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    Master Resume

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    Jia Yang is a student at San Jose State University pursuing a B.S. in Business Administration with a concentration in Marketing. She has experience in digital marketing, SEO, social media marketing, sales, and project management. Currently, she is the project manager for a Braven capstone project focused on increasing diversity in the tech industry. Her skills include Microsoft Office, Google Workspace, Canva, customer service, and market analysis.

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    Master Resume

    Uploaded by

    api-531734630
    47 views1 page
    Jia Yang is a student at San Jose State University pursuing a B.S. in Business Administration with a concentration in Marketing. She has experience in digital marketing, SEO, social media marketing, sales, and project management. Currently, she is the project manager for a Braven capstone project focused on increasing diversity in the tech industry. Her skills include Microsoft Office, Google Workspace, Canva, customer service, and market analysis.

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    Jia Yang is a student at San Jose State University pursuing a B.S. in Business Administration with a concentration in Marketing. She has experience in digital marketing, SEO, social media marketing, sales, and project management. Currently, she is the project manager for a Braven capstone project focused on increasing diversity in the tech industry. Her skills include Microsoft Office, Google Workspace, Canva, customer service, and market analysis.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    47 views1 page

    Master Resume

    Uploaded by

    api-531734630
    Jia Yang is a student at San Jose State University pursuing a B.S. in Business Administration with a concentration in Marketing. She has experience in digital marketing, SEO, social media marketing, sales, and project management. Currently, she is the project manager for a Braven capstone project focused on increasing diversity in the tech industry. Her skills include Microsoft Office, Google Workspace, Canva, customer service, and market analysis.

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    Jia Yang

    San Jose, CA ​| ​[email protected]​ ​| ​(510) 239-1963


    EDUCATION

    B.S. in Business Administration, Concentration in Marketing, GPA: 3.0/4.0


    San Jose State University ​– ​San Jose, CA​ Expected graduation: May 2021

    WORK EXPERIENCE

    Digital Marketing/ SEO Intern​, Parenting Success​,​ Remote


    (June, 2020 – August, 2020)
    ● Researched, analyzed, and reported keyword optimization and trends to develop social media marketing
    strategies for each platform.
    ● Organized and executed corporate digital marketing campaigns through various platforms including
    company Instagram, Facebook, and Linkedin pages to increase audience engagement by 5% each month.
    ● Gathered testimonials from key opinion leaders and produce blog content within the span of two months.

    Sales Associate​, J.CREW​, ​ Santa Clara, CA


    (October, 2019 – May, 2020)
    ● Achieved daily sales goals by informing consumers of the company’s various products and utilizing
    cross-selling methods.
    ● Interacted with approximately 50 customers daily, building a strong relationship with customers through
    providing relevant product guidance, troubleshooting issues, and making sales.
    ● Established a rapport with customers by utilizing active listening skills and probing questions to match
    clients with products that best fit their needs.

    PROJECTS
    Walmart Marketing Analysis​, Introduction to Marketing, San Jose State University
    (September, 2019 – December, 2019)
    ● Researched and analyzed Walmart’s marketing strategies in collaboration with a team of 5 other students.
    ● Applied SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis with a purpose to expand the
    target market and increase the sales of Walmart.
    ● Discovered that Walmart’s B2B (Business to Business) marketing model could be enhanced by bringing
    more relevance to the younger demographic.
    Project Manager​, Capstone Challenge, Braven, San Jose State University
    (October, 2020 – Present)
    ● Collaborating with a group of 6 other Braven fellows to present an innovative idea to fix the lack of
    diversity in the Tech Industry.
    ● Compile data from conducted interviews to gather opinions from students.
    ● Identify opportunities for individuals and team-based improvement to reach their full potentials.

    SKILLS & INTERESTS


    Technical Skills: ​Microsoft Word, Microsoft Excel, Microsoft PowerPoint Google Drive, Google Slide, Google
    Calendar, Google Sheets, Canva
    Soft Skills:​ Customer service, interpersonal skills, teamwork, multi-tasking, self-directing, time management, and
    problem-solving, market analysis, growth mindset, stress management, active/reflective listening

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