CASO 2 - Semana 7

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Caso N° 2
TEMA: Entrepreneurship

Apellidos : …CHAVEZ COCHACHI, PAOLA


Sección : ………………………..………………... ROJAS VELARDE, KARLA……………………..
Unidad : II Entrepreneurship and Leadership I.
………………. P
Semana : r
Nombres : ………………………………………….
o
Fecha : .…../……/2020
p

Instrucciones: Lee detenidamente la actividad, luego conforma tu equipo colaborativo y desarrolla las actividades
propuestas.
ósito: Analizar casos de emprendimiento.

II. Descripción o presentación del caso: Read and develop the activities given.

9 Companies Founded by Amazing Young Entrepreneurs


It's always impressive to hear about entrepreneurs who created popular products and businesses in
their early 20s. But the entrepreneurial spirit sometimes strikes even younger than that. Some of the
entrepreneurs on this list haven't learned how to drive or even been to high school yet, but they're
running their own companies and on an early path to success.
Mr. Cory's Cookies - Cory Nieves
Cory Nieves, now 12, became the owner of Mr. Cory's Cookies at the ripe old age of six. According
to his website, Nieves told his mom that he was tired of taking the bus to school and that he wanted
to buy a car. It started out as selling hot cocoa in his hometown of Englewood, New Jersey, and
spiraled into selling lemonade and cookies to save money for college. Mr. Cory's Cookies, which
come in a variety of different flavors, have no preservatives and are sold through his website. He
has also worked with major brands such as Barney's, J. Crew and Pottery Barn.
Cook With Amber - Amber Kelley
In September 2016, 13-year-old Amber Kelley was declared the winner of the televised culinary
competition Food Network Star Kids, which landed her a Food Network web series. But even before
her big win, Kelley had made her mark in the world of young celebrity chefs: Since 2012, she's been
the star of her own healthy cooking YouTube channel, Cook With Amber, and currently has more
than 37,700 subscribers. According to her website, Kelley was featured as a "Kid
Coach" at Mashable’s 2016 Kid Talks, an "Inspirational Kid" on the Today Show, and a "Culinary
Wizard" on the 2015 Academy Awards' Live From the Red Carpet on E!. Her work has even
been recognized by First Lady Michelle Obama at a White House dinner. 
Leanna's Essentials - Leanna Archer
When Leanna Archer was 8 years old, she decided to share her great grandmother's recipe for an
all-natural hair pomade. She started giving it out for free in baby food jars, and now sells her all-
natural, sulfate and paraben-free hair and skin products worldwide. The line includes cleansing
masks, skin lotion, hair treatments, shampoos, conditioners and more. Leanna is now the CEO
of Leanna's Essentials. and her company has been recognized by prominent business publications
like Forbes and Success Magazine. She even started the Leanna Archer Education Foundation to
build schools and safe learning environments for underprivileged children in Haiti.
Nay Games - Robert Nay
In 2010, a new mobile game app called "Bubble Ball" launched in the Apple app store. In its first two
weeks it received more than 1 million downloads, surpassing "Angry Birds" as the most downloaded
free game from Apple. Robert Nay, a 14-year-old with no previous coding experience, built this
game. According to CNN, Nay learned everything he needed to know through research at the public
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library, and produced 4,000 lines of code for his physics-based puzzle game in just one month. Nay
Games now offers games to help students learn sight words and spelling, Bubble Ball Pro, and
Bubble Ball: Curiosity Edition, in addition to the original Bubble Ball.
Mo's Bows - Moziah "Mo" Bridges
After being disappointed in the bow ties available to him on the market, a fashion-forward, 9-year-old
Moziah Bridges learned how to sew his own with the help of his grandmother. He began selling his
bow ties on Etsy and his products were soon picked up by boutiques in several states. On top of his
business success, Bridges was invited to the inaugural White House Demo Day, where he was able
to personally meet President Obama and gift him with a special "Obama blue" Mo's Bow. Bridges,
who was mentored by Shark Tank's Daymond John, is now 14 years old and serves as the CEO
of Mo's Bows handmade bow ties, a Memphis based, family-run business.
Empower Orphans - Neha Gupta
From an early age, Neha Gupta has participated in her family's tradition of celebrating birthdays by
traveling to India and bringing food and gifts to orphans in their hometown. In 2005, at the age of 9,
she decided she wanted to do more to make a real difference in these children's lives. She began
selling handmade win charms door-to-door and at community events to raise money for schoolbooks
and other educational expenses for orphans. These efforts led her to create Empower Orphans, a
registered nonprofit organization. Empower Orphans has conducted more than 27 projects and
raised more than $1.6 million, and Gupta recently received the International Children's Peace Prize.
Kool Kidz Sno Konez - Jaden Wheeler & Amaya Selmon
Jaden Wheeler and Amaya Selmon started making snow cones with a blender and an extension
cord in front of their Memphis, Tennessee, home in 2011. Since then, the brother and sister team
have upgraded. In a Huffington Postfeature on their company, Kool Kidz Sno Konez, Wheeler and
Selmon explained that their mother purchased the truck for them after seeing how successful their
(very) small business had become. Now in their mid-teens, they were the youngest food truck
owners in Memphis, and last year were nominated for Best Youth-Owned Business, as part of the
Best in Black Awards.
Summly - Nick D'Aloisio
D'Aloisio, now in his early twenties, can proudly say that a multinational corporation purchased his
company and made him a millionaire. At 15, he received backing from Horizon Ventures and other
angel investors to develop Summly; a summarization app that algorithmically creates summaries of
news articles optimized for the iPhone. In March of 2013, Yahoo acquired D'Aloisio's company for
$30 million. D'Aloisio is now studying at Oxford University in London.
Elementeo (Alchemist Empire Inc.) - Anshul Samar
When Anshul Samar was a fourth grader, he loved playing card games. Two years later, he began
developing his own, which he called Elementeo. Samar aimed to make chemistry fun with his board-
based game, which involves pitting personified versions of each element on the periodic table
against each other to "capture" electrons. Samar has continued to update the game and created a
grant fund for other young entrepreneurs, according to a Taking on the Giant article. He is currently
earning his master's degree in computer science at Stanford University.
III. Questions to solve:

1. What are the qualities and skills of an entrepreneur?


2. Which aspect(s) do you think help the most to be an entrepreneur?
3. Which of the cases below do you consider the most amazing and which the least? Why?
4. Could you write about an idea to create a product or a business?

IV.Conclusions:
Defining an entrepreuneur
Creating an idea of business

Bibliography: https://www.businessnewsdaily.com/5051-young-entrepreneurs.html
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QUESTION RESOLUTION

1. What are the qualities and skills of an entrepreneur?

In the reading, he mentions that many of the young entrepreneurs began as children,
however there are general patterns, perseverance, the illusion of fulfilling their dreams,
responsibility, and never letting go. It is important to follow these steps, and become
entrepreneurs.
It is also important to mention that each of the young people mentioned in the reading are
children and adolescents, with highly developed social skills, they like to help people and
give something without expecting to receive. I feel like that's a point in their favor.

2. Which aspect(s) do you think help the most to be an


entrepreneur?

The aspects that helped them to be entrepreneurs, in my opinion, started from the family
itself, being children and adolescents, they are very docile and easy to handle, so they had
a very good orientation in terms of values and love, it is important Always mention
perseverance, and not forget about responsibility, we stop dreaming to fulfill our dreams,
like some of the boys, they only started as children, it is never too late to start
entrepreneurship.

3.Which of the cases below do you consider the most amazing and
which the least? Why?

consider that the most surprising case is Mr. Cory's Cookies - Cory Nieves, since the child
from a very young age had a perspective as you can say a dream that he longed for since
childhood, because as he says there at the age of 6 he began to sell lemonade, hot
chocolate and cookies, with the purpose of buying a car for his mother, mentioned this we
see that from the beginning he did not see it as something to get out of trouble, but he saw it
as a business and the most important thing is that he has had a strong reason to go after
what he wanted.

Continuing the case that is less surprising is


Elementeo (Alchemist Empire Inc.) - Anshul Samar, because we see that it is not very
moving, since the card game in question uses cards with elements and compounds, and
aims to teach students in a fun and exciting way, which He did not say that it is wrong but it
is not very related to the people who want to start something new.

4.Could you write about an idea to create a product or a business?

An idea to create a business would be the following, we could start with innovation which
would be a regional innovation consultancy since one of the ways out of many SMEs in
times of crisis is to refocus their businesses and develop new products.
Which makes sense to start up regional consultancies specialized in the design of new
products, be it everything that has to do with industrial design, market studies or
international marketing and that focus on traditional businesses and sectors.

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