Republic of the Philippines

Department of Education
REGION IV-A CALABARZON
SCHOOLS DIVISION OF BATANGAS
MALVAR SCHOOL OF ARTS AND TRADE
Malvar, Batangas
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
SCHOOLS DIVISION OF BATANGAS
MALVAR SCHOOL OF ARTS AND TRADE
Malvar, Batangas

HELLO EVERYONE!!!

Welcome to the Module “Finalizing the product or the service specification”. This
module contains training materials and activities for you to complete.

The unit of competency “the learners finalize product or service design specification.
It contains the knowledge, skills and attitudes required for starting a business

You are required to go through a series of learning activities in order to complete

each of the learning outcomes of the module. In each learning outcome there are
Pre-Tests, Information Sheets, Job Sheets, Operation Sheets and Activity Sheets. Do
these activities on your own and answer the Self-Check at the end of each learning
activity.

IMPORTANT: Do not write anything on these modules. Write you answers on a

separate answer sheet. Please put your answer sheet inside the envelope given to
you and return it on next Saturday as well to get your next module.

If you have questions, don’t hesitate to ask your teacher for assistance.

ARIEL C. BADILLO
Teacher III

Contact # 09089431208
Facebook Account: ARIEL C. BADILLO (brienz del Rosario)
Email: [email protected]
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
SCHOOLS DIVISION OF BATANGAS
MALVAR SCHOOL OF ARTS AND TRADE
Malvar, Batangas

Activity 1 . Show me the Blueprint(Put your answer on a sheet of paper )

What can you say about the picture ?

Why do you think blue print is important ?

ACTIVITY 2 . CREATE YOUR OWN BUSINESS

Write your answer on a sheet of paper

 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
SCHOOLS DIVISION OF BATANGAS
MALVAR SCHOOL OF ARTS AND TRADE
Malvar, Batangas

/
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
SCHOOLS DIVISION OF BATANGAS
MALVAR SCHOOL OF ARTS AND TRADE
Malvar, Batangas

Necessity of planning

A business plan, in principle, can be seen as a document that commercializes your business idea as a whole
towards potential investors and stakeholders. A business plan is successful if you succeed in conveying to the
reader the most significant opportunities and growth capacities of your company realistically.
A business plan should justify and describe your business idea and further business development in a clear
and adequate manner. It should not merely aim at emphasizing the strengths of the company, but rather at
presenting a realistic portrait of its problems, risks and obstacles. In addition to this, appropriate solutions
should be proposed and discussed in detail.
A business plan can be used for specific purposes. One target might be to obtain new means of investment
for the development of a product or the marketing of a new product.
Basically a successful business plan has three important features:

• The short- and long-term objectives are clearly depicted,

• a careful description is given of how the objectives can be achieved in realistic general conditions and
• a description is given of how the realization of the plan will meet the expectations of the investors.

It is very important to clarify beforehand what purpose a business plan will serve and what it aims at. In
general business plans are compiled either for an external or internal reason. In the following chapter we will
describe these facts in more detail.

1.1 External use of a business plan

From an external point of view the business plan represents the main financing tool of your company. In
addition, it serves to secure existing or planned business relations between your company and your
stakeholders.
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
SCHOOLS DIVISION OF BATANGAS
MALVAR SCHOOL OF ARTS AND TRADE
Malvar, Batangas

Depending on the type of financing and stakeholder relations, various aspects are weighed up and dealt with
in different ways in a business plan.

1.1.1 Venture-capital financing

As a rule, venture-capital and private-equity investors nowadays only consider business cases which are well
represented by a business plan.
When reading a business plan, the investors are primarily interested in good and relevant arguments that
promise business growth. Furthermore, investors attach great importance to how and in which period of time a
return on investment will be realized, for instance:

• through operating profit or

• by going public or
• by merger and acquisition or
• through a repurchase by the management.
In order to guarantee a high return on investment, investors pay great attention to:

• the company’s success on the market,

• the feasibility of the plan in order to achieve its business objectives,
• the unique selling proposition of the products and services and
• the quality and experience of the management team.

1.1.2 Financing by bank credits

When granting credits, investment banks focus on one main question: when and how the repayment of the
credits and interests will be made. In order to minimize risks, banks usually ask for securities. That is why
credit applications addressed to banks should provide more than a list of current and past annual accounts.
Moreover, banks will also ask to what extent the companies are prepared for possible setbacks, and how they
will be able to overcome such critical situations.
For these reasons banks more and more often demand professional business plans when considering
applications for credits. Banks expect business plans to give qualified insight into: the enterprise strategy, the
management, the organization, the market, the competitors, the products and the current and future financial
and profit situation of the enterprise.
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
SCHOOLS DIVISION OF BATANGAS
MALVAR SCHOOL OF ARTS AND TRADE
Malvar, Batangas

1.1 External use of a business plan

1.1.3 Strategic alliances

The formation of strategic alliances by young and growing companies within the framework of research
projects, product design, marketing, etc. is gaining increasingly in importance. A strategic alliance is usually
the consequence of:

• financial backing or
• access to well-established distribution channels.

Such an alliance may well succeed over several years for the benefit of all parties. The majority of companies,
however, request a business plan before consenting to any long-term business relations or obligations within
the framework of a strategic alliance.

1.1.4 Mergers and acquisitions

Acquisitions present an alternative for company expansion, while selling a company may be seen as the way
out of a solvency crisis.
Companies that are looking for acquisition candidates usually request a detailed business plan that will
support their evaluation and selection of the candidates.
Similarly, the acquisition candidate himself will also be interested in the long-term plans of any acquiring
company, in order to ensure and protect his own interests for the future. This information is also the subject-
matter of a business plan.

1.1.5 Customer and marketing relations

Winning a major customer or an agreement with a wholesaler is a particularly crucial step towards success for
many growth companies.
Most big companies, however, are very reserved and precautious before starting negotiations with rather
small and unknown companies. In such cases, a convincing business plan may clear doubts and prove decisive
for inspiring confidence, opening negotiations and making further decisions. Hence, business plans effectively
help to open doors to potential customers, markets and suppliers.
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
SCHOOLS DIVISION OF BATANGAS
MALVAR SCHOOL OF ARTS AND TRADE
Malvar, Batangas

1.2 Internal use of the business plan

A business plan also serves as a valuable management tool from an internal viewpoint of the company. A
systematically elaborated and regularly updated business plan, with a profound insight into all business
matters, helps the management to efficiently plan the company’s development and prepare the necessary
modification measures in a structured way. Such a business plan can serve as a guide to the daily decision-
making and as a control tool in managing the current business.
The joint realization of the business plan by the management team ensures an overall commitment to the
company goals and controls. Achieving this commitment on the management level is most significant for the
successful implementation of the plan.
Business plans make a significant contribution to the development of companies which have branches in
different locations. By using business plans for each branch, the top management can on the one hand
guarantee site-related business planning and on the other hand, continually control performance as well as the
attainment of the business objectives. Furthermore, the long-term objectives of the entire company can be
balanced by these indicators.

1.3 Basic types of business plans

For the majority of authors writing their first business plan, the question arises “How detailed should the
business plan be?” To this question there is, unfortunately, no standard answer and no formula.
It is entirely up to you how detailed your business plan should be, and depends solely on the purpose and
necessity behind it, as well as on the complexity of your specific business. In general, one distinguishes
between three basic types of business plans:

• the short business plan, • the extended business plan and

• the operational business plan.
• In the following these three types are described.

1.3.1 Short business plan

A short business plan is usually about 10 to 15 pages long. It is most suitable for young companies in an early
stage of their development when, there still do not exist complex interrelations.
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
SCHOOLS DIVISION OF BATANGAS
MALVAR SCHOOL OF ARTS AND TRADE
Malvar, Batangas

1.4 Why managers don’t write business plans

For a well-established company, a short business plan only makes sense if certain investment opportunities
are to be roughly approved in advance, in order to prepare an extended business plan on the base of the short
version later on.
Even if it is a “short” business plan, the required information should be conveyed in a complete and
appropriate manner. The final goal is to convince potential investors that you understand your entrepreneurial
business and the market extremely well.

1.3.2 Extended business plan

The extended business plan is usually about 20 to 40 pages long. This type of business plan describes the
business issues of the company much more profoundly and more detailed than a short business plan would do.
The higher the required capital, the more interesting this type of business plan becomes. If, for example,
you require 5 million Euros outside capital for the construction of a new and innovative industrial plant, i.e.
you are striving for long-term credits, the preparation of an extended business plan would be advisable.
Such a business plan should contain a thorough market analysis and a revenue, cost and financial planning
for a 5-year period.

1.3.3 Operational business plan

For well-established companies a business plan can serve the management team as an important operative
tool, say a business guideline. Such a plan not only serves as a draft for the entire business organization, but
also ensures a consistent appreciation on the part of the entire management with respect to the strategic
objectives. Indeed, operational business plans are very long and detailed, usually comprising over 40 pages, in
some cases even exceeding 100 pages.

1.4 Why managers don’t write business plans

The increasing importance of business plans in the business environment possibly results in a recurring
solicitude and reservation of business managers towards this topic. Moreover, in attempting to represent a
complex topic by means of an exclusive business language and terminology, business plans deter many
managers due to their very “academic” appearance.
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
SCHOOLS DIVISION OF BATANGAS
MALVAR SCHOOL OF ARTS AND TRADE
Malvar, Batangas

But the aversion of many managers to business plans often is much more profound, namely that the
description of the business objectives appears to be difficult and hardly suits their daily entrepreneurial
activities.
Basically, the elaboration of a business plan is a great deal of work and would mean an additional task for
the management. However, in an efficient organization, this task is based on the careful fulfilment of
managerial activities that are already in progress or ones that are imminent.
Managers too often argue that the development of a business plan would be futile in recessionary times,
since the market, i.e. the economic situation, changes rapidly and target specifications made by a business plan
could be discarded overnight.
From our experience, there are two important arguments against this:

• The whole development process of the “business plan project” is at least just as valuable as the final
“business plan document”. The “business plan project”, of course, encourages the management to
reconsider and update their business objectives with the help of company-wide facts and tendencies. In
addition to this, much of the information gained throughout the project (e.g. benchmarks), serves as a
very valuable source for the evaluation and control of the current and future performance of the
company.
• The business plan should not in fact be regarded as an “untouchable codex”, which forbids and
punishes any future course deviation along a multi-year plan. However, as a controlling tool, a business
plan highlights such deviations from the planned course and also offers a sensitive and flexible
framework for regularly updating the facts and figures. Such a tool allows you to quickly respond to
market and economic changes in order to efficiently achieve your business goals.

1.5 Key questions

• What goals are you pursuing with your business plan?

• What purpose should your business plan serve?
− Preparation for negotiations with banks
− Presentation for investors
− As an internal management tool
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
SCHOOLS DIVISION OF BATANGAS
MALVAR SCHOOL OF ARTS AND TRADE
Malvar, Batangas

1.5 Key questions

• What kind of financing are you striving for and how much capital do you require?
• Which target groups and people do you want to approach by means of your business plan?
• What expectations, needs and demands do your readers have?
• Which type of business plan will you choose and why?
• Are there any reasons why you would still prefer not to write a business plan?
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
SCHOOLS DIVISION OF BATANGAS
MALVAR SCHOOL OF ARTS AND TRADE
Malvar, Batangas

2 Business plan project

Although business plans vary in their structure and content, they all have some features in common: they
propose and describe business models, products or services, describe their corresponding markets, ways of
production and service delivery. Indeed, external addressees of business plans usually want to know:

• who the shareholders are,

• how much capital is required,
• how and for what purpose capital is utilized,
• which type of financing will be chosen, and
• in what period of time an adequate return on investment can be realized.

Every business plan should clearly discuss these essential issues, and present them concisely and in a
convincing way. The reader should be in a position to understand the business as a whole and to gain
confidence in the company.
In order to deal with these issues in a sophisticated and professional manner, it is wise to draw up your
business plan within the framework of a company-wide project; this we call the “business plan project”.
It is not advisable to start writing a business plan when you are still unprepared as regards organization and
then to expect that everything will be compiled and explained by itself. Instead, sound project planning should
precede the development of the business plan.
As shown in figure 2.1 the business plan project is usually structured into five phases:

• Data collection
• Data analysis
• Design of the business plan
 design of drawin-up presentation
data data the of the of the
collection analysis business business business
plan plan plan

Fig. 2.1. Phases of the business plan project.

• Drawing-up of the business plan

• Presentation of the business plan.
The business plan should be structured into clearly defined sections. These sections should show the different
aspects of your business i.e. your company. The compilation of a structure forces the management to decide at
an early stage of the process where the different topics should be positioned and discussed. Inappropriate
structuring is a common weakness of many business plans. Furthermore, sophisticated structuring demands of
the management to consider very carefully in advance how detailed the different sections of the business plan
should be.
In general, the sections of a business plan correspond to different business fields:

• Management and organization,

• Products and services,
• Market and competition,
• Marketing and sales,
• Research and development,
• Production,
• Procurement and logistics and
• Finances.
Imagine that each of these sections or areas has its own partial business plan. Provided that data collection is
carried out once over all areas at the beginning of the project, the process of compiling each partial plan
would be sub-divided into four phases:

• Data analysis for a specific area,

• Design of the partial plan for a specific area,
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
SCHOOLS DIVISION OF BATANGAS
MALVAR SCHOOL OF ARTS AND TRADE
Malvar, Batangas

2 Business plan project

Fig. 2.2. The roadmap of the business plan project.

• Drawing-up of the partial plan for a specific area and

• Presentation of the partial plan for a specific area.
In order to illuminate the process of the entire business plan project, a roadmap is illustrated in the figure 2.2.
Herein the building blocks in the left column correspond to chapters 4 to 12 of this book.
Starting with an overall data collection, the arrows point to the different project milestones. The Roman
numbering of the columns refers to the project phases, whereas the Arabic numbering of the lines refers to the
sections, respectively to the appropriate chapters of this book.

11
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
SCHOOLS DIVISION OF BATANGAS
MALVAR SCHOOL OF ARTS AND TRADE
Malvar, Batangas

Conclude that the respective blocks and stops are designated to:

• an Arabic number (chapter number) as well as

• a Roman number (project phase).
For instance the designation (12-I) refers to the data collection phase (I) within the financial sector
(Chapter 12).
As soon as the structure of the business plan is completed, task groups should be defined which refer to
the different areas, respectively sections (fig. 2.3). The structure of the task groups allows responsibilities
to be assigned and roles to be defined.
At the same time a project schedule should be drafted, where tasks and activities are assigned to time
slots and appointments are fixed.

• the set up of a project team,

• the assignment of a project manager,
• the precise definition of all roles and responsibilities,
• the precise project and resources planning
in order to facilitate a disciplined collaboration, assuring the quality of the entire process.

Definition of Definition of Assignment Drafting of a Drawing-up of a

work packages roles and of tasks project project plan
responsi- schedule
bilities

Fig. 2.3. The development of the project plan.

Before starting the project, the work packages, the activities and the responsibilities and timelines should
be well communicated and covered by all project team members. This could be done by an opening
meeting (kick off).
Indeed, it is not recommended to engage external consultants for the preparation of a business plan.
The engagement of external consultants, of course, may seem to save precious time, however, investors
and analysts recognize quite quickly whether a business plan was written by an entrepreneur himself or by
a professional consultant; they would usually prefer the former and reject the latter. Temporarily,
however, independent con-

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 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
SCHOOLS DIVISION OF BATANGAS
MALVAR SCHOOL OF ARTS AND TRADE
Malvar, Batangas

EXECUTIVE SUMMARY (Complete this section at the end of the planning process)

What is the name of the business?

______________________________________________________________________________

What are your business main goals and objectives?

Describe your product or service.

Who is your target market? Who will purchase the majority of your products or services?

Is your business a sole proprietorship, partnership or corporation?

______________________________________________________________________________

What is the total amount of financing required, and what will that money be used for?

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 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
SCHOOLS DIVISION OF BATANGAS
MALVAR SCHOOL OF ARTS AND TRADE
Malvar, Batangas

Page 4 of 28
Who will manage your business? What skills or experience do they offer?

What are some factors that will make you successful in the market place?

Page 14
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
SCHOOLS DIVISION OF BATANGAS
MALVAR SCHOOL OF ARTS AND TRADE
Malvar, Batangas

Executive summary

The executive summary compiles the essential statements and conclusions of your business plan in a
very concise form. For the majority of readers the executive summary will present the most important
section of the business plan, because:

• it ensures a quick introduction into the main topics,

• it gives a short overview of your enterprise.

• it provides the investor with the core statements and conclusions of your enterprise strategy
and success factors.

Investors, bankers and representatives of investment groups get lots of business plans on their desks
every day. Indeed, they may not read the whole documents. But they usually read the executive
summary first, in order to quickly check, whether a review of the complete document would be
worthwhile.

Provided the executive summary sounds promising, the reader will feel encouraged to read the whole
business plan. On the other hand, if the executive summary does not convince at first sight, even a good
business plan could be rejected. Hence, avoid postponing the essential information to the later sections
of your business plan, as most readers will not give you another chance if the main concerns are not
already embodied in the executive summary.

Figures and facts resulting from your data analysis (chapter 2) must be perfectly represented.
Otherwise, readers will doubt and question the plausibility of your whole business plan. However, if you
are reliant on estimated data in your executive summary, you should provide the investor with
convincing arguments and clear formulations in order to avoid raising any kind of scepticism.

3.1 Key to an effective executive summary

What makes an executive summary an effective tool?

First of all, it is important to know that an executive summary does not serve as a preface or
introduction to the business plan. It is rather the elaboration of an explicit summary of the entire
business plan.

The reader should be able to read and understand the executive summary independently of the rest of
the business plan. The investor should understand the points of your business plan merely by reading
the executive summary.

Fig. 3.1. Information sources of the executive summary.

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 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
SCHOOLS DIVISION OF BATANGAS
MALVAR SCHOOL OF ARTS AND TRADE
Malvar, Batangas

An effective executive summary includes all the key elements of a business plan on just two or three
pages. It should include the following essential information:

An outline of the enterprise strategy with emphasis on the success factors: With your executive
summary you provide the reader with a short survey of your strategic goals, your business idea (chapter
4) and key data relevant to success, e.g. revenue, profit and profitability (appendix 1) in the last three
years, as well as your plan for the next five years.

3.1 Key to an effective executive summary

A presentation of the key qualifications of the management team which will guarantee the success of
the company: Make sure that you describe the contribution your team will make to successful business
initiatives. The investor is interested in the structure of your management team and their qualifications.

A short description of the market, the success formula and unique selling propositions on the market:
You must convince the investor that your products and innovations will prove to be competitive on the
relevant market. Therefore, it is especially important to know your target market, its trends, the needs
and preferences of your customers and the services provided by your competitors.

A concise presentation of your competitive advantages: Show in brief with which strategies you operate
successfully on your market and how you have already distinguished yourself from your competitors and
intend to do so in future. Explain your operative strategies (manufacturing, procurement, logistics and
marketing) to your investor in a few sentences.

A short description of the products and services: Describe your products and services and thereby
mention the essential features, in particular the unique selling propositions. It is also possible to first
refer to the exceptional features in the choice and compilation of your product portfolio. Explain your
production technology, product development and the arising expenses involved with them

Reference to your communication methods: Briefly mention which communication methods you use to
increase public awareness of the product and to position your product in the relevant market.

Key financial data: Here you should give an insight into relevant financial data, e.g. annual revenue, sales
volumes and costs for a period of three to five years.

The description of your financial requirements: This demands an estimate of the required financial
resources, an explanation of how you wish to use these, and how and when you will guarantee
repayment to your investors.

The structure and design of an effective executive summary is one of the most difficult tasks facing a
manager when drawing up a business plan.

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 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
SCHOOLS DIVISION OF BATANGAS
MALVAR SCHOOL OF ARTS AND TRADE
Malvar, Batangas

Try in advance to show the reader your short-term and long-term company goals, or rather the success
factors in your company. Using the system shown in figure 3.2., formulate which measures you will take
to achieve these goals in your company.

In phrasing the core statement, you should first define the goal i.e. the benefit for your company, and
then coordinate the verb of action to your benefit. Subsequently, you should consider which measures
have to be determined to achieve this benefit.

Fig. 3.2. Basic scheme for the formulation of the key statements.

3.2 Executive summary and the business plan

You cannot expect the first version of the executive summary, which you have worked out in an early
phase of the project, to be the final one. You should be prepared to revise the executive summary after
the first structuring of the business plan. In an early stage of developing the business plan the
provisional version of the executive summary merely serves the following purposes:

It serves as a conceptual guideline for the business plan. While developing the executive summary you
will be forced to think about the most essential elements of the business plan more closely.
Furthermore, you will have to assign priorities to your different aims, in other words to distinguish the
important aims from the less important ones, because only the significant ones should be included in
the executive summary.

It creates self-confidence in yourself as well as confidence in your business plan. If you gather the key
elements of your business plan carefully

3.2 Executive summary and the business plan

together within the framework of the executive summary, you will prevent writing blockades and delays
from occurring at a later date, such blockades and delays that arise from repeatedly losing one’s
bearings while developing the business plan. A brief collection of the most important points allows you
to develop a feeling for the course and objectives.

It involves the management team in the planning procedures right from the start. The drawing up of a
first version of the executive summary is an effective way of integrating the members of the
management team in the analyses. The joint forces of the management team ensure a valuable
contribution to the content of the business plan as well as early agreement about the objectives.

It leads to a better final product. Repeated writing is the key to successful writing. An executive
summary, which sets the course for the elaboration of the whole business plan, should again be revised
thoroughly at the end of the process. To draw a conclusion, the result would be a better business plan as
well as a better executive summary.

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 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
SCHOOLS DIVISION OF BATANGAS
MALVAR SCHOOL OF ARTS AND TRADE
Malvar, Batangas

As soon as you have completely elaborated all the other components of the business plan, you should
devote yourself to the executive summary again. First, make sure that the content and statements of
the executive summary correspond with all the information and details of the other parts. Take heed of
the points mentioned above. The next step is to question yourself if the executive summary shows
clearly that:

• the business has been investigated and planned thoroughly,

• the business model is reasonable and useful,

• a sound understanding of the products’ and services’ contribution to the value has been
created,

• your business plans do in fact produce competitive advantages,

• there exists a profound knowledge of the industry and the target markets,

• you and your team will tackle the business with enthusiasm, and

• a realistic picture of the business risks has been worked out.

Provided you express these key messages powerfully and precisely together with the important content
aspects previously described, the reader will get a profound understanding of your strategies, plans and
goals. Figure 3.3 again sums up what you have to pay attention to when drawing up a convincing
executive summary.

Fig. 3.3. Main requirements of an executive summary.

3.3 Advantages of an executive summary

An effective executive summary is supportive in two respects when seeking a funding source:

• It serves as a summary of the core statements of the business plan and defends the business
idea. If your business plan is very long and detailed, it will be difficult to approach the reader directly. If
you should send your business plan to credit granters or investors who do not know you and who
perhaps have no immediate interest in your offer, it would then be more advisable to approach them
with only the executive summary of your business plan and an accompanying letter for the time being.
Should those who have any say in the matter be interested in the complete business plan after reading
the executive summary, you could then forward or even present it to them personally. This procedure
enables you not to reveal any confidential details of your business.

• The readers are involved. A clearly worked out and convincing executive summary will ensure
that your business plan stands out against the masses of other business plans, and will encourage the
reader to want to find out more about your company and what is behind your business idea.

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 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
SCHOOLS DIVISION OF BATANGAS
MALVAR SCHOOL OF ARTS AND TRADE
Malvar, Batangas

3.4 Key questions

3.4 Key questions

• Are all essential data and information available for a concise description of the key elements of
your executive summary (budget, strategy, product, distribution etc.)?

• Have you formulated your business goals as precise core statements?

• Does your executive summary meet all formal, language and content requirements?

• If you are in the second round of the project, have you revised your executive summary in
accordance with the first draft of your business plan?  

Assessment

BUSINESS DESCRIPTION

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Department of Education
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What type of business are you going to operate?

Manufacturing Retail Service

What types of trends/growth patterns/challenges are occurring in your sector?

Form of business ownership:

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Partnership
Sole Proprietorship Corporation

Why have you chosen this business opportunity?

1.____________________________________________________________________________

2.____________________________________________________________________________

3.____________________________________________________________________________

4.____________________________________________________________________________

5.____________________________________________________________________________

Where is your business located?

______________________________________________________________________________

Why was this location selected?

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 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
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Malvar, Batangas

What major assets or equipment do you already have pertinent to the business operation?

Item Value

____________________________________________________________$_________________

____________________________________________________________$_________________

____________________________________________________________$_________________

____________________________________________________________$_________________

____________________________________________________________$_________________

____________________________________________________________$_________________

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 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
SCHOOLS DIVISION OF BATANGAS
MALVAR SCHOOL OF ARTS AND TRADE
Malvar, Batangas

TOTALS $_________________

What will be the hours of operation?

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Are there any necessary permits and licenses for your business? If so, what are they?

Who are the key people managing this business. How many employees will you have?

Complete me

From this lesson, I learned that

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In real life, this will help me