GE 5 – PURPOSIVE COMMUNICATION ǀ MODULE - 3

LESSON 3 - LOCAL AND GLOBAL COMMUNICATION IN

MULTICULTURAL SETTINGS

3.1 Local Multicultural Setting of Communication

3.2 Global Multicultural Setting of Communication
3.3 Forms of Intercultural Communication

Learning Outcomes:
At the end of this lesson, the learner should be able to:
1. Define culture, race, ethnicity, and cultural relativism.
2. Trace the novel local language of Camiguin how it changed over the period of time with
people from diverse cultures living on it.
3. Appreciate unity among people using the same language innovated from multicultural
setting of the small island of Camiguin.
4. Adopt cultural and intercultural awareness and sensitivity in communication of ideas.
5. Accommodate and assimilate human diversity in community/ society.
6. Enhance ability to communicate with people from diverse culture in global setting.
7. Identify the variation of language system from culture to culture including language
behaviour.

LESSON OVERVIEW
In today’s digital world where communication occurs even in just on line no matter
how far, no physical face to face across the globe, people become more and more globalized.
Globalization simply means a way of interaction, assimilation and transaction to any part of
the globe. It is also a way of making encounter with diverse cultural backgrounds. Such
interaction happens in social, educational, political and commercial settings. Hence, in
today’s era of increased global communication, it is important to understand intercultural
communication for us to enhance intercultural awareness and competence. Intercultural
competence is essential for us to live harmoniously despite our difference of culture.
However, before going abroad, it is very vital to learn the multicultural setting at the foot of
one’s locality for it is where he got his culture, one of the corner stones he used in building
the foundation of his personality, and his identity.
Terminologies
1. Culture – It is the patterns of learned and shared behaviour and beliefs of particular
social, ethnic, or age group. It can also be described as the complex whole of
collective human beliefs with a structured stage of civilization that can be specific to a
nation or time period.
2. Race - It is a cultural construct that groups people together based on perceived
biological similarities, common ancestry, distinguished from others by physical
characteristics, such as hair type, colour of eyes and skin, stature, etc.
3. Ethnicity - It refers to an ethnic group that a person identifies with or feels a part of to
the exclusion of other groups. An ethnic group shares similar values and norms
defined by such things as language, geography, religion, or race.
GE 5 – PURPOSIVE COMMUNICATION ǀ MODULE - 3
4. Cultural relativism-It refers to not judging a culture to our own standards of what is
right or wrong, strange or normal. Instead, we should try to
understand cultural practices of other groups in its own cultural context.

Concept Grounding

LOCAL COMMUNICATION
Local communication is the act of making interaction by means of communication
with the members of the same local area. The language used is the local language or mother
tongue which is the common language spoken within the locality. Appreciation of local
communication is very necessary because it is the tool in binding neighbourhoods, help local
governance, and enhancing community development in socio-economic, political and cultural
affairs.

GLOBAL COMMUNCATION
Global communication is the term used to describe ways to connect, share, relate and
mobilize across geographic, political, economic, social and cultural divides. It redefines soft
and hard power as well as information power and diplomacy in ways not considered by
traditional theories of international relations.
MULTICULTURAL VS. INTERCULTURAL
MULTICULTURAL
Multicultural refers to a society that contains several cultural or ethnic groups. People
live alongside one another, but each cultural group does not necessarily have engaging
interactions with each other.The definition of multicultural is something that incorporates
ideas, beliefs or people from many different countries/localities and cultural backgrounds.

So when people of different cultural backgrounds come together and live in same
place, brought their different traditions, yet theyconform to live as one community, this is an
example of a multicultural setting.

INTERCULTURAL
Intercultural describes communities in which there is a deep understanding and
respect for all cultures.It is something that occurs between or among people of different
cultures including different religious groups or people of different national origins.

FORMS OF INTERCULTURAL COMMUNICATION (Jandt, 1998)

GE 5 – PURPOSIVE COMMUNICATION ǀ MODULE - 3

1. Interracial Communication– Communication with people of different races.

Interethnic communication- Interacting with people of different ethnic origin.
2. International Communication-A communication occurs between or among
representatives from different nations.
3. Intra-cultural Communication -A communication happens with members of the
same racial or ethnic group or co-culture.

Firming Up!

Both local and global communication in multicultural settings needs the ability
to communicate with people from diverse cultures.

The principle of globalization is “think globally and act locally”. It is

understood that for one to be globalized like he is globally competent, he has to be
equipped with awareness of his cultural background from the ground of his locality.

ACTIVITY 1.

1. Find the etymology or the historical background that changed the names of the
following: (5points each)
a. Camiguin
b. Guinsiiban
c. Catarman
d. Sagay
e. Mambajao
f. Mahinog
2. Why Kinamigin is considered as indigenous language? (5 points)
3. Enumerate and discuss the factors that diminished the Kinamigin vernacular. The
discussion shall be conclusive on the definition of multicultural setting. (10points)
4. Would you propose to revive the diminishing Kinamigin? Why and How? (20 points)
(Refer to #3 and # 4 in the references. Reinforcement from elders is welcomed)

ACTIVITY 2. Direction: Read the article found in this website

https://www.businesstopia.net/communication/intercultural-communication
1. The article “Intercultural Communication” has a particular topic entitled
“Examples of Intercultural Communication” which cited some different cultural
GE 5 – PURPOSIVE COMMUNICATION ǀ MODULE - 3
communications, enumerate them as how they are described and explained.(10
points)
2. As a student of Electronics Technology is it necessary to study the principles and
concept of intercultural communication? Is it necessary to study these examples of
intercultural communication? What is its impact in your certain field? How and
why? (20 points)
3. Make a realization, why do peoples from the different cultures vary their customs
and beliefs from each other; and why and how we adopt these complexities? Why
we need to study other cultures?
(20 points)

References:
1. https://courses.lumenlearning.com/culturalanthropology/chapter/ethnicity-race/
2. https://en.wikipedia.org/wiki/Ethnic_groups_in_the_Philippines#Identity_of_the_Eth
nic_groups
3. https://en.wikipedia.org/wiki/Camiguin
4. https://www.businesstopia.net/communication/intercultural-communication
5. Wakat,et al, 2018 Purposive Communication, Lorimar Publishing

NOTE:
You may search from other websites for your references.

SUBMISSION:
November 9, 2020, Monday 1:00pm
GE 5 – PURPOSIVE COMMUNICATION ǀ MODULE - 3
NOTE: Beyond the given time of submission will be a minus of 5 points on your
score.
 Take a screenshot of your answers if ever you cannot open or send the file.
 Make your penmanship clear and write it on plain paper if ever you prefer to
write. Make sure that the image won't get distorted when sent in Messenger.
(You have options just choose where you are comfortable with)

RUBRIC FOR THE ESSAY

a) substance 65pts
b) grammar 35pts
100pts