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    Updated020318 Use of Logo Guidelines For PREPARATION Centres V4

    Uploaded by

    Dale Joseph Kiehl
    This document provides logo guidelines for Preparation Centres that prepare candidates for Cambridge English Qualifications exams. It outlines the permitted and non-permitted uses of the Preparation Centre logo. The guidelines specify that the Preparation Centre logo demonstrates that a center prepares candidates for Cambridge English exams. The logo must not be altered or used separately from other branding. It also must be secondary in size and position to a center's own identity on marketing materials. The logo cannot be used on business cards, email signatures, certificates or other documents. Instead, centers should use an alternative text stating they prepare candidates for Cambridge English Qualifications. The logo may be used on free promotional items if large enough to include other branding.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Updated020318 Use of Logo Guidelines For PREPARATION Centres V4

    Uploaded by

    Dale Joseph Kiehl
    62 views8 pages
    This document provides logo guidelines for Preparation Centres that prepare candidates for Cambridge English Qualifications exams. It outlines the permitted and non-permitted uses of the Preparation Centre logo. The guidelines specify that the Preparation Centre logo demonstrates that a center prepares candidates for Cambridge English exams. The logo must not be altered or used separately from other branding. It also must be secondary in size and position to a center's own identity on marketing materials. The logo cannot be used on business cards, email signatures, certificates or other documents. Instead, centers should use an alternative text stating they prepare candidates for Cambridge English Qualifications. The logo may be used on free promotional items if large enough to include other branding.

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    updated020318_Use_of_logo_guidelines_for_PREPARATION_centres_V4

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    This document provides logo guidelines for Preparation Centres that prepare candidates for Cambridge English Qualifications exams. It outlines the permitted and non-permitted uses of the Preparation Centre logo. The guidelines specify that the Preparation Centre logo demonstrates that a center prepares candidates for Cambridge English exams. The logo must not be altered or used separately from other branding. It also must be secondary in size and position to a center's own identity on marketing materials. The logo cannot be used on business cards, email signatures, certificates or other documents. Instead, centers should use an alternative text stating they prepare candidates for Cambridge English Qualifications. The logo may be used on free promotional items if large enough to include other branding.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    62 views8 pages

    Updated020318 Use of Logo Guidelines For PREPARATION Centres V4

    Uploaded by

    Dale Joseph Kiehl
    This document provides logo guidelines for Preparation Centres that prepare candidates for Cambridge English Qualifications exams. It outlines the permitted and non-permitted uses of the Preparation Centre logo. The guidelines specify that the Preparation Centre logo demonstrates that a center prepares candidates for Cambridge English exams. The logo must not be altered or used separately from other branding. It also must be secondary in size and position to a center's own identity on marketing materials. The logo cannot be used on business cards, email signatures, certificates or other documents. Instead, centers should use an alternative text stating they prepare candidates for Cambridge English Qualifications. The logo may be used on free promotional items if large enough to include other branding.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 8

    Logo guidelines for

    Preparation Centres
    Please read carefully
    Issue 1 | March 2018
    Contents

    1. Introduction 3
    1.1 About these guidelines 3
    1.2 Your responsibility 3

    2. Preparation Centre logo  4

    3. Permitted uses of the Preparation Centre logo  5


    3.1 Clearance around the logo 5
    3.2 Position in relation to your own identity 5
    3.3 On your website 5

    4. Non-permitted uses of the Preparation Centre logo 6

    5. Promotional items 7

    6. Contacts  8

    Logo guidelines for Preparation Centres 2


    1. Introduction

    1.1  About these guidelines 1.2 Your responsibility


    These guidelines are issued to you for the use of the This logo is for your use only. Do not share, distribute
    ‘Preparation Centre’ logo. These guidelines replace and or copy this logo to any other party. You accepted the
    supersede all previous versions. terms and conditions for use of this logo and it is your
    responsibility to ensure it is used correctly in accordance
    These guidelines are designed to be easy to use and with these guidelines.
    contain all the information you need to comply with the
    permitted uses of the logo.

    Important notes:

    1. All permitted uses are covered in these guidelines. 2. The logo is for use as a supporting device for your 3. You must not suggest or imply through the use
    If it is not here it is not permitted. marketing and promotion as a Preparation Centre of logos or branding that your centre represents
    for Cambridge English Qualifications. It is not Cambridge Assessment English, Cambridge
    to be used, or confused, as an identity for your Assessment or the University of Cambridge.
    organisation.

    Logo guidelines for Preparation Centres 3


    2.  Preparation Centre logo

    The Preparation Centre logo demonstrates that you prepare candidates for our
    Cambridge English Qualifications. Do not alter, extract or use any part of this logo on
    its own and always use the logo exactly as provided. Only use the logo provided;
    do not use the Cambridge Assessment English logo.

    The logo is provided in different formats, jpeg for print and png for web use.

    TM

    Logo guidelines for Preparation Centres 4


    3. Permitted uses of the Preparation Centre logo

    3.1 Clearance around the logo 3.2 Position in relation to your own identity 3.3 On your website
    The logo is for use on your marketing and promotional Please use the logo on pages dedicated to Cambridge
    materials to show that you prepare candidates for English Qualifications. Make the logo clickable with links
    Half height of colour block
    Cambridge English Qualifications. It is important to to the relevant sections of the Cambridge Assessment
    show learners and parents that you are an independent English website.
    Height
    of colour
    organisation, therefore please do not use the logo on any
    block
    item or in any manner that might create confusion with Do not incorporate Cambridge, Cambridge English or any
    TM your status as an independent organisation. exam names in your domain name as this is confusing
    for candidates.
    In all instances please make sure the logo is secondary
    in size and position to your own identity, as illustrated
    minimum size 50mm
    maximum size 100mm below.
    (on A4 items)

    Please ensure you leave sufficient space around the logo.

    Publicity item:

    Website example:

    YOUR ORGANISATIONAL
    IDENTITY (At least 20% larger
    than the Preparation Centre logo)

    [organisation] prepares
    candidates for Cambridge
    English Qualifications
    THE LOGO (20% smaller)
    positioned away and TM

    separate from your


    organisational logo

    TM

    Logo guidelines for Preparation Centres 5


    4.  Non-permitted uses of the Preparation Centre logo

    To avoid confusion about your independent status, the following line of text
    should be used instead of the logo on the items listed below: Business card example:

    [Your organisation name] prepares candidates for Cambridge English Qualifications


    A. N. Example
    Materials for distribution mainly outside the territory in which you are authorised The Excellent School of English
    [email protected]
    www.excellentschool.com
    • Email signatures
    01234 5678981
    • Email templates
    • Electronic newsletters The Excellent School of English prepares
    candidates for Cambridge English Qualifications
    • Social media profiles and posts, as well as messaging systems like WhatsApp
    • Business cards
    • Report cards
    Email signature example:
    • Locally produced certificates
    • Stationery
    • Registers A. N. Example
    • Financial documents or publicity material containing information about fees The Excellent School of English
    [email protected] | www.excellentschool.com | 01234 5678981
    • Promotional items for sale.

    The Excellent School of English prepares candidates for Cambridge English Qualifications

    Logo guidelines for Preparation Centres 6


    5.  Promotional items

    The logo may also be used on FREE promotional items (pens, pencils, T-shirts, caps,
    mugs and other items used to promote the examinations). Please use items which are
    large enough to print your identity as well as th logo. Select items which are appropriate
    to the quality and excellent reputation of the Cambridge name. Do not use the logo on
    any items you wish to sell.

    Your organisation
    identity on one side

    Cambridge English
    Qualifications logo
    on the other side

    Logo guidelines for Preparation Centres 7


    6. Contacts

    For any queries relating to these guidelines please contact


    Your local regional office cambridgeenglish.org/about/international-offices/

    Logo guidelines for Preparation Centres 8

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