate?
Formative Assessment:
Draw your answer on the space provided and explain your drawing at the back of paper.
Rubrics: Creative-5 points
Conten-10 points
Relevance-5 points
Total – 20 points
What is communication?
_________________________________________________________________________________________
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How do we communicate?
_________________________________________________________________________________________
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_________________________________________________________________________________________
_________________________________________________________________________________________

Why do we communicate?
_________________________________________________________________________________________
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Content:
Introduction to Media and Information Literacy
a. Media Literacy
b. Information Literacy
c. Technology Literacy
CONTENT STANDARD: The learner demonstrates understanding of media and information literacy
(MIL) and MIL related concepts.
PERFORMANCE STANDARD: The learner organizes a creative and interactive symposium for the
community focusing on being a media and information literate individual.
LEARNING COMPETENCIES:
Describes how communication is affected by media and information MIL11/12IMIL-IIIa-1
Identifies the similarities and differences of media literacy, information literacy, and technology
literacy
MIL11/12IMIL-IIIa-2

WHAT IS COMMUNICATION?
The act or process of using words, sounds, signs, or behaviors to express or exchange information or
to express your ideas, thoughts, feelings, etc., to someone else (http://www.merriam-webster.com)
The exchange of information and the expression of feeling that can result in understanding
(http://dictionary.cambridge.org).

WHAT ARE THE TWO BASIC TYPES OF COMMUNICATIONS?


NON-VERBAL COMMUNICATION
• Signs
• Symbols
• Colors
• Gestures
• Body language
• Facial expressions
VERBAL COMMUNICATION
•Oral
•Written

TRANSMISSION MODELS

Lasswell’s Communication Model (1948)

Who Says What In Which Channel To Whom With what effect?

MESSAGE MEDIUM RECEIVER EFFECT


COMMUNICATOR

Shannon-Weaver ’s Communication Model (1948)


Shannon-Weaver ’s Communication Model

Photo Credit: http://communicationtheory.org/shannon-and-weaver-model-of-communication

RECEPTION MODEL
Berlo’s SMCR Model of Communication

Photo Credit: http://communicationtheory.org/berlos-smcr-model-of-communication/

RECEPTION MODEL
Osgood- Schramm Model Of Communication (1954)
Photo Credit: http://www.ovrdrv.com/10-levels-of-intimacy-in-todays-communication/

TERMS TO UNDERSTAND
Media • The ability to read, analyze, evaluate and
produce communication in a variety of
media forms.
Literacy
• The ability to recognize when information
Information is needed and to locate, evaluate, effectively
use and communicate information in its
Literacy various formats.

• The ability to use digital technology,


Technology communication tools or networks to
locate, evaluate, use, and create
(Digital) Literacy information.
MEDIA AND INFORMATION LITERACY (MIL)

Media and Information


Literacy (MIL)

refers to the essential competencies


(knowledge, skills and attitude) that
allow citizens to engage with media and
other information providers effectively
and develop critical thinking and life-long
learning skills for socializing and
becoming active citizens.
Core Subject Description:
The course introduces the learners to basic understanding of media and information as channels of
communication and tools for the development of individuals and societies. It also aims to develop
students to be creative and critical thinkers as well as responsible users and competent producers of
media and information. (Media and Information Literacy (MIL) Curriculum Guide By DepEd)

Performance:
Draw an editorial cartoon that show the process of communication. \
Rubrics: Relevance to the topic-5 points
Creativity- 5 points
Aesthetic beauty-5 points
Content-10 points
Total – 25 points

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