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Flow of the Presentation

1. Our Journey

2. Organization Overview

3. Our Values

4. Our Talent Value Proposition

5. Our Sales Trainee Program

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 Marico’s Journey

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 Journey

 An uncommon journey traversed in 25 years( 1990-2015)

 1971: Harsh Mariwala joins the family business

 1974: He envisions a branded FMCG market for coconut and refined

edible oils in small consumer packs and sets up distribution network for
Parachute

 1990: Marico is born

 1992-94: Sets up first overseas office in Dubai

 1996: Marico lists in Indian stock exchanges

 2002: Marico ventures into Skin Care

 2006-07: Marico sets footprint in Africa

 2010: South East Asia journey commences with Malaysia and Singapore
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 Organization Overview

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 About Marico: Snapshot

 Beauty & Wellness Solutions

 Hair Care, Skin Care Solutions, Male Grooming, Foods

 A leading Indian MNC Group INR

 Market Capitalization 42,972 Cr

 Turnover FY 17 6,417 Cr

 Profit FY 17 814 Cr

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 Marico Structure

 Marico Limited comprises of the Indian and International FMCG Business

 Kaya now a separate entity

PARTNERS

Only three bands in the

MANAGERS
entire organization
JUNIOR
MANAGERS

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. Marico touches the lives of 1 out of every 3 Indians

And 2nd among Best FMCG Companies to

8 Work For 2018
. Marico touches the lives of 1 out of every 3 Indians

1 out of every 3 Indians buys a Marico

product

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 The Portfolio : Beauty & Wellness
Hair care Skin care Health care Male Grooming

Healthy refined Deodorants

Hair Oils
Body lotion oils Hair
Hair Color
Functional foods creams/Gels/Wax

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 Market Leadership: Key to Category Choice

Marico brands have a No 1 position in their respective segments accounting for

89% of its turnover

Group
Marico
4% 7%

89%

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 Market Leadership: Key to Category Choice

Indicative Market Share

Brand Category Rank
(%) #

Parachute Coconut Oil (India) ~ 48% 1

Parachute Coconut Oil (Bangladesh) ~ 82% 1

Saffola Super Premium Refined Edible Oils ~ 58% 1

Saffola Oats ~ 13% 2

Parachute Jasmine, Nihar Amla,

Hair Oils ~ 27% 1
Hair & Care, Nihar Naturals

X-Men Male Shampoo (Vietnam) ~ 42% 1

Fiancée / Hair Code Hair Styling (Egypt) ~ 53% 1

Set Wet / Parachute Advansed Hair Gels & Creams (India) ~ 41% 1

Livon / Silk & Shine Post Wash Conditioner ~82% 1

Set Wet Deodorants 5% 4

12 # Mar’13 rolling 12 month market share data sourced from AC Nielsen/Company Estimates
 A Glimpse into the brands

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 Final layout

Largest Hair Care

Brand in India

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Selling a Billion
Blue packs
every year

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 3rd Most used personal care product

Brand Users in Crs

Lifebuoy 25.95

Clinic Plus 23.74

Parachute 23.15

Lux 19.29

1 in 4 Indians uses Parachute !

Source: IRS (INDIVIDUAL PANEL) 2012

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All India Numbers
 Amongst the Top 30 Trusted Brands in the Country

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And Top 6 in Beauty

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 Brand with a Purpose

‘Doing Good’ – the way of doing Business

Providing 100000 students across India an

opportunity for education
 The Brand Saffola
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 Saffola’s Mission

There are 4 Indians who die every minute due to a heart ailment.

Saffola’s mission is to reduce this statistic.

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Evolved from an edible oil brand to a leading
healthy lifestyle brand

• Riding a health care tailwind in India : 5 yr volume CAGR ~12%

• Entry into breakfast cereals market in 2010 (Saffola oats, savory oats and muesli)

• Aim to expand the non-oil portfolio to 25% of Saffola Masterbrand in 3 years

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 Saffola Innovations
through Foods

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 ONE OF THE MOST EXCITING BRANDS
Tail wind categories with low penetration

Top 10 Brands in Leader in Hair Catering to gen

personal Care Styling next

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Cutting edge, New age
Hair Care portfolio
Serum Brand driving High End Beauty Imagery

Technology based, Anti Hair loss solution

Market
leadership in
Serums with
49 % Market
share

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 Livon Conditioning Cream
Colour
• Market Size : INR 2500 cr
• Creams form 25% of the market,
growing at the fastest pace
• Packed with features that no other
brand of hair colour offers

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 Marico International:
International Geographies
Bangladesh Middle East Egypt Vietnam South Africa

Categories :
Coconut Oil, Value
Added Hair Oils, Categories : Hair Categories : Ethnic
Categories: Male
Powdered Hair Oils, Hair Categories : Hair Hair Care, Kids Hair
Grooming, Skin
Dyes Creams/Gels Creams/Gels Care, Foods
Care & Foods
Brands : Brands: Parachute Brands: Hair Code Brands : Caivil,
Brands : X-Men,
Parachute, Secrets, Parachute & Fiancee Black Chic, Just for
L’Ovite
Parachute Gold Kids, Hercules
Advansed, Hair
Code

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 Our Values

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 Our Purpose

Consumers Members
Be more. Everyday
To transform in a sustainable manner,
the lives of all those we touch,
by nurturing and empowering them
to maximize their true potential.

Associates Shareholders

Society
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 What is expected of you

Stretch beyond your

project brief

Challenge
Build relationships
existing wisdom

Leave an impact
Develop business
beyond your
understanding
project

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 Our Values

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 Our Talent Value Proposition

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 Marico’s Talent Value Proposition
To continuously challenge, enrich, and fulfill the aspirations of
Mariconians so that they can maximize their true potential to
- MAKE A DIFFERENCE

CHALLENGING ENRICHING FULFILLING

A flat organizational structure A steady job rotation system Our evaluation system is based
combines with the early broadens horizons and not only on performance but
empowerment of roles, so encourages one to think like an also on potential. Because
every Mariconian is confident of entrepreneur instead of an together, they present limitless
taking independent decisions employee possibilities. The development
inputs that Mariconians receive
bring this inexhaustible
potential to fruition

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 Our Sales Trainee Program

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 Elements of the program

Early responsibility: The sales trainee experience this in the form of

live, relevant & meaningful stints.

6 months traineeship program and would be on company’s payroll

Meritocracy: The sales trainees would experience this through the

transparent, concurrent & institutionalized evaluation process that
takes place.

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 Sales Trainee Stints- 6 months

Task Learning Objective Length

A. Induction + DSR Stint Understand and Experience Marico. 4 weeks
Complete Job Understanding of DSRs & Execution on the ground

B.TSO Stint 1 Complete Job Understanding of TSO 8 weeks

Execute on the ground
Projects

C. Mid Stint Induction/Training + Delving deep into the role of TSO 8 weeks
TSO Stint 2 Understanding law of different lands
Chasing targets on the ground
Projects execution
D. TSO Stint 3 Independent Handling 4 weeks

TOTAL 24 weeks

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 Prarambh Structure

Induction Evaluation

Induction: Interaction with the leadership team

High commitment of the organization toward the program: Each

stint is reviewed by the divisional leadership. Progress of each trainee
is tracked through evaluation and feedback

CTC: Rs. 5.5 Lakhs/ annum

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 Thank You

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