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Strategic Management Assignment

Fahad Ahmad's assignment discusses various business integration and market expansion strategies that companies use, including forward, backward, horizontal, market penetration, market development, and product development strategies. It provides local and international examples of companies that employ each strategy, such as K&Ns, Toyota, and Amazon using forward integration strategies locally and internationally.

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fahad pansota
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33 views1 page

Strategic Management Assignment

Fahad Ahmad's assignment discusses various business integration and market expansion strategies that companies use, including forward, backward, horizontal, market penetration, market development, and product development strategies. It provides local and international examples of companies that employ each strategy, such as K&Ns, Toyota, and Amazon using forward integration strategies locally and internationally.

Uploaded by

fahad pansota
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Fahad Ahmad

A1

17U00092

Assignment

Strategy Local International


Forward Integration K&Ns, Sufi, Toyota, Sapphire Amazon, HP, Dell
Backward Integration Mitchell’s, Khaadi, Lipton Samsung, Nestle, TATA steel
Horizontal Integration Jazz & Warid, Uber and Careem Sony Ericson, Facebook and
Whatsapp, Walt Disney & Pixar
Market Penetration Oppo, Huawei, Rose Petal, Coca Cola, McDonalds, Apple
Qarshi
Market Development Sweet tooth, Imtiaz super store, Baskin Robins, Uber, Nike
Product Development Gourmet, Olpers Milk, Joshanda Apple, Starbucks, Tesla

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