Module 1

Activity 1.
Below are some of the few definitions of entrepreneurship. Place a check mark in
front of the definition that comes closest to your own meaning of entrepreneurship.
_____ 1. “An economic term describing the process of bearing the risk of buying at
certain prices and selling at uncertain prices.
___/__ 2. “The concept of bringing together the factors of production”
___/__ 3. “A process involving innovation: bringing market innovation, product
innovation, factor innovation, and even organizational innovation to the world of
business”
___/__ 4. The action of organizing a business venture and assuming the risk for it.”
___/__ 5. “The assumption of risk and responsibility of designing and implementing a
business strategy or starting a business.”
Based on the readings above, write down your top 5 favorite reasons that you
think leads a person to start his own business. If you think you have a very good reason
other than what were given you may also write it.
Ran Reasons for becoming an entrepreneur
k
1. Contributing something larger than yourself.
2. The motivation and discipline to be hardest- working version of myself
3. The possibilities are endless
4. Is the ability to create something from nothing.
5. Because there is always something that I can do to improve.

Learning Activity:
Answer the following questions:
1. According to this article, what are some of the ways entrepreneurship promotes a
nation’s economic health?
Ans. Entrepreneurship helps to create jobs, create more opportunities
for many individuals, producing more products, innovate, and research develop
that yearn for more job and business opportunities in the economy. That
countries with high in entrepreneurial activity had a high growth rates rather than
countries with lower entrepreneurial rates.

2. What evidence does the writer of this article give to prove entrepreneurs make a
positive contribution to a nation’s economy?
Ans. Entrepreneurs creating wealth for many individuals seeking
business opportunities, also by the innovation and research and development
that all of the inventions of entrepreneurs can improve the economy because they
can provide better ways of doing tasks, and can also lead to new business.

3. The reading above does not have conclusion. Provide one by writing a paragraph
of at least 3-4 sentences.
 Ans. Therefore it clearly stated that entrepreneurship had a big help in the
economic health, not only by providing more job and business opportunities but
also in terms of paying taxes. Because business entities are one of the major
source of economic wealth by means of paying their taxes. Entrepreneurship also
creates product that has essential to everyone.

Guide Questions
1. Should Danielle stop operating her restaurant?
Ans. For me I would not stop operating the restaurant, her business was in
peak of being success. Having the hard time in relationship with her husband
together in managing her business was normal, because there were just
adjusting.
2. If you were Danielle, what additional information would you need before making a
decision
Ans. If were Danielle, I will think thoroughly, my business is in a stable
condition, its boosting as time went by. Maybe pursuing her plan before her
mother in-law died, branching out restaurant in Romblon was good idea. It
give her more time to be with her husband and more opportunities for her new
restaurant branch in Romblon.

Module 2
Learning Activity:
Answer the following questions:

1. What is a small business?

Ans. A small business, defined as independently owned and operated that is
limited in size and in employees. It is also privately owned like corporation,
partnership, or sole proprietorship that has fewer employees. Under the market
share approach, small business maybe defined as one which is independently
owned and operated and which it is not dominant in its field of operation. The
term “independently owned” means ownership is by private individual, a
partnership or corporation. The term “not dominant” indicates that a small
business does not control sizeable share of its market.

2. What are the types of small business?

Ans. The types of the small business are the following:
1. Small Manufacturing Business
2. Small Service Business
3. Wholesaling
4. Retaining
5. General Construction Firms
 3. How important are small business to our economy?
Ans. Small businesses contribute to our economy by bringing growth and
innovation to the community in which the business is established. It employs
local worker, providing employment opportunities to people who may not be
employable by larger corporations. They contribute to local government with
means of taxes. They tend to distributes products and services to other
businesses. And they provide economic opportunities to the entrepreneurs
especially for those people who do not feel comfortable as employees have the
option of engaging in small business operation.

4. How will you compare small business operation and employment?

Ans. Small business operation and employment has a big difference in aspects.
As for the small business operation/operator who owns his time, the
independence he got compared to an employee who needs to be at work at
exactly as policy written in their code of conduct. Small business operator has
the privilege in financial gain, compared to an employee who has a salary rate
basis. Except for those who had a profession. The control that small business
has, not exactly the same to mere employee, and the opportunity of the small
business operation/operator creates, lesser to as employee.

Case Study:
Guide Questions
What would be your advice to Jennilyn? Does she need to shift to another type of
business? (Write your opinion in a maximum of 5 sentences.

Ans. For my own advice, I would not shift to another type of business, but I rather
make it more successful. I should maintain my professionalism to my former
boyfriend, I should not be shaken and affected, yes I was hurt but that was
before. What I can do is maybe find another buyer or costumer if I can’t really
stand his presence, never mind that he was a top contractor, I can find better
buyer for my business. I invest this venture, and it was a good shot as a business
especially the location. So, not in shifting to another business I rather to pursue
this and make it successful and big venture in future.

Module 3
Learning Activity:
Questions for Review: Give your own answer regarding the following questions.

1. Why is corruption an unwanted activity in a country like the Philippines?

Ans. Corruption here in the Philippines was unwanted, it’s because it is unethical
doing. A wrong doing that must not tolerated in any aspects. It has a great impact
to the society especially for those whose miserable people. People’s mind was
being poisoned by the thought of corruption and tend to lose their trust to the
government. Corruption put the taxes of the people into waste, meaning putting
up poor quality of services or infrastructure, and a projects that the government
had that aligned to any possible corruption.

2. What is business ethics? Why is it important?

Ans. Business ethics is how a business should act in the face of ethical dilemmas
and controversial situations. This can include a number of different situations,
including how stocks are traded, how business is governed and what is business’
role in social issues and like. Business ethics are important for different reasons,
first, it keeps the business working within the boundaries of the law, ensuring
that they aren’t committing crimes against their employees. And being ethical
business is also highly appealing to investors and shareholders.

3. What are the factors that influence the ethical behaviour of firms?
Ans. The factors that influence the ethical behaviour of the firms are the
following:
1. The situation
2. Reward system
3. Individual differences
4. Other factors

Items for Research:

Prepare a short report on the ethical practices of entrepreneurs in your area?
Ans. The Honor they have, a good people are fundamental part of good ethics.
They are also great help for doing the right things, showing gratitude to the
people who exhibit exemplary behaviour, those people who have helped them
and their business to be successful, to acknowledge and honor their
contributions it may publicly or privately.

Case Study
Guide Question:
If you were consulted by Fina, what would you advise her? Why?
Ans. If I were the one who consulted Fina I will definitely agree, because there is
nothing wrong with the proposal that the Dean proposed, it was a big help for her
business too. But always bear in mind the having ethical business is must. It
must always observed, it must always the guidelines. In order to have a good and
smooth operation of the business.
Module 4
Learning Activity:
Answer the following questions based on your own opinion.
1. Is it important to be financially literate to be a good entrepreneur? Why?
Ans. Yes it is important, because having the knowledge in terms in financial
aspects has a great help in managing business. Being financial literate means
you know how to understand some financial statements, know how to budget and
invest the income does the business you have.

2. Is formal education a requirement to become a successful entrepreneur? Why?

Ans. Not at all, because some successful entrepreneurs doesn’t finish and hold
degree, what makes entrepreneurs successful was their hardship, dedication,
perseverance, their passion and love to what they’re doing and the courage to
take risk in any possible way they can. Even you hold degree but you don’t have
the aspects of entrepreneurship it was useless, it doesn’t help to earn you a
profit.

Case 4.
Guide Questions:
Do you think Pedro’s personality will not be a hindrance to his dream of being a
successful entrepreneur? (Write your opinion/answer in a maximum of 5 sentences
only)
Ans. No, because being Gay doesn’t mean you don’t have the right to enter in
entrepreneurship, it is not a hindrance to. What you need is to have the self-
confidence, the personality, dedication on what you’re doing. In order to have a
successful venture you must know how to manage your business, the passion
you’re putting to it in order to progress and earn a profit. Being lesbian, gay, or
transgender doesn’t affect the success of entrepreneurship.

Module 5
Case Study
Guide Questions
1. What is your comment regarding Mr. Lagayan’s remark? (State your answer in just
three sentences)
Ans. It was a rude remark as an owner of the company, whose asking for an
advice to his managers and supervisors. Especially to Mr. Delfin who raised his
hand to give his ideas, but unfortunately Mr. Lagayan doesn’t want to hear out Mr.
Delfin’s ideas.
 2. What do you think is the statement of Delfin if ever he was given the chance to talk?
Is it for the good of business or not? (State your answer in just one or two
sentences)
Ans. The ideas on how to improve their sales and to compete to their
competitors.
Suggested Items for Research
1. Make a list of ten business idea which you think has the potential to succeed, if
adapted.
 Home Based Catering
 Personal Shopper
 Online Tutoring
 Content Writing
 Career Coaching
 Email Marketing
 Meals to Go
 App Development
 Virtual Dance Studio
 Video Production
2. From among the listed business ideas, select one which you think it has the potential
to succeed. Why do you think it has the potential to succeed? (State your answer in
just 50 words)
Ans. Online Tutoring
In this new normal, online transactions was the new way in transacting
such as business, applying for jobs, and for studying “online class”. Online
tutoring is one of the business that has great potential to succeed at this new
normal, bear in mind that when you teach through online always teach subjects
that relate to area of your expertise because you’ll be able to share your skills
and constructive knowledge to enhance the learning experience.

Module 6
Case Study 6
Guide Questions:
1. If you were asked to offer suggestions to Ms. Olay, what would it be? (Give just
one best suggestion in 1-2 sentences only)
Ans. I will support her ideas, especially it will be a big help to her business, to
establish her own apparel manufacturing.
2. Do you think Ms. Olay is on the right tract? Why? (Write your answer in one
paragraph with a maximum of 5 sentences only)
Ans. Yes, she had a solid plan for her new venture which is the apparel
manufacturing which will help her boost more his apparel business in boom. She
had head up plans for the business, she make sure that it will not put into waste
the business she want to start up. So definitely Ms. Olay is on the right path.
Suggested Activity:
1. In the previous chapter, you have prepared/listed ten (10) best business
ideas, screened, and selected the best three (3) business ideas. Make a
SWOT analysis for each.

 Online Tutoring
Strength-One strength has its people, whether you’re offering general academic
tutoring to grade school or specialized subject matter. Especially now on this new
normal set up, which the mode of learning are through online classes.
Weaknesses- A poor data connection; a lack of funds to funds the materials
needed like laptops, the wifi and data connection.
Opportunities- A tutoring service can increase its offerings and operate on more
stable footing when it has regular source of clients.
Threats- other competitors entering your space pose is the greatest threats, so
building your brand name is the key.

 Home Based Catering

Strengths- High Barriers to Entry; Highly Experienced Owner- Operator; and Ability
to sell products online.
Weaknesses- Competitors can offer similar products quickly; limited start-up costs;
and Limited Flexibility in Pricing.
Opportunities- Continued expansion for online sales; acquisition of additional
rounds of capital; Build relations with related vendors.
Threats- Changes in regulations can impact the business; Increase in price inputs
can cause upward pricing: and some products are already sold by major
competitors.

 Personal Shopper
Strengths- High Barriers of Entry; Very High Gross Margin; Ability to Sell Product
Online; Limited Start Up Risk.
Weaknesses- Limited Start Up Costs- High Transportation cost; limited Flexibility in
Pricing.
Opportunities- Development of proprietary products; Acquisition of Additional
Rounds of Capital; Affiliate Relation with Related Vendor.
Threats- Changes in Regulations can Impact the Business; Products are already
sold by Major Competitors; Increases in Price Inputs can Cause Upward Pricing

2. Prepare a compilation of mission statements of two companies. Write a

comment on their clarity and comprehensiveness.
 Ans. Starbucks Coffee: “To inspire and nurture the human spirit- one person, one
cup and one neighborhood at a time.”
The mission statement of the Starbucks Coffee signify their passion on serving
their customers with their best coffee and best place where to relax and feel at ease,
find your spirit with the aroma of their coffees.
National Bookstore: “Our purpose is to serve our customers with tools that
enrich their minds and improve skills to ensure their success. All efforts are
concentrated to serve this purpose.”
Mission statement of National Bookstore reflects what kind of business they offer,
the best they want to their customers are clearly stated.

Module 7
Learning Activity:
A. Make your own business plan using the traditional business plan format.
(Select/choose any business you want to put up)
Ans. Traditional Business Plan

Take-Out Pizza in your Area

I. Executive Summary
Take-Out Pizza in your Area is a family-run start up small business providing excellent
quality Filipino Style Pizza to the residents of Romblon, Romblon. In a way that
generates fair and equitable returns for present and future owners, and superior value
to our customers. We specialize in offering and creating a variety of delicious unique
Filipino Style Pizza. Take-Out Pizza in your Area will offer a better product, at a
reasonable price, and will never deliver not on time. We must deliver it on time to our
customer’s door.

II. Company Overview/Description

Objectives
 To attract regular customer a minimum of 50-100 per day, for pizza take-out and
delivery, in our one in half year operations;
 To offer our customers excellent taste of Filipino Style Pizza, as well services at
affordable prices, and provide outstanding customer experience.
 To generate a good cash flow from the operations, and at least 5-10 percent of
the net profit to sales.
Mission and Vision
Take-Out Pizza in your Area mission is to offer the residents of Romblon,
Romblon the best pizza service in the area. Committed in providing the service quality
and value that our customers expect from us.
Our vision is to become the first choice pizza in Romblon, Romblon area, as
measured by our customers, our employees, and the community we live in.
 Our values are critical to our success. They are the strong foundation of Take-
Out Pizza in your Area, its define who we are, and set us apart from our competitors, it
underlie out vision of the future. The values include:
 Performance Excellence. We act like responsible owners, always seeking to meet or
exceed expectations.
 Teamwork. We act as a team, committed to each other, and bound by trust and
loyalty.
 Integrity. We treat one another, and all with dignity and respect.
 Honesty. Ethical behaviour, and integrity are fundamental characteristics of our
business conduct.

III. Market Analysis

The Romblon, Romblon area is a growing low-to-middle-class area, counting less than
a hundred thousand residents. There are about more than 100’s business close to our
area or location. The average income for the area is raging to P10, 000-50,000 a month,
depends on the job status and family members.
With the continued growth in the area, opportunities to serve the Romblon, Romblon
residents will increase. Our business will sell to individuals, but it will also accept some
occasional orders, like for catering, birthdays or any special events, in the area. We also
focus on satisfying the needs of low-to-middle-class costumers in our area.
IV. Organization and Management
Our management is expected to use resources wisely, operate profitably, and abide by
laws and regulations. Our management philosophy is based on team work,
responsibility, and mutual respect. People who work from us would want to be part of
our team because we operate in an environment that encourages creativity, diversity,
growth, and performance.
V. Products and Services
Take-Out Pizza in your Area will offer a wide variety of Filipino-Style Pizza, as well
some pastas, sodas, fruit juices and desserts.

VI. Marketing and Sales

Because Take-Out Pizza in your Area is new entity, we recognize that we will need to
prove our company’s worth to Romblon, Romblon costumers, in order to earn respect in
the business. Most importantly, we need to sell our products and services and create a
positive word-of-mouth comments. We will have push our service and delivery
capacities.

VII. Start-Up Funding

We have estimated total start-up cost of 50, 000- 100, 000 pesos. It includes the
facilities and equipment needed in the venture, and with the estimate capital about 60,
000- 85,000 pesos.
VIII. Financial Projections
According to our conservative estimates, Take-Out Pizza in your Area is expected to
maintain a healthy financial position over the next three years. Our entity is expected to
break even in the fourth month of operations.
We also expect to be profitable in the first and a half year of operations, with profits
increasing over the next six years, as we establish and increase our customer base.
Our main concern will be to have sufficient cash on hand to meet our payment debts
and obligations and to be prepared for our unexpected needs of cash. The company’s
profitability, as measured by its profitability ratios, is excellent, and will gradually
increase over the next four years.

B. Think of any business name enough to capture many customers.

Ans. Take-Out Pizza in your Area

Module 8
Questions to Answer:
1. Why is selecting a location an important business decision?
Ans. Selecting a location is an important business decision because it plays a big part
of the business. Location always plays a huge role in attracting and retaining the best
performance. It also helps to attract customers, attract the right sort of talent to make
the business a success. Lastly location also influence a business ability to market itself.

2. In Odiongan, give one specific example each of the following classification

of business location
a. Central Business District- Odiongan Public Market.
b. Shopping Center- RRJ Clothing Store
c. Free-standing location- Odiongan Night Market
Case Study:
Questions:
1. Which one is the best site for Marcelinos business? Why?
Ans. Site B because it would be the best site for the business the area which is
larger and its owned by his parents, it surrounded by lots of residential which is
good factor too. And its not far away in the national road as well the public
market.
2. What additional information would be useful before Marcelino makes a decision?
Ans. He must be sure to his business, he must analyse all the details regards in
planning his business all the factors must be consider in order to his business to
be successful.

Module 9
Activity:
Cite or give one example each of the types of advertising mentioned above.
 1. Retail Advertising- NESPRESSO- Happy Mother’s Day. 35% ALL MACHINES*
Shop Now! Ends 5/14, 2020.
2. Service Advertising- Professional “Cleaning Service”. Let Us Do The Dirty
Work. 30% off to our first 10 Customers. It may One Time; Weekly; or Monthly.
Give Us Call, We do it All. 143-7877.
3. Trade Advertising- Walmart- Take the PEPSI Challenge. PEPSI vs. PEPSI
NEXT. LIVE FOR NOW!
4. Industrial Advertising- QUICK. Usually Ships In1/2 The Lead Time. Horizontal
and Vertical Pumps. VERTIFLO PUMP COMPANY The Industrial Pump
Specialists. 34 Years 1979-2013.
5. Institutional Advertising- adidas “That Child could be the next Beckham”. 10%
proceeds from adidas performance merchandise goes to the South African
Charity Union.

Activity:
Explain the selling process. To further explain you have to cite/give a
certain product which you would sell using the steps mentioned above.
Ans. Let us assume a newly open yoga centre. The bakery owner will first search for
(1.) prospects who can afford the yoga fees session and are in need of accessing a
yoga facilities. The (2-3.) pre-approach and approach stages would be when the
owner of the yoga centre would market the brands through, brochures, pamphlets and
flyers. This would entice people to give a call and arrange session to visit the yoga
centre. Here the yoga centre amenities, facilities, instructors and etc would be shown,
which would be a part of the (4.) presentation and demonstration. The queries
regarding the fees, trainers, would be (5.) handling the objection of the prospect.
Once a person is satisfied, they would be (6.) closing the deal in the selling process.
(7.) Follow-up would be ensure that the customer keeps on attending the yoga session
in future as well.
 ROMBLON STATE UNIVERSITY
College of Business And Accountancy
Odiongan, Romblon

PORTFOLIO
IN
ENTREPRENEURIAL
MANAGEMENT
Submitted by:
Quenie R. De la Cruz
FM3 Blk 4

Submitted to:
Prof. Sisa F. Formento

October 20, 2020