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Module 5

This document discusses project management and outlines the key aspects of identifying, planning, and developing new projects. It describes searching for business ideas, choosing an idea, and selecting a product. The adoption process and stages are defined. Product innovation strategies like internal development, licensing, and acquisition are listed. Product planning approaches such as market penetration, development, and diversification are presented. The meaning of a project is explained as having specific objectives and a defined timeline. Project characteristics like investment pattern, benefits, time limits, and location are outlined. Different ways of classifying projects are also described.

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Harish
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36 views

Module 5

This document discusses project management and outlines the key aspects of identifying, planning, and developing new projects. It describes searching for business ideas, choosing an idea, and selecting a product. The adoption process and stages are defined. Product innovation strategies like internal development, licensing, and acquisition are listed. Product planning approaches such as market penetration, development, and diversification are presented. The meaning of a project is explained as having specific objectives and a defined timeline. Project characteristics like investment pattern, benefits, time limits, and location are outlined. Different ways of classifying projects are also described.

Uploaded by

Harish
Copyright
© © All Rights Reserved
Available Formats
Download as ODP, PDF, TXT or read online on Scribd
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PROJECTS MANAGEMENT

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Search for a Business Idea
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Choosing an Idea
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Selection of the Product
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The Adoption Process: It includes
1.Awareness
2.Interest
3.Evaluation
4.Trial
5.Adoption
Product Innovation
1.Internal development
2.Licensing
3.Acquisition

Product planning and development Stratergy


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Market Penetraion
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Market development
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Product development
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Diversification
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Product planning and development process


1.New product ideas
2.Idea screening
3.Concept development and tesing
4.Business analysis
5.Product development
6.Test marketing
7.Commercialisation
Meaning of a Project:
The project selection is the first corner stone to be laid down in setting up an
enterprise.
The success or failure of an enterprise largely depends upon the project.
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According to Encyclopedia of management, “a project is an organized unit
dedicated to the attainment of goal—the successful completion of a development
project on time, within budget, in conformance with predetermined programme
specifications.”
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A project can be defined as a scientifically evolved work plan devised to achieve
a specific objective within a specified period of time.
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Project can differ in their size, nature of objectives, time duration and complexity.
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However projects partake of the following three basic attributes:
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(i) A course of action
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(ii) Specific objectives and
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(iii) Definite time perspectives.
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Every project has starting point, an end point with specific objectives.
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CHARACTERISTICS OF A PROJECT
1.Investment pattern
2.Benefits or gains
3.Time limit
4.Location
Project Classification
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Project classification helps in expressing and highlighting the essential features of project.
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Different authorities have classified projects differently. The following are some of the
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important classification of projects.
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1.Quantifiable and Non quantifiable projects
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2.Sectoral Projects
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3.Techno-Economic Projects: Factor intensity oriented, Causation oriented,magnitude oriented
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4.Financial institutions classification
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New projects
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Expansion oriented
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Modernisation
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Diversification
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5.Services based classification
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welfare projects
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service projects
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R&D projects
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Educational projects

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