Mid Term Online Paper
Reg.#: 9655 Name: Shahkar Zeb
Program: BBA Semester: 5 th
Course Code & Title: Marketing Management
Submitted to (Teacher’s Name): Shandana Zafar
PAPER: MARKETING MANAGEMENT
Date: 11/11/2010
Time: 9:00 am--6:59:59 pm
Faculty: Ms. Shandana Zafar
Q1: Write in detail the PESTLE analysis for any one of the following industries of Pakistan
Ans. PESTEL analysis by fast-food industry
Political
Here square measure the Political factors impacting the food industry:
The political factors touching the fast-food business will vary from country to country. .
Globally, the fast-food brands got to fits these necessities.
Wide Regulation
This includes the cleanliness of business kitchens, the standards for storing and transporting
manufacture, and even the requirements for laborers among the food business. whereas not a
doubt, this makes the food trade one in each of the foremost tightly-regulated industries of all.
On the and facet, this ensures that patrons aren’t exposed to poor quality nutrition, but the
complexities of regulation really deduct from the margins of the food business.
Economical
Here the Economic factors impacting the food industry:
The recession influenced the alimentation business to some extent. . Most of the restaurants
have enclosed cheaper choices in their menus and improved client service. client service is a
vital space as brands struggled throughout the recession to retain customers.
Growing Disposable Incomes
As a result, the overall revenue of the food trade is growing, as individuals cook less and eat
loads of typically. This contains a positive result on all corners of the world, at the side of
restaurateurs, food distributors, and additionally the individual workers play a task in these
businesses.
Increasing Labor costs
Disposable incomes are growing for a reason: laborers are earning extra cash of late. On the
full, the worth of hiring workers is increasing across all industries. this is often this can be often
caused by not exclusively a growing demand for staff, but jointly higher and higher government
expectations for minimum wages. As in many various industries, the results of skyrocketing
labor costs is simple: less margin for the owner of the business, and so less profit.
Sociocultural
Here the content factors impacting the food industry:
Health Consciousness
Nowadays, scientists acknowledge loads of regarding the association between food and our
bodies than ever before. There’s a clear relationship between the food we've got an inclination
to eat and our personal health, and customers square measure tuned in to the present
Health and life-style trends additionally influence the fast-food business. Health awareness has
affected the complete food business. It includes not simply alimentation, however snacks and
beverages and every one alternative foods. The social perception of health has modified
immensely. The fast-food business has faced significant criticism for targeting young
youngsters.
Dietary Restrictions
A side from having a far higher grasp of what varieties of food ar and aren’t healthy, customers
square measure loads of knowledgeable about their individual dietary restrictions
This has diode to customers expecting larger understanding on behalf of those UN agency add
the food trade. Once again, this isn’t primarily a nasty issue, but it suggests that the food trade
will got to be compelled to make changes to remain purchasers happy.
Technological
Technological factors a vital force driving the expansion of the fast-food business. The fast-food
sector doesn't rely solely on the attractiveness of its menu and food quality. client service and
convenience are major factors touching sales. Technological factors have already modified the
method brands served and engaged their customers. Social media and on-line ordering have
modified the fashion of client service. Social media channels became the foremost necessary
venue for partaking customers.
Environmental
Here the Environmental factors impacting the food industry:
Impact of Meat
Not exclusively is there growing awareness for the health repercussions of the food we've got
an inclination to eat, but jointly for the environmental repercussions of the food we've got an
inclination to eat. One considerably problematic food cluster from associate environmental
purpose of scan is meat. No less, the meat trade is destruction huge amounts of forest to form
new space for farms. Once again, this isn’t primarily a negative for food businesses, but they go
to own to be compelled to acknowledge the impact of this shift among the long run.
Legal
The legal facet of the fast-food business has seen necessary changes happening throughout
recent decades. Food quality and nutrient price square measure the main areas littered with
the law. Overall, the law obligatory new demands on the fast-food business.
Safety Standards
Whereas this is {often this can be} often therefore largely a Political issue, it becomes a Legal
matter if any of these rules square measure ever broken. As such, those among the food
business got to be compelled to be terribly careful to form certain that they keep within the
bounds of these rules to prevent pricey lawsuits.
On the one hand, customers have loads of to pay on food and robots can cut back expenses.
Of course, the food trade is here to stay, but it's folks that prevail will got to be compelled to
understand what customers actually need to be uptake among the twenty initial century.
Q2: Unilever Pakistan has recently rebranded its flagship brand “Fair & Lovely” into “Glow &
Lovely”. What factors in your opinion contributed to this step by Unilever
Ans. Unilever Pakistan has announced the renaming of skin lightening cream ‘Fair & Lovely’
with a replacement name ‘Glow and lovely’ that has antecedently long-faced criticism for
promoting the negative stereotype concerning dark skin tones.
Celebrities and distinguished personalities across the planet are raising their voice on the
matter.to remove racism against the dark skin tone from the planet once and for all. folks are
springing up with every kind of reactions. Some folks assume that it's simply a modification in
selling methods. And such mafias have created folks see their insecurities, all they consider is
their profit. Others assume that a minimum of it's one positive step towards accretive the folks
within the manner they're. folks assume these girls started a campaign against color racism.
It declared that it'll drop the word ‘Fair’ from its name and prohibit victimization discriminatory
‘White/Whitening' Light/Lightening from all its packs and communications. It presently
renamed the complete to ‘Glow & Lovely’
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