Communication

Introduction: Corporate is something related to a business group or a business that operates

as a single legal unit and communication means the imparting or exchanging of information
by speaking, writing, or using some other medium.

Corporate communication has become an important component of organizational

management in modern society. It is concerned with communication management of the
modern corporate houses from the stand point of sharing knowledge and decisions from the
enterprise with investors, employees, suppliers, dealers, customers, media professionals, and
government officials, members of the community and other stakeholders of the organization

According to Wikipedia, corporate communication is the set of activities involved in

managing and orchestrating all internal and external communication aimed at creating
favorable point-of-view among stakeholders on which the company depends.

Cees van Riel and Charles Fombrun (2006:321) define: “The term corporate
communication can be defined as the set of activities involved in managing and orchestrating
all internal and external communication aimed at creating favourable starting points with
stakeholders on whom the company depends.

Van Riel (1995:322) defines corporate communication as “an instrument of management by

means of which all consciously used forms of internal and external communication are
harmonized as effectively and efficiently as possible with the overall objective of creating a
favourable basis for relationships with groups upon which the company is dependent”.

Meaning: Corporate communication, in other words, can be characterized as a management

function that is responsible for overseeing and coordinating the work done by communication
practitioners in different specialist disciplines, such as media relations, public affairs, internal
communication, image building, event management, reputation building, customer relations,
community relations, government relations, dealer relations and so on and it works as follows

Organization − Need to harmonize the internal and external activities of the company.

Management − Need to manage the company’s communications with its own employees and
audience/customers.

Types of Corporate Communications: Normally, Corporate Communications is

categorized as –

Internal − It includes employees, Stakeholders, etc.

External − It includes agencies, channel partners, media, government, educational

institutions, general public, etc.
Communication Process

Definition: Communication is a system that we face or doing daily life by the business,
contact with others, in any official work etc. Normally, it is the act of transferring any
information from one place, group or person to another. We communicate by that process it’s
called Communication process. It is the key of developing any function, management or any
event.

8 Elements of communication process

The process of communication refers to the show of information or message from the sender
done a selected channel to the receiver overpowering barriers that affect its pace.

 Sender
 Message
 Encoding
 Channel
 Receiver
 Decoding
 Feedback
 Noise

It is a continuous system which mainly includes three elements like sender, message, and
receiver. But, actually, it’s the 8 types to be completed in a communication process. Let’s see
details about the processing.

Block diagram of Communication process

1. Sender: The communicator generates the message and imparts it to the accepted. Sender is
the first source of process in communication.

2. Message: It is the information, view, topics, idea, feelings, sensitivity etc. that is produced
by the sender and is then planned to be communicated more.

3. Encoding: After generating massage by the sender is encoded Representative like as in the
form of pictures, gestures, words etc. earlier it is being took.

4. Media or Channel: It is the middle part of the communication process. Basically, the
message may be conveyed in writing. For communicating includes some important media
like internet, telephone, e-mail, post, fax etc.

5. Receiver: It is the opposite party of communicating. After, sending writing massage then
it’s encoding by the multiplexer via channel then come to receiver. Then, the receiver
receives the message and it in proper outlook and acts giving to the message. Basically, the
purpose of communication will be success when receive massage by the receiver.

6. Decoding: Decoding is the process of adapting the symbols encoded by the sender.

7. Feedback: When the receiver confirms to the sender massage that he has received and
understood it carefully, actually, the communication process is completely done.

8. Noise: Noise is any type of disruption that interferes with the interpretation of information
from the massage sender. We can say it’s example bad telephone connection, faulty
encoding, inattentive receiver, poor understanding of message, internet connection loading,
due to prejudice etc.

Conclusion: In fact, without communication we can’t ran any day in the world. We have to
know process of communication for increasing our business and official management.

Barriers to Effective Communication

The process of communication has multiple barriers. The intended communiqué will often be
disturbed and distorted leading to a condition of misunderstanding and failure of
communication. The Barriers to effective communication could be of many types like
linguistic, psychological, emotional, physical, and cultural etc. We will see all of these types
in detail below.

Linguistic Barriers: The language barrier is one of the main barriers that limit effective
communication. Language is the most commonly employed tool of communication. The fact
that each major region has its own language is one of the Barriers to effective
communication. Sometimes even a thick dialect may render the communication ineffective.
Psychological Barriers: There are various mental and psychological issues that may be
barriers to effective communication. Some people have stage fear, speech disorders, phobia,
depression etc. All of these conditions are very difficult to manage sometimes and will most
certainly limit the ease of communication.

Emotional Barriers: The emotional IQ of a person determines the ease and comfort with
which they can communicate. A person who is emotionally mature will be able to
communicate effectively. On the other hand, people who let their emotions take over will
face certain difficulties.

Physical Barriers to Communication: They are the most obvious barriers to effective
communication. These barriers are mostly easily removable in principle at least. They include
barriers like noise, closed doors, faulty equipment used for communication, closed cabins,
etc. Sometimes, in a large office, the physical separation between various employees
combined with faulty equipment may result in severe barriers to effective communication.

Cultural Barriers of Communication: As the world is getting more and more globalized,
any large office may have people from several parts of the world. Different cultures have a
different meaning for several basic values of society. Dressing, Religions or lack of them,
food, drinks, pets, and the general behaviour will change drastically from one culture to
another.

Organisational Structure Barriers: As we saw there are many methods of

communication at an organizational level. Each of these methods has its own problems and
constraints that may become barriers to effective communication. Most of these barriers arise
because of misinformation or lack of appropriate transparency available to the employees.

Attitude Barriers: Certain people like to be left alone. They are the introverts or just people
who are not very social. Others like to be social or sometimes extra clingy! Both these cases
could become a barrier to communication. Some people have attitude issues, like huge ego
and inconsiderate behaviours.

Perception Barriers: Different people perceive the same things differently. This is a fact
which we must consider during the communication process. Knowledge of the perception
levels of the audience is crucial to effective communication. All the messages or
communiqué must be easy and clear. There shouldn’t be any room for a diversified
interpretational set.

Physiological Barriers: Certain disorders or diseases or other limitations could also prevent
effective communication between the various channels of an organization. The shrillness of
voice, dyslexia, etc., is some examples of physiological barriers to effective communication.
However, these are not crucial because they can easily be compensated and removed.
Technological Barriers& Socio-religious Barriers: Other barriers include the technological
barriers. The technology is developing fast and as a result, it becomes difficult to keep up
with the newest developments. Hence sometimes the technological advance may become a
barrier. In addition to this, the cost of technology is sometimes very high.

Conclusion: Most of the organizations will not be able to afford a decent tech for the purpose
of communication. Hence, this becomes a very crucial barrier. Other barriers are socio-
religious barriers. In a patriarchal society, a woman or a transgender may face many
difficulties and barriers while communicating.