Media

Media, the fourth estate, when entwined with the entertainment component represents an
effective facet of consumers in India. Technology has played a key role in influencing the
entertainment industry, by redefining its products, cost structure and distribution.
The Indian Media and Entertainment (M&E) industry stood at US$ 12.9 billion in 2009
registering a 1.4 per cent growth over last year, according to a joint report by KPMG and
an industry chamber. Over the next five years, the industry is projected to grow at a
compound annual growth rate (CAGR) of 13 per cent to reach the size of US$ 24.04
billion by 2014, the report stated.
Similarly, PricewaterhouseCoopers (PwC) in its report titled ‘Indian Entertainment &

Media Outlook 2010’ predicts that the industry is poised to return to double digit growth
to touch US$ 22.28 billion growing cumulatively at a 12.4 per cent CAGR to 2014.
The Indian animation industry is expected to grow at 20 per cent to reach US$ 253
million by 2013 from the current US$ 122 million, according to a study by Deloitte and
an industry body. The Indian gaming market alone has been estimated at US$ 239 million
and is expected to grow at a compounded annual growth rate of over 50 per cent to reach
US$ 1.3 billion by 2013.
The information and broadcasting industry, including print media, witnessed FDI inflow
of US$ 2.04 billion during April 2000 and September 2010, according to the Department
of Industrial Policy & Promotion (DIPP).
Television
The television industry is projected to continue to be the major contributor to the overall
industry revenue pie and is estimated to grow at a rate of 12.9 per cent cumulatively over
the next five years, from an estimated US$ 5.69 billion in 2009 to US$ 10.45 billion by
2014, as per a report by PwC.
A report by research firm Media Partners Asia (MPA) stated that India is poised to
become the world's largest direct-to-home (DTH) satellite pay TV market with 36.1
million subscribers by 2012, overtaking the US. Furthermore, in its report titled 'Asia
Pacific Pay-TV and Broadband Markets 2010', MPA said India's DTH subscriber base
will increase from 17 million in 2009 to 45 million by 2014 and 58 million by 2020.
In a new survey of more than 50 organized pay-TV platforms in 16 Asia-Pacific (APAC)

markets, research from Media Partners Asia (MPA) shows that India’s six DTH pay-TV
platforms will reach close to 8.6 million net new subscribers in 2010, almost 50 per cent
year-on-year growth and representing more than a 55 per cent contribution to net new
additions across the APAC operator group in the survey.
Anil Dhirubhai Ambani Group's company, Reliance MediaWorks (RMW) has signed a
memorandum of understanding (MoU) with IMAGICA Corp of Japan for film processing
services. Under this alliance, RMW, on behalf of IMAGICA, would provide film
restoration, image processing and enhancement and high definition (HD) conversion
services to the Japanese clients. IMAGICA Corp would work with RMW's Los Angeles-
based subsidiary Lowry Digital, which has handled projects for leading studios like Walt
Disney, Paramount Pictures, MGM and 20th Century Fox. RMW would be doing the
processing job for IMAGICA either in India or in California in the US.
Music
Due to the tremendous uptake of the mobile value-added services (VAS) market, the
industry is projected to grow at a CAGR of 28.6 per cent over 2010-14, reaching US$
567.6 million in 2014, as per PwC. The key growth driver for the music industry over the
next five years will be digital music, and its share is expected to move from 29 per cent in
2009 to 75 per cent in 2014.
Radio
Radio is considered a mass medium. It ideally suits the Indian environment - leveraging
its twin advantages of wide coverage and cost effectiveness. Currently, the sector
generates annual revenues worth US$ 49.5 million and is growing at around 20 percent
annually, according to the joint report by KPMG and an industry chamber.
The radio advertising industry is projected to grow at a CAGR of 12.2 per cent over
2010-14, reaching US$ 342.7 million in 2014 from the present US$ 192.8 million in
2009, as per PwC.
Advertising
A report by consultancy firm KPMG stated that the US$ 5.2 billion advertising industry
is set to grow at a compounded annual growth rate (CAGR) of 14 per cent in 2010, in
comparison to the last year. KPMG observed that online advertising will grow about 30
per cent per annum, establishing itself as the fastest growing advertising medium. While
elaborating further it stated that the growth in regional advertising is partly driven by new
sectors such as education, hospitality, jewellery and real estate which often have local
brands and therefore prefer to advertise through local channels.
Emphasising on the Internet advertising industry, KPMG said the US$ 185 million
industry would encourage both multinational companies and local brands to focus on
their marketing strategies.

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Media, the fourth estate, when entwined with the entertainment component represents an

Similarly, PricewaterhouseCoopers (PwC) in its report titled ‘Indian Entertainment &

In a new survey of more than 50 organized pay-TV platforms in 16 Asia-Pacific (APAC)

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