Indian Institute of Management Kozhikode

Globalizing Indian Thought

SENIOR MANAGEMENT PROGRAMME

REIMAGINE YOUR CAREER IN A CHANGING WORLD

Starts December 30, 2020 | Executive Alumni Status

1 Year, Live Online & In-campus Immersion
Why this programme?
Reimagine your career

New business models, dynamic technology, empowered

customers, and a global pandemic. Should we wait for
Starts On
‘normal’ to return? Or use this time to evolve into leaders, December 30, 2020
so we don’t remain followers? Companies know they need
new leaders to survive in today’s volatile, uncertain,
complex and ambiguous landscape. And yet, studies Duration
indicate more than 50% of leaders believe their talent
1 Year
development efforts are inadequate*.

To meet this need, the Indian Institute of Management

Kozhikode (IIM Kozhikode) has meticulously curated a
Format
one-year certificate programme for senior managers - the Live Online Sessions &
Senior Management Programme (SMP). This programme In-campus Immersion
will help you develop leadership skills, cross-functional
decision-making ability, growth-strategies as well as a
strategic vision on problem-solving techniques. Joining
this programme will help you develop a global perspective
Programme
coupled with future-ready strategic thinking and
data-driven decision-making skills. On successful
Fee
completion of the programme, participants will be eligible INR 5,00,000 + GST
for the prestigious IIM Kozhikode Executive Alumni Status.

Shift from a ‘managerial’ to a 'leadership' mindset

in these challenging times

Develop a Gain expertise in Lead self & Leverage disruptive

strategic business growth & manage technologies for
management transformation cross-functional business expansion
mindset with strategies teams efficiently and diversification
global thinking

*Source: The Future of Leadership Development, Harvard Business Review, 2019

Who is this programme for?
Reconsider your journey

Are you a working professional with over ten years of work

experience? Are you interested in making a level shift in
your career? IIM Kozhikode’s Senior Management
Programme may just be the catalyst you need! Be passionate
This programme is beneficial for: and bold.
Experienced managers, aspiring for senior
Always keep
management roles learning.
Mid-level managers, keen to shift from functional to You stop
business roles
doing useful
Senior consultants, working as a change agent for client
organisations things if you
C-suite executives of a small/ mid-sized/ start-up firm,
don’t learn.
interested in business growth and transformation
- Satya Nadella
CEO, Microsoft
What are the
programme highlights?
Recharge your learning experience

Gain a robust understanding of both management

fundamentals and crucial capabilities through an
immersive learning experience delivered via live online
sessions and in-campus immersion. Along this journey, your
In India, around 80% firms
mentors comprise of not just the renowned IIM Kozhikode
are facing leadership
faculty, but also international practitioners and industry
talent shortage.
experts from Eruditus Executive Education. As they bring
the dynamic business environment to life with real-world Source: India Today, 2019
case studies, you will be equipped with inspiring new
frameworks and best practices in strategic management.

Receive a Certificate of Experience immersive

Completion & be eligible learning in one year by
for the IIM Kozhikode eminent faculty &
Executive Alumni Status industry practitioners

Comprehensive Interactive learning via

programme live online classes and
structure with real-world 5-day in-campus
learnings and applications immersion at
IIM Kozhikode campus

Learn digital Network with experienced

transformation & professionals and enrich
analytics from global your learning through
faculty of Eruditus peer interactions

01
Who are the
programme directors?
Refresh your learning from the best
IIM Kozhikode's
esteemed faculty are
Prof. Anandakuttan B Unnithan, PhD doctorates from
Professor, Marketing Management,
Dean (Academic Affairs &
leading business
Development) schools. They have
valuable experience
Prof. Anandakuttan B Unnithan obtained his PhD degree in of working in
Marketing from Cochin University of Science and Technology,
Kochi, Kerala. He has extensive experience of two decades as
strategic managerial
a business educator, researcher and administrator. His roles with leading
research interests include consumer behaviour, services
organisations
marketing, and advertising. His publications have appeared
in leading journals in marketing, advertising, and other around the world.
business disciplines. He has consulted with major They also have
corporations and government agencies and is actively
engaged in executive education and management extensive teaching
development programmes. experience at
leading business
schools in India,
Prof. Venkataraman S, PhD
Assistant Professor, USA, UK, Europe
Strategic Management, and the Middle East.
Chairperson (Kochi Campus
Programmes)

Prof. Venkataraman has an MBA and PhD from IIM Calcutta

and is a Visiting Doctoral Scholar at S. C. Johnson School of
Business, Cornell University, USA. Before joining academics, he
was a Senior Director at CRISIL Ltd. Over the past two decades,
Prof. Venkataraman has garnered extensive experience in
corporate sustainability, business strategy, credit risk ratings,
credit analysis, business and franchise development, risk
management models and P-P-P frameworks for
Transportation/ Infrastructure Development. As the founding
CEO and Chief Rating Officer, he has also worked closely on
developing CariCRIS, the world’s first regional credit rating
agency based in the Caribbean, taking it from inception to a
high level of visibility across 19 countries in the Caribbean.
What will I learn?
Redesign your skill sets

MODULE 1: STRATEGIC THINKING Holistic

Challenges of General Management Curriculum
Journey of transition to Senior Management
Applying the Lens of Strategic Thinking This programme will
The Process of Strategic Thinking equip participants with
general management
responsibilities and
MODULE 2: STRATEGIC ANALYSIS critical capabilities that
are crucial to sustaining
Strategic Analysis – External Analysis in the competitive
Strategic Analysis – Internal Analysis global markets.
Building a Vision and Strategy The industry-oriented
Implementing Strategy modules include
functional topics of
MODULE 3: LEADING STRATEGIC management and
CHANGE explores the conceptual
Why Organisations Change? The Need and Context of frameworks of
Change leadership, strategy,
Planning & Implementing Change finance, marketing,
Resistance to change/ Managing Resistance digital transformation,
regulation, and much
MODULE 4: ECONOMICS FOR more. This year-long
BUSINESS programme is poised to
empower you by helping
Managerial Economics you develop a strategic
Macroeconomic Environment & Policies mindset to lead business
Business Environment & Industrial Organisation transformation and
Business & Government growth.

MODULE 5: STRATEGIC SUPPLY CHAIN

MANAGEMENT

Operations Planning
Managing Inventory in the Supply Chain
Network Design and Optimisation
Contracting and Integration

MODULE 6: FINANCIAL ANALYSIS

Understanding Modern Financial Statements

Financial Statement Interpretation and Analysis
Cash Flow Statement & Analysis
Cost Volume Profit Analysis & Transfer Pricing
 MODULE 7: CORPORATE FINANCE

Investment Criteria and Capital Budgeting

Working Capital Management
Introduction to Valuation and Value Drivers
Mergers, Acquisitions, and Divestitures with Financial
Implications
Good
Strategic Risk Analysis
business
MODULE 8: STRATEGIC MARKETING
leaders create
Marketing for Competitive Advantage
a vision,
Customer Relationship Management articulate the
Creating Brand Loyalty and its Management
Managing Channels and Other Supply Chain Partners vision,
MODULE 9: STRATEGIC HUMAN
passionately
RESOURCE MANAGEMENT own the
Strategic Human Resource Management
Performance Management
vision, and
Managing Self & Others
Coaching and Mentoring/ Learning and Development
relentlessly
drive it to
MODULE 10: DIGITAL TRANSFORMATION
& ANALYTICS* completion.
Digital Transformation and Analytics - Jack Welch
Digital Marketing and Social Media Analytics Former Chairman
Business Analytics, AI & ML & CEO, GE

*(Taught by Eruditus global faculty)

MODULE 11: CONTEMPORARY ISSUES IN

MANAGEMENT

Managing Global Business – Strategic Issues

Corporate Sustainability/ Business & Sustainability
Managing for Values
Corporate Governance
Enterprise Risk Management

MODULE 12: LEADERSHIP MODULE

(In-campus/ Live Online)

Note: The in-campus modules are subject to the conditions/

unavoidable circumstances that prevail at the given point in time. In
case the current situation maintains the status quo, suitable
alternatives to replace the in-campus modules will be made
available via live online sessions.
What will the
programme do for you?
Recalibrate your journey
The programme
gives you six levers
to evolve from a
Create productive business models
managerial to a
and enhance the workflow
leadership mindset.
Together, they help
you discover new
ways to make
Develop skills to lead transformation
decisions, manage
in your organisation
people, and grow
your business.
Ultimately, you will
acquire the insights,
Learn skills to transition from a
functional position to a leadership capability and the
position confidence to lead
your organisation
effectively.

Create and implement

growth strategies

Efficiently manage cross-functional

teams

Develop sales strategies and

manage profitable P&L accounts
Past Participant Profiles
Work Experience

26% 30% When you set

the right
10 - 14 Years 15 - 19 Years targets,
aspirations,
and you work
32% 12% efficiently
and
20 - 24 Years 25+ Years diligently,
the numbers
Demography
happen.
- Anand Mahindra
Chairman,
Mahindra Group

10% 90%
What is the
programme certificate?
Receive industry-acknowledged Eligibility
recognition
Graduates/ Diploma
Holders in any discipline
Participants will be awarded a completion certificate from
IIM Kozhikode on successfully completing all evaluation from a recognised
components and maintaining a minimum attendance of university with minimum
75%. Participants who are unable to clear all evaluation 10 years of work
components, but have a minimum attendance of 75% shall experience (after
be awarded a participation certificate. graduation)

Evaluation
The evaluation
methodology is at the
discretion of the faculty and
includes online exams, case
EN

eMDP analysis, class contribution,

Professional Certificate Programme
IM

assignments
and any other components.
EC

This is to Fertify that

Name
participated and successfully completed WKHSURJUDPPH
Participants will have to
SP

 Senior Management Programme

 


(January 2021 -December 2021)
 secure the minimum pass
marks in the respective
Programme FacilitatorV Chairperson - MDP Director evaluation components.

Note: All certificate images are for illustrative purposes

only and may be subject to change at the discretion of
IIM Kozhikode.

IIM Kozhikode
Executive Alumni Status
On successful completion of the programme, participants
will be eligible for the prestigious IIM Kozhikode Executive
Alumni Status. These participants will subsequently receive
the alumni registration details from IIM Kozhikode.
Programme Details
Programme Fee INR 5,00,000 + GST Programme
Instalment Schedule
Schedule
Remarks Amount
Academic Orientation
Booking Seven Days INR 35,000 + GST
Amount Post Selection January 9, 2021

Instalment I Jan 05, 2021 INR 1,02,500 + GST

Live Online Sessions
Instalment II Mar 20, 2021 INR 1,12,500 + GST 3 Hours/ week
Saturday 3:30 PM to 6:30 PM
Instalment III Jun 20, 2021 INR 1,37,500 + GST

Instalment IV Sep 20, 2021 INR 1,12,500 + GST Note

Modules/ topics are

Round-wise Application Dates indicative only, and the
suggested time and
Application Fee Dates
sequence may be
Round 1 INR 2,500 + GST Nov 02, 2020 dropped/ modified/ adapted
Round 2 INR 3,000 + GST Nov 26, 2020 to fit the total programme
hours.
Round 3 INR 3,500 + GST Dec 21, 2020
Programme Application
Note: Admissions are on a first-come, first-serve basis. There might
not be subsequent rounds if seats are filled in the initial rounds. Link

Click here to apply to

Application Requirements the programme.

Finance options available.

Experience Documents
Click here to learn more.
For Previous Organisation(s): Relieving letters
For Current Organisation: Current Salary Slip or Bonafide
Certificate from the HR department on company For more information,
letterhead please email us at:
[email protected]
Graduation and Post-Graduation Education

Marksheet – Individual or consolidated (all semesters)

Passing Certificate – If Any
Diploma/ Degree/ Doctorate Certificate

ID Proof

Any Government issued photo ID like

PAN Card/ AADHAAR Card, Driving License/ Passport, etc.
System Requirements
This programme includes live online classes. To attend a
live online class you will need to have a PC/Laptop/Mac
with

Speakers and microphone: built-in or a USB plug-in or

wireless Bluetooth

Webcam: built-in or USB plug-in

Processor: with Dual Core 2Ghz or higher (i3/i5/i7 or

AMD equivalent)

RAM: 4 GB or higher

OS: Either MacOS 10.7 or higher OR Windows 8 or

higher

An internet connection: Minimum bandwidth of 3.0

Mbps (up/down)

Browser: IE 11+, Edge 12+, Firefox 27+, Chrome 30+

Zoom software client installed on your PC/Laptop/Mac

We use the Zoom software application to conduct

live online classes. Zoom works on a variety of PCs/
Laptops/Mac systems and also on phones and tablets.

You can join your live online class from a phone or tablet if
it supports the Zoom client.

We recommend that you attend classes from a

PC/Laptop/Mac.
About IIM Kozhikode
IIM Kozhikode ranks 15th in Asia Pacific and #101+ globally
in the QS World University Global Executive MBA
Rankings 2020. Since its inception, IIM Kozhikode has
successfully carved its niche in the area of management
education, through a judicious blend of academics and
real-world practice. The Institute continually adapts to the
rapid influx of changes in the Indian business landscape
by providing cutting-edge Management Development
Programmes with innovative pedagogy and content to
impart industry-relevant knowledge and skills to its
executive education participants. Last year, IIM Kozhikode
trained more than 3,400 executives through a wide
gamut of programmes uniquely crafted for agile minds
interested in thought-provoking questions and learning
centred on business transformation and growth.

About Eruditus
Eruditus Executive Education offers customised and open
programmes in India, Singapore, Dubai and other global
locations in collaboration with MIT Sloan, Columbia
Business School, INSEAD, Harvard Business School (HBS),
Kellogg Executive Education, Berkeley Executive
Education, Wharton Executive Education, IIM Lucknow
Executive Education, IIM Calcutta Executive Education
and Emeritus. Our world-class executive education
programmes, supported by eminent programme experts,
provide an immersive learning experience integrated
with actionable insights and practical business
applications. The meticulously curated programmes are
delivered in a different range of formats; in-class, online, as
well as blended programmes. Our extensive portfolio also
includes short 2-4 day in-class workshops, online courses
of 2-3 months duration as well as comprehensive learning
journeys that run over 6-9 months, customised to an
organisation’s requirement.

12
Apply for the programme here

APPLY NOW

For registration and any other information,

please get in touch with us at [email protected]

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