Field Study Report On Digital Gurkha

Field Study Report on
Digital Gurkha
New Venture and Market Creation
Submitted by:
Somesh Lal Joshi
MBA 15th Synergy
Roll: 30
Submitted to
Professor Dhruba Raj Pokharel
School of Management, T.U
Kirtipur, Kathmandu
September, 2020
2
Part 1: Profile of the Business
1.1 Name of Small Business: Digital Gurkha Pvt Ltd.

1.2 Date of Establishment : October 1, 2017
1.3 Form of Business : Private Limited
1.4 Industry
 Nature: Advertisement Industry
 Type: Service/ Quaternary Industry
1.5 Description of Business

 Location: Pingalasthan, Bagmati, Kathmandu 44600.
 Industry: Advertisement Industry based on Digital Marketing.
 Products and Services: SEO, SMM, SEM, Digital Branding, E-Mail Marketing, Pay Per
Click.
1.6 Registration
 Concerned Office: Office of Company Registrar.
 Registration Procedures:
Step 1: Reservation of company name at the OCR
Step 2: Submission of physical copy of documents at OCR
Step 3: Examination of submitted documents by OCR
Step 4: Issuance of company registration certificate BY OCR

3
Step 5: Tax Registration (VAT/PAN) at the Inland Revenue Office
1.7 Production/Sales
 Estimated Annual Purchase: 10 lakh
 Estimated Annual Sales: 97 Lakh
 Profit/ Loss Situation: 17 Lakh Net Profit.
1.8 Employees/ Family Members Supporting business: 14 Employees along including one
sister.
1.9 Marketing and Advertisement

 Nature of Market: Perfect Competition.
 Target Market: Business Houses, Schools and Colleges, BFI.
 Customer Profile: Hongshi Shivam Cement Pvt Ltd, IIMS College, Machhapuchre Bank
Ltd, ViaNet, Sharda University, redDoko.com, HardRock Cafe.
 Advertisement, promotion, publicity: SEO, Inbound Marketing, Content Marketing.
 Pricing strategy: Industry Average as per the rule and premium price for bigger clients.
 Competition and competitors: Lone Tree Marketing, Social Aves, Digital Terai, Hansikar
Technologies, Digital Hive.
 Comparative advantage: Skilled Employees, Bigger Clients.
4
Part 2: Excerpts of Business Owners
2.1 How and when Idea was generated for starting a business?
He was studying Theoretical Physics at USA but he dropped out and came to India and
learnt about digital marketing and its scope and conducted the project under a senior Digital
Marketer and understood its processes and finally came back to Nepal and started the
business within six days with his sister and by hiring one designer.
2.2 Was decision taken for starting a new business /buying existing business / acquiring
franchise?
The decision was taken for starting a business rather than buying and acquiring.
2.3 What steps were taken to start a business?
The owner had the market knowledge through his previous experience and his mentor from
India. Hence he registered the company following the Company Act 2063.
2.4 Was business registered? If yes, how ease was it for getting registered the business? Were
there any legal hassle for starting the business?
Yes, the business was registered. He took the domain name, as that would be the Brand they
would undertake. That took a lot of time with more than 200 names brainstormed. Once, Digital
Gurkha was decided as the brand name we would love to carry, he started building the website.
As per the interview, he stated that it was quite easy to register the company. As his venture
was kind of innovative and digital, he was supported by the employee of the company registrar
office by which he was motivated to start the business. No, there were no any legal hassle. He
fulfilled all the legal requirements to start the business.
5
2.5 Are the owner/s fulltime in their business or only part time?
The owner handles the business in full time basis. He works for 18 hours a day with full
commitment to fulfill his vision.
2.6 How did owners market their business?
The owner generally use the technique of inbound marketing that is writing blogs, content
marketing, E-mail Marketing, Search Engine Optimization.
2.7 How did they identify their target market?
The target market was identified with hit and misses. The target of the company was always to
work with big corporations so the finance of the company would be stable and learning with
be much higher. They identified the target market after that segmented their market. First of
all the company segmented total market under various small segments, studied about the each
segment through research by which they knew about the return that they will get from by
sacrificing their available resources.
2.8 What strategy did they use to maintain and enhance their market base?
They offered more value. They make sure the customer experience is very high with constant
meetings, reporting, ethical work and good deliverables to retain clients. As the owner had
experience of Indian Market and Nepal was still at the growing phase in context of Digital
Marketing, he used his experience and offered quality service to the client at the price offered
by the competitors.
6
2.9 What is the trend of their business?
It is a known fact that traditional form of advertising are slowly been challenged by digital
media. In 2019, 90 crore were spent by the companies in Digital Marketing. Hence, because
of this the trend of their business is in growth phase and will continue to grow for long period
of time.
2.9.1 What is the exit plan for business?
The Exit plan is Automation and making sure systems and processes are in place for HR,
Marketing, Sales, and Product Delivery. In the longer term, they might also consider Investment
and selling the company as well if a really good price is denoted.
Part 3: Conclusion
Digital Gurkha is a leading Digital Marketing agency based in Kathmandu, Nepal. It provides
personalized quality services helping businesses build a brand through End-to-End Digital
Marketing Strategies. The growing number of internet users and increasing mobile phone usage
among Nepal is adding to the digital media trend in Nepal, driven by existing social media
platforms. High rise in use of digital devices among populace is making many companies rely on
digital marketing for a healthy business growth. Growing number of social media users is key to
the growth of the digital marketing business in Nepal, say the local digital advertising agencies
and entrepreneurs. The share of digital advertising compared to other forms of media such as
print, TV and radio has increased from 5 percent (two years ago) to 10 percent, adds the
Advertising Association of Nepal.
With high usage of social media sites such as Facebook, YouTube, Instagram and Viber, Nepal is
witnessing a fast growth in number of internet users. The country has 8.7 million Facebook users
as of December 2017.According to domestic social media marketers, the country has 93.5 percent
Facebook & Instagram users and around 4.3 percent YouTube users.
7

Field Study Report On Digital Gurkha

Uploaded by

Copyright:

Available Formats

Field Study Report On Digital Gurkha

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Field Study Report On Digital Gurkha

Uploaded by

Copyright:

Available Formats

What is the business profile of Digital Gurkha Pvt Ltd?

What is the business profile of Digital Gurkha Pvt Ltd?

What steps were taken to start the business?

What steps were taken to start the business?

Field Study Report on

New Venture and Market Creation

Somesh Lal Joshi

MBA 15th Synergy

Professor Dhruba Raj Pokharel

School of Management, T.U

Part 1: Profile of the Business

1.1 Name of Small Business: Digital Gurkha Pvt Ltd.

1.5 Description of Business

Step 1: Reservation of company name at the OCR

Step 2: Submission of physical copy of documents at OCR

Step 3: Examination of submitted documents by OCR

Step 4: Issuance of company registration certificate BY OCR

Step 5: Tax Registration (VAT/PAN) at the Inland Revenue Office

1.9 Marketing and Advertisement

Part 2: Excerpts of Business Owners

2.3 What steps were taken to start a business?

2.6 How did owners market their business?

2.7 How did they identify their target market?

2.9 What is the trend of their business?

2.9.1 What is the exit plan for business?

You might also like