TECHNOLOGY AND 6

LIVELIHOOD
EDUCATION
MODIFIED STRATEGIC INTERVENTION
MATERIAL
(SIM)

Module 5
Marketing Finished
Household Linens in
Varied / Creative Ways

Development Team of the Modified Strategic Instructional Material

Writers: Mailene A. Panlilio - T-3 / San Antonio ES, Mexico South District
Editor : Maria Carmen M. Evangelista / Education Program Supervisor
EPP/TLE/TVL/EsP
Layout Artist: Alzien S. Malonzo – MT-1 / Senior High School in Apalit (Stand Alone 1)
Jerel A. Usi – T-1 / San Nicolas ES, Masantol North District

Management Team:
Zenia G. Mostoles, EdD, CESO-Schools Division Superintendent
Leonardo C. Canlas, EdD-Assist. Schools Division Superintendent
Rowena T. Quiambao, Assist. Schools Division Superintendent
Celia R. Lacanlale, PhD, Chief, CID
Maria Carmen M. Evangelista – EPS – EPP/TLE/TVL/EsP
Ruby M. Jimenez, PhD, EPS-LRMS
June D. Cunanan, ADM Division Coordinator
 GUIDE CARD

Marketing is defined as a set of strategies to influence the

perception and purchase behaviour of targeted individuals or
groups. A specific tool or strategy used to reach your target
consumer or market is called marketing method. Keeping
records of sales and net profits will enable you to keep tract of
the desired marketing results.

Learning Competency

1. Markets finished household linens in varied / creative ways TLE6HEOe-10

PRE-TEST

Identify the pictures as to which is packaging, labeling, pricing and advertising. Write
the answer on the blank.

_____________1.

_____________2.

_____________3.

_____________4.

_____________5.

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 REVIEW

A. Put if the statement is correct and if not.

__________1. Avoid using too much pins on your fabric pattern.

__________2. Sewing of garments can be enjoyable to make if you put your heart into it.

__________3. Thread is used for stitching cloth either by hand or machines.

__________4. Scraps of fabric cannot reuse in another project.

__________5. Place anywhere the sewing tools after using them.

B. Choose the correct answer. Write the letter of your choice on your notebook.

1. Wool is from ________.

A. Animal
B. Chemical
C. Fiber
D. Plant

2. Which is not made up of cottons?

A. Aprons
B. Blouses
C. Gowns
D. Jackets
3. The weave of the fabric is strong if the fibers are straight, aligned, and ________.
A. Bulging
B. Far apart
C. Loose
D. Tight

4. This is used for cutting threads.

A. Shears
B. Seam ripper
C. Pinking shears
D. Embroidery scissors
5. A tool to measure short distances.
A. Ruler
B. Meter stick
C. French curve
D. Tape measure

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 ACTIVITY CARD

ACTIVITY 1

One Sunday morning, Antonina heard her parents talking about how they can augment
their income since they cannot sell their product because of the pandemic. Her parents
sell fabrics in the tianggihan. Upon hearing about the family’s problem, an idea came
into her mind.

Mother, father, I think we can do something about

it. Since you cannot sell fabrics in the tianggihan
these days why not make bedsheets, pillowcase,
table runners and others out of the fabric we sell.
We have learned in our TLE subject how to sew
different linens how to come up with the costing of
the product, how to make record keeping, how to
do the packaging and how to sell these products
in different ways.

So when are
Right, maybe we can we going to
apply what you have start?
learned so we can
Oh…that’s a earn money for our
very good family.
idea.

Today!

Today!

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 DISCUSSION OF ACTIVITY

Marketing Finished Household Linens in Varied/ Creative Ways

Marketing is the process or technique of promoting,

selling, and distributing a product or service. There are
three market methods for finished products: packaging
and labelling, costing and pricing, and advertising.

Packaging and Labeling

Packaging. This is to protect the product from physical damage, dirt and moisture during
handling. Packaging materials are made out of paper, plastic, cardboard or local fibers
like sinamay.

Labeling. It is very important to inform buyers of the

product features, the measurements, materials used, the cost or price and the
manufacturers.

Packaging suggestions for the pillowcase:

*Transparent packaging such as cellophane

* Boxed set

*Native bags

Costing and Pricing

The basic rules for costing and pricing are

the following:

1. The total cost of materials used or everything used to make a product.

2. Overhead expenses is the cost incurred for labor and utilities like transportation,
electricity and equipment maintenance

3. Markup is the amount added to the cost of product to determine the profit.

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There are steps in costing and pricing

1. Make a list of the total cost of materials to complete the product.

Here is an example for making a pillowcase:

fabric (1 yard)--------------P40.00

thread----------- + P10.00

total cost of material--------------P50.00

2. Add overhead expenses (labor and utilities) to get the total cost.

total cost of material--------------P50.00

labor and utilities----------- + P10.00

total cost of production--------------P60.00

3. Determine the markup percentage (seller’s choice) to be used to get the selling price.
In the example, the markup percentage used is 25%. That is, P60.00 X 0.25 = P15.00

total cost of production---------------P60.00

markup------------ + P15.00

selling price-----------P75.00

4. To get the net profit, deduct total cost from selling price.

selling price---------------P75.00

less total cost------------ - P60.00

net profit-------------- P15.00

Advertising. Aside from offering your products to your relatives, neighbors, friends, and
schoolmates, joining school fairs and

bazaars, you can offer your products to a wider

public through the use of technology. Advertise

your products through the use of social media,

e-mail, text messages, blogs, telephone, mobile phones, or fax machines.

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 ENRICHMENT CARD

ENRICHMENT 1

Identify what is being asked for in each items. Write your answers on the lines.

A. Marketing methods

1.___________________________________________________

2. ___________________________________________________

3. ___________________________________________________

B. Packaging suggestions for the pillowcase

1. ___________________________________________________

2. ___________________________________________________

3. ___________________________________________________

C. Steps in costing and pricing

1. ___________________________________________________

2. ___________________________________________________

3. ___________________________________________________

D. Technology/ Advertising

1. ___________________________________________________

2. ___________________________________________________

3. ___________________________________________________

ENRICHMENT 2

Form a group of six members. Use your pillowcase project to advertise in the public. Plan
a website for your products. Research a web design templates. The following rubrics is
given for the performance task.

Directions: Create a group website and follow these guidelines.

1. Choose a simple design template appropriate for the products you will be selling.
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2. Take clear pictures of your products and upload them on the website.

3. Label the pictures. Assign product codes which will be used by customers to order.

4. Make sure to put the contact numbers for orders.

5. Include important product information such as size, dimensions, available colors and
price.

RUBRICS IN GROUP ACTIVITY

POINTS INDICATORS
5 Presentation of web design is complete.
All information presented in an organized way.
4 Presentation of web design is complete.
Only partial information presented in an organized way.
3 Presentation of web design is partially complete.
2 Presentation of web design is partially complete.
Disorganized information.
1 No presentation of web design.

REFLECTION CARD

GENERALIZATION

Marketing is the process or technique of promoting, selling, and

distributing a product or service. Finished household linens can be
promoted through packaging and labeling, costing and pricing, and
advertising.

APPLICATION

Direction: Put a check (/) if you agree and X if you do not.

____1. Creativity in making a label is important in promoting a product.

_____2. Quality is not important in a product.

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_____3. The advertisement must also be creative.

_____4. Planning is important in a business.

_____5. In selling a product, it is necessary to know the target market.

ASSESSMENT CARD

ASSESSMENT 1

Directions: Write True if the statement is correct and False if incorrect. Write your answers
on your notebook.

_____1. You need to be hardworking and persistent to be able to market your products.

_____2. Plastic material is the ideal packaging material.

_____3. You can source information and design ideas from magazines and the internet.

_____4. School activities such as fairs can also be a good venue for selling your
finished products.

_____5. You can also create a website for your finished products to create awareness to
the wider public buyers.

ASSESSMENT 2

Encircle the letter of the correct answer.

1. A website can be used to ___________ a product.

A. Sell
B. Market
C. Promote
D. All of the above

2. A cross stitch project is usually displayed in a ___________ and can be sold at a

higher price.
A. Bag
B. Box
C. Frame
D. Plastic

3. Through embroidery, Filipinos are able to show that they are __________.
A. Creative
B. Extravagant
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 C. Hilarious
D. Proud

4. Aside from your relatives where can you market your finished products?
A. Bazaars
B. Local fairs
C. Social media
D. All of the above

5. Why is it important nowadays to use technology in marketing your products?

A. It is a source of information in selling.
B. It can be seen by wider public.
C. It is accessible.
D. All of the above.

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 REFERENCE CARD

Books

Life Skills Through TLE 6

Fun with HELE 6
Web : google lazada, shopee , cliparts

ANSWER CARD