The Most

Attractive
Employers
In United
States
STUDENTS
2020
 Countries where we conduct our studies

Map of
Universum Canada
Sweden*

UK* Russia*

Rankings United States

France*

Spain
China
Korea

Japan
Mexico
India

Saudi Arabia
The results of Universum’s Student Survey pinpoint Colombia Brazil

how talent perceive employers in your country.

The research functions as a basis for decision-making when
South Africa*
Chile
choosing target groups, messages and channels for future
employer branding campaigns. Moreover, it can be used as a Argentina

control instrument for measuring the appeal an

organization has over its specific target groups.
And these
Australia Finland* Netherlands* Switzerland*
Austria Germany* Norway* Taiwan
Belgium Hong Kong Philippines Thailand
Czechia Ireland* Poland Turkey*

Denmark* Italy* Portugal United Arab Emirates

Egypt Kazakhstan Singapore

*Professional Rankings are also available in these countries

 AN ESSENTIAL RESOURCE

It’s so important to secure the very best young talent out there, which is why HR and C-level leaders

around the world refer to Universum’s research. Drawing on the opinions of more than 43,000 students

in the United States, this preview of the 2020 Talent Survey gives a clear indication of where your

organization ranks when it comes to its potential to attract new recruits.

Where VALUABLE INSIGHTS

do you This preview provides you with an understanding of where your organization

currently ranks, as well as highlighting career aspirations and desirable industries identified by the

rank? respondents.

ACTIONABLE ASSESSMENTS

But, this preview is only the beginning. By becoming a member you can access Universum’s full report,

which contains company-specific findings, and custom insights and recommendations that are critical

when it comes to developing your employer branding strategy.

Want to learn more? Contact us

About
us We shape Employer Branding.

As an essential and trusted partner for employers, we are the most recognized Employer Branding specialist in the top 50

economies of the world.

We ensure employers around the world achieve their goals through data-driven Employer Branding, enabling them to

engage the talent they need to succeed. Our services include actionable research, strategic consulting, and data-driven

communications and social media solutions for talent branding, sourcing, and analytics.

We are a trusted partner to over 1,700 clients, including many Fortune 500 companies, as well as to global media partners
Did your
that publish our annual rankings and trend reports. company
rank in
the top 100?
We work with over 2,000 universities, alumni groups, and professional organizations to gather insights from students and
Please contact us
professionals in order to advise employers on how to attract and retain talent that fits their culture and purpose. On an to receive your badge.

annual basis, Universum surveys over 1,500,000 students and professionals worldwide.
Survey Field Period

Specifics The survey for this ranking was carried out

between October 2019 and April 2020.

52,738 323 162 176,384

AREAS OF
STUDENTS UNIVERSITIES STUDY EVALUATIONS

13,890 7,542 4,052

Business / Engineering Computer
Economics Science

8,143 10,083
Natural Humanities/
Sciences Liberal Arts/
Education
 Business The MostAttractive
Employersof2020

1 Google 26 Delta Air Lines 51 Live Nation Entertainment 76 Hyatt

2 Apple 27 Marriott International 52 Procter & Gamble (P&G) 77 Accenture
3 The Walt Disney Company 28 Starbucks 53 Boeing 78 Citi
4 29 54 79 National Aeronautics and Space
Amazon Target Bain & Company
Administration (NASA)
5 Nike 30 Facebook 55 Charles Schwab 80 Toyota
6 J.P. Morgan 31 L'Oréal Group 56 Under Armour 81 American Red Cross
7 32 57 United States Department of State 82
Netflix Nordstrom LinkedIn
(DOS)
8 Tesla 33 National Geographic 58 BlackRock 83 Anheuser-Busch InBev
9 Goldman Sachs 34 McKinsey & Company 59 H&M 84 Department of the Treasury (USDT)
10 Spotify 35 Airbnb 60 MGM Resorts International 85 Deutsche Bank
11 ESPN 36 Sony 61 United Airlines 86 The Vanguard Group
12 Deloitte 37 KPMG 62 Salesforce 87 PNC Financial Services Group
13 Microsoft 38 Estée Lauder 63 IKEA 88 Visa
14 adidas 39 The Boston Consulting Group (BCG) 64 Bloomberg 89 National Institutes of Health (NIH)
15 Patagonia 40 LVMH Moët Hennessy Louis Vuitton 65 Daimler/Mercedes-Benz 90 National Security Agency (NSA)
16 BuzzFeed 41 BMW Group 66 PepsiCo 91 Activision Blizzard
17 EY (Ernst & Young) 42 IBM 67 CBS 92 Edward Jones
18 43 68 Environmental Protection Agency 93
Morgan Stanley Wells Fargo Capital One
(EPA)
19 Bank of America 44 Southwest Airlines 69 The Blackstone Group 94 Oracle
20 The Coca-Cola Company 45 Hilton Worldwide 70 Adobe Systems 95 General Motors
21 United Nations (UN) 46 Federal Reserve 71 Electronic Arts 96 The Hershey Company
22 Federal Bureau of Investigation (FBI) 47 Johnson & Johnson 72 American Express 97 ExxonMobil
23 Space X 48 American Airlines 73 Department of Defense (DOD) 98 Viacom
24 Central Intelligence Agency (CIA) 49 Lockheed Martin 74 Mayo Clinic 99 Ford Motor Company
25 PwC (PricewaterhouseCoopers) 50 Fidelity Investments 75 REI 100 Barclays
Engineering The MostAttractive
Employersof2020

1 Tesla 26 Intel 51 Nissan 76 J.P. Morgan

2 Space X 27 IBM 52 Kimley-Horn 77 Centers for Disease Control
3 28 Environmental Protection Agency 53 78
Lockheed Martin Texas Instruments United States Army (USA)
(EPA)
4 Google 29 Medtronic 54 John Deere 79 Biogen
5 Boeing 30 Turner Construction 55 Bose 80 BP
6 National Aeronautics and Space 31 56 81
Lego Clark Construction Doctors without Borders
Administration (NASA)
7 Apple 32 Honda 57 Jacobs 82 McKinsey & Company
8 Microsoft 33 Honeywell 58 United States Navy (USN) 83 Goldman Sachs
9 The Walt Disney Company 34 Procter & Gamble (P&G) 59 IKEA 84 AMD
10 Amazon 35 Blue Origin 60 Kiewit 85 American Cancer Society
11 Northrop Grumman 36 Delta Air Lines 61 Mayo Clinic 86 Abbott
12 Ford Motor Company 37 3M 62 Boston Scientific 87 Pfizer
13 GE - General Electric 38 Stryker 63 National Institutes of Health (NIH) 88 Duke Energy
14 Department of Defense (DOD) 39 United States Air Force (USAF) 64 Deloitte 89 The Boston Consulting Group (BCG)
15 General Motors 40 Caterpillar 65 L'Oréal Group 90 Autodesk
16 BMW Group 41 Samsung 66 adidas 91 Genentech
17 Boston Dynamics 42 Chevron 67 Shell 92 Anheuser-Busch InBev
18 ExxonMobil 43 Cummins 68 Sony 93 Dell
19 Johnson & Johnson 44 AECOM 69 United Airlines 94 Accenture
20 Nike 45 Nvidia 70 Volkswagen 95 PepsiCo
21 Toyota 46 Siemens 71 The Coca-Cola Company 96 Qualcomm
22 Raytheon 47 Daimler/Mercedes-Benz 72 Facebook 97 Southwest Airlines
23 United States Department of Energy 48 73 98
Burns & McDonnell BAE systems American Airlines
(DOE)
24 Central Intelligence Agency (CIA) 49 Federal Bureau of Investigation (FBI) 74 Ecolab 99 DowDuPont
25 Rolls-Royce 50 General Dynamics 75 National Security Agency (NSA) 100 Thermo Fisher Scientific
Computer Science The MostAttractive
Employersof2020
1 Google 26 J.P. Morgan 51 BMW Group 76 American Airlines
2 Apple 27 Electronic Arts 52 Bank of America 77 Johnson & Johnson
3 Microsoft 28 Valve 53 Northrop Grumman 78 Mayo Clinic
4 29 54 Environmental Protection Agency 79
Amazon Activision Blizzard Southwest Airlines
(EPA)
5 Tesla 30 Goldman Sachs 55 Capital One 80 Morgan Stanley
6 Facebook 31 Adobe Systems 56 United States Army (USA) 81 Wells Fargo
7 Space X 32 Ubisoft 57 Verizon 82 Lenovo
8 Netflix 33 Lockheed Martin 58 Deloitte 83 Intuit
9 Nintendo 34 Boeing 59 Target 84 United States Navy (USN)
10 Spotify 35 Uber 60 Toyota 85 National Institutes of Health (NIH)
11 The Walt Disney Company 36 Oracle 61 AT&T 86 Daimler/Mercedes-Benz
12 Central Intelligence Agency (CIA) 37 LinkedIn 62 Rolls-Royce 87 Centers for Disease Control
13 38 63 88 United States Department of State
IBM Cisco Systems The Coca-Cola Company
(DOS)
14 Federal Bureau of Investigation (FBI) 39 Lyft 64 HP Inc. 89 T-Mobile
15 Intel 40 adidas 65 Starbucks 90 EY (Ernst & Young)
16 National Aeronautics and Space 41 66 91
Major League Baseball (MLB) Raytheon Hewlett Packard Enterprise
Administration (NASA)
17 National Security Agency (NSA) 42 Salesforce 67 Red Hat 92 Comcast
18 Sony 43 United States Air Force (USAF) 68 Qualcomm 93 Volkswagen
19 Riot Games 44 Lego 69 McKinsey & Company 94 Siemens
20 Samsung 45 Pinterest 70 Bose 95 Booz Allen Hamilton
21 Nvidia 46 Two Sigma Investments 71 Best Buy 96 Garmin
22 Department of Defense (DOD) 47 PayPal 72 Visa 97 Autodesk
23 Airbnb 48 Delta Air Lines 73 Bloomberg 98 Walmart
24 Nike 49 AMD 74 Accenture 99 eBay
25 Twitter 50 Dell 75 Palantir 100 3M
 Natural Sciences The MostAttractive
Employersof2020
1 Mayo Clinic 26 Genentech 51 Facebook 76 General Mills
2 National Institutes of Health (NIH) 27 Microsoft 52 Nestlé 77 Deloitte
3 Centers for Disease Control 28 Thermo Fisher Scientific 53 The Hershey Company 78 GE - General Electric
4 Doctors without Borders 29 Pfizer 54 Procter & Gamble (P&G) 79 Boston Dynamics
5 American Cancer Society 30 L'Oréal Group 55 Amgen 80 Rolls-Royce
6 Environmental Protection Agency 31 56 81
United States Army (USA) American Airlines Duke Energy
(EPA)
7 Google 32 adidas 57 Novartis 82 LVMH Moët Hennessy Louis Vuitton
8 National Aeronautics and Space 33 58 83
National Security Agency (NSA) Samsung Southwest Airlines
Administration (NASA)
9 Federal Bureau of Investigation (FBI) 34 United States Navy (USN) 59 Goldman Sachs 84 McKinsey & Company
10 35 United States Department of Veterans 60 85
Central Intelligence Agency (CIA) 3M HEINEKEN
Affairs (VA)
11 Apple 36 Medtronic 61 United Airlines 86 BMW Group
12 Peace Corps 37 Bayer 62 John Deere 87 Chesapeake Energy
13 The Walt Disney Company 38 Boeing 63 Abbott 88 The Boston Consulting Group (BCG)
14 Space X 39 Merck 64 Lego 89 Regeneron
15 Tesla 40 Lockheed Martin 65 GlaxoSmithKline (GSK) 90 Mars
16 Nike 41 The Coca-Cola Company 66 Stryker 91 Anheuser-Busch InBev
17 United States Department of Energy 42 67 92
IBM Garmin Morgan Stanley
(DOE)
18 Johnson & Johnson 43 J.P. Morgan 68 Cargill 93 Roche
19 Biogen 44 Waste Management 69 PepsiCo 94 Takeda
20 Department of Defense (DOD) 45 Starbucks 70 The Kellogg Company 95 DowDuPont
21 Ecolab 46 Delta Air Lines 71 Shell 96 Uber
22 Amazon 47 ExxonMobil 72 Intel 97 Honeywell
23 United States Department of State 48 73 98
Eli Lilly and Company IKEA Chevron
(DOS)
24 49 United States Nuclear Regulatory 74 99
United States Air Force (USAF) Riot Games Unilever
Commission (USNRC)
25 Boston Scientific 50 Target 75 Sony 100 Marathon Oil
Humanities/Lib. Arts/ Education The MostAttractive
Employersof2020
1 United Nations (UN) 26 ESPN 51 United States Air Force (USAF) 76 IBM
2 The Walt Disney Company 27 McGraw-Hill Education 52 LVMH Moët Hennessy Louis Vuitton 77 Under Armour
3 Google 28 HarperCollins Publishers 53 United States Army (USA) 78 Johnson & Johnson
4 Federal Bureau of Investigation (FBI) 29 CBS 54 J.P. Morgan 79 Deloitte
5 Central Intelligence Agency (CIA) 30 Microsoft 55 Marriott International 80 Internal Revenue Service (IRS)
6 31 56 81 Consumer Financial Protection
Netflix adidas Riot Games
Bureau (CFPB)
7 United States Department of Education 32 57 82
Sony Goldman Sachs Macy's
(DoED)
8 National Geographic 33 Target 58 Department of the Treasury (USDT) 83 Boeing
9 United States Department of State 34 59 84
Starbucks H&M Bloomberg
(DOS)
10 35 National Aeronautics and Space 60 United States Department of Energy 85
BuzzFeed Lockheed Martin
Administration (NASA) (DOE)
11 Apple 36 American Cancer Society 61 United States Navy (USN) 86 PetSmart
12 Spotify 37 Delta Air Lines 62 Federal Reserve 87 MGM Resorts International
13 Teach for America 38 Facebook 63 LinkedIn 88 Maxim Healthcare
14 Peace Corps 39 Electronic Arts 64 Southwest Airlines 89 Mattel
15 Department of Defense (DOD) 40 Space X 65 The Boston Consulting Group (BCG) 90 Salesforce
16 Environmental Protection Agency 41 66 91
IKEA United Airlines Hyatt
(EPA)
17 42 United States Department of Veterans 67 92
National Security Agency (NSA) American Airlines Hasbro
Affairs (VA)
18 Amazon 43 Live Nation Entertainment 68 Turner Broadcasting System 93 The Travelers Companies
19 Nike 44 Adobe Systems 69 Activision Blizzard 94 The Hershey Company
20 National Institutes of Health (NIH) 45 Nordstrom 70 Viacom 95 Wells Fargo
21 Random House 46 Airbnb 71 Cardinal Health 96 EY (Ernst & Young)
22 Patagonia 47 REI 72 BMW Group 97 Toyota
23 Tesla 48 The Coca-Cola Company 73 Bank of America 98 Morgan Stanley
24 American Red Cross 49 Estée Lauder 74 Hilton Worldwide 99 Volkswagen
25 Mayo Clinic 50 L'Oréal Group 75 B3 100 VLI Logística
Beyond the
Rankings
Our rankings are just one of the many Top Preferences
data and insights we gather from the
over 1 million students and
professionals worldwide.
1 High future earnings 6 Respect for its people

Encouraging work-life Annual Salary Expectation

2 Secure employment 7 balance

66,203 USD
3 Inspiring purpose
8 A friendly work
environment
Male Female

72,306 62,340
4 Clear path for
advancement
9 Ethical standards
USD USD
Gap in salary
5 Professional training
and development
10
A creative and
dynamic work between the 14%
environment genders:
Beyond the
Rankings GENERATION Z GENERATION Y

Generation Differences GENERATION Z

GENERATION Z
1 High future earnings 1 Secure employment
41% 59%
Born 1997 - Onwards
Encouraging work-life
AVERAGE EXPECTED ANNUAL SALARY
2 Secure employment
2 balance
GENERATION Y
66 648 USD
Born 1981 - 1996
GENERATION Y 3 Inspiring purpose
3 Professional training and
development

51% 49%
4 Clear path for advancement 4 Inspiring purpose
AVERAGE EXPECTED MONTHLY SALARY

63 887 USD
Professional training and
5 development 5 Respect for its people
Beyond the
Rankings
Top Preferred Industries Top Skills

Arts, Entertainment and Recreation 19% Work et hic 46%

Hospital and Health Care 17% Problem-solving 44%

Aerospace and Defence 16% Responsibil ity 35%

Marketing, Advertising and PR 15% Adaptability 34%

Health, Wellness and Fitness 15% Positive attitude 33%

Computer Soft ware and Technology 15% Communication 27%

Education 14% Team work 23%

Media 14% Integrity 22%

Non-Profit 14% Time management 19%

Financial Services and Technology 12% Flexibil ity 15%

 Today, through building the most extensive career preference data set in the
world, we are able to offer companies unique insights into their employer brand’s
positioning among talent.

Using a data-driven approach to Employer Branding means that you will be able to
attract more relevant talent to your company.

Universum provides analytics and data relevant to your brand’s

positioning when it comes to attracting talent. Universum’s
Universum’s Analytics solutions help employers better understand:

Analytics Their recruitment What talent

Solutions funnel associates with

employers

Why and to
Competitors whom you are
losing talent to

Communication Industry
channels you benchmarks
should focus on

Read more here >>

 Reach out to our team:

Nikita
Shirodkar

Where Employer Branding Director

[email protected]

do we go
from here Gabriel
Hitt
Employer Branding Director
Do you want to be among the top [email protected]
considered companies?
Make sure you have a data-driven
Employer Brand strategy in place.
Our data will allow you to drive these
strategies and help you improve.
James
Ellis
Employer Branding Director
[email protected]