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Business Case Study

Mitsubishi Motors plans to increase its market share in Bangladesh by producing 1300cc sedans locally through a partnership with Rangs Motors Limited. Currently, Bangladesh's annual car market is around 30,000 units, dominated by Japanese cars. Mitsubishi aims to become a major player in Bangladesh's growing car market by transferring technology over 10-15 years to establish local production.

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Sakib Mohammed Malik
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408 views5 pages

Business Case Study

Mitsubishi Motors plans to increase its market share in Bangladesh by producing 1300cc sedans locally through a partnership with Rangs Motors Limited. Currently, Bangladesh's annual car market is around 30,000 units, dominated by Japanese cars. Mitsubishi aims to become a major player in Bangladesh's growing car market by transferring technology over 10-15 years to establish local production.

Uploaded by

Sakib Mohammed Malik
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 5

Case Study: 1.

1 – Mitsubishi plans big for Bangladesh

1. How Mitsubishi Motors is prepare plan for increasing market share in Bangladesh?
Answer: Global Automobile giant Mitsubishi Motors has made a bid to increase its market
share in Bangladesh, which it believes has big potential to grow as an emerging market of
cars. Mitsubishi would target a 37 percent jump in sales of Mitsubishi-brand vehicles to 1.37
million vehicles worldwide by 2013/14. Mitsubishi now looks to emerging markets for its
rapid expansion.

2. Which type of car and how Mitsubishi Motors want to produce or assemble car in
Bangladesh?

Answer: Mitsubishi Motors want to produce or assemble the 1300cc Sedan cars in
Bangladesh.

3. How many cars is demand presently in Bangladesh and how Mitsubishi Motors
want to be the important part of uprising car market?

Answer: Bangladesh annual car market is around 30000 units, dominated by Japanese Cars.
Mitsubishi Motors want to be the important part of uprising car market by manufacturing
cars in Bangladesh.

4. How Mitsubishi Motors have been transferred technology to Hyundai Motors? How
many years to be needed for transferring car technology to Bangladesh?

Answer: It took 39 years to transfer the technology from Mitsubishi Motors to Hyundai
Motors.

At least 10-15 years to be needed for transferring car technology to Bangladesh.

5. As the local partner, how Rangs Motors Limited can help for developing car
industry in Bangladesh?

Answer: As the local partner, Rangs Motors Limited can help for developing car industry in
Bangladesh by distributing Mitsubishi’s vehicles.

6. What categories of tax structure of car market in Bangladesh?

Answer: The tax structure of car market in Bangladesh is unfavorable.

Page 1 of 5
Case Study: 1.2 – Poverty declines at faster rate

1. What is the poverty decreasing rate in Bangladesh?

Answer: Poverty has declined at a faster 2 percent rate a year on average since 2005. From
2000 to 2005, the poverty decreasing rate was 1.78 percent in Bangladesh.

2. How many population are living below the line?

Answer: The percentage of the population living below the poverty was 30.

3. How banks can contribute to the development of national economy?

Answer: Banks can contribute to the development of national economy by increasing inward
remittance.

4. How business can help to reduce poverty from Bangladesh?

Answer: Business can help to reduce poverty form Bangladesh by increasing self-
employment.

Page 2 of 5
Case Study: 2.1 – Bangladesh to Leave LDC status in a Decade

1. What are challenges for Bangladesh to leave LDC status in a decade?


Answer: The challenges for Bangladesh to leave LDC status in a decade that it is possible
for Bangladesh to come out of the LDC club by 10 years, riding on the country’s strength in
human assets and ricks mitigation capacity.

2. What are the initiatives has taken, is taking and will be taken by Bangladesh to
leave the LDC status?
Answer: To leave the LDC status, Bangladesh has taken the risk management capacity and
will be taken to manage its human resources.

3. What will be the 10 years action plan for Bangladesh to leave the LDC status?
Answer: The 10 years action plan for Bangladesh to leave the LDC status will be the global
situations change a lot in 10 years. Expert could not forecast on the recession even three
months before it happened, but actions plans are taken in the purview of 10 years, and it
would be relevant for the prime minister to tell the summit that her country is ready to take
the challenges of coming out of the LDC list in 10 years provided that she gets supports like
resources, remittance and technology transfer.

4. How World Trade Organization can play important roles to the economic
development of Bangladesh?
Answer: World Trade Organization can play important roles to the economic development
of Bangladesh by fulfilling two criteria out of three income, human resources and risks.

5. What are the critical impacts of global climate changes on Bangladesh? How
Bangladesh can minimize the loss from the global climate changes?
Answer: The critical impacts of global climate changes are enhancing economic
vulnerability on Bangladesh.
By taking the risk management, Bangladesh can minimize the loss from the global climate
changes.

Page 3 of 5
Case Study: 6.1 – BKMEA Training: Lifeline to Many

1. How BKMEA reduced to sufferings of poor people?


Answer: BKMEA reduced the sufferings of poor people by providing all-out support
including food and transport allowance to the trainees.

2. In which area BKMEA possess poverty reduction program?


Answer: BKMEA possesses every necessary machinery for the training. Earlier, the
program had been meant for the people in mango regions that include Rangpur, Kurigram,
Lalmonirhat, Gaibandha, Nilphamari, Dinajpur, Thakurgaon and Panchagarh.

3. How Payerabandh project works to alleviate the poverty?


Answer: Payerabandh project works to alleviate the poverty by training and giving job
opportunity to poor people.

Page 4 of 5
Case Study: 1 – Gov.t Plans to Boost Agro Marketing

1. How department of agricultural marketing works?


Answer: The Department of Agricultural Marketing works to benefit the farmers and
consumers by ensuring fair prices of farm produces. It also provides data to the government
on demand and supply situation of farm produces and prices.

2. What is the expectation of department of agricultural marketing after


revitalization?
Answer: After revitalization, the Department of Agricultural Marketing (DAM) is expected
to work on forecasts on internal crop productions, and analyze domestic and international
price trends.

3. Is the department of agricultural marketing an effective and essential? Why or Why


not?
Answer: The Department of Agricultural Marketing is an effective and essential.
Despite a rise in production, the farmers do not get fair prices due to a lack of market linkage
and price information. The consumers need to pay high due to a number of intermediaries in
the supply chain. The DAM will work on forming farmers marketing groups, encouraging
contract farming and establishing a direct linkage between farmers, exporters, wholesalers
and superstores to reduce the intermediaries in the supply chain.

Page 5 of 5

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