Vision
Vision
Addis Ababa.
Vision:-
Being the first among the domestic breweries by producing a competent product with its quality, price,
customer service and satisfaction.
Mission:-
Producing and supplying a quality product that are able to satisfy customer's wants to the market
By being a strong competitor, achieve high market share with profitability and keep benefits of
the stakeholders including domestic and abroad customers.
Values:-
Having the commitment of producing and supplying high quality products to the market.
Having a good co-ordination between the management and the employees to achieve the stated
company's missions.
Having an ability to supply products at any quantity at the right time for both domestic and external
markets.
By having the motto called "customer is a king" trying as much as possible to give a good service
for customers and agents.
Making a move by believing that every thing can be improved & so on.
Major Market of the Company: In domestic mainly north west, west, south, central and south west
of Ethiopia and from Abroad USA, Canada, Australia, Israel and Sudan.
Techno-export from the former Czechoslovakia, a country well known all over the world in its modern and advance brewin
industry.
Surface area coverage of the Factory- 250,000m 2
Factory Owner:
Government, under the control of the Federal Democratic Republic of Ethiopia Privatization and Public Enterprise Supervi
Agency.
Product:
Beer
Production Capacity:
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