Magna Online Seminars: A Guide To Video Communication For Online Instructors
Magna Online Seminars: A Guide To Video Communication For Online Instructors
Presented by:
Jill Schiefelbein
Over the past eight years, Jill Schiefelbein has taken, taught and developed online
courses. At Arizona State University, she worked in multiple capacities of online adminis-
tration, including serving as the Director of Online Programs for ASU’s College of Liberal
Arts and Sciences, where she developed the office of online programs and grew it into an
organization with hundreds of online course offerings across dozens of academic units.
Currently, Jill is the owner and guru of Impromptu Guru, a company focused on helping
individuals and groups improve communication in both face-to-face and online environ-
ments.
All rights reserved. It is unlawful to duplicate, transfer, or transmit this program in any manner with-
out written consent from Magna Publications.
The information contained in this online seminar is for professional development purposes but does
not substitute for legal advice. Specific legal advice should be discussed with a professional attorney.
Video Type Samples
During Online Video Creation Basics you learned about different types of video that you can use in your
online classes. Each type mentioned is referenced below, along with a representative screen shot to
help you remember when you go to create your own videos.
Narrated text
Screen captures
“Teaching” head
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Do’s and Don’ts
Do…
try just one thing at a time—give yourself time to adjust to new technologies and techniques.
create content that is platform independent.
break content into digestible chunks.
experiment with micro lectures—be sure to keep to one concept in the 3-5 minutes.
repurpose and reuse content.
be yourself!
Don’t…
overwhelm yourself by trying too many things at once—focus on one step at a time.
just start recording without a plan—a little planning goes a long way.
forget that putting in dates into video lectures, etc., limits your repurposing potential.
make your videos longer than 17 minutes (or 5 minutes for a micro lecture).
be a talking head without any vocal infliction or animation.
create content that relies on a Learning Management System (i.e., Blackboard, Moodle, etc.).
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Next Steps:
What Type of Video to Create?
Use this chart to help flesh out what type of video you should create to help maximize your students’
learning potential. Remember back to the workshop’s slides on media richness theory to help you.
The first column represents difficult the content or task to be delivered or explained is. They are
listed from most difficult (highest) to least difficult (lowest).
The second column is for you to fill in what content you need to deliver. Think of assignments,
lectures, supplementary information, etc.
The third column is for you to fill in what type of video you believe best matches your content,
based on the resources (technologically) that you have available.
The final column is for you to keep notes on what specific techniques you’ll use to develop video
in the future. Write in what type of editing techniques utilized, video length, or anything that
will help you streamline your production.
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Video Resources
During Online Video Creation Basics you learned about different tools and techniques to help you
create and utilize video in the online classroom. All resources mentioned are listed below.
Free (or upgradable) platform (LMS) independent uploading and storage options
Vimeo http://www.vimeo.com
YouTube http://www.youtube.com
Photo Bucket http://www.photobucket.com
Voice Thread http://voicethread.com
Logitech QuickCam Pro (if you want to record basic video at your desk)
FlipCam HD (if you want to take a camera with you on location)
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IDEAS FOR EFFECTIVE ONLINE INSTRUCTION
3 4 6
How to be a Online Teaching Fundamentals: Teaching Online with Errol:
‘Teaching Head’ Making Online PowerPoint Live Chats: Embrace Them,
Content Engaging: Don’t Fear Them!
PowerPoint Hyperlinks 101
A MAgnA PublicAtion
President: William Haight
([email protected])
2 Online Cl@ssroom
V I D E O C O M M U N I C AT I O N
How to be a ‘Teaching Head’
By Jill Schiefelbein all I did was sit in front of my conclusions we want them to draw.
computer, press the “record” button, The two photos above are from a
Take a look at these two images. and speak into the little red video I made on one method of
recording dot on my webcam. After, making eye contact with your
I reviewed the video and posted it audience (appropriately named, “the
online thinking, “Well, at least I’m triangle method”). You can see from
doing something different and it’s the two photos that the “teaching
better than just reading some notes head” uses a visual aid that helps fill
or hearing my voice.” In reality, I in those peripheral gaps, making
was a talking head. sure that I am building a shared
Now, many years later, I realize understanding with my students.
that the “talking head” isn’t always Using video to communicate can
bad, but what I call the “teaching help students gain a better under-
head” is typically better. The differ- standing of the information we are
ence between a talking head and a trying to teach. If used well, videos
teaching head is evident in the two can “define a broad (often visual)
photos shown earlier. It is the differ- context that serves as counterpoint
ence between a speaker merely to the linear structure defined by the
speaking to an audience versus narrative text, to help learners make
speaking with gestures and other sense of ideas they may only
vibrant nonverbal cues. It is the dif- partially understand” (Schneps, et
ference between standing behind a al., p.1119, 2010). For example,
proverbial lectern versus getting out creating a video lecture to comple-
What do you see? in front of your audience. Or, in the ment or supplement the textbook
I see the difference between a examples shown earlier, it is the dif- readings. By being a “teaching
“talking head” and a “teaching ference between speaking and head” you can help students draw
head.” showing. connections from more linear infor-
The dreaded talking head. It’s In the March issue of Online mation, such as a textbook, and tie
what all instructors and speakers Classroom, I wrote an article about the information they are learning to
hope to avoid. Most do it in person Media Richness Theory, basically their own lives and experiences.
by adding gestures and other stating that the medium that you In the 2011 Horizon Report, an
nonverbal cues into their presenta- use to communicate a message annual collaborative between the
tions. But translating a presentation should reflect the level of ambiguity EDUCAUSE Learning Initiative and
into an online environment often that is potentially present in your the New Media Consortium, we are
poses a challenge to novice and message. The higher the potential challenged as educators to “revisit
seasoned presenters alike. ambiguity, the richer the medium our roles as educators in the sense-
With a continually growing online needed to communicate the making, coaching, and credentialing”
enrollment trend, fewer resources, message. “Even at the level of per- processes. Video is a great way to
and rising student expectations, ception, our brains appear to be accomplish this task.
instructors often feel like they must wired so as to resolve ambiguity— My challenge to you: rethink
be a “Jack (or Jill, in my case) of all actively filling in detail with informa- video. Turn the “talking head” into
trades” in order to succeed in the tion that is peripherally observed—to a “teaching head.”
online classroom. However, what I build an understanding that is con-
find is that instructors already know sistent with our experience”
Tips for being a teaching head
what needs to be communicated to (Schneps, et al., p.1119, 2010). • Use nonverbal communication!
students in the online classroom, This basically means that if we Gestures, changes in
but most have a challenge knowing don’t provide our students with rate/tone/pitch, etc., translate
how to communicate their content in enough peripheral detail, they will into video.
the mediated environment. draw their own conclusions about
When I created my first online content based on their experiences. Continued on page 8 >>
video lecture, I felt cool. In reality, And sometimes they won’t be the
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O N L I N E T E A C H I N G F U N D A M E N TA L S
4 Online Cl@ssroom
<< From Page 4 presentations is to supply documents that you have
uploaded for viewing alongside the presentation. For
example, you may be discussing a specific study and
If you look at Figure 1, you’ll see that your decision want to have students read an abstract of the study. Or
corresponds to the Link to: types on the left side of the you may want them to download and review a spread-
dialog box. Let’s look at the most common types of links sheet related to the content you are describing.
and how you set them in the table that follows. In addition to text links, you can create links from
objects on the page such as graphics. Graphical hyper-
Link type Where it goes How to set it links work the same as text hyperlinks. Simply select
the object, right-click, and choose Hyperlink… from the
An existing This links to a Browse to the file right-click menu. Then select the type of hyperlink as
file or Web specific file on a or URL or input the discussed earlier.
page server or Web URL. It’s a good idea to make sure that your links work as
page. expected. The easiest way to do this is to go to the Slide
Show tab and use the From Current Slide button. Test
A place in This links to a Select the destina- the hyperlink on that slide and then click the Esc
this specific slide in tion slide (shown in button to exit Slide Show. Test each link after you
document the current Figure 1). create it. Before going live with your presentation, test
presentation. all the links in your presentation once more.
To remove a hyperlink, right-click it and choose
An email This links to a In the E-mail Remove Hyperlink.
address specific email Address text box, We’ll discuss some more complex hyperlink options
address. type the email next month.
address that you
want to link to. In Patti Shank, PhD, CPT, is a widely recognized information
the Subject box, and instructional designer and writer and author who
type the subject of helps others build valuable information and instruction.
the email message. She can be reached through her website www.learning-
(Some Web peaks.com and on Twitter @pattishank. @
browsers don’t
process the subject
line.)
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TEACHING ONLINE WITH ERROL
6 Online Cl@ssroom
<< From Page 6 participation, with attendance at there is much technology available
future live chats dropping off. and much more being released;
“This is more about you, my check around the Internet at least
students, and less about me, your Before conducting a live chat, be once a week—you’ll be surprised at
instructor.” An easy way to accom- certain your surrounding environ- how much more material you can
plish this is to make sure the chat ment is set up for it. Once you add to your live chats, and much of
box is larger than the presentation begin a live chat, you will be in one it at no cost. You never want your
box. (Always monitor the chat box place for the length of that live chat live chats to become “same old,
for student questions and (you really don’t want dead spots in same old.” Try new technologies as
comments—and try to address all; the live chat, that is, times when they become available. Your
you never want a student to feel as you are absent and cannot respond students will greatly benefit from
if he or she is being ignored.) to student queries or keep motivat- your efforts.
ing the students, etc.). Be sure
PowerPoint is an excellent live family members (or others) know REMEMBER: The online classroom
chat presentation format. I’ve you cannot be disturbed, take a exists in beautiful shades of bits and
mentioned PowerPoint a few times, bathroom break before the live chat, bytes—but when we have the oppor-
and this is because it is an excellent have all your presentation materials tunity to make them even more
software tool to use in a live chat. It set up prior to the live chat, and test colorful, how wonderful for our
offers you the opportunity to use out all components of the live chat students, how wonderful for us!
visuals of all kinds, with interesting to be sure there are no glitches. If
backgrounds, font choices, and text you’re using audio, have a glass of Please let me hear from you,
configurations that can make any water nearby to keep your throat including sending along suggestions
subject interesting and exciting. moist. Close doors and windows to and information for future columns.
Note: never have too much text on a keep out ambient noise. You can always reach me at errol-
PowerPoint slide, never let your [email protected]. And remember:
visuals overtake your text message, Don’t forget about the “mini” live please forward me your computer
and be sure your PowerPoint chat technologies. The use of IMs, tips and suggestions to make
slideshow matches the time allotted tweets, texting, and other such teaching in the online classroom more
for your live chat (unless you have modes of communication have efficient and productive.
other items you intend to include as become more common between
well). instructor and online students; each Errol Craig Sull has been teaching
of these is a mini live chat. While online courses for more than 15
Your tone and approach can the time spent with each student years and has a national reputation
improve student interaction in using any of these will not be as in the subject, both writing and con-
the live chat. If you have the use of long as the scheduled live chats in ducting workshops on it. He is
audio—and most live chats do—be your classroom, each interaction currently putting the finishing touches
sure you don’t speak in a monotone; still is live—or nearly so – and thus on his next book—How to Become
rather, you want convey excitement, offers additional opportunities to the Perfect Online Instructor. @
strength, and subject interest. (Of engage and excite students about
course, even without audio, your the course subject, to further
text can mirror these same strengthen student–instructor
qualities.) When students hear (or rapport, and to enhance student
see, if only text) this approach from knowledge.
their instructor, it becomes infec-
tious; more students are apt to par- Be on the lookout for additional
ticipate. But if you are dry and software to enhance your live
seemingly only half-interested in the chats. Always look to up the quality
live chat, you will find little student and effectiveness of your live chats:
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<< From Page 2 going to look at everything. There others are probably going to have
will be times when you will respond similar statements. You have to
field, and so it’s really helpful for individually, say in the introduction consider what it is you’re looking for.
them to have somewhere—and that’s discussion board. In other instances I can have an introductory discus-
within the group—to talk about you might let them know that you’re sion board where I ask everybody to
things, such as in this case, ‘Why going to read everything, but maybe introduce themselves, and yes, I
are the findings from these studies in the middle of the conversation want them to read through
so different from the findings from you’ll summarize what’s been said to everybody’s introduction, but that’s
these other five studies?’ Questions that point, and in the end you might really not a conversation. If I really
like that are important, and unfortu- summarize and give feedback and want them to have a conversation,
nately, I don’t think a lot of our highlight a couple of key points an I’m going to want to move it into
students ask them. And they seem individual student makes and make smaller groups of five to seven.”
more likely to ask those types of a point of calling that student out in Restine has students work in
questions in the safety of the group.” your summaries. That way you can small discussion forums to reach
kind of give them an individual consensus and then has each group
Discussion boards touch, but you’re not responding to post to the main discussion area. In
Discussion boards also provide 50 different messages,” Peterson a class of 50 that reduces the
several opportunities to reduce says. number of posts from 50 to 10,
instructor workload while maintain- “We’ve tracked this quite a bit, which is a manageable number to
ing high levels of interaction, even in and students indicate that they’re as respond to individually.
larger online courses. satisfied with summaries that Flexibility is essential to
As class size increases, it’s simply mention student names as they are managing large-enrollment courses.
not feasible to provide individual with individual responses,” Restine Rather than trying to perfect a
responses to each student post. says. semester-length online course for 20
Restine recommends identifying From a pedagogical perspective, students, Restine recommends being
which forums require individual large discussion forums are prob- prepared to teach more students in
response and which could be run lematic. “If you have 50 people various time frames. “Design the
using less time-intensive strategies. trying to have a conversation, it’s course so it can be flexible, because
The key is to consider these forums not a real conversation at that point. in today’s market you might need to
very carefully up front and commu- Nobody can follow a 50-person con- collapse two sections and double the
nicate to students how feedback will versation,” Peterson says. number of students. If you’ve built a
work within these forums so they “Somebody’s going to make a course that could only be rolled out
know exactly what to expect. statement, somebody else will one way, then you may have to
“Let them know that you are respond to that statement, and 30 redesign it under pressure.” @
<< From Page 3 Schiefelbein will be presenting A focused on helping individuals and
Guide to Video Communication for groups improve communication in
• Don’t be afraid to use visual aids. Online Instructors on August 10. both face-to-face and online environ-
Even a simple sheet of paper with This seminar will cover video creation ments.
an illustration can make a radical from inception to viewing, discovering
difference in students’ under- simple ways to effectively create and References
standing of content. deliver online video content. For infor- Johnson, L., Smith, R., Willis, H.,
• Don’t regurgitate content—bring a mation, see www.magnapubs. Levine, A., and Haywood, K., (2011).
new angle or observation to bear, com/catalog/a-guide-to-video- The 2011 Horizon Report. Austin,
use analogy and metaphor. communication-for-online- Texas: The New Media Consortium
• Tie your video content to an instructors/. Schneps, M. H., Griswold, A. ,
assessment. Include questions in Finkelstein, N., McLeod, M., and
the video for students’ reflection. To see the full video that the Schrag, D. P. (2010). Using video to
• Record in a comfortable environ- images are taken from, visit build learning contexts online.
ment where you feel at ease. This http://impromptuguru.com/content/e Science, 328, 1119-1120.
makes for better, more natural, ye-contact-triangle-method.
recordings. The author retains copyright to this
Jill Schiefelbein is the owner and article. @
To help you meet this challenge, guru of Impromptu Guru, a company
8 Online Cl@ssroom