Internship Report (19M)
Internship Report (19M)
Internship Report (19M)
SIP REPORT
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Executive Summary
Coca-Cola was established in 1886 and today has plants in 200 countries worldwide. Coca-Cola is also the
largest producer of non-alcoholic drinks in the world. They have taken steps to supply everyone with a taste
of their product. When they say everyone, they mean everyone including countries like Brazil, China,
Nigeria. I believe this is a great company, that with great success has taken a good idea and made it a great
one.
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Chapter 1
3
INTRODUCTION
An internship is a task education, so college students in their free time can go through by using to
supplement their formal education and disclose them to the sector of the work. Internship facilitates
college students get familiar within the area which they have chosen. It is an integral platform for anyone
to gain experience in an actual workplace. Internship is a good opportunity for students to learn, to gain
experience and also to make preparation. Internship also gives an interaction for students to check and
implement the concepts they studied to use in the real time environment. Internship will also help to see
the things in a different angle which could be understood only in the real time environment. It also helps
to develop the adaptive attitude and behavior with different kinds of people and in various situations. It
gives the practical knowledge about the approach in the real world. This will also enable the student to be
prepared before facing the real world directly.
The company of internship (HINDUSTAN COCA-COLA BEVERAGES PVT LTD) falls in the segment
of Beverages under the domain of Fast-Moving Consumer Goods Industry.
Source: https://www.alliedmarketresearch.com/fmcg-market
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FMCG sector is the 4th largest sector in the Indian economy with Household and Personal
Care accounting for 50 per cent of FMCG sales in India. Growing awareness, easier access
and changing lifestyles have been the key growth drivers for the sector. The urban segment
(accounts for a revenue share of around 55 per cent) is the largest contributor to the overall
revenue generated by the FMCG sector in India. However, in the last few years, the FMCG
market has grown at a faster pace in rural India compared with urban India. Semi-urban and
rural segments are growing at a rapid pace and FMCG products account for 50 per cent of
total rural spending.
By Type
Food & Beverage
Personal Care
Health Care
Home Care
1.2 GLOBAL SENARIO
The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in
more than 200 countries and territories. In addition to the company’s Coca-Cola brands, our
portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based
beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia
coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid
juices, Powerade sports drinks, Simply juices, smart water, Sprite, vitamin water and ZICO
coconut water. We’re constantly transforming our portfolio, from reducing sugar in our drinks to
bringing innovative new products to market. We’re also working to reduce our environmental
impact by replenishing water and promoting recycling. With our bottling partners, we employ
more than 700,000 people, helping bring economic opportunity to local communities worldwide.
Beverage Industry
The beverage industry refers to the industry that produces drinks, in particular ready to drink
beverages. Beverage production can vary greatly depending on the beverage being
made.ManufacturingDrinks.com explains that, "bottling facilities differ in the types of
bottling lines they operate and the types of products they can run". Other bits of required
information include the knowledge of if said beverage is canned or bottled (plastic or glass),
hot-fill or cold- fill, and natural or conventional. Innovations in the beverage industry,
catalyzed by requests for non-alcoholic beverages, include: beverage plants, beverage
processing, and packing.
Unlike some industries, such as automobiles, computers, and airlines, FMCG does not suffer
from mass layoffs every time the economy starts to dip. A person may put off buying a car
but he will not put off having his dinner. Unlike other economy sectors, FMCG share float in
a steady manner irrespective of global market dip, because they generally satisfy rather
fundamental, as opposed to luxurious needs. The FMCG sector, which is growing at the rate
of 9% is the fourth largest sector in the Indian Economy and is worth Rs.93000 crores. The
main contributor, making up 32% of the sector, is the South Indian region. It is predicted that
in the year 2010, the FMCG sector will be worth Rs.143000 crores. The sector being one of
the biggest sectors of the Indian Economy provides up to 4 million jobs.
The global FMCG market is projected to reach $15,361.8 billion by 2025, registering a
CAGR of 5.4% from 2018 to 2025. Fast moving consumer goods (FMCG) also known as
consumer- packaged goods are products that can be bought at a low cost. These products are
consumed on a small scale and are generally available in a variety of outlets including
grocery store, supermarket, and warehouses. The FMCG market has experienced healthy
growth over the last decade because of adoption of experience retailing along with reflecting
consumers desire to enhance their physical shopping experience with a social or leisure
experience.
From the below diagram, Food and Beverages segment dominates the Global FMCG market.
Fig. 1.1
By Distribution Channel
Supermarkets & Hypermarkets
Grocery Stores
Specialty Stores
E-commerce
Others
From the below diagram, Supermarkets and hypermarkets dominates the Global FMCG
market.
Fig. 1.2
By Region
North America
U.S.
Canada
Mexico
Europe
Germany
Spain
UK
From the diagram, Asia-Pacific segment dominates the Global FMCG market
Fig. 1.3
1.3 INDIAN SCENARIO
The authorized bottlers of The Coca-Cola Company prepare, package, distribute and sell
beverages to our customers and vending partners, who in turn sell our products to consumers.
The Coca-Cola System in India has extensive reach and inspires moments of happiness across
the country; a small volume of our beverages also exported to neighboring markets like
Nepal, Bhutan, Bangladesh and Maldives (demand driven). In the year 2013, three new
bottling plant sites became operational at:
• Chhata (Brindavan Argo Industries Limited)
• Unnao (Brindavan Bottlers Limited)
• Bidadi (HCCBPL)
From the below diagram, Locations of HCCBPL Bottling plants, Co-packers and Franchise
Bottlers in India.
Fig 1.4
1997
HCCB is incorporated on 14th February
1998
Factory in Bidadi commissioned. Becomes the first factory in the Bidadi Industrial Area
Factory in Dasna becomes operational. Becomes the first factory in UPSIDC (then under a
private developer)
Factories in Vijayawada and Goa also commissioned
Project work for setting up the Bhopal Factory starts.
1999
Factory in Bhopal commissioned. Becomes the first factory operational in the AKVN
Industrial Area, Pilukhedi, MP
Construction of the Factory at Palakkad, Kerala starts
Project work for constructing factories in Wada, Kaladera (Jaipur), Siliguri and Khurda
(Bhubaneshwar), begins
2000
Factories in Wada, Kaladera (Jaipur), Siliguri and Khurda (Bhubaneshwar) are
commissioned.
2002
Time for business expansion and consolidation.
HCCB initiates work to launch juice manufacturing lines capable of hot-filling the product in
PET package
2004
HCCB inaugurates the country’s first hot-fill juice manufacturing line in factories at Chittoor
and Bareilly
2005
HCCB initiates projects to launch juice manufacturing lines that can bottle real fruit pulp in
packaged juice
2006
Introduces hi-speed lines at its factory in Wada
2007
Successfully manufactures the country’s first juice product with real fruit pulp - Minute Maid
Pulpy Orange Introduces tetrapak juice manufacturing lines in its factories in Dasna and
Ameenpur
2008
Business grows. HCCB expands manufacturing capacities at several of its factories, by
introducing additional bottling lines.
2010
Ventures into manufacturing 11 different kinds of fruit drinks and juice products under the
Minute Maid and Maaza brands
2013
Commences project work to establish its first Greenfield factory, since 2003 at Bidadi
Industrial Area, Karnataka
2014
HCCB’s second factory in Bidadi Industrial Area is commissioned
Introduces the country’s first 720 bpm (bottles per minute) line at this factory in Bidadi.
2015
Initiates a project to introduce the world’s first ASSP package
2017
World’s first ASSP beverage rolls out of HCCB’s factory in Vijayawada. Fetches HCCB global
awards for innovation
HCCB starts manufacturing the vapour distilled smart-Water at its manufacturing line in Bidadi
factory
2018
Inaugurates its 18th factory at Sananda, Gujarat.
Commences the manufacturing of its first ever juice + dairy product, with the launch of
Minute Maid Smoothie, from its factory in Vijayawada
HCCB is now one of the largest FMCG companies in India
Fig 1.5
Industry structure of Sales department at HCCBPL
Fig 1.6
Fig 1.7
From the below diagram, Manufacturing process at HCCB.
Fig 1.8
The manufacturing of the products of Coca-Cola involves the following steps:
• Water is received from the River Cauvery and it passes through the water treatment plant,
further passing through the sand filter and the activated carbon filter, so as to attain pure
cleansed water.
• In the syrup room, the concentrate received from another bottling plant situated at Pune, is
blended with the sugar syrup
• Once both the water and the final syrup are ready, they are both mixed together and sent to
the carbonator section where Carbon Dioxide is added to the mixture to form the final
product.
• On the other hand, simultaneously, the returnable glass bottles are depalletized, inspected
and washed for the purpose of filling in the final product in it. This step does not take place in
the PET bottle line as the bottles once used are disposed.
• The product is finally filled in the bottles, crowned (in case of RGB)/ capped (in case of
PET bottles), labeled and cased in order to be sent into the warehouse for distribution.
Distribution Network
HCCBPL has a wide and well managed network of salesmen appointed for taking up the
responsibility of distribution of products to diverse parts of the cities. The distribution
channels
are constructed in such a way that the demand of customers is fulfilled at the right place and
the right time when it is needed by them.
A typical distribution chain at HCCBPL would be:
Production --- Plant Warehouse --- Depot Warehouse --- Distribution
Warehouse --- Retail Stock --- Retail Shelf --- Consumer
The customers of the Company are divided into different categories and different routes, and
every salesman is assigned to one particular route, which is to be followed by him on a daily
basis. A detailed and well- organized distribution system contributes to the efficiency of the
salesmen. It also leads to low costs, higher sales and higher efficiency thereby leading to
higher profits to the firm.
i) Distribution routes
The various routes formulated by HCCBPL for distribution of products are as follows:
• Key Accounts: The customers in this category collectively contribute a large chunk of the
total sales of the Company. It basically consists of organizations that buy large quantities of a
product in one single transaction. The Company provides goods to these customers on credit,
payments being made by them after a certain period of time i.e. either a month of half a
month. Examples: Clubs, fine dine restaurants, hotels, Corporate houses etc.
• Future Consumption: This route consists of outlets of Coca-Cola products, wherein a
considerable amount of stock is kept in order to use for future consumption. The stock does
not exhaust within a day or two, instead as and when required stocks are stacked up by them
so as to avoid shortage or no availability of the product. Examples: Departmental stores,
Super markets etc.
• Immediate Consumption: The outlets in this route are those which require stocks on a daily
basis. The stocks of products in these outlets are not stored for future use instead, are
exhausted on the same day and might run a little into the next day i.e. the products are
consumed at a fast pace. Examples: Small sized bars and restaurants, educational institutions
etc.
• General: Under this route, all the outlets that come in a particular area or an area along with
its neighboring areas are catered to. The consumption period is not taken into consideration in
this particular route.
ii) Distribution system
• Direct distribution: In direct distribution, the bottling unit or the bottler partner has direct
control over the activities of sales, delivery, and merchandising and local account
management at the store level.
• Indirect distribution: In indirect distribution, an organization which is not part of the Coca-
Cola system has control on one or more of the distribution elements (Sales, delivery,
merchandising and local account management)
• Merchandising: Merchandising means communication with the consumer at the point of
purchase to convey product benefit, value and Quality. Sales people and delivery personnel
both have this responsibility. In certain locations special teams who go into business locations
to specifically merchandise our products.
What they do
Manufacturing
Our 18 factories, spread across India, manufacture the beverages that India wants. And if it is
about India, we better make the best. With stringent processes, world-class machines, state-
of- the-art equipment, and the best packaging materials, we make 55 different beverage
products in multiple categories.
Packaging
At a very basic and functional level, they help keep your favorite beverages, safe, hygienic
and consistent. At their most evolved, they can be ambassadors of goodwill and messengers
of change. Packages are an integral part of the HCCB story.
Distribution
HCCB – where warehousing and logistics integrates seamlessly with manufacturing and
planning. Because when it is about serving 442 beverages per second, across 493 districts,
through 20 lakh retailers, supply chain and distribution capability holds the mirror on us.
How do they do it
Technology that makes a difference
Several factories at HCCB use Ergo Bloc-a small idea that has made a big change at our
factories. This technology has helped save electricity and water, while increasing speed and
maximizing output.
Earlier, the process required the blown PET bottles to be conveyed through long air rails
which involved consumption of electricity. Also, the filled bottles were warmed with hot
water spray thus consuming a good amount of water.
But with Ergo Bloc technology, the bottles do not have to be passed through the air
conveying rails, and within a block, they reach the filling machine. Subsequently, the filling
happens at a much higher temperature (15-17 degrees Celsius) than the earlier process. Thus,
the product warming process has been eliminated, which saves a good amount of water.
Digital... Selling
Market Growth Representatives (sales team) of HCCB follow a standard protocol. Visit the
retailers as outlined in their journey plan for the day, take orders, get a first-hand
understanding of the demand, merchandise the outlets and ensure that company products are
arranged and showcased properly.
But before they get to the market, MGRs are given a two-week training to enhance their
familiarity with the digital ecosystem. They are also trained on the use of mobile tablets and
the Sales Force Automation (SFA) tool, therein.
With a connected mobile tablet in hand, blessed with the SFA tool, MGRs are able to offer
the best deals to their customers (retailers). Also, if there is any customer about who he needs
to know more, it is just a click away on his always-connected tablet.
HCCB’s customers find it a great way of working too. Because when MGRs have completed
taking an inventory of all the products that are needed by the retailer, the final and margin for
the customer is displayed on their tablet screen.
The values that the employees in the Company are expected to keep up to and work by
regularly are as follows:
• LEADERSHIP: To take an initiative and lead, motivate and drive the team with energy and
zeal, to deliver outstanding results.
• PASSION: To be deeply committed and display drive and energy in the quest to deliver
• TEAMWORK: To unite for greater strength and work collectively as a group towards the
achievement of common goals.
• OWNERSHIP: To think and act like owners at all levels; to have decisions taken at the
lowest appropriate level.
• ACCOUNTABILITY: To be individually and transparently accountable to our colleagues
for delivering agreed targets and goals.
ii) Vision
To be the best Sales & Distribution Company for consumer products in India connecting
people and the products of their choice.
iii) Mission
“To ensure customer delight, we commit to quality in our thoughts, deeds and actions by
continually improving our processes…Every time.”
CSR Activities
Educating Communities in Bidadi
In an initiative to support our SHG (Self Help Group) members in generating more income
through various business ventures, HCCB organized EDP (Entrepreneurship Development
Program) training in Bidadi recently. HCCB joined hands with CEDOK (Centre for
Entrepreneurship Development of Karnataka) for 30 SHG members from Jogardoddi,
Byravanadoddi, Abbanakuppe and Medanahalli.
During the session, the participants were given insights on the skills required to become an
entrepreneur and were also informed about schemes available in various departments to start
their businesses. HCCB has supported SHGs in various initiatives such as Papad Making,
Mushroom Cultivation, and Candle Packing.
From the below image, HCCB educating communities in Bidadi.
HCCB also organized Wash, a program to inculcate the habit of having clean and
hygienic hands
To drive awareness among the school children in the area of hygiene, HCCB also organized
WaSH, a program to inculcate the habit of having clean and hygienic hands in the
Abbanakuppe colony primary school for both Primary and High School. Leading the session,
Dr Savitha educated the students on hand and oral hygiene, explaining the importance of
maintaining hygiene and why it is essential. Post the session, an oral check was conducted for
70 children.
From the below image, HCCB organized WASH program.
CHAPTER 2
COMPANY OWERVIEW
2.1 COMPANY OWERVIEW
History
Coca-Cola was first introduced by John Syth Pemberton, a pharmacist, in the year 1886 in
Atlanta, Georgia when he concocted caramel-colored syrup in a three-legged brass kettle in
his backyard. He first “distributed” the product by carrying it in a jug down the street to
Jacob’s Pharmacy and customers bought the drink for five cents at the soda fountain.
Carbonated water was teamed with the new syrup, whether by accident or otherwise,
producing a drink that was proclaimed “delicious and refreshing”, a theme that continues to
echo today wherever Coca- Cola is enjoyed.
Dr. Pemberton’s partner and book-keeper, Frank M. Robinson, suggested the name and
penned “Coca-Cola” in the unique flowing script that is famous worldwide even today. He
suggested that “the two Cs would look well in advertising.” The first newspaper ad for Coca-
Cola soon appeared in The Atlanta Journal, inviting thirsty citizens to try “the new and
popular soda fountain drink.” Hand-painted oil cloth signs reading “Coca-Cola” appeared on
store awnings, with the suggestions “Drink” added to inform passersby that the new beverage
was for soda fountain refreshment.
By the year 1886, sales of Coca-Cola averaged nine drinks per day. The first year, Dr.
Pemberton sold 25 gallons of syrup, shipped in bright red wooden kegs. Red has been
distinctive color associated with the soft drink ever since. For his efforts, Dr. Pemberton,
grossed
$50 and spent $73.96 on advertising. Dr. Pemberton never realized the potential of the
beverage he created. He gradually sold portions of his business to various partners and, just
prior to his death in 1888, sold his remaining interest in Coca-Cola to Asa G. Candler, an
entrepreneur from Atlanta. By the year 1891, Mr. Candler proceeded to buy additional rights
and complete ownership and control of the Coca-Cola business. Within four years, his
merchandising flair had helped expand consumption of Coca-Cola to every state and territory
after which he liquidated his pharmaceutical business and focused his full attention on the
soft drink. With his brother, John S. Candler, John Pemberton’s former partner Frank
Robinson and two other associates, Mr. Candler formed a Georgia corporation named the
Coca-Cola Company. The trademark “Coca-Cola,” used in the marketplace since 1886, was
registered in the United States Patent Office on January 31, 1893. The business continued to
grow, and in 1894, the first syrup manufacturing plant outside Atlanta was opened in Dallas,
Texas. Others were opened in Chicago, Illinois, and Los Angeles, California, the following
year. In 1895, three years after The Coca-Cola Company’s incorporation, Mr. Candler
announced in his annual report to share owners that “Coca-Cola is now drunk in every state
and territory in the United States.”
As demand for Coca-Cola increased, the Company quickly outgrew its facilities. A new
building erected in 1898 was the first headquarters building devoted exclusively to the
production of syrup and the management of the business. In the year 1919, the CocaCola
Company was sold to a group of investors for $25 million. Robert W. Woodruff became the
President of the Company in the year 1923 and his more than sixty years of leadership took
the business to unsurpassed heights of commercial success, making Coca-Cola one of the
most recognized and valued brands around the world.
History of bottling
Coca-Cola originated as a soda fountain beverage in 1886 selling for five cents a glass. Early
growth was impressive, but it was only when a strong bottling system developed that Coca-
Cola became the world-famous brand it is today. Year wise bottling history is mentioned
below:
ii) Mission
• To Refresh the World... In body, mind, and spirit
• To Inspire Moments of Optimism... Through our brands and our actions
• To Create Value and Make a Difference... Everywhere we engage.
•PORTFOLIO: Bringing to the world a portfolio of beverage brands that anticipate and
satisfy peoples’ Desires and needs.
• PARTNERS: Nurturing a winning network of partners and building mutual loyalty.
• PLANET: Being a responsible global citizen that makes a difference.
The Coca-Cola Company (TCCC) is the world’s largest beverage company, refreshing
consumers with more than 500 sparkling and still beverage brands. Globally, TCCC is the
No. 1 provider of sparkling beverages, ready-to-drink coffees, juices and juice drinks. While
we are simply viewed as ‘Coca-Cola’, globally, the Coca-Cola System operates through
multiple local channels; the ‘Coca-Cola System’ is not a single entity from a legal or
managerial perspective.
• TCCC re-entered the Indian markets post the economic liberalization of 1991 and established
Coca-Cola India Private Limited (CCIPL) as its wholly-owned subsidiary in 1992.Entities
comprising the Coca-Cola System in India and brief descriptions of their operations are
presented below.
• From the below diagram, Coca-Cola system in India is of CCIPL, HCCBPL, FB and
Anandana.
Fig 1.10
2.2 FINANCIAL PERFORMANCE
For the six months ended 26 June 2020, Coca-Cola Co revenues decreased 16% to $15.75B. Net
income increased 6% to $4.55B. Revenues reflect Bottling Investments segment decrease of
24% to $2.92B, Europe, Middle East & Africa segment decrease of 20% to $2.86B, Global
Ventures segment decrease of 29% to $868M. Net Income benefited from Corporate segment
loss decrease of 36% to $388M. Dividend per share increased from $0.79 to $0.81.
Income Statement KO
Trailing Twelve Months
Gross margin TTM 60.04% Most Recent Quarter
Competitors of HCCBPL:
The competitors to the products of the company mainly lie in the non-alcoholic beverage
industry consisting of juices and soft drinks.
The key competitors in the industry are as follows:
PepsiCo
The PepsiCo challenge, to keep up with archrival, the Coca-Cola Company never ends for
the World's # 2, carbonated soft-drink maker. The company's soft drinks include Pepsi,
Mountain Dew, and Slice. Cola is not the company's only beverage; PepsiCo sells Tropicana
orange juice brands, Gatorade sports drink, and Aquafina water. PepsiCo also sells Dole
juices and Lipton ready-to-drink tea. PepsiCo and Coca-Cola hold together, a market share of
95% out of which 60.8% is held by Coca-Cola and the rest belongs to Pepsi.
Nestle
Nestle does not give that tough a competition to Coca-Cola as it mainly deals with milk
products, Baby foods and Chocolates. But the iced tea that is Nestea which has been
introduced into the market by Nestle provides a considerable amount of competition to the
products of the Company. Iced tea is one of the closest substitutes to the Colas as it is a thirst
quencher and it is healthier when compared to fizz drinks. The flavored milk products also
have become substitutes to the products of the company due to growing health awareness
among people.
Dabur
Dabur in India, is one of the most trusted brands as it has been operating ever since times and
people have laid all their trust in the Company and the products of the Company. Apart from
food products, Dabur has introduced into the market Real Juice which is packaged fresh fruit
juice. These products give a strong competition to Maaza and the latest product Minute Maid
Pulpy Orange.
Patanjali
Stepping into the food market – Coca-Cola needs to introduce new products in snacks
and food segments.
Expanding into developing countries with humid temperatures – There are many
products of Coca-Cola like Fuze Tea, Dasani and Hi-C which aren’t distributed in
many developing countries. Coca-Cola needs to increase the distribution of such
products.
Working on sustainability and green marketing It can improve its brand image in the
market
FMCG in India – Major Players
Britannia India ltd
Dabur India ltd.
Marico
Nirma ltd.
Cadbury India ltd
Nestle
Cargill
Coca-cola
Colgate-Palmolive India
Heinz co.
Unilever
Nestle
Pepsi co.
Jyothy Laboratories
Procter & Gamble
Samsung
LG
Haier
Sony
Whirlpool
IFB
TCL
Electrolux
Videocon
Unlike some industries, such as automobiles, computers, and airlines, FMCG does not suffer
from mass layoffs every time the economy starts to dip. A person may put off buying a car
but he will not put off having his dinner. Unlike other economy sectors, FMCG share float in
a steady manner irrespective of global market dip, because they generally satisfy rather
fundamental, as opposed to luxurious needs. The FMCG sector, which is growing at the rate
of 9% is the fourth largest sector in the Indian Economy and is worth Rs.93000 crores. The
main contributor, making up 32% of the sector, is the South Indian region. It is predicted that
in the year 2010, the FMCG sector will be worth Rs.143000 crores. The sector being one of
the biggest sectors of the Indian Economy provides up to 4 million jobs.
The global FMCG market is projected to reach $15,361.8 billion by 2025, registering a
CAGR of 5.4% from 2018 to 2025. Fast moving consumer goods (FMCG) also known as
consumer packaged goods are products that can be bought at a low cost. These products are
consumed on a small scale and are generally available in a variety of outlets including
grocery store, supermarket, and warehouses. The FMCG market has experienced healthy
growth over the last decade because of adoption of experience retailing along with reflecting
consumers desire to enhance their physical shopping experience with a social or leisure
experience
2.5 OVERVIEW OF DIFFERENT DEPARTMENTS
There is a total of five mainly departments at Coca-Cola Company which are Production
department, Industrial Relation department, Sales and Marketing department, Human Resources
department, and Finance and Accounting department. Each department has their own functions
and responsibility toward the company. Production department is in charge for the overall
production of the Coca-Cola Company. Industrial Relations department is in charge for handling
with problems connected to the operational surroundings of the staff and the matter linked to the
labor unions. Sales and Marketing department is accountable for the producing the goods
obtainable in the market and to deal with the problems associated to the advertisements of the
goods. Human Resources department is in charge for looking the proficient pool of workers,
choosing the professionals and make them pleased so that they should remain faithful to the
company. Finance department deals with overall costing and pricing of the goods. They also deal
with the trade in correlated concern of the company. Accounting department lend a hand to the
sales department in making bill of lading and payroll entries.
COMMERCIAL DEPARTMENT
The key center of business operations. By Market-based Culture, at CCBIL, the Commercial
Department plays its role of key center of business operations. In addition to creating impressive
marketing campaigns, the Commercial Department is also responsible for the implementation of
effective markets, management of optimal sales tools, development of latest products and all
these activities are under the strength analysis of accurate data. Keep trying to improve CCBIL
as a total Beverage Company in Indian markets.
SALES DEPARTMENT
Indomitable, hardworking warriors. The sales department always try to satisfy the customer and
consumer needs by improving the engagement level with them, implementation of effective
markets at stores and maintaining its sales schedules to reach the Coca-Cola's goal
HR DEPARTMENT
We do not develop business; we do develop human and they do this. With important contribution
to building and developing human, assets and the most essential foundation of the company, the
HR Department always ensures to achieve human goals in business operations by HR and
organizational structure Planning, Attract and Develop Talents, Manage HR Policy,
Administration, Schedules and other staff activities. By strategic connection and partnerships,
the HR Department is able to well and effectively recruit, develop and retain its Human
Resources; Create and maintain a fun, good, safe and effective workplace to maximize the
human and organization potentials as well, turn CCBVL into one of the most popular employers
in market.
Fig 1.11
2.6 FUTURE OUTLOOK
The forward earnings valuation analysis is only meaningful if these companies deliver on
their growth expectations. Over-promising and under-delivering has been the way of coca
cola for the past three years. That said, new CEO Doug daft has been shaking things up
internally in
Order to right the ship. On Thursday, coca -cola announced that its first – quarter unit case
volume (the company’s standard measure of beverage shipments) would grow 4-5%. The
company is counting on accelerating growth in the remaining quarters of this year in order to
meet its full -year 2001 target of 6-7% unit case volume growth. One can’t help but be jaded
by the fact that coke’s sales have grown only 4.3% annually since 1998.
HCCPBL on 12th February 2000 at Bidadi. Almost 400 persons were present for this
auspicious occasion. The Bidadi unit is spread over an area of 15 acres. This is the state-of-
the-art bottling facility with four lines one of which is a pet line. The plant can operate at a
capacity of 1550 bottles per minute and it has distinction of being the largest plant of its kind
in India this is the first pet plat in the system in India to secure single penalty status in the
SLP audit.
The number one juice brand in India, where also rising to the number one position in the
category in south Asia. Continues to see accelerated growth in the market, and is on track to
become the sports drink category leader in India by 2021.
The company follows the policies of the basic coca- cola company, Atlanta and also by the
Indian headquarters, Gurgaon.
CHAPTER 3
SIP PROJECT PROFILE
3.1 PURPOSE OF THE STUDY
An internship is on-the-job training for academic students, to supplement their formal
education and expose them to the world of work. Internships offer to expand familiarity in
them choose area of work, to find out what they have an importance in a specific line of
business, develop professional network links, build interpersonal skill.
This project report gives a short description about the internship which was carried out as a
part of the MBA program in “Hindustan Coca-Cola Beverages India private limited” during 2
months.
● To determine if offering new drinks that provide health benefits like hydration and
nutrition
The study will focus on assessing the effect factors like appreciation, advertising and
determine the effect of managing the resource properly in HINDUSTAN COCA-COLA
BEVERAGES PRIVATE LIMITED
The target population is the top management staffs of HINDUSTAN COCA- COLA
BEVERAGES PRIVATE LIMITED. The study will adopt the simple random sampling
technique. The geographical location of the study will be HINDUSTAN COCA-COLA
BEVERAGES PRIVATE LIMITED
I began my first day of internship with a tour of the Admin office and introductions to
officials and associates. I had a meeting with my company mentor and we discussed
my schedule for the upcoming days. I reviewed departmental polices, rules and
regulations
I have gone through the various activities performed by the HR department of the
Organization. I have analyzed various Job Descriptions and Job Specifications for
specific Job Titles. What are the strategies to get plenty of applications so that it could
lead to successful selection process?
I was told to Interview candidates through Phone call. I have asked questions about
their qualification, personal interests, goals etc. It was a wonderful experience
My Company mentor explained about how and on what basis Compensation is
assigned. About how much there is variation in the pay scale for the Skilled, Semi-
skilled and Unskilled employees. I analyzed the compensations given for the months
of January, February, March and April. I got to know that Basic makes a huge
difference in the Compensation
HR department has organized cake cutting ceremony for the employees who had their
Birthday in the month of May. I started making my Report based on my observation
and the information I collected
Every year, health checkup is conducted for the employees in the organization. I
assisted HR department in order to conduct the checkup for employees. Checkup was
done on employee's Body mass index, Blood pressure (BP), Sugar levels. I collected
the data based on the checkup and entered the data
I assisted HR Manager in filling up new employees details in”Ministry of Skill
Development and Entrepreneurship.” I have collected information from the new
employees regarding their personal details, educational background and the necessary
documents to be sent as it is mandatory so as to coordinate all skill development
efforts throughout the country
My company mentor explained on what basis the compensation is given, difference in
the compensation based on the experience, work they do, attendance etc. I understood
that basic pay is very important for a good salary. I analyzed on how much
compensation is given to positions like Junior house boy, Shift supervisor, Facility
executive of various departments for the month of January, February, march, April
and May. This is to ensure that there is no mistake in the data. Compensation is
calculated in the following systematic way and multiplied according to the number of
days the employee is present
Basic Salary
D.A. (Special Allowance)
Basic + D.A. – A
HRA
Conveyance
Supplementary Allowance
Total Salary – B
Washing Allowance
Bonus (8.33%) on Basic + DA
Leave Salary -18 Days PA
Total Gross Salary – C
PF (13.15%) on Basic + DA
ESIC (4.75%) on Total Gross
Total-D
Uniform + Safety Shoes
CTC
Management Fees @ 8%
Total Unit Rate
Current CTC
D/f Amount per month
Hike In %
3.5 METHODOLOGY
The study was conducted using Questionnaire designed by me and approved by the HR Manager
of HCCBPL.
The data was collected using questionnaire, and it was filled by my friends who work in
different organization, it was also filled by college students and some random public.
Research Hypothesis
The following hypothesis will be tested during the course of the research
CHAPTER 4
KEY LEARNINGS AND RECOMMENDATIONS
4.1 OBSERVATIONS
The coca cola company is one of the most renowned beverage companies in the world today. In
fact, according to Regassa & Corradino, coca cola ranks as the largest soft drink company in
the world today. It is guided by its strong core values and mission that is embedded in its
cultural statements. The company is guided by a number of strong values and a portfolio that
has span years of quality maintenance and a winning trust. This has been safeguarded and taken
into great expectation by members who are ever willing to achieve the best in their work.
One of the core values of the company states that the employees and the entire fraternity work
with determination of heart and mind. This is a great policy that has seen it grow from the low
levels and compete on an international platform. Another belief that is postulated by the
company is a strong leadership scheme and well-trained personnel who work with a
collaborative spirit, real in decisions and of focus to change the future.
This forms the basic fabric upon which the company operates. Its grasp and understanding of
the market, dedication to maintain quality and the prospect of maintaining a long-term
relationship augurs well with all members of its working and task force. This is a major
advantage to a company which is bound to expand while at the same time expunging low
quality competitors. The diversity of cultures and upholding of integrity also serve the purpose
if holding the company into one piece that rotating on the same angulations (Webmaster, 2012).
Diversity and inclusiveness ensure integrity and a permanent focus on the work that members
do. The members of staff also understand that it is up to their responsibility to work and uphold
integrity. Without this, there would be no major undertakings being realized by this rich
oligarchic beverage giant.
Coming to the product observation. First off Diet Coke and Coke Zero. We drink it because the
marketing claims better health. These products have less calories and less sugars then the real
thing but the 'same' taste. Of-course with that logic why even sell the original but I'll keep
moving on. So, in order to give you less calories and make a product healthier I would assume
the product would take out some ingredients, right? Let's take a look
Between regular Coke and Diet Coke High Fructose Corn Syrup (sugar) has been taken out and
Aspartame (sugar substitute), Potassium Benzonate and Citric Acid have been added. If you
drink Diet Coke it would be worth your while to look up those ingredients. Ok... so less
calories... more ingredients... hmmm.
Now going on to Coke Zero we have added and replaced some ingredients I can't pronounce but
sound like something I used in my high school Chemistry class. If this doesn't set off some
alarms, I don't know what does.
So, in order to lose a few calories, I am replacing those calories with some kind of chemicals? I
know how I feel about this but the real question is, "how do you feel about this?" And are those
chemicals worth 140 calories?
Well what about regular Coke and Vanilla Coke, let's compare those two! Vanilla has a few
more calories, less sodium, more carbs, and more sugar. I understand that, I mean it is only
Coke with some Vanilla flavouring in it right? But no major nutritional difference there. What
about the ingredients? What is in the vanilla flavour? That's weird the ingredient list is exactly
the same for the two products isn't it?
For me, that again raises some red flags. At least before I could research these new ingredients
and come to my own conclusion, now I can't. Maybe those natural flavours aren't so natural?
Many tried to copy the drink. In 1915 Asa hired a man to make a curved glass like a bell. In
1919 Candler sold Coca-Cola to a group of investors for $25 million. They elected Robert W.
Woodruff as president of the company. In 1920 Woodruff had cola put in vending machines so
people could get one for themselves. In conclusion, soft drinks are consumed a lot during a year.
Coke is a very well-known soft drink. Phosphoric acid and citric acid are two of the acids in soda
Despite being a very well-established company that is majorly concerned with profit maximization and
expansion efforts, the company still faces some internal problems and possible wrangles. These are minor
details, but very detrimental in the overall performance of the company. For instance, there are qualms
that the company neglects its workers through a variety of opportunities. Some of them range from the
way the company accords promotions, corporate sponsorships and other internal benefits that are denied
the internal basal worker. Instead the company does a lot of outsourcing before awarding the benefits to
members. It is generally observed that one of the major areas that the company needs to improve on is the
hiring of major managerial jobs. It is observed that its sources for already reputed managers to manage
their premises. This has faced a lot of rebellion in the company with members of the company sidelining
the hiring process as taunted by repressive routines.
4.2 EXPECTATIONS AND ACHIEVEMENTS
Our responsibility does not end at the company gate. We expect our suppliers and system
partners to embrace responsible workplace practices and uphold the principles of our Human
Rights Policy. We communicate these expectations through our Supplier Guiding Principles
(SGP).
The SGP are aligned with our Human Rights Policy and are a part of all contractual agreements
between The Coca-Cola Company and our direct and authorized suppliers. We expect our
suppliers to develop and implement appropriate internal business processes in compliance with
the SGP.
They closely monitor the implementation of our Supplier Guiding Principles by utilizing
independent third parties to assess supplier and bottler compliance. They partner with a select
number of accredited audit firms and conduct training on a regular basis to ensure they
understand and align to our program requirements. The Company supports the efforts of the
Association of Professional Social Compliance Auditors (APSCA) to ensure a common
accreditation for auditors and audit firms. Currently, all of our preferred audit firms are involved
in APSCA. Our goal for 2020 is 98% compliance of bottling partners and 95% compliance of
direct and authorized suppliers with the SGPs. Progress against these goals can be found in
our Sustainability Report.
Their program is always evolving as we continue to learn and address new challenges. They
regularly benchmark against industry standards and consult stakeholders to improve our
program. As such, the Supplier Guiding Principles are reviewed and updated as needed. They are
anticipating the next update to be rolled out in 2021-2022.
They are a customer-centric business aiming to provide value to our customers by growing their
business and through perfect execution in the market-place, they grow by supporting their
customers’ growth. To do this, we leverage our 24/7 portfolio and segmented sales execution to
grow the overall beverage industry, focusing on areas of high value opportunity and executing
with excellence. With over 100 brands covering eight categories – sparkling, water, juices,
ready-to-drink tea, energy, plant-based, premium spirits and coffee – we have more opportunities
to help our customers delight consumers than ever before, by providing the brands and drinks
people want, when and where they want them.
We have prioritized 5 critical capabilities for growth: Customer Centric Key Account
Management, Tech-enabled Route to Market, Value-led Revenue Growth Management,
Disciplined Innovation and Growth-focused Big Data and Advanced Analytics. Fast-forwarding
these across the organisation, evolving our strategic frameworks and enabling everyone to play
their role, is crucial to delivering growth.
Fig 1.12
Achievements
The Coca-Cola Company is the world's largest beverage company. The company’s best known
product Coca Cola was invented by John Stith Pemberton in 1886. The Coca-Cola formula and
brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892.
The Coca Cola Company Coca-Cola currently offers nearly 400 brands in over 200 countries or
territories and serves 1.5 billion servings each day. The Coca-Cola Company is headquartered in
Atlanta, Georgia. Its current president and CEO is Muhtar Kent. Coca Cola In India Coca-Cola,
the corporate nourishing global community with the worlds largest selling soft drink
concentrates since 1886, returns to India in 1993 after a gap of 16 years. With the acquisitions of
major brands in India it went on to be known as The Hindustan Coca Cola Beverages Pvt Ltd.
Coca Cola In India Hindustan Coca-Cola Beverages Private Limited is a 100% company owned
Bottler. The company has 3 business regions, and operates out of 22 locations across India.
Their business model includes manufacturing the beverage.
Achievements Coca-Cola India won the Delhi Government's Bhagidari Award for its efforts in
Water Conservation and Community Development.
The World Environment Foundation (WEF) conferred the “Golden Peacock Environment
Management Special Commendation” for the year 2006.
All 25 of the COBOs have gained the international standard ISO 14001 Environment
Management System certificate.
Identified and repaired compressed air, nitrogen, and CO2 leaks, saving energy, raw materials,
and CO2 emissions.
Implemented a recycling program that captures over 98% of all waste generated at the facility.
Reduced water consumption by over 18 million gallons annually through changes to the
conveyor system, sanitation process changes, and an inspection procedure to ensure all water
leaks are fixed, no matter how small.
Provided empty drums to various organizations for conversion to rain collection barrel.
Fig 1.13
Fig 1.14
The Coca Cola Company is the largest beverage business in the world serving more than
200 countries and offering more than 500 brands.
Coca cola gives employment to more than 146,200 employees as per the survey in 2012
Revenue of coca cola in 2012 is $48.01 billion. It is a machine that newly invented by
the coca cola That to increases sale of coca cola with new style and at less price.
Basically, it is for new outlet which are not an part of coca cola company.
On The very first day we get to know about the packages or product by the coca cola.
Total 34 products. Packages 125 ml 200 ml 300 ml 400 ml 500 ml 750 ml products Coca
cola, Thums up, Sprite Fanta, Maaza, Limca, Kinley, club soda Minute maid
After this, we get trained by brijendr sir for the splashbar machine
Were, every distributer has billing machine, that on every purchase order distributer have to give
that printed bill to outlet. That have several benefits: -
I did not have any idea about the great company like coca cola. What I had learnt in my entire 1 st
year course I realized this practically during my summer internship program. I got a chance to
deal with corporate citizens.
4.4 RECOMMENDATIONS
The company is thus viewed as lacking in this capacity to appreciate its own workers. It should
upgrade its workers through rank and cadre growth. This enhances optimism, positive beliefs
and the right attitude in entrusting the employees’ stake in working with the company. The
overall effect would therefore be relayed in terms of more improved output and productivity.
This would therefore put the company in a very good position in achieving its goals, objectives
and mission statement as envisioned.
The company should therefore adopt mechanisms that will oversee it improving its internal
image. This should be done with a lot of urgency since the world is under a lot of shifts
anconstant dynamism. Employees should be given equal stakes and opportunities to advance in
their work to the maximum without sidelining them in matters of management and senior
company administration.
Another possible effort that the company should make is the introduction of management trainee
programs for its internal staff. This will raise the type of leaders that it sources from the external
space. Management trainings and job analysis in an annual basis will ensure that all faculties of
the company are functioning well. This means that right from the junior members of staff, the
company is to institute proper mechanisms to oversee its efficiency. There should also be a more
spirited expansion and diverseness in brands as its mission and core values state. Other
companies such as PepsiCo have a variety of brands that span the globe (Regassa & Corradino,
2011). This will ensure that its brand names fall outside the usual ones. Diversity is the secret to
a global harness of market and competitiveness. Without this the company will be struggling to
cope with the upcoming rival companies.
A study of market demands should also be undertaken on a regular basis to determine the new
lifestyles. This will help the company to adjust its plans, budget and further advance new ways
and methods of propagating through the murk of shifts. It is pertinent that a company copes with
the current needs of the people, otherwise what it will be doing will go to a waste. There should
be a review of the whole company’s standings in terms of motivation of workers, productivity,
aspirations and focus, mission and reconstruction measures taken to seal the loopholes. Surveys
such as this one will ensure efficiency and high production levels in the company. There would
be quality, inclusiveness and realization of company objectives and values. This would be the
culmination of its investment and perhaps the optimal functionality in terms of operation levels
of the time offering new drinks that provide health benefits like hydration and nutrition
Approach to meet changing tastes and needs includes reducing sugar and calories across many
brands;; expanding the availability of smaller, more convenient packages to help people control
sugar more easily; and providing clear, easy-to-find calorie information to help people make
informed decisions without the guesswork.
Putting the consumer first, Quincey said, starts with rethinking some of the company’s beverage
recipes to reduce sugar, and investing to make the next generation of zero-calorie sweeteners.
The goal is to give people the low and no-sugar drinks they want without having to give up the
great tastes they know and love.
“We’ve begun our journey toward that goal,” citing efforts to make low- and no-sugar drinks
more visible and easier to find, and bringing more offerings like organic tea, coconut water,
dairy, grab-and-go coffee, juices and purified waters to more people in more places.
4.5 FINDINGS AND CONCLUSIONS
According to the demand of outlet owners, deliveries of products are not made available
in the outlets
Sales people and delivery persons do not visit the outlets on regular basis
Advertisement material is not available in the right time at the right place i.e. Different
channels like Grocery, convenience, E&D
Many outlet owners have complains on improperly working visicooler i.e. its cooling
capacity is low or its lights are not working
Many outlets owners express deep in satisfaction towards coca cola as they do not get
any prize or cash discount as they receive from other companies
Outlets who are interested to sell coca cola products they generally demand for free
company fridge, which is not possible to give to all. The availability of rice box and
fridge is limited
Conclusion
The Coca Cola Company is currently one of the biggest and most recognized soft beverage
brands in the world. With over 3000 products in more than 200 countries, the Coca-Cola
Company has surely become part of people’s lives. The Coca-Cola Company owes its success to
the people who do their best to achieve the task at hand. Thus, the Cola-Cola Company takes
cares of its employees in return by creating a good working environment and working along with
unions and government agencies to make sure its employees are safe. The Coca-Cola Company
understands that in today’s business world technology is very essential to run such a big
company like Coca-Cola. Therefore, the Coca-Cola Company uses different types of technology
such as creating databases and data warehouse about their customers and suppliers, doing
business with consumers and other businesses through the internet. The Coca-Cola Company
even offers merchandise over the internet through its very own shopping website
www.cocacolastore.com.The Coca-Cola Company also uses search engines such as Google and
yahoo to advertise its products and make sure its brand reaches more people every day. Coca-
Cola has spent over $2 million just on advertising and marketing. This makes Coca-Cola well
known in many countries In addition, keeping up with today's new trends, the Coca-Cola
Company also advertise its products on myspace, facebook and twitter. The Coca-Cola Company
knows that no business can run without a plan. Because the Coca-Cola Company has been able
to the set the entry barrier in the beverage business very high, new companies are discourage to
compete with Coca-Cola. In addition, the Coca-Cola Company has agreements with many of its
supplier (mostly bottling company) to exclusively provide by their services to Coca-Cola. Thus,
it is almost impossible for new comers to keep up with Coca-Cola and similar competitors with
recognized names in the business such as Pepsi. The Coca-Cola success isn't something that has
been achieved over night. Many years has passed since John Pemberton created the secret
formula for Coca-Cola in 1886. Who would have thought that after over a hundred years, his
creation would have this much impact in the world and turn Coca-Cola into a worldwide
company
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Fig 1.15
THANK YOU