Case Study

Case Study 1: Internet Company :The internet has opened up many opportunities for the similar
businesses to compete with their bigger rivals. By promoting their skills through a well-designed
website, these smaller businesses have greatly reduced previous marketing disadvantages. ‘The
clock’ partnership is a design business that specialises in web site design, Internet Promotion and
leaflet distribution for the UK tourist industry. The business is based in Cornwall but has
customer all over the country. The partners believe that as tourism is Britain’s one of the most
successful industries, it is essential that tourism-related activities are supported by an effective
and efficient marketing strategy. ‘Clik’ is a graphics design consultancy. The partnership, which
was established in 1993 in Canterbury, describes itself as ‘multidisciplinary’ : it combines
creative and management skills, Clik believes that it offers the same high standards as larger
firms but in more personal way, responding directly to the needs of client……
Questions: (1).What is the business activity of these two firms? (2).Why might owners have
decided to form partnership rather than any other form of business organisation? (3) Neither
business wants to expand to any great extent. Discuss why the owners might feel like this?
Case Study 2: Cadbury: An Ethical Company Struggles to Insure the Integrity of its Supply Chain
Chocolate had always been considered an affordable little luxury, associated with romance and
celebrations. Therefore in 2000 and 2001, revelations that the production of cocoa in the Côte
d’Ivoire involved child slave labor set chocolate companies, consumers, and governments
reeling. In the United States, the House of Representatives passed legislation mandating that the
FDA create standards to permit companies who could prove that their chocolate was produced
without forced labor to label their chocolate “slave-labor free.” To forestall such labeling, the
chocolate industry agreed to an international protocol that would give chocolate producers,
governments, and local farmers four years to curb abusive practices and put together a process of
certification. The stories of child slave labor on Côte d’Ivoire cocoa farms hit Cadbury especially
hard. While the company sourced most of its beans from Ghana, the association of chocolate
with slavery represented a challenge for the company, since many consumers in the UK
associated all chocolate with Cadbury. Furthermore, Cadbury’s culture had been deeply rooted in
the religious traditions of the company’s founders, and the organization had paid close attention
to the welfare of its workers and its sourcing practices. In 1908, the company had ended a
sourcing relationship that depended on slave labor. Now for the first time in nearly 100 years,
Cadbury had to take up the question of slavery again. By the 2005 deadline, the chocolate
industry was not ready to implement the protocols and asked for two years more to prepare.
Privately, many industry officials believed that the kind of certification sought by the protocols
was unrealistic. Because cocoa was produced on over a million small farms in western Africa,
insuring that all of these farms, most located deep in the bush, complied with child labor laws
seemed impossible. Furthermore because beans from numerous small farms were intermingled
before shipment, it was difficult to track those produced by farms in compliance with labor
standards and those that were not.
Q. 1. What is the actual condition of cacao business in the world? Where are the the main producers?
How are those countries? 2. What was the reaction of cadbury when child’s slavery is revealed
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Case Study 1: Internet Company :The internet has opened up many opportunities for the similar

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