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Intro
Why native ads?

Facebook ads doing great job to marketers and it seems

like its the best place to be. So many of us marketers or
business owners miss great other platform to get to our
desired audience. And this ebook will talk about why native
ads is the best thing you didn’t knew you missed? Or you
already use them but not till the maximum?

Few things about them:

1. It will show up on prime websites which will look like
your brand is a mini site inside (CNN,Forbes etc…)
subconsciously it will automatically will bring you a
good start.
2. Its not disturbing ads like on FB&IG. Where on FB&IG
You disturb people in their social browsing. Where in
native ads they already on articles and your headline catch
their attention enough to click on it.
3. When you generate leads or sales from your article.
They came from prime website, they read a full article on
your product/service/ etc. you can send them to purchase
or to leave details or even both.

The lead quality is SO MUCH DAMN HIGH !

Why is that?
All this process brand you more then those ads on FB&IG
And that’s why you should give it a try for you business.
Some of our students reports amazing results.

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 In a investment of $15 a day you can reach 40K people or
more that will watch your ads.
From them —-> people will go into your article.

You will never reach that amount of people in $15 only.

More than that! You will be “featured” on the end of
articles on big prime websites that gives you huge
credibility more than any other platform. It doesn’t look
like you sponsor anything! Because they choose to read this
article.

In this method as you can see you can reach almost 2M

people a month and more that will see the article and
create a lot of quality leads and all of this in only $15 a day .

- Leads for a phone calls

- Article that forward your audience to your website
with a coupon code (they leave lead and get to their mail
the coupon and also on thank you page so you can be
sure they will get it )
- Leads to build a bigger newsletter and really warm one
as Well that want to listen and hear more about your
services
- And of course Retargeting on other platforms
(Facebook and google pixels ) to keep retarget this great
audience that came from article on other platform. With
the option to create Look alike on the audience that
visited (Look a like is a feature that could create
percentage of any country population that similar to the
visitors or leads)

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 Why is it that good?

Leads that leave details after reading at least 300+ words

on your business / service / product is a very warm lead.
Think of it as your sale person.
Lead that remember the article after it made him curious
and left details is a game changer.

You can generate high quantity of leads but the Goal her
is the quality.

Facebook generate leads but mostly its cold leads. And

they are always aware that you are ads and that you’re
trying to sell them something.

Google generate better leads but more expansive then all

platforms and more than that he leaves 3 more leads on
your competitors ads on same time

And the first one to answer and cheaper will win the
lead.
Trust me you don’t want to be the cheap ones.

On Taboola/Outbrain or any native ads platform you give

to your exclusive audience that you reached to read your
article about your offer and warm his mind about it + full
explanation and benefits and from there you take them to a
call to action in a way of leave details / purchase

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 How You create your brand differentiation through the article

On the psychological sense, a visitor that surf the net on Facebook

less focused then a one on news or content site and he just in the
middle of looking for an interesting article. Your goal is to catch his
attention with an Great title + pic. Easy as that.
Its the best timing to get “inside his head” with your offer.

On Fb+IG it will be harder to get the offer to his head the way you
want and really take him through a process as he is less focused.

Here the visitor really looking to find that content that he will read
and you get into the picture in the best Timing ever!
Then you “Shoot” your content that convert

With the help of the template we will give you for your article that
take him to this full process in a “Non Sponsored” Way for him to
understand and want the offer and then you will state the offer in the
end to leave details for more info…

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 Who is it for

You must be asking what kind of businesses can use it.

From my experience as agency owner that worked with over 500
different business on different niches.

It can work for Any kind of offer or niche.

• If you agency or consult business.
You can make article about mythos break or how this agency or
consulting company changed this and that business as the template
works.

• If you are beauty saloon maybe tell about this new treatment or
the new place that become the biggest trend in city ETC…
• If you sell a course make an article about your course benefit as
the end results will be the article idea and subject. Then you sell
them the idea and if the end result is interesting for them they will
want to get the course.

I can spend days and write ideas on every niche. But I think you got
the point behind it.

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 The Template
On the next step you will see the template you need to
use with native ads.

If you follow this method things just work. You can hire
copywriter but you can also write yourself. Just follow the
template and make it on the best subject possible.

On taboola You will show up on sites like:

And on outbrain:

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 Title

Sub Title, usually grey, 3-4 rows that related to the title

Date - this article based on professional knowledge and experience. Disclosure, there is also sponsored content

Your Picture / Related Picture

A little info about the picture

More info about the the subject with information (data) on the niche/subject

Whats the prices? What’s the financial benefit (Cost of products/

how much it cost to work or get in the process/ how much you
can earn

Interesting data from the market that you can learn about them and you
can’t argue with - meaning proven data

Don’t let them fool u kind of sentence Your Picture / Related Picture

How can you and other people take advantage of this opportunity

Your Offer / Product that is different from all the market

One time offer that won’t come back (scarcity of time /stock/signs
ups)
With possibility to move forward to purchase or leave details
(lead)

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 The Article Goal:

Let them know in a non threatening way

the subject of your service / product.
In a real way, like they read articles on
CNN and other news or leading website.
As Native ads shows on top performing
websites worldwide.

And in that way to influence their opinion

in a subconscious way. That they will get
to know your business/brand/product
through article online and not through
direct disturbing ads.

This Method generated really quality leads

(even more than google ads) and the
reason is that your audience came from a
Big site like Forbes , CNN or any big Prime
website.

Read article about you (most of them don’t

know they got out from the prime they
thing your landing page is part of the site
like a mini website or something like that.
And after all of this process left details.

It makes a massive effect

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 Ways to Get them into this marketing funnel.

1. You can take only name + Email to get them to your

mailing list
2. You can take name + phone + Email And call them to
close deals + into your newsletter to keep warming
them up with more info + Call to action
3. You can use Facebook and google pixel to Retarget
them on those platforms and divide them to 2 audiences
A. Audience who left leads
B. Audience who’s been in the article but didn’t left any
leads

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 What you can sell them?

Anything that is on your mind.

• You can market your business and get leads.
• You can create article on a product and get them to
buy the product
• You can brand on your business to keep and target this
audience on different platforms

The Closing rates from leads through native ads are the
best Closing rates and the highest from all the platforms.
Audience that been through an article on your marketing
Process is an audience that will go with you to longer
Distance!

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 How to improve the article and lead quality always?

Always create A/B Testing on the article title.

And create tests on other aspects of the articles

In that way you could know for sure what subject create
you the most and best leads

With clickfunnels you can duplicate and create small

Tests without changing the ad stream on your preferred
native ads platform or any marketing platform and test
right away and after 100-150 visitors you could have

better opinion what’s better and override the lesser one.

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 Find Your Message
One of the most important things with native ads (and
actually with any ads) is to have a clear message.
What you do. Lest say that :“I help people to be more
confident in every aspects of their life”
Ok, Now lets put up an article showing case study or
personal story or informative article on how to… and at the
end you should start the sell. With your message.
After they know what this article is about and they want
your service/product or basically they want the end goal of
your message. They will leave lead/purchase and this my
friends. Is a really warm leads. Just think of the process he’s
been through.

One of our clients is selling course about Home Economic

. Usually he worked with FB ads and he sold every 40-50
leads. You can understand how frustrate it is!
After using Native ads + our method he close every 3-5
leads.
He still use FB Ads but only for retargeting.
Some services and products will benefit so much for it.
Especially high ticket. But ANY business will benefit from
the warm easy leads + branding it will do to them.

I hope you will too!

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 Bonus + Tips to the article

Always try to pick real pictures that you took or at least

authentic pics the you own or made.

From our experience those kind of pics have higher

conversion rate.

If you have competitor, Find their articles / articles in the

same subject and try to understand which subject
Worked the best for them. If he runs sponsored ads on it
For a while, usually it because it works for him and make
Him profits.

Always test more pictures and different headlines on A/B

testing (Again Clickfunnels offers A/B testing on a really
Easy way)
This is the secrets to always make the best out of your
Paid traffic.

Try to take on the article on a up to date content, this

audience is used to read on news and prime websites.
This means that they aware of what’s new etc.
The conversion will raise up by that. You can always
Update the article through clickfunnels easy peasy and
Keep creating A/B tests even if it works because you can
Always make it better.

And you can change what you didn’t tried always

Aspects of the article and big tip is always change just 1
Thing at a time.
How easy it is to set up campaign?

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 The “Hard” part is to get the article ready and to be
confident its a good “sale person”. Not too pushy but can
warm the lead and let them know why they need your
service/product etc.

All you need to do on taboola and outbrain is to have

GREAT headline related to the article “Clickbait” That your
prospects can’t ignore. But also great picture. And that’s it.

You can choose the targeting on the native ads system

and just create bunch of tests with different headlined and
pics.

When you have a winner just run on that and let as much
as possible people in your article.

There is a pixel to track conversion as any other ads

platform.

And the best way to get your article up and running is by

using Clickfunnels. You can host your article on any
website, blog, content site etc…

As we promised you can get our free funnel that will have
you set up with the template for the article + thank you
page
You will get 14 days free with our funnel.

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