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    Mapa y Resumen de Ingles

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    luna
    1. The document outlines 8 steps to a successful marketing plan: explore, analyze, analyze competitors, analyze yourself, prepare a marketing plan, implement including contingency plans, follow-up, and explore other opportunities. 2. It also discusses the importance of studying customers, differentiating products from competitors, knowing which markets to compete in, and having short- and long-term strategies. 3. Finally, it lists factors small businesses should consider for market share forecasting including cost advantages, supply agreements, capital, projections, new products, volumes, marketing, potential advantages, and product analysis.

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    Mapa y Resumen de Ingles

    Uploaded by

    luna
    19 views3 pages
    1. The document outlines 8 steps to a successful marketing plan: explore, analyze, analyze competitors, analyze yourself, prepare a marketing plan, implement including contingency plans, follow-up, and explore other opportunities. 2. It also discusses the importance of studying customers, differentiating products from competitors, knowing which markets to compete in, and having short- and long-term strategies. 3. Finally, it lists factors small businesses should consider for market share forecasting including cost advantages, supply agreements, capital, projections, new products, volumes, marketing, potential advantages, and product analysis.

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    1. The document outlines 8 steps to a successful marketing plan: explore, analyze, analyze competitors, analyze yourself, prepare a marketing plan, implement including contingency plans, follow-up, and explore other opportunities. 2. It also discusses the importance of studying customers, differentiating products from competitors, knowing which markets to compete in, and having short- and long-term strategies. 3. Finally, it lists factors small businesses should consider for market share forecasting including cost advantages, supply agreements, capital, projections, new products, volumes, marketing, potential advantages, and product analysis.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    19 views3 pages

    Mapa y Resumen de Ingles

    Uploaded by

    luna
    1. The document outlines 8 steps to a successful marketing plan: explore, analyze, analyze competitors, analyze yourself, prepare a marketing plan, implement including contingency plans, follow-up, and explore other opportunities. 2. It also discusses the importance of studying customers, differentiating products from competitors, knowing which markets to compete in, and having short- and long-term strategies. 3. Finally, it lists factors small businesses should consider for market share forecasting including cost advantages, supply agreements, capital, projections, new products, volumes, marketing, potential advantages, and product analysis.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    SUMMARY DIAGNOSTIC USE

    APPRENTICE:

    YURIS PAULINA RAMOS VILLALBA

    INSTRUCTOR:

    JEIMMY QUIMBAYO MARTINEZ

    SUBJECT:

    ENGLISH

    INTERNATIONAL NEGOTIATION

    SENA GIRARDOT

    18/11/2020

    SAN ANDRÉS DE SOTAVENTO CORDOBA


    8 STEPS TO A SUCCESSFUL MARKETING PLAN

    For each marketing specialist to be successful becomes a priority in their life, but if
    they want to be successful they must use tools such as communication,
    information and the collection of the same, combining each one of these achieves
    success each.

    1- Explore: refers to the first stage of marketing where ideas are born and trends
    and technological advances are explored to achieve good planning.

    2- analysis: refers to the study that must be carried out of the clients since these
    are the ones who can give us the best answers regarding our products and how to
    improve them not listening or paying attention to our clients is the worst mistake
    will lead us to failure.

    3- Analyze your competitor: here we see that we must study the products of the
    competitors and that makes them so attractive to customers after they create the
    product offering characteristics that differentiate them from the other so as not to
    be more of the same with this it will be possible to know in what market are we.

    4- Analyze yourself: at this point you should know what accounts to compete in
    the market and the strategies to use in it.

    5- Prepare your marketing plan: to prepare this plan you need data, formulas
    and a strategy to implement it, short and long term strategies are also decided.

    6- implement: each marketing plan must have second options this is called a contingency
    plan this is done in case the first idea does not work

    7- follow-up: with the follow-up we can know the behavior of the clients, it does not
    have to be complicated, if on the contrary it is as easy as possible

    8- Explore other opportunities: we must not always show the client the same products
    we must be able to transform each one of them and place that point that makes us
    different.

    Finally, if we follow each of these steps, we will achieve success in our corporate
    marketing, since each one of them shows the steps to follow and the different
    strategies to use to have the advantage over our competitors and make the
    products mark a innovative trend in the market which would generate desire for the
    company
    Market share forecasting council for small
    businesses

    Are

    Evalúate the business Determine current Current market share


    business

    This Consists in
    For

    Is calculated with
    consumption within the dividing the current
    market Knowing how to business by the size of
    quantify your business the market
    is more complicated
    than you think
    Measuring

    NOW
    is better
    units acquired by
    customer
    it is better to know how
    to know how much much customers
    customers consume consume per year
    per year

    BUT

    all of the above takes there are sources of


    us to the following information that help us as
    trading magazines,
    publications, the internet or
    customers

    What companies must


    do to be successful
    with their market
    projection
     cost advantages
     contractual supply agreements with customers
     capitalize
     projections
     new products
     product volumes
     marketing approaches
     potential advantages
     product analysis

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