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Cold Email: Referral V1

The document provides examples of different types of cold email templates for referrals and selling. It includes templates that: 1) Introduce the sender and their company, then ask for a referral to the appropriate contact. 2) Pitch the company's product benefits and value directly to the decision maker, then propose a call. 3) Use the approach of mentioning a higher-up asked them to reach out, then ask who to speak to about a specific topic like email marketing. The templates are intended to either get a referral to the right contact or directly sell the company's product or services by highlighting benefits and proposing next steps like a call.

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krishnapal singh
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198 views4 pages

Cold Email: Referral V1

The document provides examples of different types of cold email templates for referrals and selling. It includes templates that: 1) Introduce the sender and their company, then ask for a referral to the appropriate contact. 2) Pitch the company's product benefits and value directly to the decision maker, then propose a call. 3) Use the approach of mentioning a higher-up asked them to reach out, then ask who to speak to about a specific topic like email marketing. The templates are intended to either get a referral to the right contact or directly sell the company's product or services by highlighting benefits and proposing next steps like a call.

Uploaded by

krishnapal singh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Cold email: Referral V1

Hi [first name],

My name is [my name] and I head up business development efforts with [my
company]. We recently launched a new platform that [one sentence pitch].

I am taking an educated stab in the dark here, however based on your online
profile, you appear to be an appropriate person to connect with ... or might at
least point me in the right direction.

I’d like to speak with someone from [company] who is responsible for
[handling something that's relevant to my product].

If that’s you, are you open to a fifteen minute call on _________ [time and
date] to discuss ways the [company name] platform can specifically help your
business? If not you, can you please put me in touch with the right person?

I appreciate the help!

Best,

Sig

Cold email: Referral V2


Hi [first name],

I hope I'm not bothering you. Could you please refer me to the person in
charge of [something that's relevant to my product]?

Thanks for your time,

Sig

Cold email: Referral V3


Hey [first name],

My name is [my name] and I'm with [my company name]. We work with
organizations like [company name] to [insert one sentence pitch].
[One sentence unique benefit].

Could you direct me to the right person to talk to about this at [company
name] so we can explore if this would be something valuable to incorporate
into your events?

Cheers,

Sig

The next referral cold email is a template directly from the team at Predictable
Revenue.

Subject: Can you point me in the right direction?


Hey [first name],

I'm sorry to trouble you. Would you be so kind as to tell me who is responsible
for [insert your biggest pain point here that resonates with your ideal
customer; OR insert function like “sales” or “recruiting”] and how I might get in
touch with them?

Thank you,

Sig

Let's check out two cold email templates that are using approach #2 and
pitching the decision maker directly on the value proposition and next action
steps.

Cold email: Selling V1


Hey [first name],

I hope this email finds you well! I wanted to reach out because [explain how
we got their contact information and how we relate to them: talked to a
colleague, saw your company online, etc.].

[Name of company] has a new platform that will help (your team at)
[organization name]. [One sentence pitch of benefits]. We do this by:

 Benefit/feature 1
 Benefit/feature 2
 Benefit/feature 3 (optional)

Let's explore how [name of your software] can specifically help your business.
Are you available for a quick call [time and date]?

Cheers,

Sig

Cold email: Selling V2


Hey [first name],

I hope this email finds you well! I wanted to reach out because [explain how
we got their contact information and how we relate to them: talked to a
colleague, saw your company online, etc.].

[Name of company] has a new platform that will help (your team at)
[organization name]. [One sentence pitch of benefits].

I know that [our product] will be able to help [name of your company] [insert
high level benefit here].

Are you available for a quick call [time and date]?

Cheers,

Sig

Cold email: My higher-up asked me to reach out


Another cold email template is based on the "my higher-up asked me to reach
out" technique.

Hey [First Name],

[Your Name] from Sumo here. Hope you don’t mind me reaching out :) 

We help businesses like [Client 1] and [Client 2] to grow their email lists and traffic. 
I’m curious who might be best to speak with about email marketing at your company?

Cheers,

[Your Name]

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