Case Study - Behavioral Finance
Case Study - Behavioral Finance
Traditional finance theory assumes all investors to be rational, a highly unrealistic scenario,
so it’s critical for an investor to have a basic understanding of the emotional traps that exist
in markets. Not only will spotting these traps protect your portfolio over the long run, but you
will also get better at recognizing when others have become ensnarled, which are some of
the best times to seek profit.
NOTE: All market participants are prone to emotional forces in their investment making
decisions, which is why it’s so important to have an investment team consisting of diverse
opinions and skillsets. Our Investment Committee is a great example of such a team
because we operate as a “checks and balances” system for portfolio design, buy/sell
decisions, and asset allocation.
Here are just a few examples of the biases, or traps, that investors must avoid in order to
reduce risk:
Loss Aversion Bias: When an investor strongly prefers avoiding losses as opposed
to achieving gains. This behavior is the primary reason why so many investors will
hold their losers even if an investment has little or no chance of going back up.
Self Control Bias: When one fails to act in the best interest of long-term goals due
to a lack of self discipline. For example, an individual who spends money now
instead of saving for retirement. This bias will often cause an investor to take on too
much risk for the satisfaction of short-term returns vs. lower risk to achieving the
long-term goal of financial freedom.
These biases explain some of the greatest market euphoria (dot-com boom) and bubble
bursts (financial crisis) in recorded history. They have existed for thousands of years and
they will exist for thousands more to come.
Furthermore, fears over contagion appear to be extremely low given that the rest of Europe
is far more financially secure than Portugal, and the European Central Bank (ECB) has
explicitly stated that they will not allow the Eurozone to fail.
Despite this evidence and the positive U.S. economic data released over the last two weeks,
investors panicked and sold stocks here because many feared over the beginning of a
broad correction in U.S. equities.
This panic selling in the S&P 500 is a classic example of confirmation bias. In the face of a
rising economy, an unemployment rate not seen this low since before the financial crisis,
and robust consumption from consumers and businesses alike, the bears simply scoured
the headlines until they found data that could loosely support their theory.
However, the Investment Committee enjoys nothing more than to profit from the fear and
panic of others, and we welcome any major market correction due to concerns over a single
missed payment at a bank that continues to operate in a country that comprises 0.14% of
the global economy. This is the part where behavioral finance can be profitable!
The bottom line is that we may not be able to predict emotionally driven corrections, but we
do stand to profit when they occur because our team is highly skilled at recognizing when
these biases are driving irrational behavior in markets.