Wilkerson - Case Study1 PDF
Wilkerson - Case Study1 PDF
Wilkerson - Case Study1 PDF
Although the process is same for all the 3 products, i.e, pumps, valves and Flow controllers, the
margin for all the products was different. Wilkerson was the market leader in pumps. Due to the
reduction in price of pumps due to competition, the gross margin was reduced to 19% from 35%.
There was so much variety in types of flow controllers and they are customized. There was very less
impact of competition on flow controllers and the gross margin went up to 40% from 35%. All the 3
products are also different in terms of labour and material costs, machine hours required, and the
manufacturing overhead costs
Activity based costing considers multiple cost drivers for each product whereas traditional costing
considers only a single cost driver
• General and Admin. Expenses are not considered while deciding the unit costs of the products
Activity based costing
Manufacturing Activities (Exhibit: 1) Cost drivers (Exhibit: 4)
Machine related expenses $ 3,36,000 Machine hours 11200
Setup labor $ 40,000 Production runs 160
Receiving and production control $ 1,80,000 Production runs 160
Engineering $ 1,00,000 Hours of engineering 1250
Packaging & shipping $ 1,50,000 Number of shipments 300