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Marketing Excellence of Google PDF

Google was founded by Larry Page and Sergey Brin while they were PhD students at Stanford University. They developed an algorithm that optimized search results based on popularity and built a user-friendly interface. Google launched AdWords in 2000, which became its main source of revenue. Through free and high-quality services like Google Maps, Gmail, and YouTube, along with a focus on security and regular updates, Google established itself as the dominant search engine and digital platform. It continues investing heavily in new technologies and capturing new sectors through unique marketing strategies like paid promotions on its own platforms.

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229 views6 pages

Marketing Excellence of Google PDF

Google was founded by Larry Page and Sergey Brin while they were PhD students at Stanford University. They developed an algorithm that optimized search results based on popularity and built a user-friendly interface. Google launched AdWords in 2000, which became its main source of revenue. Through free and high-quality services like Google Maps, Gmail, and YouTube, along with a focus on security and regular updates, Google established itself as the dominant search engine and digital platform. It continues investing heavily in new technologies and capturing new sectors through unique marketing strategies like paid promotions on its own platforms.

Uploaded by

Paridhi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Case Study 2: Marketing Excellence of

Google
Announcing the Entry into Web Market

•Founded by two PHD students ‘Larry Page and Sergey Bin’ of ‘Stanford University’ California

•Finally got Implemented ‘Scott Hassan’ who wrote most of the program algorithm

•Made engine algorithm in a manner that would highlights the engine for the top searched topics

• Programmed and built an user friendly operation system

•Started Ad-Word a Pro marketing strategy which paid


it 96% of the total value till 2004
Strategies used to make an Impact in Web browsing

•User friendly interface and a free platform for each and


every one in the digital society

•Provided most of the required material for students and


the learning class

•Introduction of the much needed services as Google


Maps, Gmail and Youtube with a premium quality

•Provided a strong security interface for the customers


safety

•Kept the system updated as required by the users


Establishment of new digital platforms under the core brand

• Investment in a various digital sectors of the future and current needs

• A perfect package for the users with a very easy and smooth interface

• A hunger to capture the market in every possible digital sector

• Design of platforms mostly used in Corporates,


Government and Study sectors
Unique promotions and marketing strategies

• Paid promotions through own channels for various firms

• Most favorite among the giant corporate network for marketing due to high user
interface

• Low cost of promotions due to very high self promotion platforms

• Strong market understanding due to higher investments in R&D


SWOT Analysis

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