Mountain Bike Study: Revised By: Ahmad Basheer Alza'areer

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Ahmad Basheer AlZa’areer JO009 0002 1

Mountain Bike Study


Revised by: Ahmad Basheer Alza’areer
Mountain biking is a popular and exciting off-road adventure sport and recreational pursuit. Over
the years it has diversified into many different riding disciplines including cross country, trail
riding, all mountain or enduro, downhill, freeride and dirt jumping, each requiring a unique
mountain bike design, kit and trail type.

Mountain bikes are designed for riding in rough terrain with features to enhance durability and
performance. They are typically ridden on mountain trails and natural landscapes which have hard
rocks, loose dirt, muddy or grassy tracks, and steep slopes. Electric mountain bikes are battery-
assisted bikes that are less exhausting for the riders. These bikes have broadened the appeal of
mountain biking and attracted a wider age range to the sport.

Global Market Growth Demographics


Mountain biking is a major sport that is Most mountain bikers are aged between 20
witnessing an increase in the number of and 40, with the average age being 26. The
participants and competitive events sport is dominated by young males with only
worldwide. The global market is expected to 7% of participants being female. Most female
increase by 9.84% annually during the period riders are aged between 30 and 39. Men and
2018-2022. The sale of electric mountain younger participants enjoy the gravity oriented
bikes, more women and children entering the disciplines such as downhill, whilst women
sport, and better media coverage at major and older riders tend to participate more in
competitions are fuelling this growth. The cross country and all mountain disciplines.
sport has flourished in Europe and North The predominance of younger riders may be
America with surging sales of mountain bikes. explained by the relative newness of the sport,
Both areas have vast and scenic mountain or may be due to the demanding physical
ranges with Canada having some of the best nature of the activity which is less attractive to
mountain bike trails in the world. Asia Pacific older sports enthusiasts. These demographic
is the fastest rising and most lucrative market patterns are expected to change in time as
due to the growing disposable incomes of more women are encouraged into the sport and
people in the area, particularly in the nations the younger riders move into the older age
of India, China, Australia, South Korea, groups as they continue to participate.
Singapore and Taiwan. Data shows that mountain bikers are a
lucrative demographic to target. In general
Ahmad Basheer AlZa’areer JO009 0002 2

they are younger men with higher than average Competitive Racing
levels of household income and education. The
amount that bikers are willing to spend and the Competitive mountain biking is a relatively

extent to which they are treating themselves new sport which originates from America

are increasing, which bodes well for the sport. where the first national mountain bike
competitions were held in 1983. The sport
Health Benefits gained in popularity and the discipline grew
quickly around the world. It took seven years
Health issues such as obesity, heart disease
before the first World Championships were
and diabetes are on the rise and physical
held in 1990 and the sport debuted at the 1996
exercise, especially in the outdoors, is essential
Summer Olympic Games in Atlanta. The first
for health and well-being. Studies have found
electric mountain bike race was held in
that people who cycle regularly have a life
California during 2016 with the European
expectancy two years above average and enjoy
Cycling Union introducing professional e-road
a level of fitness equivalent to someone ten
and e-mountain bike races to its calendar in
years younger. Mountain biking is an aerobic
2019.
activity that gives the heart, blood vessels and
lungs a thorough workout. It is a fun and Most races are
exciting way to enjoy the many health benefits organised into different
of regular exercise including: categories and level of
skill so the competition
 increased cardiovascular
fitness is balanced between riders with comparable
 improved joint mobility,
age, skill and experience. In multi-lap courses
muscle strength and flexibility
 better posture and co- the number of laps to be completed will
ordination
depend on the type of race and rider ability
 strengthened bones
 reduced body fat levels category. Some races are time trials raced
 lower blood pressure
against the clock with riders released at set
 strengthened immune system
 reduced stress levels, anxiety intervals, in other competitions there is a mass
and depression.
start or riders are released in groups.
At any age there is no better way to improve
overall physical, mental and emotional health.

One reason many people choose mountain


biking as a hobby is the potential for it to
become a lifelong adventure.
Ahmad Basheer AlZa’areer JO009 0002 3

The number of competitive events staged each different locations and cycling between
year has grown rapidly and current trends destinations.
indicate a continued annual growth rate of 10
Research has shown that mountain
to 15%. New sponsors are keen to endorse
bikers take two mountain bike
large scale events and competitor numbers
holidays each year and tend to stay
continue to rise. The following chart outlines
longer and spend more per day
the forecast growth rate in the number of cross
than other tourists. On average
country events:
they will ride for 4 hours 45
minutes each day and cover 55.5
Growth in Cross Country Events
10500 miles per trip.
10303
10250
10003
10000 9807 Mountain bike tourism helps to generate
Axis Title

9710
9750
revenue for the host community and can act as
9500
9250 a catalyst for economic development. An
9000
2020 2021 2022 2023 example of how such tourism can change lives
for the better is the Mama Rumi trail in
The youngest world championship winner was
Ecuador. This was an old Inca trail
just 16 years of age and the oldest rider to win
traditionally used as a bootleg smuggling
a national championship was 83, proving that
route. It was lost to the jungle for many years
age is no barrier to this sport.
until villagers worked tirelessly to clear and
Mountain Biking Tourism re-open the trail. It is now a 12km adventure
mountain bike trail with a downhill descent of
Mountain bike tourism is booming worldwide
1920m. The trail attracts visitors all year and
and is the second highest grossing outdoor
this tourism has given a huge economic boost
recreation category in America. The market
to the area. In 2015 the Downhill Mama Rumi
has been driven by growing demand for active
race attracted 284 participants and over 600
holidays, an increased interest in ‘green’
visitors which has financed a water system to
tourism and the continued global development
bring potable water to villages located along
of cycling infrastructure. Bikers are attracted
the route.
by the scenic and rugged landscapes and the
opportunity to explore and ride new trails.
They can stay based in the same location with
daily mountain bike trails in the surrounding
countryside, or travel as a tour staying in

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