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Declaration: Bharti Airtel Ltd. Being Submitted To The Partial Fulfillment of Business

This document contains declarations, acknowledgements, and information about Bharti Airtel Services. It discusses Shailendra Kumar Prajapati submitting a summer training report for Bharti Airtel as part of his studies. It also acknowledges the support received from Bharti Airtel and educational institutions. Additionally, it provides details about Bharti Airtel Services, including its vision, services offered, and history in the telecommunications sector in India.

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0% found this document useful (0 votes)

647 views

Declaration: Bharti Airtel Ltd. Being Submitted To The Partial Fulfillment of Business

Uploaded by

Kuldeep Gupta

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Download as DOCX, PDF, TXT or read online on Scribd

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Bharti Airtel Services

DECLARATION

I, herby declared to the best of my knowledge and belief that the

summer training report entitled as “Corporate Sales & Feedback” for
Bharti Airtel Ltd. being submitted to the partial fulfillment of Business
School of Delhi, has not substantially the same one, which has already
been submitted for Post Graduate Diploma in Management of any
other academic qualification at any other university or examination in
India.

I, Shailendra Kumar Prajapati hereby declare that all this work

purely done by myself on a primary data and it is totally free from any
biasness to any individual or any group of people.

(Shailendra Kumar Prajapati )

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India
Bharti Airtel Services

ACKNOWLEDGEMENT

‘Acknowledgement is an art, one can write glib stanzas

without meaning a word on the other hand one
can make a simple expression of gratitude.’

Industrial training is an integral part of any post graduate diploma program

and for that purpose I had joined a company what else can be as good as Bharti
Airtel Ltd, India’s premier telecommunication enabling company .

I take the opportunity to express my gratitude to all of them who in some or

other way helped me to accomplish this challenging project in Bharti Airtel Ltd .
No amount of written expression is sufficient to show this my deepest sense of
gratitude to them.

I thank my Institute who has given me an opportunity to show my skills. I also

thank all my nearer and dearer ones without whose support this project would not
been possible.

I would like to thank Elevate Marketing Pvt. Ltd , which allow me to do this
project in Bharti Airtel Ltd .

I am very thankful to external guide Mr. Monaj Kumar Sharma (Team

Leader and Mr. Rahul Sharam (Asst. Manager) Bharti Airtel Ltd. NRD HUB
Neta jee Subhash Place Pitampura Delhi .

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Bharti Airtel Services

I am deeply grateful to Prof. Yashpal Roop Kaur, Prof Rajesh Kumar &
Prof Yogendra, Faculty (Department of Business Management), Business
School Of Delhi, Gr. Noida for their everlasting support and guidance on the
ground of which I have acquired a new field of knowledge. The course structure
created for this curriculum has benefited with the inclusion of recent development
in the organizational and managerial aspects.

I am thankful to all the member of Bharti Airtel Ltd. which has given me
valuable information in the part of my project.

Above all I would like to thank all contacted persons of firm who took out
valuable time to answer my queries and gave me full information related to my
project.
I extend my sincere gratitude towards my parents, who have always
encouraged me and gave suggestions as how to work on project. They always
stand by me in solving all my queries. Their support has always motivated me.
Above all it gives me immense pleasure to thank authors of various books who
indirectly helped me in gaining knowledge about insurance industry.

(Shailendra kumar Prajapati )

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India
Bharti Airtel Services

COMPANY CERTIFICATE

TO WHOM IT MAY CONCERN…..

This is to certify that Shailendra kumar Prajapti, a student of “Business

School of Delhi” undertook a project on “Corporate Selling And Feedback For
Airtel” at Bharti Airtel Ltd.

Mr. Shailendra Kumar Prajapati has successfully completed the project under
the guidance of Mr. Monaj Kumar Sharma (Team Leader). He is sincere and
hard working student with pleasant manners.

We wish all success in him future endeavors.

Signature with date

(Name)
(Designation)
(Company Name)

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India
Bharti Airtel Services

Bharti Tele-Ventures
Bharti Tele-Ventures is one of India's leading private sector providers of
telecommunications services based on an aggregate of 28,692627 customers as on
September 30, 2006, consisting of 27,061,349 GSM mobile and 1,631,278
broadband & telephone customers

The businesses at Bharti Tele-Ventures have been structured into three individual
strategic units (SBU’s) –
1) Mobile Services
2) Broadband And Telephone Services (B&T)
3) Enterprise Services
The Mobile services group provides GSM mobile services across India in 23
telecom circles, while B&T business group provides broadband & telephone
services in 94 cities. The Enterprise Services group has two sub-units – carriers
(long distance services) and services top corporates. All these services are
provided under the Airtel brand.

Bharti Enterprises has been at the forefront of technology and has revolutionized
telecommunications with its world class products and services. Established in
1976, Bharti has been a pioneering force in the telecom sector with many firsts and
innovations to its credit.

Bharti provides a range of telecom services, which include Cellular, Basic,

Internet and recently introduced National Long Distance. Bharti also manufactures
and exports telephone terminals and cordless phones. Apart from being the largest
manufacturer of telephone instruments in India, it is also the first company to
export its products to the USA.

Bharti is the leading cellular service provider, with a footprint in 16 states covering
all four metros. It has over 12 million satisfied customers

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India
Bharti Airtel Services

Bharti Enterprises has successfully focused its strategy on telecom while

straddling diverse fields of business. From the creation of 'Airtel', one of India's
finest brands, to becoming the largest manufacturer and exporter of world class
telecom terminals under its 'Beetel' brand, Bharti has created a significant
position for itself in the global telecommunications sector. Bharti Tele-Ventures is
today acknowledged as one of India's finest companies, and its flagship brand
'Airtel', has over 12 million customers across the length and breadth of India.
While a joint venture with TeleTech Inc., USA marked Bharti’s successful foray
into the Customer Management Services business, Bharti Enterprises’ dynamic
diversification has continued with the company venturing into telecom software
development. Recently, Bharti has successfully launched an international venture
with EL Rothschild Group owned ELRO Holdings India Ltd., to export fresh Agri
products exclusively to markets in Europe and USA

"What other operators have achieved in one to two years, Bharti has done in just over a month. In July
2002, one out of every two people buying a mobile across India chose AirTel. We are truly proud to be
spearheading the mobile revolution in the country."

- Sunil Bharti Mittal, Chairman, Bharti Tele-Ventures in 2002

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Bharti Airtel Services

Vision

BY 2010 AIRTEL WILL BE THE MOST ADMIRED BRAND IN

INDIA:

 LOVED BY MORE CUSTOMERS.

 TARGETED BY TOP TALENT.

 BENCHMARKED BY MORE BUSINESS.

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India
Bharti Airtel Services

AIRTEL
Airtel comes to you from Bharti Tele-Ventures Limited - a part of the biggest
private integrated telecom conglomerate, Bharti Enterprises. A consortium of
giants in the telecommunication business. In it's six years of pursuit of greater
customer satisfaction, Airtel has redefined the business through marketing
innovations, continuous technological up gradation of the network, introduction
of new generation value added services and the highest standard of customer
care.

Bharti is the leading cellular service provider, with an all India footprint covering
all 23 telecom circles of the country. It has over 12 million satisfied customers.

Cellular telephony was introduced in India during the early 1990s. At that time,
there were only two major private players, Bharti (Airtel) and Essar (Essar) and
both these companies offered only post-paid services. Initially, the cellular
services market registered limited growth.

Moreover, these services were mostly restricted to the metros. Other factors such
as lack of awareness among people, lack of infrastructural facilities, low standard
of living, and government regulations were also responsible for the slow growth
of cellular phone services in India.

Although the cellular services market in India grew during the late 1990s (as the
number of players increased and tariffs and handset prices came down
significantly) the growth was rather marginal. This was because the cellular
service providers offered only post-paid cellular services, which were still
perceived to be very costly as compared to landline communications.

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India
Bharti Airtel Services

Following this realization, the major cellular service providers in India, launched
pre-paid cellular services in the late 1990s. The main purpose of these services
was to target customers from all sections of society (unlike post-paid services,
which were targeted only at the premium segment).

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India
Bharti Airtel Services

Bharti’s Mission

To be globally admired for telecom services that delight

customers.

We will meet global standards for telecom services that delight customers
through:

• Customer Service Focus

• Empowered Employees

• Cost Efficiency

• Unified Messaging Solutions

• Innovative products and services

• Error- free service delivery

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India
Bharti Airtel Services

Board of Directors
The Board of Directors of the Company has an optimum mix of Executive and Non-Executive
Directors, which consists of three Executive and fifteen Non-Executive Directors.

The Chairman and Managing Director, Mr. Sunil Bharti Mittal, is an Executive Director and the
number of Independent Directors on the Board is 50% of the total Board strength. The
independence of a Director is determined on the basis that such director does not have any
material pecuniary relationship with the Company, its promoters or its management, which
may affect the independence of the judgment of a Director.

The Board members possess requisite skills, experience and expertise required to take
decisions, which are in the best interest of the Company.

The composition of the Board is as under:

 Sunil Bharti Mittal

 Rajan Bharti Mittal
 Akhil Gupta
 Rakesh Bharti Mittal
 Chua Sock Koong
 N. Kumar
 Kurt Hellstorm
 Donald Cameron
 Paul O’Sullivan
 Professor V.S. Raju
 Pulak Chandan Prasad
 Bashir Abdullah Currimjee
 Gavin Darby
 Syeda Imam
 Ajay Lal
 York Chye Chang
 Paul Donovan
 Arun Bharat Ram

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India
Bharti Airtel Services

Corporate structure

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India
Bharti Airtel Services

ACHIEVEMENTS
First to launch Cellular service on November 1995.

First operator to revolutionaries the concept of retailing with the inauguration

of AirTel Connect (exclusive showrooms) in 1995.

First to introduce push button phone in India.

First to expand it's network with the installation for second mobile switching
center in April, 1997 and the first to introduce the Intelligent Network Platform
First to provide Roaming to its subscribers by forming an association called
World 1 Network.

First to provide roaming facility in USA. Enjoy the mobile roaming across 38
partner networks & above 700 cities Moreover roam across international
destinations in 119 countries including USA, Canada, UK etc with 284 partner
networks.

BHARTI announces aggrement with VODAFONE marking the entry of the

World's Largest Telecom Operator into India

Bharti Enterprises and AXA Asia Pacific Holdings Limited announce

Partnership for a life insurance joint venture in India

Airtel Launches future factory - Centres of Innovation to Incubate Pioneering

Mobile Applications

16 states, 600 million people. Only India's leading mobile service offers you the
truly 'freedom-packed' Prepaid!

It is also the first company to export its products to the USA.

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India
Bharti Airtel Services

BHARTI announces agreement with VODAFONE

marking the entry of the World's Largest Telecom
Operator into India

Vodafone to invest approximately Rs. 6,700 crores (approx. USD 1.5 bn.)
to acquire around 10% in Bharti Tele-Ventures Ltd.
Bharti Enterprises, SingTel and Vodafone to take Bharti Tele-Ventures Ltd.
to unassailable leadership position in India
The largest single foreign investment ever in the history of India
The largest investment in the Indian telecom sector
Bharti establishes its supremacy in the Indian telecom market, having
attracted Asia’s best – SingTel, and now world’s best – Vodafone.
Bharti set to gain global leadership in the telecom sector
Bharti Enterprises continues to hold shareholding and management
control in Bharti Tele-Ventures.

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India
Bharti Airtel Services

Awards for the year 2006-2007

BHARTI AIRTEL DRAWS TOP HONORS AT THE MIS ASIA IT EXCELLENCE
AWARDS 2006

BHARTI AIRTEL AMONG THE TOP 10 BEST PERFORMING COMPANIES IN

THE WORLD ACCORDING TO BUSINESSWEEK IT 100 LIST.

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Bharti Airtel Services

SUNIL BHARTI MITTAL IS THE “CEO OF THE YEAR” AT THE FROST AND
SULLIVAN ASIA PACIFIC AWARDS 2006 AND BHARTI AIRTEL BAGS
“WIRELESS SERVICE PROVIDER OF THE YEAR” AND “COMPETITVE
SERVICE PROVIDER OF THE YEAR”.

BHARTI TELE-VENTURES IS THE “BEST INDIAN CARRIER” AT THE

TELECOM ASIA AWARDS 2006.

AirTel: Appropriating the value of 'expression'

Over the last couple of years, the market has grown considerably, with deeper
penetration and wider usage of voice and data services, accompanied by much
higher competitive intensity," Atul Bindal, chief marketing officer, Bharti
TeleVentures, expands on this. "In this context, differentiating merely on network,
coverage and SMS is just not enough. You need to go beyond all the rational
identifiers - which are prerequisites in any case - and connect at a deeper level.
We needed a strong differentiator in an increasingly commoditized and crowded
market. We found this differentiator in a core human truth that defines our
category - which is that there are moments when you need to make your point,
when you need to be heard. Expressing and communicating are perhaps two of
the most basic emotions. AirTel enables you to make your point in the most
expressive way, anytime, anywhere. The campaign is towards owning this
through 'Express yourself.' We believe 'Express yourself' allows us to connect at

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India
Bharti Airtel Services

a deeper level and create a long-term platform for the brand."

For AirTel, the challenge also lay in presenting a unified 'face' to the consumer.
This assumes significance when viewed in the light of the company's pre- and
post-paid communication, which, in the past, had been treated very differently.
Brand image, as a result, was being driven in two different dimensions. "Brand
AirTel is a category leader straddling completely different market segments such
as consumer, business and corporate, as well as different voice, data and
payment platforms," says Bindal. "'Express yourself' enables the brand to unify
and connect across the entire base of our existing and prospective customers."

One of the most obvious benefits of owning a property such as 'candid

expression' (and 'Express yourself') is the expansive nature of the thought. "The
moment you have as broad a canvas as 'Express yourself', it becomes easy for
anyone working on the brand to come up with new ideas and executions. That's
what makes a good campaign idea," observes Rediff's Prashant Godbole, who,
along with creative partner Zarvan Patel, conceived the campaign. This is just the
proverbial tip of the iceberg, Patel adds. "We will be taking the idea forward in
many different ways in the forthcoming work," he informs. Patel also credits his
creative team for "fleshing out the idea".

In October 2002, Magic led the market, with 30% of the market share. Bharti
claimed that its strategies were one of the most ambitious experiments ever in the

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India
Bharti Airtel Services

Indian pre-paid cellular telephony market. However, given the increasing

competitive pressure, doubts were being expressed regarding the ability of Bharti's
marketing initiatives to help Magic retain its 'Magic' in the future.

AIRTEL BROADBAND
Bharti Televentures is the fixed line operator business of Airtel. In the recent
branding exercise, all the services have been offered under the Airtel brand. Data is
the next driver for growth. This is clear to the operators who have belatedly
realized the implications for having a pie in all the segments of
telecommunications. Hence Bharti ventured in the broadband market.

However, the main contention in the broadband market is the price offering which
includes the bandwidth costs as well as the cost of laying down the copper wire.
Typically, in the mentality of the profit making exercise, Airtel has so far focused
only in those areas where it perceives that a huge market is present. However, I
still hold that their thrust should be in smaller towns and cities where BSNL would
ultimately usurp their potential customer base. It seems that their fancily paid
MBAs haven’t really understood the success of BSNL who focused on the B and C
class cities where it has drawn unparalleled support despite the lousy customer
experiences. This is because of the absence of any other operator.

The current offerings by Airtel does not really enthuse a potential customer who is
looking at sustained data transfer. It is the classic case of having something better
than nothing.

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India
Bharti Airtel Services

Add to the lousy customer care that Airtel is slowly perfecting, it is staffed with
people who usually land up in their jobs with little idea of their job profile. The so-
called Tech engineers have often been unable to help a customer who is facing
issues with the connectivity. I have read first person accounts for the same.

AIRTEL’s ENTERPRISE SERVICES

The company is a part of Bharti Enterprises, and is India's leading provider of
telecommunications services. The businesses at Bharti Airtel have been structured
into three individual strategic business units (SBU’s) - mobile services, broadband
& telephone services (B&T) & enterprise services. The mobile services group
provides GSM mobile services across India in 23 telecom circles, while the B&T
business group provides broadband & telephone services in 90 cities. The
Enterprise services group has two sub-units - carriers (long distance services) and
services to corporates. All these services are provided under the Airtel brand.

Our Services:

 Voice Services

 Mobile Services

 Satellite Services

 Managed Data and Internet Services

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Bharti Airtel Services

 Managed e-Data Services

AirTel launches VQE (Voice Quality Enhancer)

for the first time in Kolkata.
Introducing VQE (Voice Quality Enhancer) for the first time in Kolkata. VQE is a
revolutionary new system that spectrally reduces background noise. It eliminates
acoustic echo, adjusts speech levels in both directions and does away with low or
distorted speech so that every word of your's can be heard clearly, wherever you
may be speaking from.

The VQE technology has been sourced from Tellabs of USA, world leaders in
Voice Quality technology. Some of the prominent GSM operators using Tellabs
solution in the world are SingTel, Bell South, Telstra, BT Cell etc. The Tellabs
noise reduction technology removes high background noise from the wireless side
of the call thus delivering near wireline clear call quality
on mobile phones. The Tellabs 3000 series of voice-quality enhancement echo

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India
Bharti Airtel Services

technology also eliminates the complexity of acoustic echo generated by digital

mobiles and hands free kits.

So go ahead. Express yourself and feel the difference on Kolkata's only Non-Stop
2.5G Network

PREPAID POSTPAID
TYPE OF
SERVICE NAME DESCRIPTION CHARGES CHARGES
SERVICE
(Rs.) (Rs.)

Calling Line Automatic only Displays the callers number

Identification for new on your mobile phone Rs. 25
Presentation (CLIP) acquisitions screen

Users can call to get certain

information and service.
Automatic only For instance, Dial 604 for
Rs. 2.40 per
Dial-a-service for new Infotel, Dial 131 for Railway Rs. 2 per minute
minute
acquisitions info. These call numbers
are available in the phone
book

Automatic only download exclusive

Per content Per content
WAP for new contents from Airtel's WAP
download download
acquisitions site

Access internet on the

Automatic only GPRS Charges -
move and download GPRS Charges -
GPRS & Masala for new Rs 600 per
exclusive contents from Rs 600 per month
acquisitions month
Airtel's WAP site

Users can call into this

Automatic only voice recognition service
646 Calling charges for new and listen to jokes, movie Rs. 6 per minutes Rs. 6 per minutes
acquisitions gossips, download
ringtones etc

VAS SMS Charges Automatic only Content offered by media Rs. 3 per
for new companies like Indiatimes,
acquisitions Rediff, Yahoo fall into this

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India
Bharti Airtel Services

Bharti Airtel is amongst India’s Most Admired Knowledge enterprises in 2006.

Sunil Bharti Mittal receives ‘The Honorary Fellowship’ from IETE.

Notice of postal ballot for seeking consent of the shareholders on scheme of

amalgamation of Satcom Broadband Equipments Limited and Bharti
Broadband Limited with Bharti Airtel Limited.

Bharti Airtel to Observe Silent period from October 1, 2006.

PROMOTIONAL STRATEGY

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Bharti Airtel Services

After the liberalization of the Indian Telecom Sector in 1994, the Indian cellular market
witnessed a surge in cellular services. By 2005, there were a total of 12 players in the market
with the five major players being Bharti Tele-Ventures Limited (Bharti), Bharat Sanchar Nigam
Limited (BSNL), Hutchinson-Essar limited (Hutch), Idea Cellular limited (Idea) and Reliance
India Mobile (RIM) (Refer Exhibit I).

All the players except RIM offered services based on the Global System for Mobile (GSM)
technology. RIM provided services based on Code Division Multiple Access (CDMA) technology
as well as GSM.

As competition in the telecom arena intensified, service providers took new initiatives to woo
customers. Prominent among these were - celebrity endorsements, loyalty rewards, discount
coupons, business solutions and talk time schemes. The most important consumer segments in
the cellular industry were the youth segment and the business class segment. The youth
segment was the largest and fastest growing segment and was therefore targeted most heavily
by cellular service providers.

Bharti Tele-Ventures adopted celebrity endorsement as its chief promotional strategy. By 2004 it
emerged the unprecedented leader commanding the largest market share in the cellular service
market. (Refer Exhibit II). Hutch implemented the celebrity endorsement strategy partially,
relying primarily on its creative advertising for the promotion of its brand. BSNL, on the other
hand, attracted the consumer through its low cost schemes. Being a state owned player, BSNL
could cover rural areas, and this helped it increase its subscriber base. Reliance was another
player that cashed on its innovative promotional strategies, which included celebrity
endorsements and attractive talk time schemes. Idea, relied heavily on its creative media
advertising sans celebrities.

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India
Bharti Airtel Services

RAHMAN TUNE CROSSES AIRTEL’S

EXCLUSIVITY BARRIER

October 04, 2002

Cellular service provider AirTel seems to have hit the right note with its new
commercial starring musician A R Rahman. The commercial which is currently on
air has a beat which also doubles up as a ringtone which is ostensibly available
only to AirTel users. But the interesting part is that the ringtone is being flaunted
not just by AirTel customers but by customers of rival service providers like BPL,
Orange and Dolphin as well!

“We did expect the tune to catch up but this has really exceeded our expectations,”
admits Bharti Cellular’s chief marketing officer (western region) Pratik Pota.
Overall, he explains, it is a great advertising product for AirTel and works like a
“walking, talking brand ambassador.”

The ringtone which is also the jingle for AirTel’s TV commercial, is proving to be
a potent advertising tool for the company. It is not very clear what this means for
the other cellular operators. Cellular users have been “forwarding” the tune to one
another, which according to Mr Pota, has given AirTel a chance to enter the “mind
of the user” irrespective of which service he opts for.

“It gives the user a chance to go back to the AirTel product and acts as a strong
reminder medium,” he explains. Marketing professionals like Samsika Marketing
Consultants’ managing director Jagdeep Kapoor point to the usage of an “audio
celebrity” as something that is significant.

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Bharti Airtel Services

“The normal practice is to opt for film stars and sportsmen rather than an audio
personality” he says.

Rivals, though seemingly unfazed by the phenomenon, seem to be doing their own
homework on this brand of advertising. While none of them commented on
AirTel’s strategy and its impact on their own subscriber base, one advertising
professional working with a rival service provider opines that the tune is
“transient” and not likely to have any long term impact as a brand building tool.

Being the latest entrant in the Mumbai circle, AirTel has had to find ways of
cutting through the clutter.

Says Mr Kapoor,” AirTel will have try to find ways to attract new customers and
convert the existing ones.” Explaining that the usage of an audio celebrity was
more “strategic than tactical”, he adds that non-AirTel users will have the AirTel
“brand experience” inspite of not using the service.

While Mr Pota highlights the fact that the usage of the tune by other operators
means “free advertising” for AirTel and the users having a positive disposition
towards the product, the nature of reaction from competition remains unclear.

“Competition will not do well to adopt a knee jerk reaction and will have to come
out with advertising that is well thought out” explains Mr Kapoor. He anticipates a
situation where the new entrant (AirTel) will continue to be more aggressive.

Regd. Office: Aravali Crescennt, 1, Nelson Mandela Road. Vasant Kunj, Phase II, New Delhi-1100770, India
Bharti Airtel Services

TENDULKAR & SHAHRUKH.

Both Tendulkar and King Khan already share the frame for soft drinks major
PepsiCo India. Tendulkar is not the first cricketer to endorse Bharti’s Airtel brand.
Indian captain Saurav Ganguly had done so when Airtel launched its service in the
eastern metropolis of Kolkata in 2001.
Though company executives were mum on the value of the Tendulkar deal, those
in the advertising fraternity peg the signing rate for the three-year deal anywhere
between Rs 8 crore and Rs 10 crore.
Both Sachin and Shah Rukh are two of the most sought after celeb endorsers in
the country, with the former edging out the latter in the celeb endorsement race.
The Master Blaster’s portfolio includes brands like Colgate Pamolive, ESPN-STAR
Sports, Pepsi, MRF, Boost, TVS, Palio, Visa, Adiddas and Britannia. The leading
brands endorsed by Khan include Hyundai, Pepsi, Airtel, Tag Huer, Clinic All Clear,
Bagpiper and Videocon, among others.
According to company executives, the idea of roping in Tendulkar is in line with
the group’s strategy to connect to the mass market through celeb endorsers from
movies, cricket and music. “For mass connect, Shah Rukh and Sachin are the best
bet as brand endorsers,” says a senior company executive. Bharti plans to launch
a multimedia campaign targetting its service at the mass market.

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Bharti Airtel Services

OBJECTIVE

The objective of my project report is to study the advertising strategy of

AIRTEL Cellular service and its effect on mobile users existing and who are

going to use mobile service in future. In other words, my aim is to study the

Advertising Effectiveness of AIRTEL Cellular service.

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DATA SOURCES

Data is collected from both the Primary sources i.e. questionnaire and also

from Secondary sources.

Primary sources:

The primary source of data collection is through questionnaire. The

questionnaires are distributed among 35 peoples and their view is recorded

and used in analyzing the data

Secondary sources :

The secondary sources includes online sites, newspapers and templates from

AIRTEL distributions centers and AIRTEL Customer Care.

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Sample of proposal of ISDN line

PRI Line (Primary Rate Interface)

PROPOSAL

FOR
BLS Travel & Logistic pvt. Ltd

BROADBAND & TELEPHONE SERVICES

NEW DELHI

24 HOURS CUSTOMER CARE 44441250

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Bharti Airtel Services

Sub: Proposal

Dear Sir
Mr. Rajat
As per our discursion we are sending you the following option for your Telecommunication Solution.
Details attached, please find the following documents for your kind perusal:-

 Write up on Bharti profile

 PRI Benefits & Commercials.
 PSTN Benefits & Commercials
 Comparison of ISDN Vs. PSTN
 Value Add Services
 ISDN - PRI Tariff
 PSTN Tariff

If you have any further query, and need any clarifications feel free to contact me or Email me.

Thanking your & assuring you best of our services and support at all times.

Thanking you
With regards
For Bharti Airtel Limited
Shailendra kumar Prajapati
Territory Sales Manager
Mobile : +91-11-9958253404

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Bharti Airtel Services

BHARTI ENTERPRISES

Bharti Enterprises, India's only integrated telecom service Company, has been at the
forefront of technology and has revolutionized telecommunications with its world-class
products and services. Established in 1985, Bharti has been a pioneering force in the
telecom sector with many firsts and innovations to its credit. Bharti has today many
joint ventures with telecom leaders like SingTel, Singapore; E.M.Warburg Pincus, USA;
New York Life International, USA; AIF Funds Management Ltd., Mauritius; and
International Finance Corporation, USA.

Bharti has many firsts to its credit, ranging from being the first cellular service in
Delhi, first private basic telephone service provider in the country, first Indian
company to provide comprehensive telecom services outside India (Seychelles), fastest
growing VSAT company in India, and first multi-location Internet Service Provider. Its
existing services sector businesses include mobile operations in Delhi, Kolkata,
Karnataka, Andhra Pradesh, Chennai and Himachal Pradesh. In addition, it has a
fixed line operation in the states of Madhya Pradesh, Haryana, Delhi and shortly
launched services in Tamilandu and Karnataka, A nationwide broadband networks
and also in the long distance services business.

Bharti is implementing a submarine cable project connecting Chennai & Mumbai with
Singapore for providing international bandwidth and ILD services through an 11,800
Km, 8.4 TBPS fiber cable. along with SingTel as a partner.

Bharti's vision is to develop a well-defined strategic roadmap to create a large

nationwide footprint and provide an integrated array of cost-efficient, competitive
telecom services. National Long Distance (NLD) services will be available initially in 75
major cities and progressively extended to over 200 cities by March 2003. NLD has
plans of laying 35,000 Kms of fiber across the length and breadth of India. The
network will be based on multi-technology (TDM+ATM+IP) with gigabit capacity ( 40
GBPS capacity on DWDM & SDH platforms). Bharti Enterprises also manufactures
and exports telephone terminals and cordless phones. Apart from being the largest

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manufacturer of telephone instruments, it is also the first telecom company to export

its products to the USA.

Bharti Enterprises is today recognized as a true infrastructure builder. Bharti was

recently awarded the first National Infrastructure Development Finance Corporation
(IDFC) award for "Excellence in Infrastructure - 2000".

BHARTI AIRTEL LIMITED-DELHI CIRCLE

Bharti Airtel Ltd (BAL) – Delhi, a licensee to provide fixed line telephone services for
voice & data applications. BAL – Delhi is the group company of Bharti Enterprises, an
integrated telecommunications group.

BIL networks are enabled by latest technology in

Switching,
Transmission and transport,
Local Access &
Billing System. The State of the Art Digital switch (Siemens) uses the most advanced
signaling protocol for faster connectivity. These switches are equipped for 10,000 lines
capacity, upgradeable to 100,000 facilitating for IN and DSL services and is capable to
support Network Management System.

BAL networks local access is on Fiber or Copper, planned on Optimum lead length for
Voice & Data applications and on business criticality. BAL’s Customer Care has a
trained & dedicated team of customer relationship executives. The Query Resolution
Cell, Call Center &
Care Touch Center is accessible 24 Hrs x 365 days. The services delivered would be
highly personalized under a single window system for all queries, requests and
complaints.
BAL has rich experience in executing solutions, using state-of-the-art technology
platforms and environments. BAL‘s responsibilities span across the full-life cycle of the
projects, including providing technical and business consulting, implementation, etc.

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BAL’s success is attributed to its commitment to quality. All activities and procedures
are designed to adhere to the spirit and guidelines of the IQL System.

PROPOSAL FOR PRI (30 DIGITAL LINES)

Features of the PRI connection

ISDN PRI Connection (30 B +2 D)

 20 channels @ 64 kbps each

 2 D channel @ 64 kbps for handshaking
 Voice, data and video communication
 Fast Throughput and High Speed communication
 Easy Manageability
 Internet, Video and clear voice on same protocol
 100 to 200 Direct or DID nos. for Direct calls Inwards
o with Value Added features like Caller ID,
o Caller ID with name, Caller ID on call waiting and
o Missed calls
 External Call Diversion of your direct nos.
 Commercial savings
 Fast Internet connection @ 128 kbps thru LAN SERVER
 Real Time Video Conferencing @ 384 kbps
 10 times faster fax transmission using ISDN G4 FAX
HDSL (Transmission Equipment) - A pair of 2 Mbps modems required for bandwidth management on
copper.

Benefits of PRI connection

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 A cost saving proposition for the organisation. Zero entry cost for these services and usage
based discounts for the organisation.
 STD/ISD facility can be provided /withdrawn on each extension as per the requirement of the
organisation.
 No requirement of additional bookings of telephone lines for the new joiners.

Benefits of the PRI solution:

1. PRI line offers digital signaling till the customer's premises as against in the case of analog
signal wherein the signal gets digital only at the service provider's premise. I.e. the entire last mile
connectivity offers digital signaling through PRI connectivity.

2. Phone Tapping in ISDN PRI is not possible at any point. Neither at the exchange level or the local
DP level.

The digital signal offers the following benefits:

 The call completion is improved as the signaling happens through D-Channel till the PBX.

 The sound quality is also improved as the digital signal is a better quality signal. The noise level
is reduced due to the binary signals.

3. The PRI line offers DID (Direct Inward Dialing) facility which carries the following benefits:

 There is no call waiting for an IVR / when the call is transferred through the operator

 Everyone gets a direct number at his/her desk.

 The CLI facility is activated on each extension. Moreover, the desired DID numbers appear on
the third party phones when called outside.

 There is a massive reduction of the traffic on the Epabx.

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4. PRI requires the termination of only one physical pair into the PBX which minimizes cross-talks and
cross-connections over the lines. Moreover, the faults can be traced easily due to this as there is an alarm
at the exchange the moment the line is faulty.

COMMERCIALS OF ISDN PRA:

Total Channels : 30

Total Bandwidth : 2 MB

Hardware Required: (Airtel)

Hardware Qty Amount (Rs.)

RAD HTU E1 Modems with G.703 port and 220 V as One 30,000/- + 12% Sales Tax
power supply**

RAD HTU E1 Modems with -48 V as the power One 30,000/- + 12% Sales Tax
supply **

PRI Card # N/A N/A

SPECIAL OFFER FOR –BLS Travel & Logistic.

Registration Charges Rs 45000 Waived Off

Installation Charges Rs 4500 Waived Off

Modem charges Rs 60000 Waived Off

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Bharti Airtel Services

Comparative Analysis - ISDN Vs PSTN

Particulars ISDN PRI (30) PSTN (30 lines)

1 Type Digital standard Analogue standard

2 Bandwidth available 2 mbps 9.6 kbps

3 Communication Channels 30 X 64 kbps 9.6 kbps - each line

4 Caller ID Built in To be applied for

compatible on ISDN based

5 Caller ID behind PBX PBX Not Compatible

compatible on ISDN based

6 Caller ID on call waiting PBX Not Available

compatible on ISDN based

7 Caller ID with name PBX Not Compatible behind PBX

On DID Nos. (on busy/no Rs 50/- per month (On

8 Call Diversion on external no answer) common board nos.)

9 Voice Clarity Digital standard Analogue standard

10 Throughput & Dialing Fast Average

11 Phone Tapping Not Possible Possible

12 Data Communication 2 mbps 9.6 kbps

13 Image/video transmission Possible not possible

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QSIG protocol - ISDN based

14 networking protocol compatible on ISDN not possible

15 Advice of Charge Built in on ISDN Not Available

Multiple Subscriber Numbers Up to 200 Direct nos. or DID

16 for DID nos. per PRI Different Nos. for each line

No charges from one MSN

17 Closed User Group to other Not Available

DDI for each MSN possible

18 Direct Dialing In (DDI) behind PBX Not Available

Auto Call Back on external

19 number if busy Possible Not Available

20 Line Hunting Default To be applied for

Reversal facility for exact call

21 billing behind PBX. Default To be applied for

Additional Facilities Available:

1. DID
2. Line hunting

Value plus Services:

Line Hunting / CLIP/ Call Waiting / Call Hold / Alarm call / Dynamic

# It is essential to have EPBAX compatible to PRI at your end.

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Value Added Services (VAS) -Airtel

I. Never Miss a call - List of Features

Call Forwarding

An incoming call will get forwarded to another Telephone Number specified by the subscriber.

Three variants are possible-

CFU - Call forward unconditional

CFB - Call forward busy

CFNR - Call forward no reply

Benefits

 Never miss any calls.

 Stay in touch with all your business contacts & loved ones all the time.

Call Waiting

Alerts the subscriber of another incoming call when already in conversation.

Benefits

 Never miss any calls.

 No disappointed customers.
 No engaged tone to people who may be trying to get in touch with subscriber.

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Parallel Ringing

This feature provides the user with the possibility to have incoming calls ringing simultaneously at the
originally called number and additionally at a second number.

The call may be answered at either directory number. After the call has been accepted at one of the
numbers, the call to other number is released.

The feature is subscriber controlled.

Voice Mail

The caller is able to leave a message for the subscriber, which can be retrieved from anywhere later.

Message will be stored in the VMS for 7 days

Three different variants are possible

Call Forwarding Unconditional to a Voice Mail Service (CFU-VMS)

No Reply to a Voice Mail Service (CFNR-VMS)

Busy to a Voice Mail Service (CFB-VMS)

Benefits

 No missed calls; can retrieve messages later at convenience in total secrecy.

 No need to invest in an Answering machine.
 Can call back to the caller based on the message.

Automatic Recall

Subscriber is enabled to automatically initiate a call that could not be set up by a caller. The feature code
enables the subscriber to recall the called party with the help of the recall number. (This is so only if the
called number is also from within the AIRTEL network)

Benefits

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 Not to miss the last call, if did not pick up the phone due to any reason

Hotline Delayed

This feature enables a user to reach a fixed destination (‘B’ party number) without actually dialing the
number.

Fixed destination calls with timeout (Delayed hot line) - Feature is both administrator / subscriber
controlled.

This feature is available to normal analog, ISDN and Centrex subscribers

Benefits

 Combination of Hotline and normal phone.

 Most frequently called number within an establishment maybe connected by hotline and spares
the trouble of dialing.

Explicit Call Transfer

The feature enables a subscriber to put a call on hold, dial a third party number, and have the two
parties connected together.

This third party transfer is possible once third party answers.

Benefits

 Secretary can transfer calls coming to one location to Businessman on the move when it is an
urgent call.
 Calls forwarded are in the control of a person instead of automatic.
 Can ensure quick transfer of communication

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II.Protect your Privacy - List of Features

Caller Line Identification

The feature provides the called subscriber identification of the party that is attempting to set up the
connection to him/her before accepting the call.

Displays the directory number of the calling party to the called subscriber.

Benefits

 Protection against undesired calls

 Know the caller before accepting the call.
 Avoid unnecessary calls.

Selective Ringing

Defined directory numbers can be assigned different ringing sequences. Up to 50 nos.

Benefits

 Distinguish between important & non-important calls.

Malicious Call Identification

Subscriber can identify malicious calls or nuisance calls by informing the Service Provider who will
monitor the calls and inform the subscriber.

Benefits

 Identify Crank Calls.

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 Useful when one does not have the CLIP facility but wants to identify the Directory number of
specified calls.

Do Not Disturb Service

This facility gives the subscriber the ability to divert incoming calls immediately or on no reply condition
to either

(i) A fixed announcement

(ii) To an announcement selected from a group of announcements.

Administrator can define a set of maximum 15 announcements and subscriber can have a choice to
select any of them.

Based on the conditions subscriber can select the appropriate announcement like – Out of station, busy
in meeting, would be available by 4 pm etc.

Benefits

 Busy Professionals may use this feature to make appropriate announcement to his/her callers.
 This will save the caller unnecessary effort in trying the number again and again in the
subscriber’s absence.
 For the subscriber , he can work undisturbed by the phone using this feature

Rejection of Forwarded Calls

This feature allows the subscriber to have automatically such calls rejected which are forwarded to his
number.

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The calling subscriber receives an announcement why his call is rejected.

Benefits

 In the event a subscriber has forgotten to de-activate the Call Forward feature, this may be of
help for the subscriber at the called number

Selective Call Forwarding

Feature by which only a white list of numbers specified by the customer will be forwarded to the desired
number

III. Power in Your Hands - Features

Remote Phone Management

This feature enables a subscriber to fully control supplementary services provided on the owner’s
telephone from a remote phone & from any place in the world using his OWN password.

It supports the following features: -

Call forwarding UNCONDITIONAL (CFU)

Call forwarding ON NO REPLY (CFNR)

Call forwarding ON BUSY (CFB)

Do not disturb (DND)

Dynamic locking of Local/ STD / ISD calls.

Absentee Subscriber.

Benefits

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 No worries about whether your phone is locked or whether the other features are activated or
not.
 Control your phone from another location.
 Forgotten to de-activate some features? Don’t worry! Call from any phone …Use a password to
activate or de-activate.
3 party Conferencing

This feature enables the subscriber to hold an existing connection while setting up another to a third
subscriber. With this feature it is possible to:

Switch between the first and second connection (hold for enquiry).

End one of the connections and retain the other.

Set up a common speech path between all three subscribers (three-way conversation.)

Feature is administrator controlled and available to normal analog, ISDN and Centrex subscribers.

Benefits

 Subscriber can speak simultaneously to 2 parties.

 Useful when an important discussion needs to have more than 2 people.
 Helps avoid repeating same messages to different people.

Multiple Subscriber Number

This feature makes it possible to assign up to four different directory numbers to a single line with
different ringing facility.

Feature is administrator controlled, including the ringing sequence, and available to normal analog, ISDN
and Centrex subscribers.

With different ringing sequence, the subscriber is able to distinguish who might be the calling party.

Benefits

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 Useful to indicate multiple lines to customers.

 Multiple numbers at a marginally higher cost than a single number.
 Different Categories of Callers can be given different numbers.

Multi Line Hunting Group

This feature performs an automatic search for a free line in an access line group for terminating traffic,
the lines being seized in a fixed order (hunt sequence).

The feature requires creation of PBX group and hunting sequence can be defined as fixed sequential,
random or uniform call distribution.

Benefits

 This feature can be useful in a set up where there are multiple phone lines and ensure that the
caller sets up a call for sure.

IV. General Convenience Features

Alarm Call Service

This feature allows a subscriber to have an alarm call made to his line at a time specified in advance.

Two possible variants are

Casual: Alarm call time can be set for within next 24 hours.

Regular: Alarm call time can be set, regularly at the same time on consecutive days. This may be either
for a specified or unspecified period. The time and duration have to indicate in advance by the user.

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Benefits

 This feature is useful as a reminder service for important engagements and as a regular alarm

Dynamic Lock

This facility allows subscriber to bar STD/ ISD /Local calls etc selectively under his own controlled
password.

By default, every subscriber is given 0000 as his password. But the subscriber is able to change his
keyword to’XXXX’ (any four digits).

Dynamic Lock registration is done by dialing 123* 0000* xxxx#, where 0000 is his default set password
and xxxx his new password.

Benefits

 With this feature , the customer can keep his phone secure .This way he ca also keep his bills
under check

Ring Back

With this feature, the subscriber can call a specified number and get a ring back when he places the
phone back on the cradle.

Benefits

 This feature helps in ensuring that a previous STD/ISD call has been terminated.
 It also enables him to check his line.

Call Completion Subscriber Busy

The Call Completion to Busy Subscribers (CCBS) feature gives the A-subscriber the option of obtaining
information from the exchange about when a busy B-subscriber becomes free and then having a
connection set up automatically to the previously busy B-subscriber

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Bharti Airtel Services

Benefits

No unnecessary attempts to dial to busy subscribers need to be made. The switch automatically redials
immediately after B-subscriber ends his previous call.

Proposal For ILL (Internet Leas Line Connection)

AIRTEL BUSINESS SERVICES

INTERNET LEASED LINE SERVICES
PROPOSAL

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PROPRIETARY AND CONFIDENTIAL

This document is a proprietary material of Bharti Airtel Ltd. prepared for its prospective Client. By having access to
this document you agree to maintain strict confidentiality regarding its content. Disclosure of the following
information to any person/ agency, whom Bharti Airtel Ltd. would deem to be its competitor, would be considered a
violation of confidentiality. Bharti Airtel Ltd. has the right to change the price offering at any point in time.

Document Identification Sheet

Client’s Name Mano Systems Pvt Ltd

Client’s Address New Delhi

Contact Person Mr . Shinil

Phone No.
Email Id [email protected]

Date of Submission of Proposal 05 july 2010

Name of Account Manager Shailendra Kumar Prajapati/9958253404

Region (Delhi/ GGN/ Noida/ RON) Delhi

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Bharti Airtel Services

Date: 08 December 2021

Guru Nanak College

Subject: Proposal for Internet Leased Line

Dear Mr. Harvinder

We thank you for giving Bharti Airtel Limited the opportunity to propose a solution for your
communications & business needs. After an in-depth analysis of your requirements, we have
prepared a comprehensive communications solution, tailor-made for your organization. We are
including a proposal for your consideration.

Our portfolio comprises of leading edge products and services. These form the building blocks of
the innovative solutions we construct. The solutions are aimed at putting your business@ease.
With us, you are assured of platinum-grade service, world-class network infrastructure, global
alliances and superior domain expertise.

Should you have any queries or require any clarifications on the enclosed proposal, please do
contact us.

We look forward to doing business with you!

Regards,

For Bharti Airtel Ltd.

Shailendra Kumar Prajapati

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Bharti Airtel Services

Territory Sales Manager

Mob: +91- 9958253404

TABLE OF CONTENT

 Introduction of Airtel Business Services

 Executive Summary
 The Client’s Requirements
 Proposed Solution
 Technology
o Technical Details.
o Key Deliverables
o Connectivity Diagram of the proposed solution.

 General Terms and Conditions

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Bharti Airtel Services

INTRODUCTION

About Bharti

Bharti Airtel Limited is India's leading provider of telecommunications services. The businesses at
Bharti Airtel have been structured into three main strategic business groups Mobile Services,
Broadband & Telephone Services and Enterprise Services.

Bharti Airtel Limited is one of India's leading private sector providers of telecommunications
services with a market share of all India wireless subscribers at 30%. The company is the only
operator to provide mobile services in all the 23 circles in India. The company also provides
telephone services and Internet access over DSL in 15 circles. The company complements its
mobile, broadband & telephone services with national and international long distance services.

The company also has a submarine cable landing station at Chennai (Network i2i), which
connects the submarine cable connecting Chennai and Singapore. The company is a key
consortium partner, which jointly owns and has developed the next generation undersea cable
system SMW-4.The SMW-4 (South East Asia, Middle East and Western Europe 4) is the new
undersea cable connecting the Pacific to the Atlantic, and has been built with 4th generation
Terabit DWDM technology. The company provides reliable end-to-end data and enterprise
services to the corporate customers by leveraging its nationwide fiber optic backbone, last mile
connectivity in fixed-line and mobile circles, VSATs, ISP and international bandwidth access
through the gateways and landing station.

Benefits of Partnering with Airtel Enterprise Services

Comprehensive Telecommunications Portfolio

Airtel Enterprise Services offers an end-to-end telecommunications solutions portfolio comprising
of Voice Services, Mobile Services, Satellite Services, Managed Data & Internet Services,
Managed e-Business Services and Managed Customized Integrated Solutions.

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World – class integrated infrastructure

It is the only company in India with end-to-end integrated infrastructure: GSM mobile network
covering twenty one out of twenty three circles, over 200 cities covered by the national long distance
backbone spanning 37000 Kms, fixed line network available in select high density commercial towns,
one of the finest VSAT networks in India with hubs in Delhi, Mumbai and Bangalore and the world’s
largest 8.4 Tbps capacity submarine cable Network i2i. The company is a key consortium partner,
which jointly owns and has developed the next generation undersea cable system SMW-4.The SMW-
4 (South East Asia, Middle East and Western Europe 4) is the new undersea cable connecting the
Pacific to the Atlantic, and has been built with 4th generation Terabit DWDM technology.

Customer Care and Delivery

We at Bharti Airtel Ltd see ourselves as your service partners rather than vendors. We are
acutely conscious of just how critical our services are, to your business.

Therefore, we have created strong, empowered teams at the regional level to take care of
service provisioning as well as for the resolution of issues or faults, should you have any. This
skilled manpower in the field is dedicated to making your relationship with us a smooth and
efficient one.

Both the service deliveries as well as the customer care teams are backed up by a strong central
presence to enable seamless cross-company, cross-geography coordination.

Why we are the preferred partners of corporate in India?

 Comprehensive suite of telecom products and services
 Reliability of Data connectivity
 Domestic geographical coverage
 Ability to meet predefined SLA
 Completeness of Integration of Services with current infrastructure
 Return on Investment (ROI) offered by the Solution

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Bharti Airtel Services

EXECUTIVE SUMMARY

The Internet is critical to the new economy in the near future; as the Internet has revolutionized

the way we conduct business. The future demands us to build reliable and secure Internet

infrastructure with a clear objective to enhance customer interaction and a better user

experience. As business evolves, new employees are added, newer processes are defined and

departments are reorganized. Each of these changes demands corresponding changes in the

network, to ensure that the enterprise is working at its peak efficiency and to remain

competitive. Our network implementations are poised to respond effectively to these changes,

allowing your organization to reap benefits of networked enterprise without incurring

insurmountable costs.

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Bharti Airtel Services

PROPOSED SOLUTION

THE TECHNOLOGY:

There are two solutions through which Airtel can provide Internet connectivity to its corporate
customers:

Aggregator
Switches at MSU
Gateway Routers
In HSRP Mode
Schmid Terminals
Trans- Atlantic Aggregator LAN Extenders
Peering Switches at MSU
Nearest RSU
Switch

BHARTI’s Fibre Core Ring Fiber DWDM

Terminals
Ring Customer’s Layer3
INTERNET Bharti Airtel Limited Equipment
CLOUD
Terminals
Aggregator
Switches at MSU
Terminals

Gateway Routers
Trans- Pacific In HSRP Mode
Peering Aggregator
Switches at MSU

Internet
Leased Line

 A Leased Line is a point-to-point connection between two places, implemented by different

transmission media (here through Airtel’s own network), which creates one link between its
nodes.

 A dedicated connectivity is established by creating a logical E1 circuit between Ethernet port of

the RSU, Ethernet port of BG-40/BG-20 at our MSU (224,Okhla Phase III, Delhi). The Port at
RSU is extended to customer location through LAN extenders (Schmid Make). The Output
Interface is Ethernet which would go in the Layer 3 Equipment (Router/ L3 Switch) of the
customer

 An E1 standard Leased Line provides transmission speed of 2,048 kbps.

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Internet Leased Port

Aggregator
Switches at MSU
Gateway Routers
In HSRP Mode
Terminals
Trans- Atlantic Aggregator Mux Installation at
Peering Switches at MSU Customer Premise

Switch

Fibre Ring
BHARTI’s Fibre Core Ring Extension to
Terminals
Customer Customer’s Layer3
INTERNET Bharti Airtel Limited
Location Equipment
CLOUD
Terminals
Aggregator
Switches at MSU
Terminals

Gateway Routers
Trans- Pacific In HSRP Mode
Peering Aggregator
Switches at MSU

 A dedicated connectivity is established by creating a logical E1 circuit between Ethernet port of

the MUX, to be placed by Bharti Airtel Ltd, at the customer premises and the Ethernet port of BG-
40/BG-20 at our MSU (224,Okhla Phase III, Delhi).

 The Output Interface is Ethernet, which would go in the Layer 3 Equipment (Router/ L3 Switch) of
the customer

TECHNICAL DETAILS:

We at Airtel will dedicate an Internet port of at our end. This would enable Client Organization to have
Unrestricted Access to the Internet. For Internet connectivity, the hardware required by Client
Organization is as mentioned below:

 Leased line Router/Layer 3 Switch at Client Organization office premises. This is to be provided
by the customer. The Router would be responsible for forwarding and routing the traffic towards
the end locations and to the remote server. The recommended brand is Cisco, but the customer
is free to choose the make for himself.

 Normally in the Internet leased line, pairs of digital Modem with G.703 and V.35 Interfaces for a
bandwidth of 64 kbps and an Interface Converter for bandwidth greater than 64 kbps is required
but in Airtel’s network we will provide an Ethernet output, no such modems are required.

 The dedicate Internet access service involves allotting a port of of given speed on the Airtel’s
backbone router. The customer connects to this port through Airtel’s already laid network, and
gets routed to the World Wide Web through Bharti’s internet gateway.

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KEY DELIVERABLES:

Scalability: A Leased Line Internet link is established between customer’s premises and Airtel. A pre
configured dedicated port is made available for Uninterrupted Internet Access for the Network, 24 hours a
day and 365 days a year. The bandwidth options available are 64 Kbps onwards.

Security: Protection from intruders has become a major concern for most of the organizations. Keeping
the network security of Client Organization in mind, Airtel provides security at various levels at our end.
Since it is a public domain offering every customer has to arrange its own security by means of firewall
etc. at customer end.

Support: We provide around the clock technical support for network monitoring and fault rectification
from implementation of the solution to after sales support.

High-throughput: We shall provide you the throughput as per the commitment.

Network: Bharti Airtel has their own end-end network, hence no dependency on any other network.

Manageability: Since the only equipments used for the setup is Router/Switch, it becomes very easy to
manage the setup at the customers end.

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Network i2i Overview

Network i2i is a completely owned circuit of Bharti, connecting Chennai to Singapore. It transports voice and
data traffic under Bharti’s ILD License and represents the first private submarine network ushering the era of
open global connectivity regime. The submarine cable terminates in the respective Landing Stations in Chennai
and Singapore. The Landing Station is Chennai is owned and managed by Bharti and the Landing Station in
Singapore is owned and managed by SingTel. Bharti and SingTel jointly provide data Service on i2i. For
customers in India Bharti would provide single window account management to customers and service
providers.

In India, i2i is currently interfaced with the Bharti’s NLD backbone. Thus, seamless connectivity can be
provided from more than 200 cities in India. Further by virtue of fixed line services being offered by Bharti,
strong synergy of FSP-NLD-ILD present a unique end-to-end value proposition to the end customers as
well as International Carriers partnering with Bharti. The value proposition is further extended to other
cities through interconnect and partnership with fixed line operators.

In Singapore, i2i is further interconnected with other submarine cable systems (C2C, APCN, JUCN,
CUCN etc.) for the onward journey. This is affected by establishing bilateral relationship between Bharti

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and leading Global Carriers wherein the Global Carrier provides connectivity from Singapore to various
destination countries.

SEA-ME-WE 4

The South East Asia-Middle East-West Europe 4 (SEA-ME-WE 4) project is the fourth project in the SEA-
ME-WE series. SEA-ME-WE 4 is built by a consortium of over 16 global telecom majors. Bharti is one of
the largest stake-holders in the SEA-ME-WE 4.The consortium is headed by France Telecom, with an
estimated total cost of $500-600 million, while Algerie Telecom, Bangladesh Telegraph and Telephone
Board, Communications Authority of

Thailand, ETISALAT (UAE), France Telecom, MCI (USA), Pakistan Telecommunications Company and
Singapore Telecom are the other companies involved in the project.

The cable links 14 countries such as UAE, Egypt, Algeria, Singapore, Malaysia, Thailand, Bangladesh,
and India among others on its route from Europe to Asia. This submarine cable system linking South East
Asia to Europe via the Indian Sub-Continent and Middle East with Terminal Stations in Singapore,
Malaysia, Thailand, Bangladesh, India, Sri Lanka, Pakistan, United Arab Emirates, Saudi Arabia, Egypt,
Italy, Tunisia, Algeria and France.

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The equipment providers for the system are Alca

tel

Submarine Networks, France and Fujitsu Ltd., Japan.

Figure 1: SMW4 Landing station map

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Bharti has established its own international PoPs in London and New York. With these international PoPs
Bharti will be able to give customer direct connectivity to these locations. Bharti has arrangements with Local
Carriers for providing the Local Loop to the end location of the customer.

USA

SMW4
India
Europe
Asia Pacific

India i2i /SMW4

USA

Investment Summary:

Specification One Time Charges

One Time Charges Rs.10,000 including Router provided By Airtel

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Bharti Airtel Services

Bandwidth Specification Annual Recurring Charges

1 mbps(1:1) Rs. 1,40,000

TERMS AND CONDITIONS

Validity of this offer is 30 days from the date of this proposal.

PAYMENT TERMS:

 All commercials quoted in this proposal are exclusive of any taxes in the country and
withholding taxes. These will be applicable and payable by the customer.
 One-time Installation charges are payable as advance along with the Customer Agreement form
and PO.
 All bandwidth payments will be collected quarterly in advance. 1 st qtr advance to be paid with the
PO
 Service tax currently applicable is 10.36%. Any change in the applicable tax is to be borne by the
customer.

DELIVERY TERMS:

 Timelines: 3-4 weeks after the confirmed Purchase order.

 Interface: Ethernet, Customer has to provide a layer 3 switch/ router Ethernet port to terminate
this link

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NO LIASIONING WITH THIRD PARTIES IS REQUIRED: We shall give the connectivity end to
end on our own network instead of using any third party’s infrastructure.

Force Majuere: If, at any time, during the continuance of the contract, the performance in whole or in
any part by either party of obligation under the agreement is prevented or delayed by reasons of any
war, hostile acts of the enemy, civil commotion, subrogate, fire, floods, earthquakes, explosions,
epidemics, strikes and quarantine restrictions (herein after referred to as eventualities) neither party
shall, by reason of such eventualities be entitled to terminate this contract agreement nor shall either
party have any claim for damages against the other in respect of such non performance or delay in
performance. Performance of the contract agreement shall, however be resumed as soon as
practicable after such eventuality has come to an end or ceased to exist.

ORDER PLACEMENT AND CHEQUE IN FAVOUR OF: Bharti Airtel Limited.

Statutory & Regulatory Requirements For Internet Bandwidth

 Customer to obtain its own IP address and domain name from the competent authorities.

 In case the IP addresses are taken from Bharti, the same are non-portable and returned to Bharti
at the time of surrender/termination of services. In such cases, we would require the detailed
network diagram showing the use of IP addresses. All such requests are to be made on APNIC
form which can be obtained from Bharti Airtel Ltd.

 Bharti can block the Internet sites as per directive of the DOT/TRAI.

 Customer to maintain a log of all users connected & using service.

 Services shall not be used for either of the following activities:

o Establishing connection to any PSTN in India.
o Resale or cause to resell or offer to sell this Service.
o Interconnectivity with other ISPs.

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Analysis
People know about AIRTEL cellular service through

30 % Friends

70% Advertisements

5% Other Sources

friends
advertisements
other sources

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Feature of AIRTEL forced people to use AIRTEL is

35% Advertisements

20% Connectivity

10%Schemes

35%Goodwill

advertisement
connectivity
schemes
goodwill

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People’s first choice of cellular service when they want to use mobile phone

AIRTEL 45%

HUTCH 30%

IDEA 8%

RELIANCE 10%

TATA INDICOM 5%

OTHERS 2%

AIRTEL
HUTCH
TATA INDICOM
RELIANCE
IDEA
OTHERS

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Feature of AIRTEL is better than the people’s previous cellular service.

Advertisements 25%

Connectivity 60%

Schemes 15%
ADVERTISEMENTS
CONNECTIVITY
SCHEMES

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AIRTEL users in people’s phone book

Less than 30% : 15%

30% - 70% : 25%

More than 70% : 60%

0-30
30-70
70-100

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Type of advertisement mostly like by people in AIRTEL is

Audio Visual : 85%

Print : 2%

Audio : 13%

Audio Visual
Print
Audio

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Celebrity liked by people very much in AIRTEL

Sachin : 55%
Shahrukh : 38%

Kareena : 2%

A. R. Rehman : 5%

SACHIN
SHAHRUKH
KAREENA
A.R. REHMAAN

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People take benefits of schemes offered by AIRTEL

YES : 85%

NO : 13%

CAN’T SAY : 2%

YES
NO
CAN’T SAY

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People like most in AIRTEL is

NOKIA + AIRTEL : 86%

AIRTEL MAGIC : 5%

Postpaid services : 8%

AIRTEL Broadband : 1%

NOKIA + AIRTEL
AIRTEL MAGIC
Postpaid services
AIRTEL Broadband

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Service liked by people most in AIRTEL is

AIRTEL missed you service : 63%

Ring tones : 15%

Hello tunes : 22%

AIRTEL missed you

service

RINGTONES

HELLOTUNES

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People participate contest offered by AIRTEL like BID TO WIN, LI’L CHAMPS

YES : 72%

NO : 28%

YES
NO

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Type of recharge cards liked by people

More talk time : 23%

More validity : 15%

Both : 62%

More talktime
More validity
Both

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AIRTEL is #1 in India

Yes : 95%

No : 5%

Yes
No

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CONCLUSION

The conclusion of my study is that AIRTEL’s Advertising has a major

impact its users. People like its schemes very much .AIRTEL had created a
very good image on the mind of the new users of cellular service. AIRTEL
has adopted a very good strategy by providing a new connection with
NOKIA who is market leader in mobile set, many new users buy Nokia sets
and they get a free connection of AIRTEL. AIRTEL is successful in
capturing the highest market share by adopting Celebrity Endorsement
Strategy. A.R. Rehmaan’s tune for AIRTEL worked as free advertising for
AIRTEL as another service user uses it too. Other celebrities like Shahrukh
Khan (bollywood) and Sachin Tendulkar (Cricket) has also contributed very
much in AIRTEL.

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Bharti Airtel Services

RECOMMENDATIONS

By virtue of its connectivity and advertising strategy AIRTEL is successful in

grabbing the highest market share in India, but there are still some
recommendations from my study point of view is that AIRTEL needs to make its
network service more stronger than other service providers to dominate the
market in future too.AIRTEL should introduce cheaper recharge cards than the
other because its competitor HUTCH had introduced it.AIRTEL should sign more
celebrities from cricket and bollywood.

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Bharti Airtel Services

BIBLIOGRAPHY

ON-LINE WEBSITE :

o www.google.co.in
o www.airtel.com
o www.airtel.in
o www.infotech.com
o lotuses

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