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Case Study: (9) Software Skills: Database Querying and Reporting Business Skills: Sales Trend Analysis

This case study involves analyzing sales data from a store and regional sales database to help managers with pricing, promotions, and inventory decisions. The database contains weekly sales data for various stores and regions, including product information and units sold. To answer the managers' questions, queries and reports need to be developed in Microsoft Access on products to restock, stores that could benefit from promotions, and times of year for full pricing or discounts. The database has tables for stores, products, and regions to query for the necessary information.

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Abdullah Zaid
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188 views2 pages

Case Study: (9) Software Skills: Database Querying and Reporting Business Skills: Sales Trend Analysis

This case study involves analyzing sales data from a store and regional sales database to help managers with pricing, promotions, and inventory decisions. The database contains weekly sales data for various stores and regions, including product information and units sold. To answer the managers' questions, queries and reports need to be developed in Microsoft Access on products to restock, stores that could benefit from promotions, and times of year for full pricing or discounts. The database has tables for stores, products, and regions to query for the necessary information.

Uploaded by

Abdullah Zaid
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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7.

Case Study : (9)


Software skills: Database querying and reporting
Business skills: Sales trend analysis
In this Case, you will start out with raw transactional sales data and use Microsoft Access database
software to develop queries and reports that help managers make better decisions about product pricing,
sales promotions, and inventory replenishment. In MyMISLab, you can find a Store and Regional Sales
Database developed in Microsoft Access. The database contains raw data on weekly store sales of
computer equipment in various sales regions. The database includes fields for store identification number,
sales region, item number, item description, unit price, units sold, and the weekly sales period when the
sales were made. Use Access to develop some reports and queries to make this information more useful
for running the business. Sales and production managers want answers to the following questions:
• Which products should be restocked?
• Which stores and sales regions would benefit from a promotional campaign and additional marketing?
• When (what time of year) should products be offered at full price, and when should discounts be used?
You can easily modify the database table to find and report your answers. Print your reports and results of
queries

The database used for this project having following tables.

 store_table(store_id, store_name, store_address, store_region, store_sales, sales_week)


 product_table(item_number, item_description, unit_price, unit_sold)
 region_table(region_id, region_store_count, region_sales)
For getting the answer of product that should be restocked, we can query the table
"product_table". With query we can found the item number that having the maximum unit
solds. And for that item we can do the restocking. For getting the store name that needs promotional
campaign and additional marketing we can query the the table "store_table" and can get the
store name that have very less store sale, and for that store we required additional marketing and
campaign. We can query the table "store_table" to get the week for which minimum sale is
recorded, so in future for that week or month we can provide discount or start the sale to boost the sales.
The reports we required are:
1) Sales report for each store.
2) Sales report of the each region
3) Report realted to each item.
QUERY: Which product is the best seller by quantity?
SELECT (ItemNo) FROM Store&RegionSalesDatabase WHERE UnitsSold = MAX(UnitsSold);
QUERY: Best performing region by total sales?
SELECT SalesRegion, max(sum(UnitsSold)) FROM Store&RegionSalesDatabase GROUP BY
sum(UnitsSold);
Solution: Following the politics of the company, each 3 month it is realized a stock analysis. For
every trimester is necessary start with an inventory of at least 300 units of each product. The
information given showed the units sold in each store, and based on that, find which of the
products should be restocked. Given the dynamic graphic, the following products should be
restored:
• Which stores and sales regions would benefit from a promotional campaign and additional
marketing? Solution This region is made up of stores number 6, 7 and 8, of which it was found
that store number 8, compared to the others, has lower sales. According to the dynamic chart,
the east region has good sales, but it is the market 8 that needs changes to increase the number of
its items sold. For this to happen, should be used additional marketing; by creating a marketing
strategy, the number 8 store can reach more people to start buying products the store offers. A
way to increase sales using additional marketing could be Social Media Marketing. Nowadays,
business consider more effective to attract customers by displaying their advertisements in the
different popular social media such as Facebook, Instagram or Twitter The north region is part
of stores number 4 and 5. Comparing the two stores, we can see that being in the same region,
one of them has higher sales. In this case, store number 4 presents a situation like the before
mentioned store number 8. To improve sales, the store will have to implement an additional
marketing strategy. The store number 5 presents a very special situation, although it has good
sales, a product stands out more, and likewise, another product does not have high sales like the
others. In the situation of the tent number five, a promotional campaign should be used, taking
advantage of the high sales to raise the sales of the 17 Monitor. A possible solution would be
that for every purchase the customer makes of a 17 Monitor, also can buy a PC Mouse at half its
price. In the southern region you can find stores 1, 2 and 3. Although sales are relatively high,
store 2 could improve the amount of sales you have made in the quarter. In this case you could
use the promotion campaign on products to boost the sales index. The Desktop CPU is the best-
selling product in the store, this can be used to make a promotion with the other products to
induce customers to also acquire them. An example would be that by purchasing the Desktop
CPU, you can take the PC mouse with a 25% discount. Because the Desktop CPU can work in
conjunction with the PC mouse, this promotion can be very attractive to the customer. Likewise,
it can be done with the 17 Monitor and 101 Keyboard products. • When (what time of year)
should products be offered at full price, and when should discounts be used? You can easily
modify the database table to find and report your answers. Print your reports and results of
queries Solution 2) November

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