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OCOM Module 2 - Models of Communication

The document discusses two models of communication: the linear model and the feedback model. The linear model involves one-way, non-interactive communication from a sender through a channel like email or TV to a receiver. The feedback model later added a step where the receiver responds to the sender to close the communication loop and provide feedback on understanding.

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Lei Barreto Gonzalvo
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58 views6 pages

OCOM Module 2 - Models of Communication

The document discusses two models of communication: the linear model and the feedback model. The linear model involves one-way, non-interactive communication from a sender through a channel like email or TV to a receiver. The feedback model later added a step where the receiver responds to the sender to close the communication loop and provide feedback on understanding.

Uploaded by

Lei Barreto Gonzalvo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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MODELS OF COMMUNICATION

The linear model is one-way, non-interactive communication. Examples could include


a speech, a television broadcast, or sending a memo.

In the linear model, the sender sends the message through a channel such as email, a
distributed video, or an old-school printed memo.
NOTE: In some references, the final step in the Shannon Weaver model is ‘feedback’.
Actually, the ‘feedback’ step was NOT originally proposed by Shannon and Weaver in
1948. Norbert Weiner came up with the feedback step in response to criticism of the
linear nature of the approach. (‘Linear’ means that the messages are only going one
way).

Feedback occurs when the receiver of the message responds to the sender in order to
close the communication loop. They might respond to let the sender know they got the
message or to show the sender:

 Whether they got the message clearly without noise


 How well they understand the message
Nonetheless, the ‘feedback’ elements seems like an add-on to the model, and is the
subject of a lot of criticism.

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