Scribd
Upload
130 views2 pages

Format:: Press Release

The document provides guidance on writing an effective press release, including the standard format and key elements one should include. A press release is an official statement delivered to members of the media to provide information or make an announcement. It should follow a specific format, including a headline, introduction, body, and contact information. An effective press release answers the key questions of who, what, when, where, and why in the first paragraph and uses a news story style and format. [/SUMMARY]

Uploaded by

Taslim Alam Rafi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
130 views2 pages

Format:: Press Release

The document provides guidance on writing an effective press release, including the standard format and key elements one should include. A press release is an official statement delivered to members of the media to provide information or make an announcement. It should follow a specific format, including a headline, introduction, body, and contact information. An effective press release answers the key questions of who, what, when, where, and why in the first paragraph and uses a news story style and format. [/SUMMARY]

Uploaded by

Taslim Alam Rafi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 2

PRESS RELEASE

A press release is an official statement delivered to members of the


news media for the purpose of providing information, an official
statement, or making an announcement. A press release is traditionally
composed of nine structural elements. Press releases can be delivered
to members of the media both physically and electronically.

Format:
A press release should be written in the following format:

 Letterhead or Logo
 Media Contact Information
 Headline
 Dek
 Dateline
 Introduction
 Body
 Boilerplate
 Close

Points to remember:
1. Write a good headline:
To make your press release stand out from the crowd, you need a catchy but
informative headline.

2. Start off right:


Begin the press release with the city and state where your organization is located.
Start off with that information and then add a dash—from there you can go right
into the release.

3. Don’t bury the lead:


In a press release, make sure the main point and all the key information are
included in that first paragraph.

4. Remember the Five Ws:


An effective press release needs to answer the what, when, who, where and why.
What is happening? Where and when? Why is it happening? Who’s involved? A
good press release must include this information.

5. Use the right style:


Write a press release as a news story. Keep sentences short and simple. Don’t use
jargon or terms that the average person wouldn’t understand.

6. Include a quote:
Reporters like quotes, so seriously consider including one in your press release.

7. Include contact information:


You need to make it easy for the reporter to contact you for more information or
if he or she has additional questions. Be sure to include your contact name, email,
and phone number, or include that information for a key person involved with the
company’s news

8. End on the right note:


Press releases traditionally end with three ###s. It signifies to the reporter that
the release has come to an end.

Sample Press Release

Think, you are the convenor of a District Women’s Association. Now


Write a press release about the observance of the World Women’s Day.

You might also like